It has been confirmed that Manchester-based online fast fashion retailer Missguided has appointed administrators in attempts to save the brand.
The multi-channel fashion retailer – which sells clothes primarily aimed at 16-35 year old women, and had its headquarters based in Stretford before moving to Trafford Park in 2015 – was founded by Nitin Passi back in 2009 when he was just 26, and it grew grew into one of Britain’s biggest online-led fashion retailers alongside ASOS and fellow Manchester-based fast fashion brands, Boohoo and Pretty Little Thing.
But now, Missguided has asked Teneo Financial Advisory to sell its business and assets.
It comes after the business was issued with a winding-up petition by clothing suppliers, who are owed millions of pounds.
Teneo said Missguided will continue to trade while it looks for a buyer.
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Gavin Maher from Teneo said there was “a high level of interest from a number of strategic buyers”.
The Manchester-based online fast fashion retailer was founded in 2009 / Credit: Missguided
He added in a statement: “As we continue to see, the retail trading environment in the UK remains extremely challenging [and] the joint administrators will now seek to conclude a sale of the business and assets, for which there continues to be a high level of interest from a number of strategic buyers.”
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The company employs around 330 staff members, with The Guardian reporting that about 140 jobs are thought to be at risk, and the publication citing a source as saying that more than 80 people had immediately been made redundant.
Reports suggest that rival and larger online fashion retailer, Boohoo – which bought a number of collapsing high street brands during the COVID-19 pandemic – had been in talks to buy Missguided in a prepack administration deal, and JD Sports and ASOS are also thought to have shown some interest, but a deal was not made.
The fashion retail company moved its HQ to state-of-the-art offices in Trafford Park in 2015 / Credit: Google Maps
In efforts to pinpoint why Missguided was on the brink of collapse, industry professionals and marketing experts said not only were some rival brands better, cheaper, and faster, but that shoppers now care more about sustainability and less about fast throwaway fashion.
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Julie Palmer – a partner at insolvency firm Begbies Traynor – also told the i newspaper that the cost of living crisis means shoppers are cutting back on spending on non-essentials like the fast fashion Missguided offers.
She said: “While Missguided boomed when we were locked down with no opportunity to spend wages going out, the harsh realities of post-pandemic life are becoming clear.”
The company has now asked Teneo Financial Advisory to sell its business and assets / Credit: Missguided
Ms Palmer added: “Rising inflation and worries about the potential for a recession mean that people just aren’t willing to spend on what they don’t need.
“Hopefully a buyer will see the potential in this company that means its suppliers continue to find an outlet for their products.”
Featured Image – Channel 4
News
Mancs advised ‘do not travel’ today amid MAJOR region-wide train disruption
Daisy Jackson
Passengers across the North West are being told not to travel today, after a power failure triggered major disruption across the region.
A vast number of trains have been cancelled in and out of Greater Manchester due to the failure at Manchester Rail Operating Centre (ROC).
The disruption started earlier this afternoon but is expected to continue across all operator routes until the end of the day.
Now, rail operators are issuing ‘do not travel’ notices, and ticket acceptance has been put in place across all Bee Network buses and Metrolink services.
A statement shared by Manchester City Council: “Due to a power failure at the Manchester Rail Operating Centre (ROC), there is major disruption on the rail network across Greater Manchester, the north west of England and the Midlands.
“Delays and cancellations are expected on all operator routes across Greater Manchester until the end of today (Thursday 6th August). Rail operators have issued a do not travel notice with travel advice and the latest information HERE.
“Ticket acceptance is in place on all Bee Network buses and Metrolink services across Greater Manchester.”
All Brewers Fayre and Beefeater locations across the UK are closing down
Danny Jones
It looks to be the end for not one but two of Britain’s best-known and long-running restaurant franchises, as Brewers Fayre and Beefeaters will be closing down all of their locations.
Dating back to the mid-1970s, there will soon be none left anywhere in the country
The pair of recognisable chains, owned by parent company Whitbread PLC – who also own Premier Inn, hence why they usually come as a joint package – have nearly 200 sites across the UK, but they are already in the process of a wholesale shutdown.
News of the impending closures first began circulating back in April, but now the process is said to be fully underway, with multiple Greater Manchester names on the chopping block.
A real shame all brewers fayres are closing down. As a member they’ve sent me a last free main. So enjoying a mixed grill pic.twitter.com/EIHMZ7LCvv
— Daniel Turner⚽️ 🏟️ 1️⃣1️⃣5️⃣8️⃣ (@puffpuff65) August 4, 2026
With roughly 3,800 staff set to be made unemployed as part of the major restructuring by Whitbread, the job cuts will see approximately 12% of their workforce laid off from a total of around 30,000.
One local duo due to face the music is the soon-to-close Stable Gate in Denton and Wheatlea Park in Wigan – both of which are Brewers Fayre branches.
89 of the brand’s boozers have been given until early September (some dates may vary) to shut up shop and hold not just their last orders, but their final dinner service full stop.
The rest of the venues closing next month are Beefeater pubs, including the Heaton Park one in Crumpsall, The Quay House at Salford Quays, and the Whitgate Inn over Oldham way.
As for others nearby, Macclesfield’s Springwood Park is also set to close.
The older of the two British mainstays is Beefeater, which was founded by Whitbread back in 1974 when they opened their first pub, The Halfway House, down in Enfield.
Brewers debuted up North in ’79, with a maiden watering hole called The Farmers Arms in Preston, before going on to open several locations around Lancashire and eventually nationwide.
Most of you will likely have visited or at the very least passed one of those food and drink spots in your time, and while they may be more associated with hotels and service stations these days, they still served as regular haunts for plenty of people who will no doubt be gutted to see them go.
Speaking of services, another big name is expanding further into the North West.
Emily Sergeant -
31st May 2022 
