The secret to going viral is a bit of good fortune. At least, that’s what many believe.
But when you look at Shrine, a company that continues to return to the trending section again and again, you start to think there might be a knack to going viral after all.
This Manchester cosmetic business blew up right at the beginning for launching the now-famous glitter boob and bum trend; went viral again when they shared their success story; and even managed to make headlines when the world went into lockdown for at-home hair dying products.
“We’ve always tried to be trendsetters,” Shrine’s Niamh Gillan tells The Manc.
“For us, it’s about being disruptive. We try to be original – and we communicate that across social media.
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“It’s what makes us different.”
Shrine is like the anti-corporation. Almost everything they do goes against the traditional business bible; and it’s worked a dream.
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Set up just a few miles outside of Manchester city centre near the Etihad, the Shrine team is 11-strong – all female, and all below the age of 28.
Each member of staff essentially runs their own little department, with key messages and updates communicated not via letters or emails – but through Instagram Live and TikTok.
Today, more than half a million loyal followers are sharing Shrine style ideas, ordering products and signing up for masterclasses.
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Even in this complicated climate, the company is generating millions.
“Everyone really gets along, it’s like a family here,” Niamh beams.
“We love working here, we love the products and the people we work with.
“We want people to know that.”
Back in 2016, MMU student Jenna Meek decided to invest her life savings on a business idea – setting up what was then known as ‘The Gypsy Shrine’ from her bedroom.
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She chose glitter and stick-on jewels as fashion statements, and these images struck a chord with students before being picked up by The Daily Mail and The Sun.
That summer, you couldn’t go to any live music event without seeing someone sporting the glitter boob trend. It was suddenly a fixture of festival fashion; like sunglasses, hats or hair dye.
Pre-festival popup stores in the likes of London and Los Angeles attracted enormous crowds – and within a matter of months the brand was collaborating with film studios and music giants.
World-renowned studio Warner Brothers selected The Gypsy Shrine to host a stand in support of their Wonderwoman film; recognising the brand’s focus on female empowerment.
Another collaboration for a Halloween and social collection followed, before the brand teamed up with festival Coachella to throw a Palm Springs party in 2018.
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Within two years of setting up, The Gyspy Shrine was synonymous with festival dress.
But the brand had ideas that went beyond fashion for wild weekends.
Dropping a couple of words from their moniker, Shrine began to broaden its offering to focus on more areas of lifestyle – moving into creative cosmetics and hair care.
It was good timing. The festival scene has temporarily collapsed due to COVID-19, but even when quarantine began, Shrine was as in-demand as ever.
“Over the past few months, there’s been lots of people ordering our at-home hair dye,” Niamh explains.
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“We launched it in February and it took off as we went into lockdown.
“From there, demand went up as people couldn’t go to hairdressers.
“We’re getting lots of inquiries about our hair dye dropping – it’s where you can drop the pigment into conditioner and use that to cover your hair.
“It’s semi-permanent and you can create your own shape.”
Founder Jenna still features heavily on Shrine’s social channels – hosting Q&As about particular products and even taking part in Instagram Live sessions with hair salons.
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The brand audience is bigger than ever before. And there’s plans in the pipeline to reach this ever-growing base of fans.
Shrine has dipped its toe in international waters before, but now it’s preparing to take the plunge and dive head first into the American market.
“We’re looking to launch in the US – that’s all in the works right now,” Niamh explains.
“We’re hoping to grow into being a key brand over there. That’s the plan for the next year – but the big aim is worldwide.
“Hopefully, we can keep this going and start to trade with retailers all over the globe.”
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Thousands of brands out there are still attempting to go viral. For many, it’ll be a case of good fortune.
But with Shrine, it just feels like a matter of time before that name starts trending again.
“We know our audience and they know us,” Niamh says.
Building this kind of special relationship is a rare thing. But Shrine has done it. And it sounds like there’s much more to come.
See what Shrine is offering right now by visiting the official website.
