Manchester City releases CGIs and important details of new ‘immersive’ museum
Manchester City has revealed key information about its new museum experience designed to immerse visitors in the history and culture of the club.
Set to open later this year in the heart of the £300m Medlock Square entertainment district at Manchester’s Etihad Campus, the Manchester City Museum Experience will be spread across 10 distinctive spaces and visitors will be able to take a trip down memory lane with nostalgic environments from throughout the club’s history.
Fans can also take part in interactive media experiences, like posing with all 48 major trophies won by the club’s first teams or trying their hand at football punditry.
The experience will combine the latest immersive technology with physical memorabilia drawn from across the club’s history to do this.
Hidden details and surprising ‘did you know’ facts are set to be embedded across the experience, so that even the most devoted Man City fans will have the chance to discover something new about the club they love.
CGIs of what the new museum experience will look like when it opens have been released.
By combining interactive environments, technology, and authentic artefacts, the experience is aiming to appeal to a wide audience – from lifelong Manchester City supporters, to families and those with a broader interest in football, culture, and the city of Manchester.
“Building a completely new museum has allowed us to create an immersive experience that celebrates the people and moments which have shaped Manchester City,” commented Danny Wilson, Managing Director at Manchester City Operations.
“But our story isn’t traditional and straightforward, so why should our museum experience be? We want something different. Something immersive which will resonate with our fans, as well as excite the wider city.
“In doing so, we have developed something that appeals to fans, complements the Etihad Campus and provides a year round attraction for the city.”
When it opens, the Manchester City Museum Experience is set to complement the club’s existing Stadium Tour – which is currently ranked among the top five visitor attractions in the UK, according to TripAdvisor reviews.
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- Manchester City release new images of £300 million Etihad expansion
- Manchester’s Science and Industry Museum announces FREE programme of space-themed activities
Further information about the museum experience – including booking details – will be shared ahead of its opening later in 2026 during the phased completion of Medlock Square.
Featured Image – Manchester City / Ralph Appelbaum Associates (RAA)