Greggs sausage rolls have been spotted peeking out of bags and pockets in Primark window displays up and down the country, leaving some people wondering what the hell the retailer is up to.
Now, all has been revealed after it emerged yesterday that the fast-fashion chain is teaming up with none other than high street bakery Greggs for a first-of-its-kind collaboration.
Yes, believe it or not, the two appear to be releasing a fashion collection inspired by Greggs’ most popular baked goods. Sausage roll hoodies, steak bake t-shirts and maybe even a tuna crunch baguette could soon become must-have fashion items (we jest, but who knows).
In 2022, we can say with some confidence that weirder things have already happened. Satire is definitely dead, though.
The high street bakery’s fashion collection will go on sale at 60 stores up and down the country, including at several Primark stores in Manchester.
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Due to launch to the public from 19 February, it is set to feature 11 different items including hoodies featuring the Greggs logo and a message reading “It’s a pastry thing” printed down one arm.
The company’s social media team teased the news out on Twitter, sharing a promo video online for what was referred to as a “freshly baked collab”.
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The bakery chain also announced it would be opening its biggest ever Greggs cafe inside Primark’s flagship store in Birmingham on 12 February.
The imaginatively named ‘Tasty by Greggs’ will seat 130 covers and offer all its usual customer favourites such as sausage rolls, steak bakes, pizza slices and a selection of sweet treats.
A boutique pop-up showcasing the new clothing designs will also launch separately in Soho, London, on 17 and 18 February.
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okay so either i’m having hunger hallucinations, or there is an actual @GreggsOfficial sausage roll in the window of Primark in Newcastle??? pic.twitter.com/WZKJhH3sZq
Visits here, however, will be strictly by invitation only – perhaps due to the fact that London is the only city in the UK that prefers Pret to Greggs, according to very important research conducted by Monzo.
Responses to the news online have been mixed, with some people very excited and others claiming they thought it must be a wind-up.
One said, “I am ashamed about my enthusiasm for this.”
Another wrote, “Is it April 1st?”
Whilst a third added, “If there’s Greggins I’ll be pissed! Won’t be better than the original though.”
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If there’s Greggins I’ll be pissed! Won’t be better than the original though 💙🧡 pic.twitter.com/UFG7SwEVfm
The appetite for Greggs in the UK is, apparently, insatiable with the high street bakery brand achieving cult status amongst groups of all ages.
A nail artist Leeds achieved viral fame last year after creating her own Greggs-inspired nail art, complete with a tiny hanging sausage roll, whilst others have flocked to Twitter to share their own Greggs creations.
One user shared a pair of logo-emblazoned ‘Greggins’, another a set of Greggs-related band tees.
Suffice to say, creating Greggs merch is not a new idea – just up until now, it’s mostly been a DIY activity. We guess it’s just a pastry thing.
Channel 4 takes all episodes of Married at First Sight UK off air after rape allegations
Emily Sergeant
Channel 4 has stripped all episodes of Married at First Sight UK from air following rape allegations from previous participants.
The broadcaster said ‘very serious allegations of wrongdoing’ have been made against a small number of past participants in the popular reality TV series, which sees single people – matched by experts – ‘marry’ strangers who they meet for the first time on their wedding day, leading to the show being fully taken off air.
It comes as the BBC and a Panorama special reported allegations from two women who alleged they were raped during filming of the show, and a third described an allegation of a non-consensual sex act.
Each of the past participants all alleged that the show did not do enough to protect them.
Channel 4’s recently appointed CEO, Priya Dogra, confirmed that the broadcaster had instructed an external review of contributor welfare on Married at First Sight UK (MAFS UK) last month.
The broadcaster says it expects the review to report in the coming months, and will share a summary of findings and recommendations at the ‘appropriate time’.
Channel 4 takes all episodes of Married at First Sight UK off air after rape allegations / Credit: James West (via Flickr)
A formal statement issued by Channel 4 addressing the matter reads: “In April, Channel 4 was presented with serious allegations of wrongdoing against a small number of past contributors, allegations that we understand those contributors have denied.
