Lancashire Cricket has announced that Emirates has signed a new seven-year extension of the Club’s headline partnership until 2029.
This makes it the longest and biggest sponsorship in English domestic cricket.
The extended partnership with the world’s largest international airline includes naming rights of the Emirates Old Trafford stadium, as well as shirt sponsorship for Lancashire Lightning’s Vitality Blast shirt, and the Club also says it strengthens “one of the most recognisable and respected” sponsorships in sport.
The partnership began in April 2013, and this extension means that not only will Emirates remain as principal headline sponsor at Lancashire Cricket and Emirates Old Trafford, but it’ll also be on the front of the Club’s T20 shirt for at least 17 years.
That’s not all either, as on top of the partnership extension, a new dedicated hospitality, conference, and events space named the Emirates Business Class Lounge will be branded up in the historic Pavilion at Emirates Old Trafford too.
Speaking on the partnership extension, Daniel Gidney – Chief Executive at Lancashire Cricket – said: “This is an historic day for the Club and we’re delighted to announce the Emirates partnership renewal, which positions the sponsorship at Lancashire Cricket as one of the biggest and most recognisable in the game.
“We are hugely proud of our relationship with Emirates, a world class brand with a truly global reach, and this is another very positive step as part of the Club’s continued commercial growth and development.”
— Lancashire Lightning (@lancscricket) May 23, 2022
He continued: “We are incredibly grateful for [Emirates’] support of the Club and we look forward to working with their team over the next seven years and beyond.”
The new partnership extension also comes as Emirates Old Trafford “continues to transform”, even after the £65 million redevelopment work over the past decade, when plans were approved from Trafford Council for work at the ground.
The new project includes plans for a 100-bed hotel extension, 1,025-seater stand, a heritage centre, a guest services hub, and a new retail store facing directly on to Brian Statham Way, and the Club says this continued redevelopment will play a key role in its long-term financial strategy and sustainability moving forward.
It will also “increase and improve” the facilities that can be used by members and supporters.
Lancashire Cricket has announced that Emirates has signed a new seven-year partnership extension / Credit: Lancashire Cricket
“We are very pleased to be extending our partnership with Lancashire Cricket Club until 2029,” added Boutros Boutros of Emirates on the partnership extension.
“Lancashire is a legendary name in English cricket, and as the world’s largest international airline, we are proud to be playing such a big role in the Club’s growth and success, with the new agreement will make this the longest, and biggest sponsorship in English domestic cricket
“We very much look forward to the next seven years of our mutually beneficial relationship.”
Featured Image – Lancashire Cricket
News
More than 100 ‘unsafe’ counterfeit Labubus seized in Oldham
Daisy Jackson
More than 100 counterfeit Labubus and accessories have been seized in Oldham, the council has announced.
The Labubu dolls – a plush collectible with giant smiles and bunny ears – have been seized because they are fake, and unsafe.
The haul of 104 Labubus has been given a street value of between £800 and £1000 – but if they were the real deal, they’d be worth more than three times as much.
The poorly-made figures were being sold for a fraction of the price of a real Labubu, which are manufactured by Chinese company Pop Mart (it’s set to open its second Manchester store in the Trafford Centre next week).
Oldham Council’s Trading Standards team said it seized the counterfeit Labubus from local businesses and found that they were unsafe and poorly made.
Officers raised concerns about the safety of the dolls, which had small parts such as eyes, hands and feet broke off easily, creating a choking hazard.
What a genuine Labubu should look like. Credit: The Hoot Leeds
They were also missing legally required safety marks such as the CE or UKCA labels, and lacked the name and address of a UK supplier, which is another legal requirement.
Councillor Elaine Taylor, Oldham Council’s Cabinet Member for Housing and Licensing, said: “Oldham Trading Standards carries out regular checks to help keep unsafe products off the shelves. In this case, these counterfeit toys failed safety standards and have now been removed from sale.
“We know it can be tempting to buy toys that look like a bargain, but parents need to be extra careful. Fake toys like these may be cheaper, but they can put children in real danger if they’re not made to strict safety standards.
“If anyone has concerns about toys they’ve purchased, or if they see unsafe products on sale locally, we’d encourage them to get in touch with Trading Standards through the Consumer Helpline on 0808 223 1133.”
Council publishes list of central Manchester roads set to be resurfaced this summer
Emily Sergeant
A list of roads in Manchester that are set to be resurfaced before the summer is out has been published.
Manchester City Council recently asked residents in the region what their priorities were for their community and what issues they wanted to see tackled – and for many, the answer was the quality of the road surfaces.
Since then, the Council says it has been ‘engaged’ in a long-running programme of improvement works throughout the borough.
Now, with just over a month of the summer season left, it has been confirmed that some vital resurfacing works are due to start over the coming weeks in north and central Manchester, bringing a range of improvements to key district roads along with it.
First up, from Saturday 9 August, Hollinwood Avenue is to be resurfaced.
The Council has published a list of Manchester roads that are set to be resurfaced this summer / Credit: MJ Richardson (via Geograph)
Anticipated to take six weeks to complete, this work will be carried out during weekend closures from 8am-5pm, with the road remaining open during the working week.
The closure area will be between Greengates Roundabout and the Oldham boundary at Owler Lane, and a signed diversion route will be in place while work is carried out, and access for residents will be maintained at all times.
Then, starting from Saturday 16 August, resurfacing works will begin on Moss Lane East, between Alexandra Road and Princess Road.
Work will take place between 7am and 5pm on weekdays, and 8am and 5pm on weekends, and during the works, the road will be completely closed – with a signed diversion route in place and access for residents maintained.
As always, disruption is expected and the public is encouraged to plan ahead / Credit: Mylo Kaye (via Unsplash)
These works are expected to take six weeks to complete, and as with all resurfacing projects, residents should expect some disruption and may need to plan ahead.
The Council is aiming to keep disruption to the public at a minimum, where possible.
“We know how important it is to our residents that key roads are well maintained, which is why were glad to be able to deliver this latest round of improvement works,” commented Councillor Tracey Rawlins, who is the Executive Member for Clean Air, Environment, and Transport at Manchester City Council.
“I’d like to thank people ahead of time for their patience during the course of these works and would advise them to check when closures will be in place and where the diversions are.”
You can find more information on the resurfacing works on the Council website here.
Emily Sergeant -
23rd May 2022 
