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Price caps and standardisations to be introduced for vet care in UK following major investigation

Caring for your pets could soon get cheaper.

Emily Sergeant Emily Sergeant - 24th March 2026

Reforms to the veterinary industry to help pet owners better navigate the vet services market are set to be introduced this year.

After an independent inquiry group recently found that the current system is leaving pet owners ‘in the dark’, with a lack of information to help make informed decisions leading to weak competition and high prices, the Competition and Markets Authority (CMA) has this week concluded its investigation into veterinary services for household pets in the UK.

The final report green-lights a package of measures to make the market more competitive, easier to navigate, and more responsive to pet owners’ needs.

It outlines the final remedies and recommendations, which together, will transform the market.

Remedies and recommendations in the report range from price caps and standardisations, through to upfront cost transparency.

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Practices will soon be required to publish a comprehensive price list for standard services – including consultations, common procedures, diagnostics, written prescriptions and cremation options – so pet owners know up-front how much certain services are expected to cost.

They’ll also have to make it clear whether they are part of a group or an independent business, and provide a written estimate in advance for any treatment expected to cost £500 or more (including aftercare costs), plus an itemised bill.

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Written prescription fees are set to be capped at £21 for the first medicine, and then £12.50 for any additional medicines.

Price caps and standardisations are set to be introduced for vet care in UK / Credit: Pxhere

There’s also set to be changes to the complaints process, as practices will now be required to follow a transparent, accessible, in-house complaints process, and engage in mediation where disputes cannot be resolved.

The CMA says an ‘unprecedented’ response from both the public and the sector has helped to shape the final report.

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The next step is for the Government to respond to the report formally – with Secretary of State for Environment, Food and Rural Affairs, Emma Reynolds, commenting: “We are grateful for all the work of the Competition and Markets Authority, and we will respond to the report and set out next steps for our proposed reforms in due course.

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“This Government is focused on helping families save money on vet services by improving transparency and choice around pricing, so the public can make informed decisions about their pets’ care.”

Featured Image – Pxhere