Manchester City have become the first Women’s Super League team ever to secure an official stadium naming rights deal, with the formerly known Academy ground nowcalled the Joie Stadium.
Unveiling their new stadium partnership with baby gear brand Joie on Thursday, 14 September, Man City‘s Academy Stadium was given its new moniker, making them not only the first purpose-built women’s stadium in the league but the only club to boast an official naming partner.
The new multi-year agreement is an extension of Joie’s current partnership with City’s women’s team which began back in March when the brand was first named as the Club’s Official Family Partner.
Now set to bear their name around their home ground for the foreseeable, the expanded commercial collaboration has arrived just in time for the new WSL season.
Credit: Supplied
The deal comes after City Football Group pledged to “introduce and improve family-friendly services and building on the club’s commitment to delivering the best possible matchday experience for fans of all ages across all stadium facilities.”
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Lionesses Chloe Kelly, Steph Houghton, Demi Stokes and various other City stars were in attendance, with the first-team trio helping cut the giant ribbon to celebrate the newly renamed Joie Stadium on a rainy morning in Manchester.
Opened in 2014 as part of the club’s continued investment into East Manchester and further development of the wider Etihad Campus, the 7,000-capacity stadium is also home to many Elite Development Squad and youth team matches.
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Manchester City Women’s Managing Director, Gavin Makel, said of the unveiling: “It is a further reflection of the importance, growth and commercial appeal of Manchester City Women and the wider women’s game and we are excited to work together with Joie to maximise opportunities for families at our matches.”
As for the company renowned across Europe for the brand of prams, children’s car seats, highchairs and more, Joie’s senior MD David Welsh added: “We believe that football offers an unforgettable experience for families and by partnering with Manchester City Women…We aim to make it truly accessible for all – whether that’s families with babies or parents of older children who will love playing in the Fan Zone.
“We’re incredibly proud of the steps we are making to help provide an all-inclusive experience and are committed to further developing our offer and ensuring that the Joie Stadium is one of the most family-friendly in the Women’s Super League.”
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The Joie logo will be rolled out across stadium assets and during various City Women’s fixtures, with the brand also promising to offer exclusive prizes and experiences to fans alongside creating bespoke content with members of the first team this year.
The 2023/24 WSL season gets underway on Sunday, 1 October with Man City, who came fourth in last year’s tightly-run campaign, playing West Ham away at 1pm. You can the full list of fixtures HERE.
Stockport County will soon be introducing safe standing at Edgeley Park as part of the pending stadium development plans.
The Hatters may have just missed out on promotion to the Championship, but it’s still been an exciting few years for the club that has seen a fresh surge in young new supporters in addition to their passionate lifelong followers.
In more fantastic news for fans, County have announced that brand new safe standing sections will be installed across the ground.
Confirming the news on Wednesday, the club said: “After receiving all necessary approvals and working closely with safety authorities, we are set to install rail seating in two designated areas of the stadium.
Stockport County is thrilled to announce the introduction of safe standing areas at Edgeley Park ahead of the upcoming 2025/26 season.
Visit the club site for more details on this exciting new development ⤵️#StockportCounty
— Stockport County (@StockportCounty) May 28, 2025
As detailed on the club website, there will be two new dedicated safe-standing/rail-seated zones – one in each main stand: the back five rows of seats in the Cheadle End’s upper tier and the back two rows of the Vitality Railway End.
With Stockport Council greenlighting plans for League One side to expand their home capacity, this reconfiguration is set to accommodate a total of 849 County fans and/or supporters.
Although this all depends on final approval from the Safety Advisory Group (SAG), the aim is to deliver a “vibrant and dynamic environment for both home and away fans at Edgeley Park.”
The official statement goes on to explain that the push for safe standing is not just to provide more matchday options for those in attendance, but in hopes of further “enhancing the atmosphere and improving the overall matchday experience for those who prefer to stand.”
Couty has insisted that “The rail-seating system incorporates a barrier for every seat, ensuring that supporters are protected from a sudden surge or crowd movement.”
Safe standing is part of the larger Stockport County stadium redevelopment plans.
Addressing early concerns in a ‘What This Means for You’ section, they go on to add: “Season ticket holders currently in the affected rows will be contacted directly by the Club over the coming weeks with details on their options, including relocating to a seated area if they prefer not to stand.
“Information regarding new season tickets and matchday tickets in the safe standing areas will be released in due course.
“We believe this is another significant step forward for Stockport County and will further enhance the already incredible atmosphere at Edgeley Park. We look forward to seeing and hearing the renewed energy in these new sections.”
The safe standing plan is set to be introduced for the upcoming 2025/26 season, with the administration hoping to make this their last in the third tier. Do you see them going up next year?
Manchester United legend and ex-England international Rio Ferdinand has announced he will be stepping away from TNT Sports, leaving more than a decade with the broadcaster.
Ferdinand has spent the best part of the last 10 years serving as a leading pundit and analyst, as well as hosting his own ‘Rio Meets’ online series – the interview format of which has been replicated on his YouTube channel.
However, after having been one of their main anchors both under the BT Sport and even more so since the inception of the rebranded TNT Sports Football umbrella, the 46-year-old has confirmed he has now quit their regular coverage following the Champions League final this weekend.
In a lengthy statement on social media, the ex-Man United defender, who also played for Leeds, West Ham, Bournemouth and QPR, described it as a “difficult decision.”
Taking time to thank the network for their “tremendous support” over the years, especially those “behind the scenes, whose work often goes unseen but has been essential to our success.”
The talented centre-back retired in May 2015 after more than 500 appearances and 81 national team caps, making an almost immediate switch into punditry and remaining a household name.
Rio has also remained a popular figure at Old Trafford and, indeed, across various parts of Manchester since leaving United in 2014.
For instance, his self-titled Foundation has carried out some truly transformational local outreach across various boroughs, as it has back in his home city of London.
Responding to the news, TNT Sports said nothing more than “Thanks for everything, Rio”; meanwhile, fellow former Red, Danny Simpson (who retired last year and also works as a pundit/presenter for MUTV) added: “You’re going to be missed, bro. Every time you’re on, you give us all the mad insight.”
However, he has promised he will remain in the media industry, continuing to work under the Rio Ferdinand Presents digital brand and pursuing “other business interests”.
With his ‘Rio Reacts’ and ‘Vibe with FIVE’ series regularly raking in millions of views, he might not be on the box during European nights but you’ll still be seeing plenty of him.
Danny Jones -
14th September 2023 