“The channel is mindful of the privacy and continuing duty of care towards all contributors, and cannot comment on or disclose details of those allegations.
“Related to those allegations, Channel 4 was asked to respond to claims of failures in welfare protocols. Channel 4 believes that when concerns related to contributor welfare were raised through existing welfare and production protocols, prompt and appropriate action was taken, based on the information available at the time.
“Channel 4 strongly refutes any claim to the contrary.”
Explaining the decision to remove all episodes of the show from air and streaming services, the statement continued: “While the review is ongoing and until we receive any conclusions and recommendations, all previous seasons of MAFS UK have been removed from Channel 4 streaming and linear services at this time, alongside Channel 4’s MAFS UK social channels.”
Channel 4 says this move considers the ongoing duty of care to all contributors, the seriousness of the allegations levelled against a small number of past contributors, and is made ‘out of an abundance of caution to avoid fuelling speculation or jigsaw identification’.
Featured Image – Channel 4
News
Vision to host the Olympics in the North of England takes step forward
Daisy Jackson
The government has taken a serious step forward in its vision to bring an Olympic and Paralympic Games bid to the north of England.
A strategic assessment has officially been commissioned to see if the first northern Olympics could be viable in the 2040s.
The assessment will test the impact that hosting could have on the North’s regeneration and growth.
Culture Secretary Lisa Nandy has said that our corner of the country produces some of the UK’s finest sporting talent, but that the region itself has been overlooked for hosting a global event of this size.
She said that the government is now ‘starting the firing gun on a long overdue vote of confidence in the North’.
An initial strategic assessment has been commissioned from UK Sport to see whether the UK could host an Olympic and Paralympic Games up north.
It will assess key factors such as potential cost, socioeconomic benefit and any bid’s chance of success.
Lisa Nandy said: “London 2012 showed what the Olympics can do for our country. It inspired a generation through sport, attracted huge investment and showed the best of Britain to the world.
“But while the North of England has driven so much sporting excellence, no matter the talent we produce, the sporting moments we create, and the world-class events we attract – for too long we have been told the Olympics is simply too big and too important to be hosted in the North.
“Not any more. It’s time the Olympics came North and we showed what we can offer to the world. I couldn’t be more pleased to announce that we’re starting the firing gun on a long overdue vote of confidence in the North.”
Manchester is already home to world-class cycling facility, the National Cycling Centre. Credit: Unsplash, Dylan Nolte
Chancellor of the Exchequer, Rachel Reeves, said: “Britain’s sporting prowess is recognised and respected around the world. It’s something we are determined to capitalise on to breathe life into our communities and build a stronger and more secure economy.
“That’s why we’re throwing our full support behind bringing the Games back home which will boost our Northern Growth Corridor. It’s also why we’re backing stadium regeneration plans, like at Elland Road, to deliver new homes, business opportunities and public spaces in Leeds and beyond.”
Chair of The Great North, North East Mayor Kim McGuinness said: “From our great cities and towns to our coastlines and countryside, the North has the venues, the passion and the sporting pride to deliver a world-class Olympic and Paralympic Games that showcases the very best of Great Britain to the world.
“A Great North Olympics would be a global showcase, leaving a legacy of prosperity, unity and renewal. It’s an opportunity not to be missed, delivering transformational investment in transport, regeneration and public spaces across the North of England.
“This could become the most people-powered Games ever hosted: inspiring millions of people into sport, volunteering and community action.”
The news comes ahead of a major sporting summer for the UK, which includes events like the ICC Women’s T20 World Cup, the Commonwealth Games in Glasgow, and the Tour de France and Tour de France Femmes Grands Départs.
The Government is already backing bids to host the World Athletics and Para-Athletics Championships in 2029, as well as the 2035 FIFA Women’s World Cup, as part of its commitment to driving a decade of change in women’s sport.
Georgina Pellant -
9th February 2022 
