It has been confirmed that Manchester-based online fast fashion retailer Missguided has appointed administrators in attempts to save the brand.
The multi-channel fashion retailer – which sells clothes primarily aimed at 16-35 year old women, and had its headquarters based in Stretford before moving to Trafford Park in 2015 – was founded by Nitin Passi back in 2009 when he was just 26, and it grew grew into one of Britain’s biggest online-led fashion retailers alongside ASOS and fellow Manchester-based fast fashion brands, Boohoo and Pretty Little Thing.
But now, Missguided has asked Teneo Financial Advisory to sell its business and assets.
It comes after the business was issued with a winding-up petition by clothing suppliers, who are owed millions of pounds.
Teneo said Missguided will continue to trade while it looks for a buyer.
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Gavin Maher from Teneo said there was “a high level of interest from a number of strategic buyers”.
The Manchester-based online fast fashion retailer was founded in 2009 / Credit: Missguided
He added in a statement: “As we continue to see, the retail trading environment in the UK remains extremely challenging [and] the joint administrators will now seek to conclude a sale of the business and assets, for which there continues to be a high level of interest from a number of strategic buyers.”
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The company employs around 330 staff members, with The Guardian reporting that about 140 jobs are thought to be at risk, and the publication citing a source as saying that more than 80 people had immediately been made redundant.
Reports suggest that rival and larger online fashion retailer, Boohoo – which bought a number of collapsing high street brands during the COVID-19 pandemic – had been in talks to buy Missguided in a prepack administration deal, and JD Sports and ASOS are also thought to have shown some interest, but a deal was not made.
The fashion retail company moved its HQ to state-of-the-art offices in Trafford Park in 2015 / Credit: Google Maps
In efforts to pinpoint why Missguided was on the brink of collapse, industry professionals and marketing experts said not only were some rival brands better, cheaper, and faster, but that shoppers now care more about sustainability and less about fast throwaway fashion.
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Julie Palmer – a partner at insolvency firm Begbies Traynor – also told the i newspaper that the cost of living crisis means shoppers are cutting back on spending on non-essentials like the fast fashion Missguided offers.
She said: “While Missguided boomed when we were locked down with no opportunity to spend wages going out, the harsh realities of post-pandemic life are becoming clear.”
The company has now asked Teneo Financial Advisory to sell its business and assets / Credit: Missguided
Ms Palmer added: “Rising inflation and worries about the potential for a recession mean that people just aren’t willing to spend on what they don’t need.
“Hopefully a buyer will see the potential in this company that means its suppliers continue to find an outlet for their products.”
Featured Image – Channel 4
News
Dame Sarah Storey is going on Strictly Come Dancing 2026
Danny Jones
Record-breaking local athlete and Paralympian, Dame Sarah Storey, is set to become the latest to join the Strictly Come Dancing annals.
With the Strictly cast for 2026 steadily being unveiled, we always keep an eye out for the Greater Manchester names in particular.
That being said, we’re buzzing to see the hugely successful Stockport swimmer turned cyclist will be swapping her Team GB kit for sparkly, sequined ballroom gowns and an entirely different type of sport and fitness.
Announced on Friday, 17 July, Storey is the seventh celebrity to be confirmed for the 24th series of the hit BBC show and dancing competition.
Having represented her country not only at nine Paralympics but across two different disciplines after switching to the racing bike back in 2005, she’s our most decorated competitor in the entire history of the Games with 30 medals to her name – 19 of which are gold.
Absolute GOAT levels.
But now the Cheadle Hulme-born is once again set to show her versatility to see how she fares on the dance floor later this year.
Commenting ahead of the new-look season which starts this September, the 48-year-old said: “Embarking on a new challenge so soon after stepping down as an athlete is hugely exciting.
“I have always loved watching Strictly, and my daughter Louisa is a very talented dancer, so to be able to learn from the best and hopefully understand even more about her world is incredibly motivating! I can’t wait to get started!”
This latest sea-change comes not long after the local legend and sporting icon officially announced her retirement from professional sport more than three decades on from first bursting onto the scene.
Thank you for taking the time to leave all the incredible messages. It’s so wonderful to read them and thank you for being the greatest supporters 🥰
— Dame Sarah Storey (@DameSarahStorey) July 9, 2026
What a career she’s had; it obviously didn’t take her long to get tired of sitting still for once, either.
She will be joined by the likes of Lacey Turner, Dani Dyer, Delta Goodrem, Chris Appleton, Cach Mercer and Will Best.
In case you missed it, the upcoming edition of Strictly Come Dancing will be the first since Tess Daly and Claudia Winkleman stepped down, with Emma Willis, Josh Widdicombe and pro dancer Johannes Radebe stepping in as replacements.
In other starring Stockport news, we’ve finally got more info on the final season of a popular programme filmed in the area. Find out more down below.
Two more people arrested as investigation into Dovestone Reservoir moorland fire continues
Emily Sergeant
Two more people have been arrested as part of the ongoing investigation into the devastating moorland fire near Dovestone Reservoir.
Yesterday (16 July 2026), a 19-year-old woman was arrested on suspicion of arson and has been bailed pending further police enquiries, before a man in his 20s has today (17 July) been arrested on suspicion of arson, and remains in custody for questioning.
These follow the arrest and subsequent charging of 20-year-old Shania Care-Slede, from Hyde.
Care-Slede has been charged with aggravated arson, being reckless as to whether life was endangered, and dangerous driving, and was remanded in custody before appearing at Manchester Magistrates’ Court this past Tuesday (14 July).
After the blaze broke out this past Saturday evening (11 July) at the popular beauty spot in Oldham, prompting a major multi-agency response, fire crews from Greater Manchester Fire and Rescue Service (GMFRS) have been working around the clock in challenging conditions to contain the fire and prevent further spread across the moorland.
Specialist wildfire resources, command support units, drone technology, and partner agencies have also been deployed as operations continue across multiple sectors of the incident.
To make matters worse, ‘strong’ winds carried smoke across parts of Greater Manchester – with reports of haze and the smell of burning being received from areas well beyond the immediate vicinity of the fire.
With three major arrests having already now been made, Greater Manchester Police (GMP) says its officers are continuing to pursue a number of lines of enquiry and are seeking to identify any other individuals who may have been involved.
“This investigation has been progressing at pace, we are nearly a week on and the fire at Dovestones is still ongoing, and it has had devastating effects it has had on the Reservoir,” commented Detective Inspector Andrew Day, of GMP’s Oldham division said.
“As this incident continues, officers would like to thank all emergency service partners for their support and dedication.
“In particular, our colleagues at Greater Manchester Fire and Rescue Service, whose firefighters have spent countless hours tackling the fire in demanding conditions.”
Emily Sergeant -
31st May 2022 
