For those who missed it, last week a bakery in Yorkshire went viral after its owner clapped back at a request to provide more than 100 cakes for free to a Mancunian celebrity.
Yorkshire baker Rebecca Severs received the request from a PR company, who said they were working for a ‘well-known’ local celebrity who was about to celebrate their 40th birthday.
The publicist said that payment ‘would be made in the form of promotion on their socials with over 700k followers, as well as OK Magazine’, adding: ‘they will be crediting all the suppliers on this platform.’
The message continued: “The party has a guest lists full of celebrities, and industry people from tv / film and music, so loads of work would come from it.
“NVRLAND would also use you for our future events and parties.”
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However, Rebecca, who has been running her Three Little Birds Bakery in Keighley for seven years, turned the offer down.
She has since been praised for her snappy reply, which told the publicist they ‘do have availability for your date’, before adding: “I’m so sorry to hear that your client has fallen on such hard times they can’t afford to pay small businesses for their products.”
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Image: Catherine Tyldesley
Image: Three Little Birds Bakery
That celebrity was later revealed to be none other than ex-Coronation Street star Catherine Tyldesley, who then took to her own personal Instagram to defend her publicist’s request – saying: “I mean, I hope the cake lady got the exposure she was craving.”
The bakery has since revealed that it has been inundated with ‘vile’ abuse after going viral, sharing messages in which a person called the owner an ‘entitled millennial’ and told her she ‘deserve[s] to go bankrupt.’
Taking to Facebook to share another update to the ongoing drama, first branded cake gate by Tyldesley in an exasperated video filmed from her car, the bakery joked: “Sounds like someone might need some cake. Even if it is Keighley cake.”
They then shared a series of screen shots of some of the abusive messages the business had received, in which one person tells them they are really ‘thick AF’ before asking: “You think you can go public about a legitimate business offer that you don’t like the sound of, and now play victim?”
The message thread continued with a series of laughing crying faces, before the person added: “You deserve to go bankrupt. Entitled millennial. You’ll learn the hard way.”
Further screenshots showed messages in which the baker was told they were ‘Simple MFs’ who are “so out of your depth it’s f*cking hilarious.”
The individual also shared a link to a BBC article covering the story entitled ‘Ex-Coronation Street star and baker in social media cake row” within the abusive message thread.
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Still, despite the keyboard warrior aggression coming from one loyal Coronation Street fan for the most part it appears that people are once again on the side of Three Little Birds bakery, with fans quick to comment their support on a post that has been liked over 1,500 times.
One person commented: “I don’t know what to say … er well I hope Angry Man gets the attention he’s craving! Oh hang on, that sounds familiar. I love Keighley cake especially yours.”
Another fan said: “Why do people think it’s appropriate to speak to others like this behind a screen? Your response was perfect. You have been dignified and professional. Everyone in keighley supports you and your beautiful business and family.”
A third added: “You deserve all that follows” maybe they meant all your new followers you definitely deserve them.”
Featured image – Three Little Birds Bakery
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Chester Zoo has been given £4m lottery funding to ‘transform’ the local environment
Emily Sergeant
Chester Zoo has been awarded a £4 million grant of lottery funding to help ‘transform’ the local environment.
Merely months after being named the UK’s best zoo for the second year running, thanks to receiving more than 11,000 ‘excellent’ reviews from TripAdvisor, Chester Zoo has now been awarded a whopping £4 million – £4,073,372 in total – by the National Lottery Heritage Fund to support its Networks for Nature initiative.
The Networks for Nature initiative is described as being an ‘ambitious project’ to restore wildlife habitats across the Cheshire and wider North West region.
The funds will be used to either create or restore 20 ponds, nearly 3,000 metres of hedgerow, and more than 100 hectares of habitat.
Chester Zoo has been given £4m lottery funding to ‘transform’ the local environment / Credit: Chester Zoo
4,500 students will also be able to take part in year-long school projects to improve their school grounds for wildlife and people through the grants – which have been made possible thanks to money raised by National Lottery players – while 90 young people will have the chance to be trained in an environmental leadership course.
On top of this, 14 new jobs will also be funded through the money, 18 community groups will be worked closely with to improve their outdoor spaces for natural heritage, and the zoo’s network of trained ‘Wildlife Champions’ will continue to be supported.
