Pregnant women may be offered shopping vouchers worth hundreds of pounds as an incentive for giving up cigarettes.
The financial motive is set to be incorporated in new guidance for the NHS, with the National Institute for Health and Care Excellence (NICE) calling the scheme “both effective and cost effective”.
Research has revealed that out of every 1,000 pregnant women offered vouchers in exchange for binning cigarettes, 177 would stop smoking.
The reward-based system – which would provide coupons up to the value of £400 – has already been tested in some regions, but NICE is looking at rolling it out nationwide.
Pregnant women could be offered up to £400 in vouchers as an incentive to quit smoking / Image: Pexels
Participants in the scheme will take biochemical tests so health professionals can check whether they have kept their word and quit smoking.
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However, if testing difficulties arise as a result of the pandemic, vouchers are likely to be awarded regardless.
Dr Paul Chrisp, director of NICE’s centre for guidelines, said: “These draft guideline recommendations are a renewed effort to reduce the health burden of smoking and to encourage and support people to give up smoking.
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“Smoking continues to take a huge toll on the health of the nation and accounts for approximately half the difference in life expectancy between the richest and poorest in society. It is therefore vitally important that we reduce the level of smoking in this country.
“We know that around 10% of women are known to be smokers at the time of giving birth and, given the significant health effects of smoking on both mothers and babies, it is clear that further efforts are required to encourage this group to give up smoking.”
New draft guidance from The National Institute for Health and Care Excellence (Nice) published today to help reduce the health burden of smoking and to encourage and support people to give up smoking
Dr Jamie Hartmann-Boyce, senior research fellow in health behaviours at the University of Oxford, said the reward-based guidance was a good move.
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Hartmann-Boyce stated: “Evidence supports providing vouchers to help pregnant people quit smoking, and it is great to see this in the new draft guidance.
“Studies of this type of programme show that people remained smoke-free even after the vouchers or other types of rewards finished.
“Evidence shows these programmes also work outside of pregnancy. It would be positive to see them used across a range of contexts.”
Local authorities in England are also taking action to cut down on smoking – with Manchester becoming one of the first councils to ban smoking on pavements outside pubs, cafes and restaurants.
Featured image: Pexels
News
Gary Lineker set to leave BBC this week following more controversy
Danny Jones
Former footballer and veteran presenter Gary Lineker is set to leave the BBC earlier than expected following further political controversies and social media backlash.
Lineker has been butting heads with the presenter for a couple of years now, being suspended by the national corporation back in March 2023 for his comments about language used by the Conservative government, and has continued to take issue with certain aspects of their news coverage.
He has since gone on to share a further video expressing his regret over what he called an “honest mistake”, as well as confirming that he will be making a premature exit from the BBC.
As you can see in the clip above, he says: “I apologise unreservedly for the hurt and upset caused,” insisting that he didn’t see the emoji in question
Lineker is now expected to leave following his final Match of the Day programme this weekend after having already confirmed he would be leaving the role after 26 years at the end of the season.
The ex-English footballer was set to present the 2026 FIFA World Cup next summer, but given the latest furore, he will be stepping away ahead of schedule.
Having gradually wound down his work with networks like TNT Sports (previously BT Sport) and the BBC in recent years, he has been slowly shifting his focus to his own Goalhanger Podcasts company, which includes several popular audio formats under The Rest Is… brand, including his own flagship The Rest Is Football show.
He goes on to add that he’s “stood up for minorities and humanitarian issues and against all forms of racism all my life.” Since the most recent Israel-Palestine conflicts began, he’s been particularly outspoken on the events. One recent interview with the BBC itself sparked plenty of discussion online.
Gary Lineker, "What's going on there (Gaza), the mass murder of thousands of children is something we should have an opinion on"
Amol Rajan, "The BBC needs to be impartial about it"
Lineker reiterated that he would never “knowingly share anything antisemitic” and removed the problematic post as soon as he was made aware.
Nevertheless, the BBC and director general Tim Davie have been facing pressure to address the situation ever since it happened, with many calling for the household name to be sacked.
It seems the ex-Everton, Leicester, Spurs and Barcelona player has made the decision for them.
As he goes on to conclude, despite expressing gratitude regarding his relationship with the BBC, he feels the “time is right […’ to go our separate ways.”
“Wildfires can spread quickly and cause devastation to the land and wildlife on it,” explained GMFRS’s wildfire lead and national tactical adviser for wildfires, Ady Taylor, “so it’s vitally important that people call 999 as soon as they think they see a fire.”
He continued: “We want people to enjoy the countryside and moorland we have in Greater Manchester, but… [we] remind people to always act responsibly while out enjoying these environments.
“This means no BBQs, fires or fireworks – as they can easily result in wildfires.”
On Wednesday 14 May 2025, a teenage boy was arrested on suspicion of arson and interviewed by police in relation to the incident, and then the following day on Thursday 15 May 2025, another two boys were also arrested – with each of the three having now been released on bail pending further enquiries while investigations are ongoing.
Three teenagers have been arrested on suspicion of arson after a large moorland fire in Bury / Credit: Wikimedia Commons
Detective Inspector Andy Wright, from GMP’s Bury district, added: “The moorland fire is being investigated as arson following information from a witness and enquiries we have made.
“We have managed to apprehend three teenagers in relation to this incident, all of them have been bailed following interviews with our officers.”
GMP and GMFRS is reminding Greater Manchester residents that if they see a fire in the countryside, they need to report it immediately, leave the area as soon as possible, and dial 999, and if you witness illegal activity in relation to the fire, then you can report it to Crimestoppers on 0800 555 111
“Fires can have such a devastating effect, and we are lucky that this has not caused a significant amount of damage, or cost lives,” Detective Inspector Andy Wright concluded.
The Manc -
25th June 2021 
