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Government to review dynamic ticket pricing after ‘depressing’ Oasis drama
The culture secretary has spoken out.
The culture secretary has slammed the ‘depressing’ use of dynamic pricing for the Oasis reunion tour, which saw tickets soar by more than £200.
Lisa Nandy has now vowed that the Government will review ‘the transparency and use of dynamic pricing’ in the future.
Fans were left heartbroken when, after queueing for upwards of five hours for Oasis tickets, they found that prices had surged from £148.50 to £355.20.
Ticketmaster chose to adopt ‘in demand’ tickets, also known as dynamic pricing, due to the huge demand the Manchester band’s reunion tour triggered.
Lisa Nandy has said that the use of dynamic pricing for Oasis ‘excluded ordinary fans from enjoying their favourite band live’.
This is what Ticketmaster says about In Demand tickets: “Promoters and artists set ticket prices. Prices can be either fixed or market-based. Market-based tickets are labelled as ‘Platinum’ or ‘In Demand’.”
Fans were absolutely stunned at the development after Oasis made a huge point of not allowing tickets to be listed on resale platforms for anything more than face value – not expecting that face value could then surge by £200.
Lisa Nandy said: “After the incredible news of Oasis’s return, it’s depressing to see vastly inflated prices excluding ordinary fans from having a chance of enjoying their favourite band live.
“This government is committed to putting fans back at the heart of music.
“So we will include issues around the transparency and use of dynamic pricing, including the technology around queuing systems which incentivise it, in our forthcoming consultation on consumer protections for ticket resales.
“Working with artists, industry, and fans we can create a fairer system that ends the scourge of touts, rip-off resales, and ensures tickets at fair prices.”
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Featured image: YouTube, Oasis