Hannah Brooks, who is the Senior Community Participation & Engagement Manager at Chester Zoo, said The National Lottery Heritage Fund grant was a ‘massive boost’ for the zoo’s community groups.
The funds’ll go towards an ‘ambitious project’ to restore wildlife habitats across the North West / Credit: Chester Zoo
“As a charity, we’re so grateful that this funding has come through,” she commented.
“This is an exciting moment for the project, there has been a lot of work behind-the-scenes to bring people together and find out what these community groups need to take action to improve spaces for wildlife and people, and now, we will be able to support people to make real change across a vast landscape.
“This could really transform things for the environment in Cheshire and for the people who live here.
“Individual action can be difficult, but collectively we can inspire each other and provide a network that will keep having impact long into the future.”
Featured Image – Chester Zoo
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MediaCityUK makes huge pledge to Salford Youth Zone
Danny Jones
MediaCityUK has committed a sizeable new pledge to nearby Salford Youth Zone, becoming a key patron for the increasingly important community cornerstone.
Initial work on Salford Youth Zone (SYZ) only began back in 2023 but is already promising to become an important outlet for so many through the borough.
Set to open later this summer and now with backing from none other than the hugely influential entity that is MediaCityUK, SYZ’s inaugural year will hopefully get off to a wonderful start.
As its own city with the national media hub boasting a huge reputation of its own, its great to get more eyes on and profile behind the project.
Teaming up with Salford Council and Empower Youth Zone (EMPOWER) – the youth work charity behind the already established HideOut Youth Zone in Gorton and the soon-to-open SYZ – MediaCity has become the latest and one of their most generous patrons yet.
Pledging a huge donation of £100,000, MediaCity will be supporting the charity at large with an extensive volunteering and business support programme over the next four years at the very least.
As a Landsec Futures employability partner and influential hub for the creative industries in the UK, MediaCity are looking to work closely with SYZ and its partners to provide greater access in creative spaces and with local businesses.
Landsec (who have recently acquired full ownership of the MediaCity brand) are equally committed to creating places that deliver lasting positive impact for both communities and the environment.
As per an official announcement of the partnership, “It joins the growing EMPOWER patron community, funding vital services that enable young people to break down barriers, unlock potential, and build brighter futures.”
Salford Youth Zone – situated adjacent to Belvedere Road and Broadwalk in Pendleton – is set to open seven days a week, deliver more than 200 volunteering days each year, as well as offer completely free membership to support thousands of young people in the city and across Greater Manchester.
For those who have come across the exciting new ‘FRAMELESS’ exhibition over in Salford Quays, this comes not only in collaboration with the National Portrait Gallery but SYZ itself in one of its first big activitations for 2025.
Here’s a whistle-stop tour of the £6.2 million youth centre and activities space.
Speaking in an official statement, MediaCity Managing Director Martin Chown said of the welcome new partnership: “Salford is an important part of our journey, and deepening our roots here reflects our commitment to enriching the communities we’re part of.
“Partnering with EMPOWER will help us continue to drive forward a thriving creative community while s upporting talented young people. MediaCity has become a cornerstone of Salford’s identity, helping the city attract leading businesses and driving investment into the city.
“It’s a bridge between Salford and the creative industries, and we want to ensure local people feel like a career in the creative industries is within their reach. EMPOWER’s arrival in Salford will make a material difference to young people and the wider community, so we’re proud to be supporting the team.”
Adam Farricker, CEO of Empower, went on to add: “Our partnership with Landsec is another powerful step towards our mission to support young people across Greater Manchester. MediaCity sits at the heart of the city, and we want our young people to feel connected to its energy and community spirit.
“Young people are full of potential but often need the right support to overcome the barriers they face and truly believe in themself. Together, with the MediaCity team and Landsec, we’re working to ensure every young person, regardless of their background, has the opportunity to grow, succeed, and move towards a better future.”
With the recently unveiled ‘Content Studio’ to boot, it’s happening in Salford and another exciting event is also heading back to MediaCity this season.
Georgina Pellant -
7th August 2023 
you definitely deserve them.” 
