Greater Manchester has a growing obsession with running and endurance events, in particular, did you hear about a locally based runner who’s set the record for legging it across a literal desert?
That’s some ‘Hardest Geezer’ stuff right there.
Yes, whether it’s the likes of the Great MCR Run and October Half, the fully fledged Manchester Marathon, or dare we say it, an extra hard ultra, the region seems to be absolutely chock-full of runners and events these days.
That being said, despite being inspired by countless individuals over the past few years, the feat that has impressed us most this year is the incredible achievement by one man: Alex Welch from Wilmslow.
We’re pretty sure this is the bloke The Pretenders must have been talking about.
Based right here in 0161, by day Alex Welch is employed as a senior cyber security sales specialist at a major European IT services company, SCC, over in Stretford.
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However, by both day and night for a full working week late last month, the 29-year-old swapped his computers for a very sturdy pair of running trainers; trail shoes, to be specific, as he trekked across the Namib Desert in Africa.
Stretching more than 2,000 kilometres in total, spanning the reaches of Angola, Namibia and parts of South Africa, the talented distance runner ran approximately 12.5% of that entire landmass over the course of five days.
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Broken up into five stages – 50km, 50k, 42k and 22k, as well as a truly brutal 92k day to finish – not only did the indefinable Cheshire-born bloke reach the finish line, but he did so in record time.
Let’s be honest, anyone challenging themselves with the course is clearly an absolute machine, but as seen above and now fully verified, Alex here did so in 24 hours and 27 minutes.
Taking just over a day to complete the entire thing, Alex led every beating everyone else in every single stage and ended up surpassing legendary American ultra runner and now race director Adam Kimble’s time from 2018 by almost 40 whole minutes. Utterly staggering stuff.
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Signing up as an official OOSH-sponsored athlete for the event, having only just podiumed at the Ice Ultra round the Arctic Circle back in February, AND the Mountain Ultra across Kyrgyzstan this past June, he’s quite literally ‘endured blistering cold and scorching desert’ (one for Shrek 2 fans, there).
Commenting on the unbelievable achievement, the local lad said: “Namibia was unlike anything I’d ever experienced. The heat was on another level, and every stage demanded absolute focus. To come away with the win – and a course record – is overwhelming.
“After the Arctic and Kyrgyzstan, this was the challenge I had been building towards all season. I’m grateful for everyone who has supported me, particularly my colleagues at SCC who have backed me every step of the way.”
Well done, Alex – we’re off to have a lie down because we’re tired just thinking about what you’ve just done, so hope you’ve at least got a few weeks of relaxation and victory pints lined up. That’s how we toasted our taste of an ultra, anyway…
New Amazon Prime Video docuseries to show Pep Guardiola’s final seasons at Manchester City
Emily Sergeant
A new all-access docuseries featuring Pep Guardiola’s final few seasons at Manchester City is set to air this summer.
Coming exclusively to Prime Video in the UK and Ireland, the four-part documentary is set to take Manchester City fans and neutral viewers alike inside the club as the players and manager – who delivered an era of dominance -make way for a new generation.
Filmed over the past two seasons, this is the ultimate account of an emotional farewell that marks the end of an era in English football, and will offer unfiltered access to Guardiola, his squad, and the City boardroom.
After 10 trophy-filled years – which included six Premier League titles, the UEFA Champions League, three FA Cups, and five EFL Cups – Pep Guardiola called time on his tenure in Manchester last month, alongside fan favourite players Bernardo Silva and John Stones, as well as Kevin De Bruyne the season prior.
This new docuseries was there to follow them every step of the process.
Fans can follow City from a disappointing 2024/25 campaign right through to a domestic double the following season, charting the raw emotion of a squad in transition.
The series is directed by Academy and BAFTA award-winning filmmaker, Kevin Macdonald, alongside City Studios’ John De Caux, and is produced by Kevin Macdonald for Plan B/KM Films and Gavin Johnson and Ged Doherty for City Studios.
“This is the ultimate account of an emotional farewell that marks the end of an era in English football,” Amazon Prime Video said in a statement.
Joining Prime Video’s wide selection of sports programming, the series will be available to watch at no additional cost to Prime members this summer.
It’ll be ready to stream on 19 August.
Featured Image – Prime Video
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Here’s our petition for ‘Wonderwall’ to become England’s new football anthem
Danny Jones
All things considered, England have made a great start to the 2026 World Cup, pitching themselves as one of the great entertainers this tournament, and the scenes of the supporters and players alike serenading an entire stadium with ‘Wonderwall’ after the full-time whistle gave us chills.
So why not time for a change?
After all, that feels a lot like what this World Cup squad is about: a new manager, new teammates, not clinging to the previous ways of playing – and perhaps it’s time to put ‘Sweet Caroline’ to one side.
Now, we’re by no means saying that we’re ‘done’ with the John Denver anthem that has been reborn as a Three Lions anthem, but look at how good it was watching England belting out Oasis with the fans.
“Today is gonna be the day that England beat Croatia 4-2”, as BBC’s Match of the Day cleverly quipped.
Obviously, we’re biased as Mancs, but we also think there’s something special about having that particular track feel so good to hear again.
As much as we love Oasis, for a long time, it felt like we couldn’t enjoy arguably their biggest-ever single anywhere near as much as we once did.
We assume it’s something akin to hearing ‘Mr Brightside’ non-stop for what felt like millennia, and in truth, hearing those repetitions of “ba, ba, ba… SO GOOD, SO GOOD!” over and over again at sporting fixtures beyond just national team games has taken the magic out of it at times.
Perhaps it’s just a case of saturation in certain settings and songs simply being overplayed – FIFA’s co-hosts over in the US certainly helped see to that when it came to ‘Wonderwall’ for a long time.
On the other hand, it feels like we’ve now come full circle; singing those famous lyrics at the top of our lungs in a sea of Mancs and fans travelling from all over to Heaton Park for Live ’25 last year felt better than ever, and like we’d all remembered how great a tune it’s always been. So did this…
In fact, this felt so emotional that you’ve got people who aren’t even English praising both those on the pitch and up in the stands for the moment online.
Even the admittedly rather American Man vs Food himself, Adam Richman (though he does have British ancestry), felt compelled to write a moving response on social media: “Shut up. You’re the one that’s crying. Bravo, England.”
He’s far from the only one who was left bowled over by the atmosphere – us included.
What do you think? Is it time for a new go-to tournament anthem for the Three Lions moving forward?