Lancashire Cricket has announced that Emirates has signed a new seven-year extension of the Club’s headline partnership until 2029.
This makes it the longest and biggest sponsorship in English domestic cricket.
The extended partnership with the world’s largest international airline includes naming rights of the Emirates Old Trafford stadium, as well as shirt sponsorship for Lancashire Lightning’s Vitality Blast shirt, and the Club also says it strengthens “one of the most recognisable and respected” sponsorships in sport.
The partnership began in April 2013, and this extension means that not only will Emirates remain as principal headline sponsor at Lancashire Cricket and Emirates Old Trafford, but it’ll also be on the front of the Club’s T20 shirt for at least 17 years.
That’s not all either, as on top of the partnership extension, a new dedicated hospitality, conference, and events space named the Emirates Business Class Lounge will be branded up in the historic Pavilion at Emirates Old Trafford too.
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Speaking on the partnership extension, Daniel Gidney – Chief Executive at Lancashire Cricket – said: “This is an historic day for the Club and we’re delighted to announce the Emirates partnership renewal, which positions the sponsorship at Lancashire Cricket as one of the biggest and most recognisable in the game.
“We are hugely proud of our relationship with Emirates, a world class brand with a truly global reach, and this is another very positive step as part of the Club’s continued commercial growth and development.”
— Lancashire Lightning (@lancscricket) May 23, 2022
He continued: “We are incredibly grateful for [Emirates’] support of the Club and we look forward to working with their team over the next seven years and beyond.”
The new partnership extension also comes as Emirates Old Trafford “continues to transform”, even after the £65 million redevelopment work over the past decade, when plans were approved from Trafford Council for work at the ground.
The new project includes plans for a 100-bed hotel extension, 1,025-seater stand, a heritage centre, a guest services hub, and a new retail store facing directly on to Brian Statham Way, and the Club says this continued redevelopment will play a key role in its long-term financial strategy and sustainability moving forward.
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It will also “increase and improve” the facilities that can be used by members and supporters.
Lancashire Cricket has announced that Emirates has signed a new seven-year partnership extension / Credit: Lancashire Cricket
“We are very pleased to be extending our partnership with Lancashire Cricket Club until 2029,” added Boutros Boutros of Emirates on the partnership extension.
“Lancashire is a legendary name in English cricket, and as the world’s largest international airline, we are proud to be playing such a big role in the Club’s growth and success, with the new agreement will make this the longest, and biggest sponsorship in English domestic cricket
“We very much look forward to the next seven years of our mutually beneficial relationship.”
Featured Image – Lancashire Cricket
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Four rare African ducklings have been hatched at Chester Zoo for the very first time
Danny Jones
More conversation celebration down the road at Chester Zoo, as the award-winning wildlife park has welcomed four African ducklings who belong to a rare breed.
As is so often the case with the work they do all year-round, their arrival could help signal the species’ survival in the long run, whose status was sadly upgraded from vulnerable to endangered on the official IUCN Red List.
The particular type of fowl we’re referring to is the Maccao duck, a stiff-tailed bird that typically belongs to the fresh and brackish inland waters of Eastern and Southern Africa.
Medium-sized, chunky, with big bills and subtle striping around their heads, they’re gorgeous creatures as is, but especially so as ducklings…
If you didn’t say ‘awww’ out loud, then you’re just lying.
As the Zoo itself put it, they are “rare, fluffy and VERY cute.” Celebrating what is “a breeding breakthrough for one of Africa’s rarest ducks […] so these little guys are kind of a big deal.”
These little delightful little duckies are known for diving down to the bottom of lakes and riverbeds to forage for aquatic invertebrates and plants; in fact, given the choice, they tend to prefer going underwater over flying pretty much full-stop.
As a resident species that doesn’t migrate like many other birds, they are native to nations like Namibia, Zimbabwe and Ethiopia. They’re identifiable by their dark black heads, blue bills (among the males, at least) and presence within the wetlands.
However, their estimated numbers continue to drop, and unfortunately, just 14 of their kind currently remain in Kenya and only 100 in Tanzania, with fewer than 5,000 believed to be left across the entire African continent.
Not only is this the first time the species has ever been successfully bred by bird experts at Chester Zoo, but conservationists hope ducklings will put a spotlight on the threatened species.
Their scientific name is ‘Oxyura maccoa’.Just like human babies, they prone to stuff all over their face.As far as ducklings go, these adorable little African variants are pretty special. (Credit: Supplied)
The zoo’s Head of Birds, Andrew Owen, said of their birth: “As one of just seven zoos in Europe – and 12 zoos globally – that care for Maccoa ducks, these ducklings are very special as they’re the first of their kind to ever hatch here at the zoo – making it a really historic moment for our team,
“This success gives a real boost to the future of the species, and these vital new additions will contribute to the safety-net population in zoos. These birds are facing rapid decline in the wild, so every hatchling really does count.
“To see them now out on the water inside our new Heart of Africa habitat, which is dedicated to helping Africa’s most threatened species thrive, makes this milestone even more special.”
Nothing short of brilliant news, we’re sure you’ll agree; better still, in addition to the crucially charitable and conversation-based tourist attraction being named one of England’s most popular destinations once again, but these are the only rare birds welcome by the zookeepers this month.
Vogue’s immersive ‘Inventing the Runway’ show is coming to Manchester
Thomas Melia
A Vogue immersive show titled ‘Inventing the Runway’ is coming to Manchester, and it’s even co-created by Anna Wintour herself.
Ever fancied learning more about the fashion world? Well, now’s your chance to hear everything you need to know from global fashion leaders and lifestyle magazine Vogue.
The Anna Wintour-approved immersive experience comes alongside the announcement of Factory International‘s Winter lineup, which features another new event all about voyaging to the moon.
This Vogue-fronted experience will incorporate interviews, visual media and more to help attendees visualise fashion shows of the past, present and future.
As well as understanding how fashion shows became the pinnacle of a designer’s vision, this runway-themed display also includes looking back at iconic moments of fashion and pop culture.
‘Inventing the Runway’ by Vogue is focusing on outfits worn by models and A-listers alike, with narration from the one and only Cate Blanchett.
You can expect to see curated pieces by significant creative minds in fashion history like Alexander McQueen, Balenciaga, Stella McCartney, Vivienne Westwood and lots more.
Throughout the Vogue experience, as well as coming visually face to face with fashion, you will also hear a soundscape that perfectly reflects this innovative industry with a fusion of classical and pop music.
This fashion exhibition uses the same Lightroom technology behind the impressive David Hockney experience that opened back in December.
Vogue is using this show to honour anyone who has made an impact in the fashion world.The Met Gala has become a staple in everyone’s calendar year in and year out.First Northern Quarter’s Chanel show, now this… Très chic. (Credit: Wikimedia Commons/GoodFon)
Anna Wintour, Chief Content Officer, Condé Nast, and Global Editorial Director, Vogue said: “At Vogue, we’ve been lucky enough over the decades to see many incredible runway shows, which have often told the story of fashion as much as the clothes themselves.”
“This Lightroom experience is a wonderful opportunity for a lot more people to experience first-hand the thrill of watching the history of fashion unfold right in front of them.”
You can experience Vogue’s ‘Inventing the Runway’ immersive show from 18 December to 10 January when it visits Aviva Studios this winter.
Find out more information and grab your tickets HERE.
Emily Sergeant -
23rd May 2022 
