Pregnant women may be offered shopping vouchers worth hundreds of pounds as an incentive for giving up cigarettes.
The financial motive is set to be incorporated in new guidance for the NHS, with the National Institute for Health and Care Excellence (NICE) calling the scheme “both effective and cost effective”.
Research has revealed that out of every 1,000 pregnant women offered vouchers in exchange for binning cigarettes, 177 would stop smoking.
The reward-based system – which would provide coupons up to the value of £400 – has already been tested in some regions, but NICE is looking at rolling it out nationwide.
Pregnant women could be offered up to £400 in vouchers as an incentive to quit smoking / Image: Pexels
Participants in the scheme will take biochemical tests so health professionals can check whether they have kept their word and quit smoking.
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However, if testing difficulties arise as a result of the pandemic, vouchers are likely to be awarded regardless.
Dr Paul Chrisp, director of NICE’s centre for guidelines, said: “These draft guideline recommendations are a renewed effort to reduce the health burden of smoking and to encourage and support people to give up smoking.
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“Smoking continues to take a huge toll on the health of the nation and accounts for approximately half the difference in life expectancy between the richest and poorest in society. It is therefore vitally important that we reduce the level of smoking in this country.
“We know that around 10% of women are known to be smokers at the time of giving birth and, given the significant health effects of smoking on both mothers and babies, it is clear that further efforts are required to encourage this group to give up smoking.”
New draft guidance from The National Institute for Health and Care Excellence (Nice) published today to help reduce the health burden of smoking and to encourage and support people to give up smoking
Dr Jamie Hartmann-Boyce, senior research fellow in health behaviours at the University of Oxford, said the reward-based guidance was a good move.
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Hartmann-Boyce stated: “Evidence supports providing vouchers to help pregnant people quit smoking, and it is great to see this in the new draft guidance.
“Studies of this type of programme show that people remained smoke-free even after the vouchers or other types of rewards finished.
“Evidence shows these programmes also work outside of pregnancy. It would be positive to see them used across a range of contexts.”
Local authorities in England are also taking action to cut down on smoking – with Manchester becoming one of the first councils to ban smoking on pavements outside pubs, cafes and restaurants.
Featured image: Pexels
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Premier League Darts is returning to Manchester’s AO Arena in 2027
Lydia Mastrolonardo
Premier League Darts is confirmed to be returning to Manchester next year.
Now’s your chance to see the youngest world champion in darts history, AKA Warrington’s very-own Luke ‘The Nuke’ Littler, show us how it’s done, as next year’s BetMGM Premier League Darts lineup has just been announced this week – with various dates confirmed across 17 different cities in the UK and Europe.
And Manchester is one of those cities, as the AO Arena has shared that they are set to host an evening next April, and we couldn’t be more excited about it.
This means that we will be lucky enough to witness the biggest names in world darts all under one roof, including headliners Gian van Veen and Luke Humphries, as well as Littler.
Manchester is the only northern city to get the pleasure of hosting the event next year, as Liverpool is also on the lineup, as is Leeds, Sheffield, and Newcastle, while elsewhere in the UK, the stars will travel to Glasgow, Birmingham, London, and several other major locations.
BetMGM Premier League Darts is to be held on Thursday 8 April at the AO Arena in Manchester, and to avoid being disappointed, fans are advised to register for presale ticket access.
Following a successful season of events in 2026, tickets are expected to be like gold-dust, so don’t say you haven’t been warned.
To access the first wave of tickets, fans must become an active PDCTV Annual Member before 23:59pm on Friday 9 October. Alternatively, general sale is on Thursday 22 October 2026, but make sure not to hang about.
Featured Image – Sandro Halank (via Wikimedia Commons)
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Andy Burnham wants to scrap the ‘unfair’ ban on drinking alcohol in football stands
Emily Sergeant
Andy Burnham has claimed he wants to scrap the ‘unfair’ ban on fans getting to drink alcohol in football stands.
It’s a ban that’s been in place in the top five tiers of men’s football since 1985, when fears over violence and hooliganism were at their height, but now the Prime Minister has raised the question of whether drinking in football stands – or ‘drinking in sight / view of the pitch’, as it’s known formally – is actually unjust, due to the fact that same rules don’t apply to fans of other sports.
“I don’t think it’s fair for football fans to be singled out in that way,” Andy Burnham has declared this week, grabbing headlines in the process.
He continued: “I think that legislation dates to an era where football was very different, and I do believe there is a case to remove that discrimination.
“I’m not going to back away from what’s been a long-held view of mine. I don’t see how it can be fair that some supporters of one sport can be treated differently.”
The Prime Minister’s comments have been met with mixed response.
Andy Burnham wants to scrap the ‘unfair’ ban on drinking alcohol in football stands / Credit: James Kirkup | Julia Nastogadka (via Unsplash)
The Football Supporters’ Association (FSA), for example, has very much welcomed the idea, saying that it ‘totally agrees’ the legislation is ‘outdated’ and ‘deserves to be reviewed’.
Tom Greatrex, chair of the FSA, said in a statement: “The FSA has always argued that it’s unfair to criminalise football fans for having a pint while watching the match – especially since you can sit in the same seat drinking alcohol whilst watching an Oasis gig or rugby league.”
However, on the flip side, the UK Football Policing Unit said it would be ‘incredibly rash’ to change the rules without proper consultation.
“Other sports simply don’t see the violence and criminal behaviour from their supporters that football does, albeit a minority, with alcohol often playing a significant part in violent and disorderly behaviour,” it said in a statement on the matter.
The Prime Minister did state in his initial proposition though that ‘there are different ways it could be done’, hinting that it could be done ‘on a trial basis’ perhaps.
The English Football League (EFL) added that it would be ‘receptive to discussions around reviewing current legislation and permitting alcoholic drinks within view of the pitch’.
No formal details on a review have been confirmed as of yet, so fans are encouraged to stay tuned for updates in due course.
The Manc -
25th June 2021 
