Holly Avis was caught by surprise when little Monty decided it was time to leave.
Heavily pregnant, her due date had already been and gone, but Holly was dedicating a huge chunk of her time campaigning for her birth partner to be beside her when her third child eventually arrived.
In the current climate, there is no guarantee new mums will have someone alongside them at the big moment.
Due to safety measures amid the coronavirus (COVID-19) pandemic, restrictions have been placed on the amount of time that birthing partners are allowed to be present.
Holly, who had a C-Section scheduled, had been battling for her partner to be with her before and after any surgery.
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But Monty had other ideas. One morning in August, he started making his exit, and was in such a rush he almost came out in the ambulance en route to the hospital.
Thankfully, Holly held on just long enough, and her healthy baby was born just before 9am in the comfort of KGH Kettering General Hospital.
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This was no ordinary birth. The huge interest in Holly and Monty’s story has been drummed up as a result of Holly’s campaign for birth partner rights – which has amassed an incredible 200,000 supporters on Change.org so far.
Simply put, Holly wanted the rules changed so that mums’ chosen birth partners can be with them “from the very start of labour to the moment you are allowed to go home,” as well as for scans and appointments.
The petition has gathered momentum in the UK; with hundreds uniting to campaign for change on social media earlier this week.
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Enough is enough. Human rights are being forgotten about and birth trauma and PTSD are on the rise. Pubs, gyms and schools are now open but a person giving birth cannot have their chosen partner with them during an induction or some antenatal services. #butnotmaternitypic.twitter.com/hthZ1wT3Uq
Abbi Leibert, who has been campaigning with BirthBliss Academy alongside Holly, stated: “I reached out to Holly before the campaign began because I thought that it would be best to work alongside an existing campaign that had followers.
“Holly took the time to talk to me and I feel very lucky to have caught her before she gave birth to Monty and hear about how she had campaigned locally and been on the Radio Northants, but that parliament had ignored her petition up to that point. I posted updates on her behalf.
“Since the campaign started we have seen another 20,000 signatures – now it’s over 200,000 and we have included it in our open letter to parliament.”
The Change.org campaign states: “The speed of Holly’s dilation only goes to show how many birth partners do not make it to ward in time for their babies births.
“Sitting in the carpark waiting, or even at home, how can they get to the ward in time for active labour when it could all happen so fast?
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Abbi adds: “One thing I do really want to get out there to parents is that they have a voice.
“They can question what they are told by hospitals and doctors. They can ask for mental health midwives for additional support and they can always seek the support of a local doula.
“We simply support women emotionally and physically via education and the latest, evidence-based, research. We work WITH midwives, we do not replace them (nor would we ever want to, their job is essential).
“We help birthing people and their partners to advocate for themselves and ensure that they are happy with their options and their care.”
Holly stated: “Not having the partner there from the START puts her at risk of being alone in a horrendous situation.
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“Many stories are coming to light that partners ARE missing births as adequate time is not being given to allow the partner to be there on time. If partners were allowed from the start, it simply wouldn’t happen.”
Thankfully, Holly’s birth story had a happy ending.
But the new mum and her supporters are refusing to let their petition fall on deaf ears.
“We mothers NEED OUR PARTNERS WITH US,” says Holly.
“With the correct PPE there is no reason why this isn’t possible now.”
Anyone that is currently pregnant and worried about their situation can visit Aims.org.
News
Claire’s is closing down stores in the UK and Ireland with more than 1,300 jobs set to be lost
Danny Jones
In another hit to domestic shoppers, Claire’s Accessories is closing down en masse across the UK and Ireland after entering into administration once again.
Falling into an unfortunate financial status for the second time in less than a year, Claire’s will be shutting down all of their standalone stores across Britain, along with their IE branches.
A total of 154 stores will soon disappear, with more than a thousand people set to be put out of work.
Once a mainstay of British high streets up and down the country, the accessory shop known for all things jewellery, piercings and more has ceased trading effective immediately.
Announced at the start of the week and the end of the first full month of Q2, it was confirmed that Claire’s closed their final locations on Monday, 27 April.
With administrators, Kroll, appointed to wrap up business proceedings, an estimated 1,300 English, Irish, Scottish and Welsh workers have now lost their jobs.
Founded way back in 1961 over in the United States, Claire’s has operated across the Atlantic for more than three decades.
However, with various other contemporaries and cheaper online options having appeared over the years, they’ve struggled not just to remain profitable but to compete full stop.
They most recently filed for bankruptcy in the US this past August (2025), with their Belgian, Spanish, and Dutch divisions having already called it quits.
Manchester location(s) have changed a lot over time, but now they’re on the way out (Credit: Arndale)
For many, the outcome isn’t all that surprising, but it will nevertheless be a sad loss for many who have seen multiple generations visit these venues over the years.
Manchester Storm announce return to AO Arena after nearly two and a half decades
Danny Jones
In a huge bit of regional sporting news, Manchester Storm have announced they will be coming home to the AO Arena after nearly two and a half decades away from the iconic venue.
Massive news for Manc ice hockey followers and local sports fans in general.
Revealing the long-awaited return after 24 long years away from the place where Manchester’s native hockey team first began its story, the team, AO figures, and even some fans were part of a special announcement event inside the 20,000-seater stadium this week.
Confirming the news on Monday, 27 April, MCR Storm will be back playing at the AO Arena later this year – just in time for the start of the 2026/27 campaign.
— Manchester Storm | #TakeShelter (@Mcr_Storm) April 27, 2026
As detailed in a full press release from the Greater Manchester club, they are seemingly marking a milestone moment in their next chapter by going back to their roots.
It goes on to read: “Founded back in 1995 as a tenant of the then newly-opened Manchester Arena, the original Manchester Storm quickly became one of British ice hockey’s most iconic teams.
“In their inaugural season, the Storm secured the First Division championship before becoming founding members of the Ice Hockey Superleague in 1996.”
Coming somewhat full circle more than a generation later (Storm having made it to the play-off finals of the modern Elite Ice Hockey League era this April for the first time in their history), they have made one-off returns to the storied space in recent times.
However, many supporters have been waiting for a fully fledged return for some time now; equally, others are understandably sad to pay a bittersweet goodbye to the ‘Storm Shelter’ over in Altrincham, with the building having already pulled licensing for next year.
They have been at the Planet Ice rink for over a decade now, and the company itself have even issued a lengthy response following the departure – namely noting the issue of communication, clarity and fair notice. Nevertheless, for the vast majority, this felt like a long-overdue comeback.
With an ex-player turned head coach and all-round club legend, Cam Critchlow, having also signed on for another campaign behind the bench, it’s been a busy week in and around the organisation.
Representing the Manchester Storm ownership group, former coach Ryan Finnerty and partner Emma said in a joint statement: “This is a major milestone for our partnership group and a vision we’ve worked towards for some time.
Returning Manchester Storm to the AO Arena is a proud moment for everyone involved. It’s about giving our fans a premier stage in the heart of the city and delivering an outstanding live experience.
“Together with our leadership team and Canadian partners, our ambition is clear — not just to compete, but to lead in the Elite Ice Hockey League and beyond. This marks the start of an exciting new era for the club. Manchester Storm is coming home.
“Today marks a hugely exciting and significant moment for both the Manchester Storm and the Elite League”. The EIHL themselves have also celebrated the news, adding that they feel it reflects “the scale and ambition of the league”.
Are you happy to see them setting up shop at the AO Arena once again? Better still, do you remember going there to watch games the first time around? Let us know down in the comments.
The Manc -
3rd September 2020 
