A new campaign aimed at men and boys challenging their behaviours to “tackle” sexual harassment of women and girls in public spaces has been launched in Greater Manchester this week.
#IsThisOK has been launched by Mayor Andy Burnham and Baroness Bev Hughes – Deputy Mayor for Policing, Crime and Criminal Justice.
As part of the Greater Manchester 10-year ‘Gender-Based Violence Strategy’ – which was published back in September – the Mayor committed to personally leading the campaign, and so has set about launching it with the release of a new video that highlights the experiences women and girls face going about their daily lives.
The video will be taken out into schools, colleges and other community settings in the New Year and will be the first in a range of activities and public engagement about gender-based violence and challenging men’s and boys’ behaviours.
Some may perceive it as everyday harassment, but the behaviour in the video shows the impact it has on those on the receiving end and asks viewers the question ‘Do you think this is OK?’.
ADVERTISEMENT
Greater Manchester Combined Authority (GMCA) has worked with women’s groups and men and boys as part of the development of the video, and say the video aims to get men and boys to recognise these types of behaviours are not okay, as they are “unsolicited intrusions which make women feel uneasy, threatened or even vulnerable”.
“Every woman will recognise these experiences,” GMCA says.
ADVERTISEMENT
📣 Today, Andy and Bev are launching the new campaign video.
The campaign is aimed at men and boys to challenge problematic behaviours and tackle the sexual harassment of women and girls in public spaces.#IsThisOK?
The launch of the campaign and the release of the video comes after research conducted by UN Women UK found that:
71% of women of all ages in the UK have experienced some form of sexual harassment in a public space.
This number rises to 86% among 18-24-year-olds.
Over 95% of all women did not report their experiences of sexual harassment
This is why GMCA say the video is intended to spark a conversation across the Greater Manchester region on the behaviours of men and boys, and what is considered sexual harassment.
Speaking on the launch of the campaign, Mayor Andy Burnham said: “This year, we have heard heartfelt calls from women and girls, across all ages and backgrounds, for major change when it comes to ending everyday abuse, intimidation and violence [and] I am proud that we are now taking serious action in Greater Manchester in response to those calls with this ambitious 10-year strategy against all forms of gender-based violence.
“I recognise my personal responsibility to lead a new conversation about the change we need to see and that is why I am bringing forward this campaign aimed at men and boys.”
A new campaign aimed at men and boys challenging their behaviours to “tackle” sexual harassment of women and girls in public spaces / Credit: GMCA
He continued: “For too long, women and girls have had to put up with behaviours in public spaces that have made them feel uncomfortable, frightened or threatened [so] rather than women being forced to change their behaviours to feel safe, it is men and boys who need to take responsibility for this issue – either by reflecting on and changing our own behaviours or challenging those of people we know.
“If your behaviour is making women feel uncomfortable or unsafe, then our message is simple – it’s not OK.”
The launch of the campaign yesterday also marked the first meeting of the Greater Manchester Gender-Based Violence Board, which was one of the recommendations of the Gender Based-Violence Strategy to establish and will be chaired by the Deputy Mayor for Policing, Crime and Criminal Justice, Baroness Bev Hughes.
GMCA says the Board will “drive the implementation of the strategy” over the next 10 years.
Baroness Bev Hughes added: “I’ve long campaigned for and worked on improving the safety of women and girls against a backdrop of societal attitudes and behaviours that have allowed sexual harassment in public spaces to go on for far too long [but] the tide is now turning on what was once deemed tolerable behaviours such as catcalls or unwanted sexual comments or jokes.
“It was never OK in the past and it’s not OK now.”
#IsThisOK has been launched by Mayor Andy Burnham and Baroness Bev Hughes / Credit: GMCA
She continued: “While some might say we should be focusing our energies on serious and violent crime against women and girls, and we are, we must also recognise that gender-based violence is on a continuum [and] turning a blind eye to everyday harassment gives some men and boys licence to go further and can lead to horrific consequences for the victim.
ADVERTISEMENT
“The common thread running through all these types of behaviours is that too many men and boys feel entitled to say and do whatever they want to women and girls.
“And that is just not acceptable.”
You can find out more about the #IsThisOK campaign on the GMCA website here.
