Greggs sausage rolls have been spotted peeking out of bags and pockets in Primark window displays up and down the country, leaving some people wondering what the hell the retailer is up to.
Now, all has been revealed after it emerged yesterday that the fast-fashion chain is teaming up with none other than high street bakery Greggs for a first-of-its-kind collaboration.
Yes, believe it or not, the two appear to be releasing a fashion collection inspired by Greggs’ most popular baked goods. Sausage roll hoodies, steak bake t-shirts and maybe even a tuna crunch baguette could soon become must-have fashion items (we jest, but who knows).
In 2022, we can say with some confidence that weirder things have already happened. Satire is definitely dead, though.
The high street bakery’s fashion collection will go on sale at 60 stores up and down the country, including at several Primark stores in Manchester.
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Due to launch to the public from 19 February, it is set to feature 11 different items including hoodies featuring the Greggs logo and a message reading “It’s a pastry thing” printed down one arm.
The company’s social media team teased the news out on Twitter, sharing a promo video online for what was referred to as a “freshly baked collab”.
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The bakery chain also announced it would be opening its biggest ever Greggs cafe inside Primark’s flagship store in Birmingham on 12 February.
The imaginatively named ‘Tasty by Greggs’ will seat 130 covers and offer all its usual customer favourites such as sausage rolls, steak bakes, pizza slices and a selection of sweet treats.
A boutique pop-up showcasing the new clothing designs will also launch separately in Soho, London, on 17 and 18 February.
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okay so either i’m having hunger hallucinations, or there is an actual @GreggsOfficial sausage roll in the window of Primark in Newcastle??? pic.twitter.com/WZKJhH3sZq
Visits here, however, will be strictly by invitation only – perhaps due to the fact that London is the only city in the UK that prefers Pret to Greggs, according to very important research conducted by Monzo.
Responses to the news online have been mixed, with some people very excited and others claiming they thought it must be a wind-up.
One said, “I am ashamed about my enthusiasm for this.”
Another wrote, “Is it April 1st?”
Whilst a third added, “If there’s Greggins I’ll be pissed! Won’t be better than the original though.”
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If there’s Greggins I’ll be pissed! Won’t be better than the original though 💙🧡 pic.twitter.com/UFG7SwEVfm
The appetite for Greggs in the UK is, apparently, insatiable with the high street bakery brand achieving cult status amongst groups of all ages.
A nail artist Leeds achieved viral fame last year after creating her own Greggs-inspired nail art, complete with a tiny hanging sausage roll, whilst others have flocked to Twitter to share their own Greggs creations.
One user shared a pair of logo-emblazoned ‘Greggins’, another a set of Greggs-related band tees.
Suffice to say, creating Greggs merch is not a new idea – just up until now, it’s mostly been a DIY activity. We guess it’s just a pastry thing.
Peter Kay announces four intimate charity shows in Greater Manchester – but only for these postcodes
Emily Sergeant
Peter Kay has just announced four intimate shows to raise money for a very worthy cause… but you can only get tickets if you live in these particular postcodes.
Comedy legend Peter Kay is set to return home to the Bolton Albert Halls for four very special hometown shows in this summer, marking his first performances at the venue more than two decades.
Taking to the very stage where he recorded the UK’s biggest-selling stand-up DVD, it’s set to be a proper nostalgic homecoming for one of Britain’s most beloved comedians.
The summer shows – which are taking place from 9 – 11 July 2026, even including a matinee performance – this is a rare chance for local fans to be part of something incredibly special, with all funds raised going to Bolton Hospice.
But, there’s a bit of a catch… you’ll only be able to get tickets if you live in Bolton (and some parts of Bury), as it’s strictly limited to BL postcodes.
Peter Kay Live at the Bolton Albert Halls – 2026 Dates
Thursday 9 July (Evening)
Friday 10 July (Evening)
Saturday 11 July (Matinee)
Saturday 11 July (Evening)
Tickets officially go on sale Friday 24 April at 10am, and you can get your hands on them here.
Featured Image – Supplied
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Seven in 10 NHS workers think the health service is ‘poorly prepared’ for another pandemic
Emily Sergeant
A new survey has revealed that seven in 10 NHS workers believe the health service is ‘poorly prepared’ for another pandemic if one should arise.
After the recent meningitis B outbreak in Kent last month raised the conversation of mass contagion once again, of course following the COVID-19 pandemic, a new YouGov survey of more than 1,000 NHS workers has now uncovered how well prepared staff in the health service think it is for another global pandemic.
The results show that 69% of staff surveyed think the health service is ‘poorly prepared’ for another pandemic, and to make matters worse, 26% of those even say it’s ‘very poorly’ prepared.
Only one in five (22%) think the NHS is could properly handle another pandemic, but statistically, YouGov claims none of those surveyed said it’s ‘very well’ prepared.
Seven in 10 NHS workers think the health service is ‘poorly prepared’ for another pandemic / Credit: Pxhere | Rawpixel
When workers were asked how the NHS’s level of preparedness now compares to prior to the COVID-19 pandemic, 41% did concede that they think it is better prepared now than 2020, however 37% admitted they think it’s no better prepared.
16% actively think it’s less well-prepared now than it was prior to 2020.
This marked a new era of ‘transparency’ and ‘accountability’ in the NHS, with the league tables delivering on the Government’s promise to drive up standards, tackle variation in care, and ensure people get the high-quality service they rightly expect.
Every trust in England – from urgent and emergency care, through to elective operations and mental health services – will now be ranked quarterly against ‘clear and consistent’ standards.
Georgina Pellant -
9th February 2022 
