It has been confirmed that Manchester-based online fast fashion retailer Missguided has appointed administrators in attempts to save the brand.
The multi-channel fashion retailer – which sells clothes primarily aimed at 16-35 year old women, and had its headquarters based in Stretford before moving to Trafford Park in 2015 – was founded by Nitin Passi back in 2009 when he was just 26, and it grew grew into one of Britain’s biggest online-led fashion retailers alongside ASOS and fellow Manchester-based fast fashion brands, Boohoo and Pretty Little Thing.
But now, Missguided has asked Teneo Financial Advisory to sell its business and assets.
It comes after the business was issued with a winding-up petition by clothing suppliers, who are owed millions of pounds.
Teneo said Missguided will continue to trade while it looks for a buyer.
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Gavin Maher from Teneo said there was “a high level of interest from a number of strategic buyers”.
The Manchester-based online fast fashion retailer was founded in 2009 / Credit: Missguided
He added in a statement: “As we continue to see, the retail trading environment in the UK remains extremely challenging [and] the joint administrators will now seek to conclude a sale of the business and assets, for which there continues to be a high level of interest from a number of strategic buyers.”
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The company employs around 330 staff members, with The Guardian reporting that about 140 jobs are thought to be at risk, and the publication citing a source as saying that more than 80 people had immediately been made redundant.
Reports suggest that rival and larger online fashion retailer, Boohoo – which bought a number of collapsing high street brands during the COVID-19 pandemic – had been in talks to buy Missguided in a prepack administration deal, and JD Sports and ASOS are also thought to have shown some interest, but a deal was not made.
The fashion retail company moved its HQ to state-of-the-art offices in Trafford Park in 2015 / Credit: Google Maps
In efforts to pinpoint why Missguided was on the brink of collapse, industry professionals and marketing experts said not only were some rival brands better, cheaper, and faster, but that shoppers now care more about sustainability and less about fast throwaway fashion.
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Julie Palmer – a partner at insolvency firm Begbies Traynor – also told the i newspaper that the cost of living crisis means shoppers are cutting back on spending on non-essentials like the fast fashion Missguided offers.
She said: “While Missguided boomed when we were locked down with no opportunity to spend wages going out, the harsh realities of post-pandemic life are becoming clear.”
The company has now asked Teneo Financial Advisory to sell its business and assets / Credit: Missguided
Ms Palmer added: “Rising inflation and worries about the potential for a recession mean that people just aren’t willing to spend on what they don’t need.
“Hopefully a buyer will see the potential in this company that means its suppliers continue to find an outlet for their products.”
Featured Image – Channel 4
News
Murder investigation launched after man stabbed to death in Levenshulme over weekend
Emily Sergeant
A murder investigation has been launched following the death of a young man in Levenshulme over the weekend.
Greater Manchester Police (GMP) explained that officers were called to reports of a man who suffered ‘serious stab wounds’ on Chapel Street at around 7:06pm on Saturday evening (15 August), and once they arrived on the scene, the victim was pronounced dead despite the best efforts of emergency services.
The identity of the victim has not yet been announced, but it has been confirmed that he was a 24-year-old man.
Work is ongoing to locate the victim’s next of kin, and several scenes remain in place while the police investigation continues.
According to police, it is believed that this was an ‘isolated incident’ with no wider threat to the public.
While a 27-year-old man has already been arrested on suspicion of murder and is currently in police custody, GMP have still issued a public appeal for information.
“Our thoughts are with the family and friends of the victim in this tragic incident,” commented Detective Inspector Alex Wilkinson, from GMP’s Major Incident Team.
“Officers acted swiftly to arrest a man, who is in our custody for questioning.
“Our investigation is ongoing and we would like to hear from anyone who may have information that can assist us.”
Can you help? Anyone in the Chapel Street area around the time of this incident, or who has mobile phone, CCTV, Ring doorbell and dashcam footage, can contact police on 0161 856 9008 quoting the log number 2983 of 15/08/2026.
“Alternatively you can contact Crimestoppers anonymously on 0800 555 111.
Featured Image – GMP
News
Family pays tribute to ‘much-loved son’ who died after Wigan bus crash
Daisy Jackson
The family of a man who died in a tragic bus crash in Wigan have paid a moving tribute to him.
Luke Hill, 28, was involved in a collision between a bus and a motorbike earlier this month, and sadly passed away in hospital the following morning.
The incident occurred on the Wigan Road junction of Alexandra Road, at around 11.54pm on Thursday 6 August – and GMP are still appealing for members of the public to come forward with CCTV, dashcam, or information.
The driver of the bus remained at the scene following the crash, and continues to support police with their investigation.
Paying tribute to Luke, his family described him as a ‘rock and much-loved part of the family’.
His mother said that living without him feels like a ‘terrible nightmare’.
Paying tribute, Luke’s mum, Sharon, has said: “Luke was my son, my rock, and a much-loved part of our family. There are simply no words to describe the pain of losing a son, especially in such a tragic way.
“It still doesn’t feel real. I keep expecting this terrible nightmare to end and for you to be here with us again.
“Luke was a beloved son, brother, uncle, nephew and grandson. He meant so much to so many people, and he will be deeply missed by all his family and friends.
“We miss you more than words could ever say. The pain of losing you is something we will carry with us forever, but so will the love and memories you gave us.
“The whole family is deeply saddened by this heartbreaking loss. We kindly ask that everyone respects our privacy and allows us the time and space we need to grieve.
“You will never be forgotten, Luke.
“We love you and miss you so much.”
Officers are continuing to appeal for any witnesses who may have seen the moments leading up to this incident, or anyone who has mobile phone or dash cam footage, to come forward and assist the investigation.
Anyone with information can contact police via 0161 856 4741 or our Live Chat at gmp.police.uk, quoting the log number 4225 of 06/08/2026.
Alternatively, you can contact the independent charity Crimestoppers, anonymously, on 0800 555 111.
Emily Sergeant -
31st May 2022 
