Greater Manchester has a growing obsession with running and endurance events, in particular, did you hear about a locally based runner who’s set the record for legging it across a literal desert?
That’s some ‘Hardest Geezer’ stuff right there.
Yes, whether it’s the likes of the Great MCR Run and October Half, the fully fledged Manchester Marathon, or dare we say it, an extra hard ultra, the region seems to be absolutely chock-full of runners and events these days.
That being said, despite being inspired by countless individuals over the past few years, the feat that has impressed us most this year is the incredible achievement by one man: Alex Welch from Wilmslow.
We’re pretty sure this is the bloke The Pretenders must have been talking about.
Based right here in 0161, by day Alex Welch is employed as a senior cyber security sales specialist at a major European IT services company, SCC, over in Stretford.
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However, by both day and night for a full working week late last month, the 29-year-old swapped his computers for a very sturdy pair of running trainers; trail shoes, to be specific, as he trekked across the Namib Desert in Africa.
Stretching more than 2,000 kilometres in total, spanning the reaches of Angola, Namibia and parts of South Africa, the talented distance runner ran approximately 12.5% of that entire landmass over the course of five days.
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Broken up into five stages – 50km, 50k, 42k and 22k, as well as a truly brutal 92k day to finish – not only did the indefinable Cheshire-born bloke reach the finish line, but he did so in record time.
Let’s be honest, anyone challenging themselves with the course is clearly an absolute machine, but as seen above and now fully verified, Alex here did so in 24 hours and 27 minutes.
Taking just over a day to complete the entire thing, Alex led every beating everyone else in every single stage and ended up surpassing legendary American ultra runner and now race director Adam Kimble’s time from 2018 by almost 40 whole minutes. Utterly staggering stuff.
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Signing up as an official OOSH-sponsored athlete for the event, having only just podiumed at the Ice Ultra round the Arctic Circle back in February, AND the Mountain Ultra across Kyrgyzstan this past June, he’s quite literally ‘endured blistering cold and scorching desert’ (one for Shrek 2 fans, there).
Commenting on the unbelievable achievement, the local lad said: “Namibia was unlike anything I’d ever experienced. The heat was on another level, and every stage demanded absolute focus. To come away with the win – and a course record – is overwhelming.
“After the Arctic and Kyrgyzstan, this was the challenge I had been building towards all season. I’m grateful for everyone who has supported me, particularly my colleagues at SCC who have backed me every step of the way.”
Well done, Alex – we’re off to have a lie down because we’re tired just thinking about what you’ve just done, so hope you’ve at least got a few weeks of relaxation and victory pints lined up. That’s how we toasted our taste of an ultra, anyway…
Greater Manchester’s ‘Stroll for Salford’ walking event returns for its second year in 2026
Danny Jones
Following its successful debut last year, Greater Manchester’s now much-loved Stroll for Salford (SfS) event is back for 2026 this autumn.
We’d like to think everyone from around here is filled with hometown pride, but you ask anyone from Salford, and they’ll quickly remind you that this place is its own city, and that it quite rightly deserves celebrating all of its own.
And that’s exactly what the SfS is all about: not just toasting it as the region’s so-called ‘second city’, but as the culturally abundant place that it is and has been for more than 100 years.
Yes, with this sophomore edition following on from the borough celebrating its official Centenary, what better time to hail all things Salfordian.
Stroll for Salford is back🚶🧡
We are delighted to announce the return of the popular fundraising walk back for its second edition on Saturday 19th September as part of Salford's Centenary Year celebrations!
— Salford City FC Foundation (@SalfordCity_FDN) July 30, 2026
Set up by Salford City FC and the partnered charity arm, Foundation 92, the inaugural walk raised more than £3,000 for charity with its maiden event.
Thousands got behind the cause, be it through volunteering and/or donating, as well as talking on the walking route itself back in October.
It’s actually happening a little earlier this time, with the second Stroll for Salford scheduled for Saturday, 19 September.
Kicking off from 10am, those taking part will be setting out on foot for a six-mile journey across the city, starting at the likes of the Civic Centre in Swinton, before passing through other key towns and finishing, of course, at Salford’s AIG Stadium on Moor Lane in Kersal.
The local League Two side continues to do plenty of important work in and around the community – this is just one of many recent, well-received initiatives.
As mentioned earlier, those getting involved will not only receive a special Salford t-shirt following the event alongside a finisher’s medal, but even a complimentary ticket to go and see ‘The Ammies’ in action at their home ground this season.
Not a bad deal at all.
For anyone uninitiated interested in coming along the journey, the route will also pass several key landmarks and a real sense of local history – all while doing your bit for a good cause.
You can help raise important funds for the local area and sign up for the Stroll for Salford 2026 HERE.
Elsewhere in Greater Manchester, another wholesome all-ages event is fast-approaching this August, too; keep on reading to find out all about it…
Manchester City are offering North West kids the chance to win a team training session
Danny Jones
Manchester City are offering kids across the North West a chance to win a free team training session as part of their latest grassroots competition.
Teaming up with their official sleep partners and well-known British mattress brand, Silentnight, Man City are once again giving children throughout the region the opportunity to train at the Etihad Campus itself.
Better still, all the kids have to do is what they already live and breathe to do: play footy.
Alongside the competition, they’re dishing out free advice for parents to help ensure their children get the proper rest and recovery they need through a good night’s sleep.
Continuing to promote how a good sleep in a proper bed can do wonders when it comes not only to fitness and staying active but overall health, this is part of their wider ‘Dream Big’ campaign.
Put in the simplest terms, as part of this initiative, young football teams across the 10 boroughs of Greater Manchester and beyond are able to be nominated by coaches, parents, guardians or club representatives for this special scheme.
The exclusive coaching session, for whoever is fortunate enough to earn it, will be delivered directly by a professional MCFC coach at The City Football Academy.
Even better still, the winning team will also receive free Man City kits, not to mention Silentnight Healthy Growth Kids mattresses.
Speaking ahead of the event, Manchester City’s Vice President of Partnerships, Marketing and Operations, Mark Lambert, said in a statement: “Our partnership with Silentnight is built on a shared commitment to supporting healthier, more active lives, so it’s great to come together on Dream Big.
“Grassroots football plays a vital role in inspiring young players and bringing communities together, and we’re looking forward to welcoming the winning team to the City Football Academy for what we hope will be a memorable experience.”
It’s not the only big thing they’re doing to help promote grassroots football in the local area, either.
Kathryn Pinkham, sleep expert at Silentnight, went on to add: “When children are busy with school, training, matches and everything else that comes with family life, sleep can sometimes slip down the priority list.
“But for young footballers, getting enough good-quality rest can make such a difference – helping them recover after games, concentrate at school and enjoy their sport. The 10-Step Sleep Guide is designed to give families simple, practical tips they can actually use at home.”
Man City’s kids’ coaching sessions will take place on Wednesday, 19 August from 1-3pm, and applications are already live; the window closes at 11:59pm this coming Monday (3 Aug).
To find out more and put a team name forward – made up of players aged seven and over, with no more than a two-year age gap between the youngest and oldest player – you can do so HERE.
Danny Jones -
10th December 2025 
