A new campaign aimed at men and boys challenging their behaviours to “tackle” sexual harassment of women and girls in public spaces has been launched in Greater Manchester this week.
#IsThisOK has been launched by Mayor Andy Burnham and Baroness Bev Hughes – Deputy Mayor for Policing, Crime and Criminal Justice.
As part of the Greater Manchester 10-year ‘Gender-Based Violence Strategy’ – which was published back in September – the Mayor committed to personally leading the campaign, and so has set about launching it with the release of a new video that highlights the experiences women and girls face going about their daily lives.
The video will be taken out into schools, colleges and other community settings in the New Year and will be the first in a range of activities and public engagement about gender-based violence and challenging men’s and boys’ behaviours.
Some may perceive it as everyday harassment, but the behaviour in the video shows the impact it has on those on the receiving end and asks viewers the question ‘Do you think this is OK?’.
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Greater Manchester Combined Authority (GMCA) has worked with women’s groups and men and boys as part of the development of the video, and say the video aims to get men and boys to recognise these types of behaviours are not okay, as they are “unsolicited intrusions which make women feel uneasy, threatened or even vulnerable”.
“Every woman will recognise these experiences,” GMCA says.
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📣 Today, Andy and Bev are launching the new campaign video.
The campaign is aimed at men and boys to challenge problematic behaviours and tackle the sexual harassment of women and girls in public spaces.#IsThisOK?
— Mayor of Greater Manchester Andy Burnham (@MayorofGM) December 16, 2021
The launch of the campaign and the release of the video comes after research conducted by UN Women UK found that:
71% of women of all ages in the UK have experienced some form of sexual harassment in a public space.
This number rises to 86% among 18-24-year-olds.
Over 95% of all women did not report their experiences of sexual harassment
This is why GMCA say the video is intended to spark a conversation across the Greater Manchester region on the behaviours of men and boys, and what is considered sexual harassment.
Speaking on the launch of the campaign, Mayor Andy Burnham said: “This year, we have heard heartfelt calls from women and girls, across all ages and backgrounds, for major change when it comes to ending everyday abuse, intimidation and violence [and] I am proud that we are now taking serious action in Greater Manchester in response to those calls with this ambitious 10-year strategy against all forms of gender-based violence.
“I recognise my personal responsibility to lead a new conversation about the change we need to see and that is why I am bringing forward this campaign aimed at men and boys.”
A new campaign aimed at men and boys challenging their behaviours to “tackle” sexual harassment of women and girls in public spaces / Credit: GMCA
He continued: “For too long, women and girls have had to put up with behaviours in public spaces that have made them feel uncomfortable, frightened or threatened [so] rather than women being forced to change their behaviours to feel safe, it is men and boys who need to take responsibility for this issue – either by reflecting on and changing our own behaviours or challenging those of people we know.
“If your behaviour is making women feel uncomfortable or unsafe, then our message is simple – it’s not OK.”
The launch of the campaign yesterday also marked the first meeting of the Greater Manchester Gender-Based Violence Board, which was one of the recommendations of the Gender Based-Violence Strategy to establish and will be chaired by the Deputy Mayor for Policing, Crime and Criminal Justice, Baroness Bev Hughes.
GMCA says the Board will “drive the implementation of the strategy” over the next 10 years.
Baroness Bev Hughes added: “I’ve long campaigned for and worked on improving the safety of women and girls against a backdrop of societal attitudes and behaviours that have allowed sexual harassment in public spaces to go on for far too long [but] the tide is now turning on what was once deemed tolerable behaviours such as catcalls or unwanted sexual comments or jokes.
“It was never OK in the past and it’s not OK now.”
#IsThisOK has been launched by Mayor Andy Burnham and Baroness Bev Hughes / Credit: GMCA
She continued: “While some might say we should be focusing our energies on serious and violent crime against women and girls, and we are, we must also recognise that gender-based violence is on a continuum [and] turning a blind eye to everyday harassment gives some men and boys licence to go further and can lead to horrific consequences for the victim.
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“The common thread running through all these types of behaviours is that too many men and boys feel entitled to say and do whatever they want to women and girls.
“And that is just not acceptable.”
You can find out more about the #IsThisOK campaign on the GMCA website here.
Featured Image – GMCA
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NHS becomes first in the world to roll out ‘revolutionary’ blood test to help treat cancer patients
Emily Sergeant
The NHS has become the first in the world to roll out ‘revolutionary’ blood tests to help treat cancer patients.
