Pregnant women may be offered shopping vouchers worth hundreds of pounds as an incentive for giving up cigarettes.
The financial motive is set to be incorporated in new guidance for the NHS, with the National Institute for Health and Care Excellence (NICE) calling the scheme “both effective and cost effective”.
Research has revealed that out of every 1,000 pregnant women offered vouchers in exchange for binning cigarettes, 177 would stop smoking.
The reward-based system – which would provide coupons up to the value of £400 – has already been tested in some regions, but NICE is looking at rolling it out nationwide.
Pregnant women could be offered up to £400 in vouchers as an incentive to quit smoking / Image: Pexels
Participants in the scheme will take biochemical tests so health professionals can check whether they have kept their word and quit smoking.
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However, if testing difficulties arise as a result of the pandemic, vouchers are likely to be awarded regardless.
Dr Paul Chrisp, director of NICE’s centre for guidelines, said: “These draft guideline recommendations are a renewed effort to reduce the health burden of smoking and to encourage and support people to give up smoking.
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“Smoking continues to take a huge toll on the health of the nation and accounts for approximately half the difference in life expectancy between the richest and poorest in society. It is therefore vitally important that we reduce the level of smoking in this country.
“We know that around 10% of women are known to be smokers at the time of giving birth and, given the significant health effects of smoking on both mothers and babies, it is clear that further efforts are required to encourage this group to give up smoking.”
New draft guidance from The National Institute for Health and Care Excellence (Nice) published today to help reduce the health burden of smoking and to encourage and support people to give up smoking
Dr Jamie Hartmann-Boyce, senior research fellow in health behaviours at the University of Oxford, said the reward-based guidance was a good move.
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Hartmann-Boyce stated: “Evidence supports providing vouchers to help pregnant people quit smoking, and it is great to see this in the new draft guidance.
“Studies of this type of programme show that people remained smoke-free even after the vouchers or other types of rewards finished.
“Evidence shows these programmes also work outside of pregnancy. It would be positive to see them used across a range of contexts.”
Local authorities in England are also taking action to cut down on smoking – with Manchester becoming one of the first councils to ban smoking on pavements outside pubs, cafes and restaurants.
Featured image: Pexels
News
Family pays tribute to ‘much-loved son’ who died after Wigan bus crash
Daisy Jackson
The family of a man who died in a tragic bus crash in Wigan have paid a moving tribute to him.
Luke Hill, 28, was involved in a collision between a bus and a motorbike earlier this month, and sadly passed away in hospital the following morning.
The incident occurred on the Wigan Road junction of Alexandra Road, at around 11.54pm on Thursday 6 August – and GMP are still appealing for members of the public to come forward with CCTV, dashcam, or information.
The driver of the bus remained at the scene following the crash, and continues to support police with their investigation.
Paying tribute to Luke, his family described him as a ‘rock and much-loved part of the family’.
His mother said that living without him feels like a ‘terrible nightmare’.
Paying tribute, Luke’s mum, Sharon, has said: “Luke was my son, my rock, and a much-loved part of our family. There are simply no words to describe the pain of losing a son, especially in such a tragic way.
“It still doesn’t feel real. I keep expecting this terrible nightmare to end and for you to be here with us again.
“Luke was a beloved son, brother, uncle, nephew and grandson. He meant so much to so many people, and he will be deeply missed by all his family and friends.
“We miss you more than words could ever say. The pain of losing you is something we will carry with us forever, but so will the love and memories you gave us.
“The whole family is deeply saddened by this heartbreaking loss. We kindly ask that everyone respects our privacy and allows us the time and space we need to grieve.
“You will never be forgotten, Luke.
“We love you and miss you so much.”
Officers are continuing to appeal for any witnesses who may have seen the moments leading up to this incident, or anyone who has mobile phone or dash cam footage, to come forward and assist the investigation.
Anyone with information can contact police via 0161 856 4741 or our Live Chat at gmp.police.uk, quoting the log number 4225 of 06/08/2026.
Alternatively, you can contact the independent charity Crimestoppers, anonymously, on 0800 555 111.
Government issues UK-wide temporary ban on sale of disposable barbecues due to wildfire risk
Emily Sergeant
A temporary ban on the sale of disposable barbecues has been issued nationwide.
Following the UK’s fourth heatwave of the summer, and as many regions declare drought conditions, the Government has made the decision to issue a temporary ban on the sale of disposable barbecues due to wildfire risk.
A disposable barbecue is defined as a fuel tray or grill grid that includes charcoal fuel ‘sufficient to provide cooking temperature for the duration of a single cooking episode’.
Earlier this week, Prime Minister Andy Burnham described the UK as a ‘tinderbox’ and urged ‘all retailers big and small’ to withdraw the sale of disposable barbecues to prevent further wildfires, but following the shocking scenes in Stourbridge which raged overnight, it appears this has been escalated to a formal temporary ban.
The ban applies to all producers and distributors of the product – including retailers that make disposable barbecues available on the British market – and includes online sales too.
A Government statement reads: “During the current drought and heatwave conditions, the Government considers that the supply and subsequent foreseeable use of disposable barbecues poses a significant risk to the public, and the environment, and therefore cannot be considered a safe product.
“They should not be made available for supply either in store or online at the current time.
“These guidelines will be kept under review, and will be withdrawn in consultation with relevant departments and agencies, as weather conditions change sufficiently to significantly reduce the risks.”
The Manc -
25th June 2021 