Featured Image – GMCA
News
Hundreds of staff at four Greater Manchester hospitals to strike AGAIN next week
Emily Sergeant
Another round of strikes has been called at a handful of major Greater Manchester hospitals.
Amid ongoing disputes following the first set of strikes at the end of last month, it has now been announced that more than 350 Northern Care Alliance Foundation Trust (NCA) employees – including nurses, clinical support workers and housekeepers – who are members of the union UNISON will once again walk out for three days next week.
According to the union, the dispute centres on the NCA’s use of an outside agency called NHS Professionals (NHSP) to manage overtime.
When covering staff shortages, workers are entitled to time-and-a-half pay – however in some cases, staff earn less than they would on a normal shift, and some have even been missing out on more than £80 per shift, the union added.
Operating theatre staff were previously on picket lines in June, and although an option to resolve the row was initially tabled by NCA bosses, this has now fallen through.
Hundreds of staff at four of Greater Manchester’s hospitals are set to strike next week / Credit: Stephen Andrews (via Unsplash)
This means that staff at Salford Royal Hospital, Royal Oldham Hospital, Rochdale Infirmary, and Fairfield Hospital in Bury are walking out next week on Monday 14, Tuesday 15, and Thursday 17 September.
The union’s North West regional organiser, Kevin Dolan, said the trust had given ‘no indication’ that it’s willing to re-enter negotiations, adding that operating theatre services were ‘chronically under-staffed’ and staff were choosing to work extra shifts to cover shortages.
Ahead of the August strikes, the trust declared a critical incident to help it secure extra support and keep urgent surgery running, while also announcing that some procedures would have to be postponed.
Understandably, some disruption is expected at each of the hospitals on strike days.
But Gertie Nic Philib, who is the chief people and strategy officer at the Northern Care Alliance, said that the trust will do ‘everything we can to minimise the impact on patients’ and ‘maintain high standards of care and quality at all times.’
“We also have contingency plans in place for emergency situations,” they concluded.
Featured Image – Pxhere
News
Stockport man jailed for life after kidnapping and sexually assaulting teenage girl
Emily Sergeant
A Stockport man has been sentenced to life in prison after kidnapping and sexually assaulting a teenage girl on her way home from the library.
Paul Sharpe has been sentenced to life imprisonment with an eight-year minimum term in prison after being convicted of a number of offences when subjected a teenage girl to what police called a ‘terrifying ordeal’ that lasted several hours back in May 2026.
Greater Manchester Police (GMP) confirmed that the victim had been studying at Sale Library before beginning her journey home with friends at around 5:50pm and contacting her parents at 6:10pm to let them know she was on her way.
Twenty minutes later, she spoke to her boyfriend on the phone and said she was approximately five minutes away from home, but that her phone battery was about to die.
This was the last contact received from the victim that evening.
While walking along Bradgate Road in Altrincham, the victim noticed a grey Ford parked nearby and a man wearing a high-visibility jacket pressing doorbells in the area.
As she walked past, Sharpe approached her from behind, placed her in a headlock and threatened to stab her if she did not get into his vehicle.
Concerned that their daughter had not returned home, the victim’s family contacted police at 9:22pm to report her missing, and officers immediately launched an investigation to locate her.
Over the next several hours, the victim was subjected to and placed in a number of terrifying situations.
Sharpe drove the victim to several locations across Greater Manchester and Cheshire, before police located and arrested him at around 3:40am on 19 May 2026.
Following his arrested, 56-year-old Sharpe was convicted of kidnap, committing an offence with intent to commit a sexual offence, sexual assault, engaging in sexual activity in the presence of a child, threats with a bladed article, and administering a noxious substance with intent to injure, annoy or aggrieve.
“This was a terrifying ordeal for a young girl who was simply making her way home,” explained Detective Inspector Karl Perry, from GMP’s Criminal Investigation Department.
“Sharpe targeted a vulnerable victim, subjected her to hours of fear and intimidation, and went on to sexually assault her.
“The victim has shown immense courage throughout the investigation and court proceedings. Through her bravery and actions, she no doubt made it harder for Sharpe to carry out whatever acts he had planned.”
Emily Sergeant -
17th December 2021 
