How COVID-19 transformed company planning

In this article, we will focus on how this extraordinary pandemic transformed our approach to company planning and business activities.

The Manc The Manc - 20th July 2021

The COVID-19 pandemic has shaken the world by its overwhelming impact on not only our health but also our businesses, institutions – practically every part of our lives. While we may encounter a fair share of COVID skeptics and denialists, nobody is immune to social and economic struggles. Companies that had to halt their activities took a real, unexpected beating that forced some of them out of business. To avoid similar dangers in the future, we must implement dynamic planning and strategies to provide a quicker response to the crisis.

In this article, we will focus on how this extraordinary pandemic transformed our approach to company planning and business activities. COVID-19 has affected every business and coming back from lockdown is not an easy transition for anyone. We will talk about solutions that would make similar processes in the future more bearable or in some cases – even profitable.

That’s right! Top proactive businesses that have the data and resources to prepare for the future find ways to profit from extreme circumstances while less fortunate companies start bleeding. If your company or livelihood has suffered due to COVID-19, we suggest transforming your approach to planning.

In order to thrive in today’s market, businesses have to maintain a high level of technical skills. While some conservative companies may not be as dependent on IT and like to take their time with the transition, the COVID-19 pandemic has turned technologies into a necessary part of survival. Let’s discuss the benefits of IT for company planning and activities that will protect your business in the future. We will also gloss over great assistance tools, such as proxy servers from a legitimate proxy provider. Learn more about Smartproxy if you are interested in the usage of these intermediary servers. At the moment, let’s focus on the ways to use IT and revitalize your business in the twilight of the pandemic.

Set up an online shop


An obvious no-brainer, most companies who managed to withstand the onslaught of COVID-19 complications continued generating revenue thanks to purchases in online shops. Proactive companies that invested in online shop infrastructure and e-commerce have not only prepared for the time of isolation but also created a much more convenient way for customers to order and receive desired services.

IT and e-commerce investments are the smartest decisions that allowed tech giants like Amazon to thrive during the pandemic. If you plan to run a business during the economic restart, take care of a website and online shop as fast as you can.


Of course, with a necessity for an online shop comes responsibility for customer data and the well-being of your website. Proxy servers from a respectable proxy provider can help you balance the internal load of your online shop, as well as limit DDoS attacks and other cybersecurity threats.

While an online shop already brings more revenue by making your services accessible to clients, partnerships with third-party advertisers can help you use collected public data for additional profit.

Use web scraping to stay ready


No matter what your current business goals are, web scraping is an inseparable part of most company activities today. You can plan for a restart, digitalization of your business, and even small personal projects, and web scraping will assist you in every step of the process. Nobody can argue with the power of knowledge, and a company that uses data extraction as a fuel for improvement and innovation will always stay versatile enough to survive and thrive in the future.

We can use the same example of Amazon to highlight the biggest success story that heavily involves web scraping. With continuous e-commerce investments and a watchful eye on the competition, the company uses extracted data for extremely aggressive price changes to stay on top.

Although competitive price monitoring is arguably the most important process that derives from web scraping, it is only the tip of the iceberg. With good residential proxies from a legitimate proxy provider, a business owner can scale up their scraping operations and make them much more efficient. The security provided by intermediary servers protects our IP addresses, so even if your scrapers get recognized by third parties, you never put your network identity at risk.

The COVID-19 pandemic has put an even stronger emphasis on the importance of IT and e-commerce for businesses. Companies that utilize automated web scraping with proxy servers from a legitimate proxy provider can collect and process data to transform company planning. Alternative approaches to marketing campaigns, competitor analysis, aggressive price tracking, and many other data-related processes are now more versatile, precise, and efficient in the hands of tech-savvy businesses.

With a much more proactive approach to company planning, we can not only steer away from possible danger at the right time but also utilize new opportunities that can come and go in a matter of days or even hours. Transform your business activities with IT solutions and stay prepared for a brighter tomorrow!