Iconic retailer Toys R Us is opening in the Trafford Centre this weekend

The nostalgia is real.

Emily Sergeant Emily Sergeant - 9th July 2024

One of the most iconic retailers of the 80s and 90s is making a grand return to Greater Manchester this weekend.

Ready to turn the nostalgia dial up to 100?

That’s because, over two years after it was announced that the retailer would be making a UK comeback following it sadly going into administration back in 2018, Toys R Us is set to open its doors inside the Trafford Centre this weekend.

Toys R Us – which is now owned by parent company, WHP Global – says it’s “very proud” to be bringing its beloved brand back to the UK after half a decade, and the Greater Manchester shopping centre is one of 30 locations where the legendary toy emporium has partnered with fellow retailer, WHSmith, to open a new concession.

The new Toys R Us store will be opening next to WHSmith in the Trafford Centre this Saturday (13 July) – with a grand opening event running throughout the day, and the iconic Geoffrey the Giraffe joining the team for an official ribbon cutting and to greet customers through the doors.


And if that wasn’t exciting enough as it is, the first 100 children visiting the store will also receive a free Toys R Us goody bag worth more than £20 too.

Speaking ahead of the grand opening of the Toys R Us concession this weekend, Ian Sanders, who is the Group Commercial Development Director at WHSmith, said the company is “really excited” for the new Manchester venture.


“WHSmith is known for being the hub of the high street by providing customers with a range of great products and services,” he commented.

“Partnering with Toys R Us gives us a leading toys and games range in our stores and means customers have even more reasons to shop with us, so we look forward to welcoming many more customers into our store.”

WHSmith’s Managing Director, Sean Toal, added that the partnership with Toys R Us “epitomises” and “shows exactly what [the company] is all about”, and that the opening of the new Trafford Centre concession gives customers “even more reasons to shop with us”.


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Toys R Us will open inside WHSmith at the Trafford Centre this Saturday 13 July, with the special grand opening event running from 10am to 2pm.

Featured Image – WHP Global