Greggs sausage rolls have been spotted peeking out of bags and pockets in Primark window displays up and down the country, leaving some people wondering what the hell the retailer is up to.
Now, all has been revealed after it emerged yesterday that the fast-fashion chain is teaming up with none other than high street bakery Greggs for a first-of-its-kind collaboration.
Yes, believe it or not, the two appear to be releasing a fashion collection inspired by Greggs’ most popular baked goods. Sausage roll hoodies, steak bake t-shirts and maybe even a tuna crunch baguette could soon become must-have fashion items (we jest, but who knows).
In 2022, we can say with some confidence that weirder things have already happened. Satire is definitely dead, though.
The high street bakery’s fashion collection will go on sale at 60 stores up and down the country, including at several Primark stores in Manchester.
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Due to launch to the public from 19 February, it is set to feature 11 different items including hoodies featuring the Greggs logo and a message reading “It’s a pastry thing” printed down one arm.
The company’s social media team teased the news out on Twitter, sharing a promo video online for what was referred to as a “freshly baked collab”.
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The bakery chain also announced it would be opening its biggest ever Greggs cafe inside Primark’s flagship store in Birmingham on 12 February.
The imaginatively named ‘Tasty by Greggs’ will seat 130 covers and offer all its usual customer favourites such as sausage rolls, steak bakes, pizza slices and a selection of sweet treats.
A boutique pop-up showcasing the new clothing designs will also launch separately in Soho, London, on 17 and 18 February.
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okay so either i’m having hunger hallucinations, or there is an actual @GreggsOfficial sausage roll in the window of Primark in Newcastle??? pic.twitter.com/WZKJhH3sZq
Visits here, however, will be strictly by invitation only – perhaps due to the fact that London is the only city in the UK that prefers Pret to Greggs, according to very important research conducted by Monzo.
Responses to the news online have been mixed, with some people very excited and others claiming they thought it must be a wind-up.
One said, “I am ashamed about my enthusiasm for this.”
Another wrote, “Is it April 1st?”
Whilst a third added, “If there’s Greggins I’ll be pissed! Won’t be better than the original though.”
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If there’s Greggins I’ll be pissed! Won’t be better than the original though 💙🧡 pic.twitter.com/UFG7SwEVfm
The appetite for Greggs in the UK is, apparently, insatiable with the high street bakery brand achieving cult status amongst groups of all ages.
A nail artist Leeds achieved viral fame last year after creating her own Greggs-inspired nail art, complete with a tiny hanging sausage roll, whilst others have flocked to Twitter to share their own Greggs creations.
One user shared a pair of logo-emblazoned ‘Greggins’, another a set of Greggs-related band tees.
Suffice to say, creating Greggs merch is not a new idea – just up until now, it’s mostly been a DIY activity. We guess it’s just a pastry thing.
New Prime Minister Andy Burnham announces VAT cuts on household electricity bills over winter
Emily Sergeant
It’s been less than 24 hours since Andy Burnham officially became Prime Minister, and he’s already announced his first measure.
After giving his first speech as Prime Minister outside the doors of Number 10 yesterday, where he said he intended to ‘give people some breathing space’ straight out the gate, it has now been announced that millions of households across the UK will benefit from immediate action to help with their electricity bills this winter.
The Government says it wants to address the cost of living crisis first and foremost, and will do this by tackling rising bills with a tax cut to remove VAT from domestic electricity bills from 1 October, just in time to impact the next Ofgem price cap.
This immediate action applies and is funded for this financial year.
The cost of this immediate action for this financial year is being funded from the £1.8bn Digital ID programme – which Burnham also announced he would be scrapping.
Any further action – including on funding for longer-term measures – will be taken at the Budget, alongside an Office for Budget Responsibility (OBR) forecast, and all decisions at that point will continue to be funded with the Government’s fiscal rules, it has been confirmed.
Cutting VAT on electricity bills is expected to take around £45 off the yearly Ofgem price cap in October, and this is on top of the £150 removed from bills at the last Budget.
All suppliers are expected to pass the VAT reduction on to all customers, including those on fixed tariffs.
Small businesses who qualify for the domestic energy VAT relief and are not registered for VAT, as well as charities and residential care homes eligible for the reduced rate, will also benefit.
“I said I wanted to give people breathing space, and that’s what I’m announcing on my second day as Prime Minister. We’re taking immediate action to cut taxes on energy bills, put more money in people’s pockets, and bring back hope.”
England international and ex-Manchester City manager Kevin Keegan dies at 75
Danny Jones
Football veteran and legend of the English game, Kevin Keegan OBE, has sadly died at the age of 75.
A former Liverpool and Newcastle player, not to mention England international, turned Manchester City manager and even Three Lions boss, his death was announced on Monday, 20 July.
The news comes following a battle with illness since the start of the year, after it was revealed that he was tragically diagnosed with stage four stomach cancer back in January.
The original ‘King Kev’ before the likes of De Bruyne, also affectionately known in the footballing world as ‘Mighty Mouse’, is said to have passed away with key members of his close family by his side.
Confirmed via a public statement issued to Sky Sports journalist Pete Graves, they wrote: “It is with immense sadness that we announce that Kevin Keegan has passed away at the age of 75.
“The former England player and manager had been battling cancer and was surrounded by his wife and daughters in his final moments. “Kevin, a double Ballon d’Or winner, was a much-loved husband, father and grandfather.”
Put simply, he had an incredible career and leaves a lasting legacy.
It goes on to read: “The family would like to thank Kevin’s incredible medical team for all their support. This is a hugely difficult time, and they are requesting space and privacy.”
Naturally, tributes are already flooding in online, with ex-pros, pundits and fans alike labelling him among England’s best-loved father figures and characters, with one user notably dubbing him as “one of football’s good guys.”
Former England captain and manager Kevin Keegan has died at the age of 75, after battling cancer.
The England, Liverpool and Newcastle United legend will be remembered as one of English football's most decorated players. pic.twitter.com/oNIPUV806n
Even at his fiery and most passionate best, he was still one of the most respected figures in the history of English football and the sporting world at large.
For instance, arguably his most iconic interview as Newcastle boss ahead of his team’s clash against Manchester United back in 1995/96 only showed how mild-mannered he often came across.
Our thoughts go out to his friends, family, former teammates and all those mourning the familiar face with a famously good head of hair.
Georgina Pellant -
9th February 2022 
