One of Manchester’s best-loved pasta spots has changed its name following a legal trademarking dispute with a Scottish restaurant.
Popular Manchester pasta kitchen Sugo has been embroiled in a legal challenge with a restaurant of the same name in Glasgow, leading it to change its name.
Whilst Sugo in Glasgow only opened at the end of 2019, it has still managed to secure the trademark for the name – leaving Manchester bosses with no choice but to rebrand despite their restaurant group having been established for much longer.
Sharing the news on Instagram this morning, the Manchester restaurants account posted that from hereon out it would be known not as Sugo, but as Sud – which translates to ‘South’ in Italian:
Owners wrote: “Same us, same mission, same pasta kitchen. From today our new name will be Sud Pasta.
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“We’re aware that we can’t stop any speculation, however, all we’ll say is that our home is in the kitchen, not the boardroom.
“We love our new name. We love what it stands for. We love our ‘A Southern Italian Pasta Kitchen’
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“By the way, Sud means ‘south’ in Italian. More importantly, we’ve got a brand new menu format starting in March. The Sud pasta Spring menu.
“Love, light and appreciation. Michael and Alex.”
First opened in 2015 in Altrincham, Sugo Pasta Kitchen has long been a favourite amongst the city’s pasta lovers. In fact, the furore for its strozzapreti and orecchiette is so intense that its fans are even known, affectionately, by owners as their ‘Sugo Army’.
However, it appears that even its ranks of pasta-munching soldiers have been unable to save the Southern Italian pasta kitchen from a rebrand eight years on from its first opening.
Commenting on the post, one follower wrote: “What’s the betting that we’ll still be calling it Sugo for years to come. Manchester institutions tend to retain their name… I still refer to Manchester Central as GMEX!”
Another person said: “As long as House Sud (sugo) tastes the same you could be called Nasty Pasta for all I care. Love the new name. #forzasud“
A third added: “Is it going to now be called “House Sud” like panicking here.”
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It seems that the name conflict first came to light in 2019, after customers at the Glasgow restaurant mistakenly purchased vouchers for Sugo in Manchester, thinking that the two were connected.
In a Facebook post shared on 10 December 2019, Sugo shared a post in relation to this addressing their ‘brothers and sisters in Glasgow’:
The restaurant wrote at the time: “Beautiful people, epic city. Way too many of you peeps are landing on our website, looking at our menu, buying our vouchers and mistaking us for Sugo Pasta – unfortunately for you folk it isn’t us!
“We launched in Manchester back in 2015 so if you’re ever south of the border in our city come and check us out! The crazy thing here is your boys (the guys behind Paesano Pizza) are trying to sue us for using our own name, crazy world we live in eh!”
In a now-deleted post entitled ‘We’ve got beef’, the Glasgow restaurant responded – claiming that they had offered a ‘compromise’ to Manchester Sugo, offering them the chance to keep the name if they agreed to not open any further locations.
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The post also claimed that Manchester Sugo had opened their Ancoats branch after the agreement was made, a claim that is disputed by the Manchester restauranteurs.
The Manchester restaurant owners were also accused of failing to respond to legal correspondence, to which owners responded by revealing that they had been sent a letter asking them to remove their signage, hand over their website, and withdraw their own trademark application amongst other things.
By contrast, the most recent post from the Manchester restaurant seems very tame by comparison, although the comment from owners that ‘our home is in the kitchen, not the boardroom’ seems to speak volumes.
The Manc has approached Sud, formerly Sugo Pasta Kitchen, owner Mike De Martis for comment.
Feature image – Google Maps
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A Manchester dentist to the stars is offering an exclusive discount for their hugely popular treatment
Kristen MacGregor-Houlston
A designer dentist in Manchester is offering composite bond treatment with a huge saving this month.
Rüh Dental, hailed as one of the top dental surgeries in Manchester and one which counts popular celebs like Helen Flanagan and Molly-Mae Hague as their patients, is offering readers a healthy 10% off composite bonding treatment this month.
The boutique surgery leads the way in creating a perfect smile that both stands out in a crowd but is effortlessly natural.
The whole process can be done in as little as 60 minutes too, depending on how much work you need.
If composite bonding is something you’re new to, it’s a straightforward, smile-perfecting procedure that is designed to give natural results and improve your grin, all whilst preserving the patient’s own teeth.