Tens of thousands of patients with lung and breast cancer in England are set to benefit from the new ‘liquid biopsy’ test that can speed up access to targeted therapy by up to two weeks earlier, all while helping some patients avoid further tests and treatments – including chemotherapy.
The test is to be used before traditional tissue biopsies to help diagnose certain types of cancer.
A ‘liquid biopsy’ works by detecting tiny fragments of circulating tumour DNA (ctDNA) and looks for specific genetic variations of cancer, allowing patients to access targeted therapies which are tailored to the genetic profile of their cancer.
The blood test is being rolled out nationwide following a successful pilot, and NHS England expects that around 15,000 patients with suspected lung cancer could now benefit from the test each year.
Thousands of patients with cancer will benefit from a new blood test which can speed up access to targeted therapy.
Pilot data in lung cancer showed that in some cases, patients received the results of ctDNA testing needed to make treatment decisions 16 days earlier with liquid biopsies compared with the standard cancer tissue biopsy approach.
An independent health economic assessment of the pilot estimated the test could save the NHS up to £11 million per year in lung cancer care.
Because of this, the NHS says it’s now looking at using the test in a range of other cancers too – including pancreatic and gallbladder cancer.
“Liquid biopsies are leading us into a new era of personalised cancer care,” commented Professor Peter Johnson, who is the NHS’s national clinical director for cancer, “and it’s fantastic that we are now able to expand the use of this revolutionary test on the NHS to help tailor treatment for thousands of patients across the country.
The NHS has become the first in the world to roll out a ‘revolutionary’ blood test to help treat cancer patients / Credit: Wikimedia Commons | Pexels
“Cutting-edge genomic testing is helping us deliver more targeted and kinder care for patients, enabling some to avoid more intensive treatments such as further chemotherapy, which can have a huge impact.
“We are already seeing the difference this test can make in lung and breast cancer, and we hope to roll it out for patients with other forms of cancer in the near future.
“As research progresses, it’s exciting that this approach has the potential to help us ‘scan’ the body in a single blood test to see where and how cancer may be developing and target it with speed and precision to help save more lives.”
More than 1,600 patients with suspected lung cancer and around 600 advanced breast cancer patients have had liquid biopsy tests done since April, but the test is now available for all eligible lung and breast cancer patients in NHS hospitals across England.
Featured Image – Karolina Grabowska (via Pexels)
News
Tribute paid to former Race Across the World star Sam Gardiner who died in a crash in Gatley
Emily Sergeant
The family of a former Race Across the World star who died following a collision last week have paid a touching tribute to him.
Sam Gardiner rose to public attention when he competed with his mother, Jo, in the second series of the BBC’s Race Across The World, but sadly, the 24-year-old lost his life during a collision in Gatley at the beginning of last week.
Greater Manchester Police (GMP) confirmed that Sam was the driver of a white VW Golf R estate that was involved in a single-vehicle collision on Monday 26 May.
The collision occurred on the A34 in Gatley, and Sam has since passed away from his injuries.
Sam Gardiner and his mum Jo, who competed on BBC’s Race Across the World / Credit: GMP
At the time of his tragic death, Sam was working as landscape gardener and had been based on an isolated estate on the west coast of Scotland, but was home in Manchester for a family gathering.
Sam was described by his parents as a ‘loyal, funny, and fiercely protective’ young man in the tribute paid to him.
Their tribute reads in full: “We are devastated by the loss of our beloved son Sam in a terrible accident. Sam left us far too soon, and whilst words will never fully capture the light, joy and energy he brought into our lives, we hold on to the memories that made him so special.
“Sam was adored by his family. As a son, brother and nephew, he was loyal, funny and fiercely protective.
#APPEAL | Serious Collision Investigation Unit appeal for information following a serious road traffic collision on A34 in Gatley on Monday 26 May at 9.50pm.
Call us on 0161 856 4741 quoting 3306 26/05/25 with any information.
— Stockport Police (GMP) (@GMPStockport) May 27, 2025
“He did Race Across The World in 2019, which opened his eyes to the wonder of adventure and travel. He was willing to go wherever the trail might lead and he touched everyone he met on the road. He found great happiness working as a landscape gardener on the west coast of Scotland.
“Sam brought warmth, laughter and a smattering of chaos wherever he went.
“He leaves behind a huge hole in our hearts. We will miss him endlessly, but we’ll also remember him with smiles, tall tales, and a depth of love that will never fade”.
At this time, Sam’s family have asked for privacy whilst they begin to come to terms with the terrible loss, and are being supported by specialist GMP officers.
Emily Sergeant -
17th December 2021 
