Disney has released a collection of non-surgical cloth face masks and they're raising worthy funds.
With the wearing of face masks heavily practised in many countries amid the coronavirus (COVID-19) pandemic, the US included, Disney has now released a line of themed cloth face masks and they're available to purchase from the Disney Store online.
The face masks are said to be non-surgical and to make it a little less scary, they come with some familiar faces.
They include designs inspired by classic Disney films, TV shows and characters such as The Little Mermaid, Toy Story, Mickey Mouse, The Aristocats, Frozen, the Marvel Cinematic Universe and The Mandelorian.
Masks are machine washable and reusable, come in packs of four and are available in three sizes - small, medium and large.
They are currently retailing at £16.06 ($19.99).
In addition to meeting consumer demands in the US, where some states require the wearing of face masks as mandatory in all public places, the profits from the sales of these Disney cloth masks will also contribute to a worthy cause.
An official statement regarding the reasoning behind the decision to manufacture the face masks, Disney said: "Disney is committed to serving the communities where we live and work."
"During these challenging times, we’re using the power of our timeless stories and beloved characters to address our guests’ needs for family-friendly reusable cloth face masks."
Edward Park, Senior Vice President of the Disney Store and shopDisney, said:
We realise this is a challenging time for families and wearing any type of mask can be daunting. Our hope is that Disney’s cloth face masks featuring some of our most beloved characters will provide comfort to the families, fans and communities that are so important to us.”
Disney has confirmed that it has already reached the target of raising $1 million in profits from the sales of the cloth face masks and these funds will be donated to US medical organisation MedShare to "support the medical community’s ongoing efforts to provide lifesaving care to those in need".
UK Disney fans will likely have a wait on their hands for orders though as these face masks are not expected to be shipped here until June and at present, postage and packaging is believed to cost around $35.40 (£28).
The practice of wearing face masks in public is not currently required in the UK, with the government stating that we should instead continue to practice social distancing measures and adhere to the lockdown rules.
Speaking about the matter at a recent Downing Street press briefing, Health Secretary Matt Hancock, said: "UK government advice hasn’t changed, not least because the most important thing people can do is the social distancing".
"There is very clear science on social distancing and the importance of it. That is the absolute priority in terms of the message to the public. The social distancing and staying at home is the thing that’s helping to save lives."
"That is the number one thing."
Public Health England is also expected to offer specific guidance on the above, particularly with reference to public transport travel, as lockdown restrictions begin to lift.