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He tells us “Composite bonding is a simple but effective treatment where we sculpt composite onto the teeth to make them look aesthetically pleasing.
“It’s a painless procedure that gives a natural look and lasts up to seven years without damaging the patient’s own teeth.”
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Whilst Rüh Dental Manchester is also known for other treatments like their Invisalign treatments, general dentistry, veneers, etc, this offer is exclusively for composite bonding and for our readers. Quote TheManc10 when you call 0161 348 8738 to book.
Watch Lowry’s ‘Going to the Match’ come to life at this new immersive experience in Salford
Danny Jones
L. S. Lowry is one of Greater Manchester’s most famous sons, so much so that he has two statues, a hotel, as well as an entire theatre named after him, and now you can see one of his greatest works brought to life as part of an immersive new art experience over Salford Quays.
Just across from the main MediaCity campus, The Lowry Theatre is celebrating its 25th anniversary with a whole host of new additions, including what looks to be an exciting series of immersive gallery experiences entitled ‘LOWRY 360’.
Although world-renowned creative studio Layers of Reality has developed the large interactive exhibition room to bring almost any manner of artwork to life, the first couldn’t be anything else besides what is widely considered the local artist’s most iconic piece, Going to the Match.
Put simply, the new installation will fully surround audiences with the sights and sounds of Going to the Match, transporting them into the painting before they experience the original artwork firsthand.
This ambitious and starting new sensory experience has come to fruition thanks to the Law Family Charitable Foundation (LFCF), who support a wide variety of artistic, educational, cultural; health-based and environmentally-driven institutions like The Lowry.
It was LFCF who made the sizeable donation necessary for the theatre to purchase Lowry’s legendary depiction of matchday crowds and Northern life for a total of £7.8 million back in October 2022, bringing back home to Salford permanently.
Speaking on the immersive Lowry exhibit, Lowry’s CEO Julia Fawcett said: “This is one of the most ambitious and exciting projects we have ever undertaken.
“We’re transforming our gallery space in partnership with a world-class creative studio to create an unforgettable experience that will bring new audiences to L.S. Lowry’s work. We can’t thank Andrew Law enough for helping us realise this vision”
The best part of all is, since their goal in bringing the painting to Salford in the first place was for as many people to see it as possible, LOWRY 360 will remain completely FREE to access for its entire duration. Picture this but stood right in the middle of it as ‘The Matchstick Man’s world comes to life around you:
Layers of Reality is known for creating virtual and immersive experiences revolving around everything from Frida Kahlo and Salvador Dali to Tutankhamun, so you can trust in the pedigree being brought to the Lowry Theatre.
Moreover, this isn’t the only thing on at the Lowry during their 25th-anniversary programme by any means: families will be drawn to a free exhibition of Quentin Blake’s illustrations, featuring his most beloved characters and even a special portrait of the man himself drawn by Blake.
The Promenade Gallery will be transformed into a large-scale mural by French artist, Camille Walala; Manchester-born writer Jeannette Winterson will be hosting an insightful lecture on what makes Lowry’s world and history so special.
Visitors will also have an opportunity to see the new production of James Graham’s Olivier Award-winning play, Dear England, with a rewritten ending following the European Championships in 2024. There’s all this and plenty more to be found on the Lowry events page.
Touching on the rest of the 25th-anniversary events, Fawcett went on to add: “We’re deeply committed to reaching out to the local community and our learning and engagement programmes have been at the centre of our mission for the past two and a half decades.
“Gods of Salford takes this to a new level, combining social impact with the creation of an ambitious, challenging and professional production. It will foster new skills, create pathways into the arts for disadvantaged young people and sell tickets!”
“Over the past 25 years, Lowry has been on a remarkable journey. An ambitious plan to create a new home for arts and culture in the North West at the turn of the millennium is today the most visited attraction in Manchester and the cultural heart of one of Europe’s most successful regeneration projects.
“We are marking the moment with a spectacular programme that showcases the very best art and theatre. 2025 promises to be Lowry’s biggest and best year as we set our sights on the next 25.”
Hear, hear. LOWRY 360 opens on Saturday 3 May, so make sure to visit when you can – you can grab your free tickets HERE.
Georgina Pellant -
13th February 2023 
