Pregnant women may be offered shopping vouchers worth hundreds of pounds as an incentive for giving up cigarettes.
The financial motive is set to be incorporated in new guidance for the NHS, with the National Institute for Health and Care Excellence (NICE) calling the scheme “both effective and cost effective”.
Research has revealed that out of every 1,000 pregnant women offered vouchers in exchange for binning cigarettes, 177 would stop smoking.
The reward-based system – which would provide coupons up to the value of £400 – has already been tested in some regions, but NICE is looking at rolling it out nationwide.
Pregnant women could be offered up to £400 in vouchers as an incentive to quit smoking / Image: Pexels
Participants in the scheme will take biochemical tests so health professionals can check whether they have kept their word and quit smoking.
ADVERTISEMENT
However, if testing difficulties arise as a result of the pandemic, vouchers are likely to be awarded regardless.
Dr Paul Chrisp, director of NICE’s centre for guidelines, said: “These draft guideline recommendations are a renewed effort to reduce the health burden of smoking and to encourage and support people to give up smoking.
ADVERTISEMENT
“Smoking continues to take a huge toll on the health of the nation and accounts for approximately half the difference in life expectancy between the richest and poorest in society. It is therefore vitally important that we reduce the level of smoking in this country.
“We know that around 10% of women are known to be smokers at the time of giving birth and, given the significant health effects of smoking on both mothers and babies, it is clear that further efforts are required to encourage this group to give up smoking.”
New draft guidance from The National Institute for Health and Care Excellence (Nice) published today to help reduce the health burden of smoking and to encourage and support people to give up smoking
Dr Jamie Hartmann-Boyce, senior research fellow in health behaviours at the University of Oxford, said the reward-based guidance was a good move.
ADVERTISEMENT
Hartmann-Boyce stated: “Evidence supports providing vouchers to help pregnant people quit smoking, and it is great to see this in the new draft guidance.
“Studies of this type of programme show that people remained smoke-free even after the vouchers or other types of rewards finished.
“Evidence shows these programmes also work outside of pregnancy. It would be positive to see them used across a range of contexts.”
Local authorities in England are also taking action to cut down on smoking – with Manchester becoming one of the first councils to ban smoking on pavements outside pubs, cafes and restaurants.
Featured image: Pexels
News
Two men charged with rape of teenage girl under 16 in Manchester city centre
Emily Sergeant
Two men have been charged with the rape of a teenager girl under 16 years of age in Manchester city centre.
Mario-Alexandru Ratou and Mario-Vifor Ratou, who are both Romanian nationals of no fixed abode, have been charged with rape of a girl aged under 16, while the latter was also charged with false imprisonment.
They were arrested last Tuesday (7 April 2026), Greater Manchester Police (GMP) confirmed, after a report of rape at a flat in the Green Quarter area of the city earlier the same day.
A third man in his 20s was also arrested on suspicion of rape, but he has since been bailed pending further enquiries.
Speaking following the two men being charged this week, Chief Superintendent David Meeney, who is GMP’s City of Manchester District Commander, said: “Our priority is ensuring the girl, and her two friends who were with her at the time of the attack, continue to receive specialist support during this traumatic time, and as this case proceeds through the court.
“We know this will cause concern across our communities, however as criminal proceedings are now active, I urge the public not to speculate so the legal process can take its proper course for the girl and her family.
“We remain firmly committed to protecting young girls across Greater Manchester and to help people feel safe.
“I ask that the public continue to support us, so if you have any information that could help the investigation, please come forward and report it.”
Anyone with any information is asked to contact police directly online or via 101, quoting incident 2436 of 07/04/2026 or details can also be passed anonymously to Crimestoppers on 0800 555 111.
Featured Image – GMP
News
The Strokes announce first Manchester gig in two decades
Daisy Jackson
The Strokes are finally set to return to Manchester for the first time in years, announcing a huge arena show today.
The iconic indie rockers have shared details of a new European tour, which includes a night at the massive Co-op Live arena here in Manchester.
The news comes hot off the heels of their celebrated Coachella set over the weekend.
The Reality Awaits Tour, named after their upcoming seventh studio album, will take The Strokes to Manchester as well as London and Newcastle, plus several cities across Europe.
The Strokes broke into the industry back in 2001 with their seminal debut album Is This It, which spawned massive indie anthems like Last Nite, Hard To Explain, and Sometimes.
Since then, they’ve released six studio albums, all of which have climbed into the top 10 of the UK Albums Chart.
You can expect to hear all sorts of fan favourites, like Reptilia, Juicebox, and You Only Live Once, plus new music including their latest single The New Abnormal.
Co-op Live said: “This is set to be an unmissable show as they come to Co-op Live for the first time and we can’t wait!”
Last time The Strokes played in Manchester, it was at the O2 Apollo way back in 2006 – the same year they supported Foo Fighters at Emirates Old Trafford Cricket Ground.
They played Lytham Festival more recently, but haven’t ventured back into Manchester itself since.
The Strokes will play at Co-op Live in Manchester on 26 October 2026.
Tickets will go on sale at 10am on Friday 17 April HERE, with a number of pre-sales beginning from Wednesday 15 April.