A Mother’s Day advert that featured missing child Madeleine McCann has been deemed ‘offensive’ and banned by the Advertising Standards Authority (ASA).
They were shared alongside a message that read: “With burgers this good, you’ll leave your kids at home. What’s the worst that could happen? Happy Mother’s Day to all the mums out there.”
The ASA has now upheld three complaints it received about the post and said that the Otley Burger Company’s posts ‘trivialised the circumstances surrounding Madeleine’s disappearance and made light of a distressing news story concerning reports of child abduction and serious crime’, The Hoot reports.
There were similar copies of the advert (which the owner stated ‘is not an advert …’ in its caption) on Facebook and Twitter – all of have been deemed ‘likely to cause distress’.
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The Mother’s Day advert, which featured a photo of Madeleine McCann, has been banned. Image: The Otley Burger Company
The watchdog said: “The ASA considered the nature of the content to be of such a concern that we asked the relevant social media platforms to remove the content and suspend the account pending our investigation.
“The Otley Burger Company said that they would not use photos of Kate McCann in that manner again or superimpose images of Madeleine McCann being kidnapped. They said that all ads had been removed and would not be appearing again. They also said the image was a meme and there was no product placement, so it was not advertising.
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“Meta stated that they had reviewed the content in the Instagram post and had removed it for violating their policies. They undertook a broader review of the Instagram account, removed further content and placed restrictions on the account.
“Twitter said the tweet had been deleted.”
Since the controversial social media posts were published, the Leeds takeaway owner has received backlash, including for the comments made on Mother’s Day where the business uses an offensive Madeleine McCann.
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Madeleine McCann was abducted whilst on holiday with her family in 2007 and has remained a high-profile missing person case around the world ever since. / Image: Gideon, Flickr
On Instagram, arguments broke out about the post with some suggesting the meme-style advertisement was uncalled for: “Let’s start a PR stunt using someone else’s dead daughter. [You’re] just a greasy burger flipper stay in your lane”.
Other said: “Madeleine McCann and her mum in this post ? Seems a bit sick and in very poor taste” to which the Otley Burger Company, clearly unphased, replied “only thing sick here is our photoshopping skillz”.
The ASA took the high-profile case of Madeleine McCann’s disappearance into account, along with the date – Mother’s Day – that the images were posted.
Their statement continued: “We noted that the ads were all posted on 27 March 2022 which was Mother’s Day. We considered that in combination with the images, the posting of the ads on that date was intended to further add to the shock factor and offensive nature of the ads. We also considered it was likely to have compounded the distress of those who saw the ads, and particularly for those who may have experienced the disappearance of a child.”
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The Otley Burger Company has been told not to republish the advertisements to avoid ‘causing serious and widespread offence and distress’.
The Otley Burger Company has not yet publicly comment on the ruling.
Feature Image- The Otley Burger Company
News
Major headliner pulls out of Manchester Village Pride
Daisy Jackson
One of the Manchester Village Pride headliners has had to pull out of their scheduled appearance, just one day before the celebrations begin.
Nadine Coyle was supposed to be headlining the LGBTQ+ event on Friday 27 August.
But in a statement shared by Manchester Village Pride today, they announced that the former Girls Aloud star is ‘under the weather’.
Nadine will be pulling out of her headline slot to ‘rest and recuperate’, but added that she hopes to see Manchester for Pride again soon.
Thankfully, Manchester Village Pride has already found a suitably fabulous replacement for the main stage on Friday – B*Witched.
The iconic Irish girl group will be encouraging ticket-holders to dig out their double denim and dance to hits like C’est La Vie and Rollercoaster.
In the statement shared by Manchester Village Pride, Nadine’s team said: “Nadine is so sorry to have to step out of Manchester Village Pride this year. It was her very first Pride many years ago and she loves getting to spend time with you all.
“Nadine’s voice has been under the weather and she only wants to give absolute best to you all which sadly won’t be possible this weekend as she needs time to rest and recuperate.
“We hate to do it so near the day. Nadine was really hoping she was going to be well enough and hopes she can see you in Manchester for Pride again soon.
“Thank you for being so kind and understanding and we hope you have a wonderful weekend.”
Manchester Village Pride added: “We know how excited many of you were for a massive hit of 2000s pop nostalgia, and we promised you a party. We’ve been working around the clock, and we are beyond thrilled to announce that pop royalty B*WITCHED are stepping in at the eleventh hour!”
Chester Zoo announces return of its £10 tickets for limited time only with extended opening hours
Emily Sergeant
Chester Zoo has announced the return of its popular £10 tickets deal for a limited time only.
You may remember that earlier this summer, Chester Zoo invited people from across the North West to visit for just £10, and as the offer proved so popular, they’ve now brought it back again for a limited time.
For the past three years running now, Chester Zoo has officially been named the UK’s best zoo thanks to tens of thousands of positive TripAdvisor reviews, and now as the summer draws to a close, you’ll get to see exactly what makes it such a special place worth visiting for a cut price.
With the offer only applicable to afternoons this summer, Afternoon Tickets allow entry to Chester Zoo from 2pm onwards – with the last entry being one-hour before it closes.
Chester Zoo is offering £10 tickets to visitors this summer / Credit: Chester Zoo
Without this offer, standard admission tickets to Chester Zoo usually cost up to £38 for adults, £37 for students, and £28 for children, all including a 10% donation to the zoo’s conservation efforts, while babies and carers go free.
So it really is worth making the most of these limited-time £10 tickets while you still can – with the offer now running until 6 September.
The best bit about the offer returning? The zoo is currently operating its extended opening hours until 6pm too, so included for the bargain price of a £10 ticket, you’ll even get to see all the animals while the sun goes down.
Afternoon tickets are only available online and must be booked in advance to claim the £10 offer.
Tickets can only be purchased online before 4pm on the day of your visit, and standard admission tickets can be purchased from our ticket office at the main entrance.
Find out more and book your £10 tickets online here.
Sophie Smith -
20th April 2022 