Kings of Leon at Co-op Live Manchester – tickets, times, setlist and more for UK tour
Thomas Melia
American rock band Kings of Leon are making their way to Manchester for a second visit to Co-op Live as part of their current EU/UK arena tour.
Formed in 1999 by brothers Caleb, Nathan, Jared, plus their cousin Matthew Followill, the rock band has gone on to achieve nine top 40 singles and six UK number one albums.
The rockers have two singles in Spotify’s Billions Club, including their standout hit ‘Sex on Fire’, which has amassed over 2 billion streams and ‘Use Somebody’ with 1.2 billion – two tracks that helped skyrocket them from cult favourites here in Britain to global superstars.
This four-piece’s latest LP, Can We Please Have Fun, dropped mid-2024 and knowing how energetic crowds were at the previous Manc gig, it’s safe to say we’ve got this covered.
They even let us know the England score last time out (read our full review), too.
Gig guide – Kings of Leon at Co-op Live, Manchester
Kings of Leon UK tour dates
Fri 3 July – Glasgow, UK – Bellahouston Park
Sat 4 July – Manchester, UK – Co-op Live
Mon 6 July – Leeds, UK – First Direct Bank Arena
Are there any tickets left for Kings of Leon at Co-op Live?
If you’re wondering where you’ll ‘Find Me’ on Saturday 4 July, it is probably watching these four relatives play their two decades’ worth of hits at Co-op Live.
Don’t ‘Waste a Moment’ as there’s only a limited number of tickets left if you’re after catching a glimpse of Kings of Leon live – get yours HERE.
Kings of Leon are gearing up for their Manchester gig at Co-op Live this July (Credit: Press shot)
Kings of Leon setlist for 2026 UK tour
These American rockers have been performing all across Europe, switching up a couple of songs at each show; however, the hits below have featured at most of their appearances.
Slow Night, So Long
Waste a Moment
Find Me
On Call
Radioactive
The Bucket
Revelry
Manhattan
Use Somebody
Wait For M
Split Screen
Closer
Molly’s Chambers
Razz
MyParty
Supersoaker
Fans
Back Down South
Seen
Pyro
Black Thumbnail
To Space
Knocked Up
Sex on Fire
What are the stage times for Kings of Leon in Manchester?
Doors for Kings of Leon at Co-op Live in Manchester are set to open at 6pm with a kick-off time of 7pm from a huge indie rock band.
Supporting the US rockers is a band who have received comparisons to Kings of Leon, the loud-and-proud Scottish stars The Snuts, known for their tracks like ‘Glasgow’, ‘Elephants’ and ‘Maybe California’.
For those of you heading to Co-op Live, you’ll be glad to know it’s right next door to a rather famous big blue stadium and its integrated Metrolink stop.
Head along the light blue or orange lines directly to the Etihad Campus or Ashton-under-Lyne, and you can get off the tram literally spitting distance from the arena. You can find the full map HERE.
Trams run frequently on the Ashton-Eccles line to the Etihad stop, with services leaving every six minutes from the city centre and until 1am on Fridays and Saturdays.
Bus
You can find the full list of bus routes HERE, with the one in closest proximity to the venue being the 53 bus, which runs from Cheetham Hill through to Higher Crumpsall, Old Trafford and Pendleton, leaving just a two-minute walk to Co-op Live.
If you’re driving, there is limited parking available at the venue, but this must be pre-booked ahead of time, and there are designated drop-off areas.
The postcode is M11 3DU, and you can follow the signs towards the wider Etihad Campus as you get closer; directions to the adjacent drop-off points will also be signposted.
Keep in mind that congestion on the roads close to the stadium is expected to gather around two hours prior to any event, so if you are travelling on the road, these are the suggested times they provide on event day, though estimates will obviously vary:
Alan Turing Way (both directions): plan an additional 20 minutes into any journey by road.
Hyde Road (eastbound): expect an additional 15 minutes to be added to your journey.
Mancunian Way (westbound): plan for an extra 10 minutes of travel time.
