He spent his years as an undergraduate hanging around Manchester’s cinemas wishing his work would one day be displayed on the big screen – now it’s all coming true.
Manchester director KC Locke is already well-known amongst music fans for his breathtaking music videos, created for high-profile music industry A-listers like Ed Sheeran and Stormzy.
He’s already in high demand amongst A&Rs, and regularly flies around the world to take on shoots in exotic locations.
But it’s an accolade for a Manchester music video that has seen him return to his old place of work to be awarded this latest gong (and to see his film on the big screen).
Last night, his music video for Moston rapper Aitch’s track Learning Curve was recognised with an award at the Manchester International Film Awards – leaving the young creative from Urmston and his team feeling completely overjoyed.
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Reflecting on the journey that has brought him to this point, KC Locke said of the award win: “I used to work at the Odeon cinema while at Uni wishing one day I’d have my work on the big screen.
“Last night I collected the award for best music video and the feeling was mad!
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“Very proud of the whole team who have worked extremely hard over the past 2 years grinding daily pushing the vision and crazy ideas I keep dreaming up.”
KC Locke once worked at the Odeon, now he’s receiving awards there. / Image: The Manc Group
After amassing more than eight million views on Youtube, his music video Learning Curve was featured at the Manchester Film Festival in an opening screening of northwest short films – taking home the award for ‘Best Music Video’.
The short film shows Aitch speeding around in high spec cars and, most notably, laying in bed in a designer robe surrounded by an array of curvy ladies lounging in their underwear.
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Ahead of its release, a teaser shared by the rapper – real name Harrison Armstrong – saw him attract criticism and go on to row with a number of body-shaming trolls, who he termed ‘idiots’ after some called for ‘slim girls’ in the comments.
However, many more praised the music video for its inclusivity and presentation of ‘real’ women as it shows a mixture of different races and body shapes.
Image: Youtube
Now, the music video has been validated once again for its diversity with this new award win.
At the time of the teaser’s release, Aitch told haters objecting to his inclusive casting: ‘All the man hating on the girls on my new post are iiiiidiots [sic].
‘First of all you could never even come near these girls, they don’t want you. They’re too leng for you.’
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He continued: ‘Also, chatting this s**t ain’t gonna help you get the “slim” girls. It’s just gonna make everyone hate you more lol.
‘Furthermore you couldn’t even handle these ladies with your little d**k hating a*s energy. They need the reeeeeeeal suttn [sic].’
You can watch the full video created by KC Locke for Aitch’s track Learning Curve here.
Arrest made after 14-year-old boy found in critical condition on Market Street
Daisy Jackson
An arrest has been made after a teenage boy was found unresponsive on Market Street in Manchester city centre.
Detectives believe that the boy, 14, was approached by seven males who stole a designer jacket from him.
Following the altercation, he went into cardiac arrest and was rushed to hospital in a critical condition.
Thankfully, the teenager is continuing to recover well.
Detectives from Manchester City Centre Criminal Investigation Department confirmed that an 18-year-old male was arrested yesterday, Thursday 20 February.
He has been arrested on suspicion of robbery and remains in police custody.
Detective Inspector Mark Astbury of GMP’s City Centre Criminal Investigation Department, said: “We hope the victim can continue his recovery following what must have been a terrifying ordeal for him.
“Officers are fully investigating all aspects of this shocking incident that has left a man with serious injuries in hospital.
“Our work doesn’t stop here, we are continuing to investigate this incident and information from the public plays an incredibly important role in our investigations and I ask that the community keep talking to us and keep sharing their concerns with us so our teams can act.”
If you have any information, contact GMP 101 or 0161 856 4305 quoting log 2854 of 16/2/25.
Comedy is being prescribed instead of antidepressants as part of UK trials
Emily Sergeant
Trials are currently underway to see if comedy could be an alternative to antidepressants as a way to reduce NHS costs.
UK tech company Craic Health has secured important funding for its ‘comedy on prescription’ project that’s aimed at helping the Government work with the comedy industry, communities, and organisations on comedy-based social prescriptions in the hope that they can solve financial struggles within the NHS.
The groundbreaking scheme uses stand-up shows and workshops to help people who are isolated, lonely, and vulnerable.
Craic believes comedy is an ‘untapped opportunity’ to improve health and wellbeing, and has a goal to make comedy easier to access, so that it can help communities experience its mental health and social benefits.
To achieve this, the company has started trialling Comedy-on-Prescription experiences in the UK – starting in London, with the potential for expansion – which includes things like curated comedy panel game show events and workshops, and general stand-up comedy shows at some of the capital’s world-famous venues.
Comedy is being prescribed instead of antidepressants as part of UK trials / Credit: Wikimedia Commons
“Mental health issues like loneliness, isolation, and stress are more common than ever,” the company explains.
“So much so that it’s projected that by 2030, mental health problems, particularly depression, will be the leading cause of mortality and morbidity globally, [but] in this challenging world, comedy stands out as a universal language that breaks barriers.
“Research shows that comedy and laughter have powerful effects – they bring people together, create positive connections, and make life more enjoyable.”
Craic Health says that social prescribing, of which Comedy-on-Prescription is a part of, is all about inclusivity, which makes it making it suitable for people of all ages, backgrounds, and abilities.
Its focus is on personalised support, tailored to individual needs and preferences.