Molly-Mae Hague has this morning announced that she has been appointed Creative Director of PrettyLittleThing for the UK/EU.
She has described it as “the biggest move in [her] career so far”.
The ex-Love Island star and influencer – who has millions of followers on social media – has been working with Manchester-based fashion brand PrettyLittleThing as a UK ambassador since her first clothing collection was released back in 2019.
PLT was also one of the first fashion labels Molly-Mae worked with as an influencer before she found fame on the ITV reality show.
In a statement announcing her appointment as Creative Director on Instagram this morning, Molly-Mae said: “I’m beyond ecstatic to announce that I am the new Creative Director of PrettyLittleThing for UK/EU.
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“This is the biggest move in my career so far and I can’t explain my gratitude to my favourite brand in the world for trusting me with this role. PLT have had faith in me from the very start and to now be a Director within the business feels like a complete dream come true.
“I hope you’re all ready for my visions to come to life within this incredible brand.”
Molly-Mae has been teasing her new role to fans throughout the week.
The announcement comes after she shared with her followers on TikTok that she had treated herself to an 18-carat £37,000 Cartier bracelet, which features 204 diamonds, to celebrate “signing the biggest deal of my career”.
The purchases generated widespread conversation on social media yesterday, with the topic trending on Twitter and many keen to find out the nature of “the biggest deal”.
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Alongside confirmation of her appointment as Creative Director, Molly-Mae also unveiled her first exclusively-designed collection since stepping into her new role, adding on Instagram: “To celebrate this huge news, I’m bringing you without a doubt my best collection to date.
“I’ve worked on this collection now for so long and I’m beyond proud of it – I can’t wait to see you all in it.”
✨PrettyLittleThing By Molly-Mae✨ Our girl is BACK with her newest collection of the ULTIMATE ‘fits designed by @mollymaehague 💛 We’re also super excited to announce that Molly is officially our brand new Creative Director for UK & Europe 🤩👏
“This felt like a natural fit for us as Molly has been a huge part of our PrettyLittleThing journey and she is so invested in the brand,” said Umar Kamani, CEO at PrettyLittleThing.
“We wanted to explore different avenues together and bring her on board as more of a creative, where she can work closely with our team and be involved in our wider strategy across the UK and Europe over the next 12 months.”
UK passes bill to ban everyone born after 2008 from smoking in ‘historic’ moment
Emily Sergeant
In what is described as being a ‘historic moment’, the UK has now passed a bill to ban everyone born after 2008 from ever buying tobacco products.
It’s been a long time coming, but the final draft of the landmark Tobacco and Vapes Bill completed its journey through the Houses of Commons and Lords yesterday (21 April 2026), and is now on its way to receiving royal assent to officially become the law.
For those unfamiliar, the Tobacco and Vapes Bill will stop people who were born on or after 1 January 2009 from ever taking up smoking.
It will also give Government ministers new powers to regulate tobacco, vaping, and nicotine products – including their flavours and packaging, which make them more appealing to younger generations.
Health Secretary Wes Streeting has hailed the bill’s passing as a ‘historic moment for the nation’s health’ on the road to creating a smoke-free generation.
The UK has passed a bill to ban everyone born after 2008 from smoking / Credit: Lil Artsy (via Pexels)
“Children in the UK will be part of the first smoke-free generation, protected from a lifetime of addiction and harm,” Mr Streeting said after the bill was passed this week.
“Prevention is better than cure. This reform will save lives, ease pressure on the NHS, and build a healthier Britain.”
The ban on purchasing tobacco products for those born after 2008 was first mooted by Rishi Sunak’s Conservative Government a number of years back, but was eventually shelved ahead of the 2024 General Election, and then revived again by Labour when they took power.
The bill’s passing parliament has been welcomed by charities and campaign groups – most notably Cancer Research UK.
“This is a historic achievement that will shield our children from the devastating grip of tobacco addiction and help to put an end to cancers caused by smoking,” concluded Michelle Mitchell, who is the Chief Executive Officer at Cancer Research.
Featured Image – Pxhere
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The route for the 2027 Tour de France Femmes revealed ahead of Manchester debut
Danny Jones
The route for next year’s women’s historic Tour de France has been announced, with some of the best riders in the world set to pass through Greater Manchester and more.
Yet another big coup for the region and our sporting scene.
Speaking with the City Council, now that the full route has been revealed, our very own Dame Sarah Storey joined many in celebrating another huge moment for us; the female Tour de France is not just back up and running, but aiming to become bigger than ever.
🚴♀️ The world’s best cyclists are heading to Manchester! 🚴♀️
The routes for the Tour de France Femmes avec Zwift 2027 have now been revealed, with Manchester set to host the Stage One finish on Friday 30 July and the Stage Two start on Saturday 31 July. pic.twitter.com/OMMlhdorqP
— Manchester City Council (@ManCityCouncil) April 21, 2026
The Stockport-born swimmer turned Team GB cyclist and multi-Olympic gold medallist knows all about what makes this particular sport special, having swapped a previous and highly successful career for an entirely different discipline.
As has now been fully confirmed, the 2027 Grand Départ will be getting underway with our friends in Leeds, before heading through Yorkshire and into Greater Manchester.
Upon entering our neck of the woods, the course will pass through the likes of Rochdale and Oldham into Manchester city centre, before heading into Stockport and neighbouring North West county, Derbyshire, and finally heading back through the Peaks.
Spread across two incredible days, the race itself will finish in Sheffield, with another UK first happening down in London, as the capital will also host the inaugural team time trial held in this country.
You can see the official event’s breakdown of what locations feature in which stages of ‘The Big Loop’ in more detail below.
Leader of Manchester City Council, Bev Craig, went on to add: “Being able to watch the world’s best cyclists in action and in such an iconic event, taking place right here on our doorstep in the heart of Manchester next summer, is going to be epic on so many levels.
“Championing women and girls to participate in and enjoy sports – including cycling – at all levels from entry through to elite, is really important to us and next year’s Tour de France Femmes is set to play a huge part in helping inspire the next generation of sporting talent from our city.
“With millions of spectators expected to line the routes, including here in the city centre, we’ll be going all out to help ensure the event’s success with what is set to be a ‘Tour takeover’ of the city to maximise opportunities for local people and businesses to get involved, to grow their own sporting skills, and to take part in the many community activities being planned.”
Having hosted everything from the BRITs and the MOBO Awards to another Super League Grand Finals in both netball and rugby, not to mention numerous other huge events over the past couple of years, it truly is a great time to be living in Greater Manchester.
Emily Sergeant -
26th August 2021 
