Greggs sausage rolls have been spotted peeking out of bags and pockets in Primark window displays up and down the country, leaving some people wondering what the hell the retailer is up to.
Now, all has been revealed after it emerged yesterday that the fast-fashion chain is teaming up with none other than high street bakery Greggs for a first-of-its-kind collaboration.
Yes, believe it or not, the two appear to be releasing a fashion collection inspired by Greggs’ most popular baked goods. Sausage roll hoodies, steak bake t-shirts and maybe even a tuna crunch baguette could soon become must-have fashion items (we jest, but who knows).
In 2022, we can say with some confidence that weirder things have already happened. Satire is definitely dead, though.
The high street bakery’s fashion collection will go on sale at 60 stores up and down the country, including at several Primark stores in Manchester.
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Due to launch to the public from 19 February, it is set to feature 11 different items including hoodies featuring the Greggs logo and a message reading “It’s a pastry thing” printed down one arm.
The company’s social media team teased the news out on Twitter, sharing a promo video online for what was referred to as a “freshly baked collab”.
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The bakery chain also announced it would be opening its biggest ever Greggs cafe inside Primark’s flagship store in Birmingham on 12 February.
The imaginatively named ‘Tasty by Greggs’ will seat 130 covers and offer all its usual customer favourites such as sausage rolls, steak bakes, pizza slices and a selection of sweet treats.
A boutique pop-up showcasing the new clothing designs will also launch separately in Soho, London, on 17 and 18 February.
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okay so either i’m having hunger hallucinations, or there is an actual @GreggsOfficial sausage roll in the window of Primark in Newcastle??? pic.twitter.com/WZKJhH3sZq
Visits here, however, will be strictly by invitation only – perhaps due to the fact that London is the only city in the UK that prefers Pret to Greggs, according to very important research conducted by Monzo.
Responses to the news online have been mixed, with some people very excited and others claiming they thought it must be a wind-up.
One said, “I am ashamed about my enthusiasm for this.”
Another wrote, “Is it April 1st?”
Whilst a third added, “If there’s Greggins I’ll be pissed! Won’t be better than the original though.”
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If there’s Greggins I’ll be pissed! Won’t be better than the original though 💙🧡 pic.twitter.com/UFG7SwEVfm
The appetite for Greggs in the UK is, apparently, insatiable with the high street bakery brand achieving cult status amongst groups of all ages.
A nail artist Leeds achieved viral fame last year after creating her own Greggs-inspired nail art, complete with a tiny hanging sausage roll, whilst others have flocked to Twitter to share their own Greggs creations.
One user shared a pair of logo-emblazoned ‘Greggins’, another a set of Greggs-related band tees.
Suffice to say, creating Greggs merch is not a new idea – just up until now, it’s mostly been a DIY activity. We guess it’s just a pastry thing.
Snoop Dogg says he wants to replace Gregg Wallace on MasterChef – and so do we
Danny Jones
With Gregg Wallace having been axed from MasterChef, one man has put himself forward to replace the long-standing presenter: Snoop Dogg.
Make that Snoop ‘Doggy’ Dogg, esquire and all-round foodie fancy pants, to you.
No, as we often feel we have to clarify sometimes, we’re not joking – the rapper and hip-hop legend apparently is very keen on the idea of becoming the next co-host of UK MasterChef.
It also goes without saying that we will never EVER get bored of writing headlines like these.
Credit: The Martha Stewart Show/BBC
Speaking to The Mirror, the 53-year-old music icon said, “You’ll best believe You better believe Snoop could be the new MasterChef judge.”
According to Snoop, his time working on Martha & Snoop’s Potluck Dinner Party with well-known American cook, food writer and TV personality Martha Stewart means he already has prior experience and he also believes he has the backing of another big culinary name.
“My boy Gordon [Ramsay] judges on the US version of the show, and I know he would back me to be able to judge on the UK version”, he told the outlet, going on to add: “He knows I am not playing when it comes to food. He knows I can cook – I have even given him some tips.
“I hosted a cooking show over here and I have always been vocal about wanting to work on a UK show. I love the place – and for real, this could be the perfect opportunity.”
His bid to join the BBC show might be less likely than many others, but we’ve already seen how well getting familiar entertainment faces on works for the Celebrity version of the show, not to mention juicing up the comedy with less serious analysis as seen on Channel 4’s rebrand of The Great British Bake Off.
You can see a selection of Snoop’s on-screen cooking highlights here.
As for the latest on Wallace, he is still officially denying being involved in any inappropriate behaviour of a sexual nature on the show and various other TV projects, with a total of 13 people filing official historical complaints against the long-standing host over the course of a 17-year period.
The 60-year-old is now accused not only of sexual comments in the workplace but groping and touching multiple former contestants and colleagues.
Despite sticking to his official position he has, however, come out to apologise for a response video he made following the second raft of allegations, in which his comments were deemed offensive and misogynistic by a Downing Street official.
We’re confident we already know the answer, so we’ll ask you this instead: just how much do you want to see Snoop Dogg presenting the next series of MasterChef?
Keely Hodgkinson, Sarah Storey, Luke Littler and more shortlisted for BBC Sports Personality of the Year
Danny Jones
The North West and Greater Manchester specifically have notched multiple nods ahead of the year’s BBC Sports Personality of the Year awards.
2023’s recipient Mary Earps had local ties as Manchester United Women’s no.1 and this year even more Manc names or those associated with the city have been named on the shortlist of nominees.
Following standout performances at Paris 2024, native Olympic and Paralympic athletes Keely Hodgkinson and Dame Sarah Storey have both earned a place among this year’s frontrunners, as well as Warrington-born dart sensation Luke Littler, whose breakthrough year sparked a phenomenon.
That’s three of the top six from our region alone. Get in.
Here are the nominees for BBC Sports Personality of the Year 2024!
⭐ Jude Bellingham ⭐ Keely Hodgkinson ⭐ Luke Littler ⭐ Joe Root ⭐ Sarah Storey ⭐ Alex Yee
Atherton-born Hodgkinson, still only 22, earned her first-ever Olympic gold back in the summer and her first thought wasn’t to celebrate and put her feet but go and smash the world record next time. Big murals were erected in her honour both in Manchester city centre and back over Wigan way.
Dame Sarah Storey’s career is one that has long deserved much more recognition, notching medal after medal first in swimming and now in cycling, with no sign of slowing down even at 47. An inspiration to any aspiring athlete, let alone one with an impairment, and was rightly given special recognition by MMU earlier this year.
And Luke Littler’s story needs very little explanation: the 16-year-old with ability way beyond his year that he helped draw an entirely new crowd to the world of darts, winning multiple titles in his first year as a so-called ‘senior’ player on the pro tour. If we’re talking strictly personality, he’s got plenty of that too.
Others shortlisted included England and Real Madrid star Jude Bellingham, England’s record run-scorer Test cricketer Joe Root, as well Olympic triathlete Alex Yee. We also think this man should be on the list again but his time will come, we’re certain of it.
And he’s done it! Kevin Sinfield has completed Day 7 of his Ultra marathon challenge in memory of his friend and rugby league legend Rob Burrow & the whole #MND community. pic.twitter.com/3vnjuVKXg9
The 2024 BBC Sports Personality of the Year takes place on Tuesday, 17 December, with voting taking place during the show which will be broadcast on BBC One and online via BBC iPlayer.
The programme – once again presented by Gabby Logan, Alex Scott and Clare Balding from over in MediaCityUK, Salford Quays – will begin at 7pm and conclude around 9pm after the winner is announced.
Who do you think should win BBC Sports Personality of the Year 2024?
Georgina Pellant -
9th February 2022 
