One of Manchester’s best-loved pasta spots has changed its name following a legal trademarking dispute with a Scottish restaurant.
Popular Manchester pasta kitchen Sugo has been embroiled in a legal challenge with a restaurant of the same name in Glasgow, leading it to change its name.
Whilst Sugo in Glasgow only opened at the end of 2019, it has still managed to secure the trademark for the name – leaving Manchester bosses with no choice but to rebrand despite their restaurant group having been established for much longer.
Sharing the news on Instagram this morning, the Manchester restaurants account posted that from hereon out it would be known not as Sugo, but as Sud – which translates to ‘South’ in Italian:
Owners wrote: “Same us, same mission, same pasta kitchen. From today our new name will be Sud Pasta.
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“We’re aware that we can’t stop any speculation, however, all we’ll say is that our home is in the kitchen, not the boardroom.
“We love our new name. We love what it stands for. We love our ‘A Southern Italian Pasta Kitchen’
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“By the way, Sud means ‘south’ in Italian. More importantly, we’ve got a brand new menu format starting in March. The Sud pasta Spring menu.
“Love, light and appreciation. Michael and Alex.”
First opened in 2015 in Altrincham, Sugo Pasta Kitchen has long been a favourite amongst the city’s pasta lovers. In fact, the furore for its strozzapreti and orecchiette is so intense that its fans are even known, affectionately, by owners as their ‘Sugo Army’.
However, it appears that even its ranks of pasta-munching soldiers have been unable to save the Southern Italian pasta kitchen from a rebrand eight years on from its first opening.
Commenting on the post, one follower wrote: “What’s the betting that we’ll still be calling it Sugo for years to come. Manchester institutions tend to retain their name… I still refer to Manchester Central as GMEX!”
Another person said: “As long as House Sud (sugo) tastes the same you could be called Nasty Pasta for all I care. Love the new name. #forzasud“
A third added: “Is it going to now be called “House Sud” like panicking here.”
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It seems that the name conflict first came to light in 2019, after customers at the Glasgow restaurant mistakenly purchased vouchers for Sugo in Manchester, thinking that the two were connected.
In a Facebook post shared on 10 December 2019, Sugo shared a post in relation to this addressing their ‘brothers and sisters in Glasgow’:
The restaurant wrote at the time: “Beautiful people, epic city. Way too many of you peeps are landing on our website, looking at our menu, buying our vouchers and mistaking us for Sugo Pasta – unfortunately for you folk it isn’t us!
“We launched in Manchester back in 2015 so if you’re ever south of the border in our city come and check us out! The crazy thing here is your boys (the guys behind Paesano Pizza) are trying to sue us for using our own name, crazy world we live in eh!”
In a now-deleted post entitled ‘We’ve got beef’, the Glasgow restaurant responded – claiming that they had offered a ‘compromise’ to Manchester Sugo, offering them the chance to keep the name if they agreed to not open any further locations.
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The post also claimed that Manchester Sugo had opened their Ancoats branch after the agreement was made, a claim that is disputed by the Manchester restauranteurs.
The Manchester restaurant owners were also accused of failing to respond to legal correspondence, to which owners responded by revealing that they had been sent a letter asking them to remove their signage, hand over their website, and withdraw their own trademark application amongst other things.
By contrast, the most recent post from the Manchester restaurant seems very tame by comparison, although the comment from owners that ‘our home is in the kitchen, not the boardroom’ seems to speak volumes.
The Manc has approached Sud, formerly Sugo Pasta Kitchen, owner Mike De Martis for comment.
Feature image – Google Maps
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BBC Radio 6 Music Festival is returning to Greater Manchester next month
Thomas Melia
The BBC Radio 6 Music Festival is coming back to Manchester once again, and they’re bringing yet another phenomenal lineup with them.
National radio station and overall upcoming music connoisseurs, BBC Radio 6, are back with their music festival, and just like years previous, it’s taking place across Manchester.
Over the years, the festival has brought some of music’s biggest names to lots of local venues, putting on an array of brilliant live performances.
Last spring saw the arrival of rock band Gossip and Irish singer CMAT, both taking up residency in O2 Victoria Warehouse, Lily Fontaine of English Teacher at Band On The Wall, while DJ Seinfeld went B2B with Salute in Depot Mayfield.
Leading this glowing roster of performers is Ezra Collective, a Mercury award -winning band known for their brilliant jazz productions, and then from one Mercury-winning band to another, Lily Fontaine won’t be riding solo this year, instead she’s bringing all the crew with her, as English Teacher are set to perform at this huge festival.
Fat Dog, whose debut album is titled ‘Woof’, are joining in on the fun with Scottish band Mogwai also making a feature too.
There’s even a chance for an exclusive first listen too, as Kae Tempest will be debuting new material right here in Manchester.
Ezra Collective are performing at BBC Radio 6 Music Festival.English Teacher make a return to Manchester for this special event.Fat Dog are also playing the BBC Radio 6 Music Festival.
All performances will be taking place at a multitude of venues, like the previously mentioned O2 Victoria Warehouse, Depot Mayfield, and Band On The Wall, as well as loads of other events at entertainment bar, Yes.
Every highlight, alongside live and recorded live performances, will be taking place at MediaCityUK in Salford, in order to keep everything Manchester central.
BBC Radio 6 Music Festival is happening from 26 – 29 March 2025, with tickets going on sale from 6 February at 10am here.
MediaCity’s new £2.5m indoor activity park confirms opening date just in time for half term
Emily Sergeant
A brand new indoor activity park is set to open its doors in Greater Manchester, and the launch date has now been revealed.
In case you missed it, it was announced towards the end of last year that Salford had been chosen by Oxygen Activeplay as the location for its next venture, and will be descending on Quayside MediaCity this month with state-of-the-art equipment and activities to help local families stay active whilst having fun at the same time.
Oxygen will sit above bustling food hall Kargo MKT, taking over the former site of I’m a Celebrity Jungle Challenge.
Following a £2.5 million investment, the new park will feature more than 30 trampolines, a mega-air bag, a high ropes course, a ‘Rollglider’ aerial ride which flies over the facility, and Oxygen’s signature illuminated sensory experience ‘Excite Tunnel’, along with even more “epic” activities.
A series of optional games and dance parties will also be on offer during each play session, and the new Manchester park will also host ‘Peaceful Play’ sessions designed for neurodivergent guests, who prefer a calmer and quieter playing environment, as well as there being a ‘Toddler Venture Zone’.
A cafe serving drinks, snacks, and meals is also set to overlook the park.
But, up until recently, the date when the exciting new venture would be welcoming in the public for the first time remained under lock and key.
A new £2.5m ‘state-of-the-art’ indoor activity park will be opening at MediaCity / Credit: Jamie McPhilimey
It’s been a long time coming, but after 6,000 hours of hard work from the construction team, it has now been confirmed that Oxygen at MediaCity will open on Monday 17 February , just in time for half term.
Doors will open at 9am, and pre-booking is advised.
“With Oxygen at MediaCity being our tenth park, we knew we had to do something really special, so we have some really big and exciting plans,” teased Oxygen Activeplay CEO, Stephen Wilson, ahead of the new park opening in a couple of weeks time.
Georgina Pellant -
13th February 2023 