There are also three park-and-ride facilities near Co-op Live, but be advised that the Velopark and Holt Town stops will be closed post-event to help safely manage crowds:
Ashton West (Ashton line) – 184 spaces and 11 disabled spaces
Ladywell (Ashton-Eccles line) – 332 spaces and 22 disabled spaces
Walk/cycle
Lastly, Co-op Live is only a half-hour stroll from Manchester Piccadilly, and you could even walk along the canal all the way to the front door if you fancy taking the scenic route.
Greater Manchester now also offers the option to hire bikes on the Beryl app, with riders able to locate, unlock, get to their destination and then safely lock up the bike all through an easy-to-use app. There are hire points just near the south-west corner of the Etihad Stadium on Ashton New Road.
For more information on all travel options, you can check out the enhanced journey planner.
Tickets for Kings of Leon’s UK tour dates are selling out fast. (Credit: Raph_PH via Wikimedia Commons)
Featured Images — Publicity pictures (supplied)/Raph_PH (Flickr/WikiCommons)/Audio North
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A documentary about Manchester’s famous homeless charity run has just dropped on YouTube
Danny Jones
An award-winning, short, and completely free documentary about Manchester’s famous annual homeless charity run is now available to watch in its entirety on YouTube.
Following a number of short snippets and teasers shared on social media over the last few months, the mini-doc by local moviemaker Gigi Shum was finally released on the streaming platform this past June.
Documenting not only the backstory of the inspiring Manchester 24 Hour Run Against Homelessness – now a much-loved annual tradition that has since spread to multiple other locations – it also gives a peek behind the curtain at those who organise it and the thousands of inspirational participants.
You can watch one of the most recent trailers here.
Capturing the sixth edition of the consecutive relay run, which spans the length of an entire day (which was another record-breaking year before being smashed in November 2025), Shum didn’t shy away from getting some laps done herself, but she also managed to shoot a truly important public access film.
A trail runner herself with a number of other works to her name already, including a well-supported Kickstarter revolving around neurodiversity, Gigi prides herself on “exploring the neglected truth in the world” through touching tales like The 24 Hour Run.
The adopted Manc and MetFilm School graduate’s roots may hail from Hong Kong, but she’s well and truly immersed and embedded herself in the Greater Manchester community through spotlighting local initiatives like this.
More importantly, this is much more than a student project: the bitesize 21:22 picture has been nominated and won at numerous festivals across the globe, including shortlists like the Florence Film Awards, a finalist in both the Independent Shorts and LEEDSflix competitions, among several others.
Aside from the obvious humanitarian and charitable angle of The 24 Hour Run‘s narrative, the talking heads with members of the team and numerous inspiring runners taking on incredible challenges on behalf of the ‘A Bed Every Night’ scheme make you proud to be from this part of the world.
You can watch it in full down below.
About the same run-time as most sitcom episodes – we’d argue this is a well more worthwhile watch.
Deeply moving stuff, we’re sure you’ll agree.
Speaking after a limited number of exclusive screenings, Gigi told The Manc: “What began as a question about why people run through the night transformed into an exploratory journey of human resilience, community, and active compassion on the streets of Manchester.”
It’s also worth mentioning that the young director and producer is doing lots more to contribute to the region, helping out as part of the Manchester Refugee Support Network (MRSN), supporting asylum seekers who may otherwise end up sleeping rough themselves.
They’ve raised hundreds of thousands for the likes of the Greater Manchester Mayor’s Charity since the event’s inception back in 2019. Mayor Andy Burnham himself may be looking toward no.10 Downing Street moving forward, but fundraising on behalf of this organisation will always be a part of his legacy.
Better still, this dedicated crew of volunteers have also generated vital funds for similar causes in the likes of Birmingham, Leeds, Sheffield, Hereford, and soon to be even more.
Set to debut in Liverpool later this year, another city renowned for backing themselves and looking after their own, we can’t wait to see how much more impact they make on the North West.
The Manc -
13th August 2020 
