One of Manchester’s best-loved pasta spots has changed its name following a legal trademarking dispute with a Scottish restaurant.
Popular Manchester pasta kitchen Sugo has been embroiled in a legal challenge with a restaurant of the same name in Glasgow, leading it to change its name.
Whilst Sugo in Glasgow only opened at the end of 2019, it has still managed to secure the trademark for the name – leaving Manchester bosses with no choice but to rebrand despite their restaurant group having been established for much longer.
Sharing the news on Instagram this morning, the Manchester restaurants account posted that from hereon out it would be known not as Sugo, but as Sud – which translates to ‘South’ in Italian:
Owners wrote: “Same us, same mission, same pasta kitchen. From today our new name will be Sud Pasta.
ADVERTISEMENT
“We’re aware that we can’t stop any speculation, however, all we’ll say is that our home is in the kitchen, not the boardroom.
“We love our new name. We love what it stands for. We love our ‘A Southern Italian Pasta Kitchen’
ADVERTISEMENT
“By the way, Sud means ‘south’ in Italian. More importantly, we’ve got a brand new menu format starting in March. The Sud pasta Spring menu.
“Love, light and appreciation. Michael and Alex.”
First opened in 2015 in Altrincham, Sugo Pasta Kitchen has long been a favourite amongst the city’s pasta lovers. In fact, the furore for its strozzapreti and orecchiette is so intense that its fans are even known, affectionately, by owners as their ‘Sugo Army’.
However, it appears that even its ranks of pasta-munching soldiers have been unable to save the Southern Italian pasta kitchen from a rebrand eight years on from its first opening.
Commenting on the post, one follower wrote: “What’s the betting that we’ll still be calling it Sugo for years to come. Manchester institutions tend to retain their name… I still refer to Manchester Central as GMEX!”
Another person said: “As long as House Sud (sugo) tastes the same you could be called Nasty Pasta for all I care. Love the new name. #forzasud“
A third added: “Is it going to now be called “House Sud” like panicking here.”
ADVERTISEMENT
It seems that the name conflict first came to light in 2019, after customers at the Glasgow restaurant mistakenly purchased vouchers for Sugo in Manchester, thinking that the two were connected.
In a Facebook post shared on 10 December 2019, Sugo shared a post in relation to this addressing their ‘brothers and sisters in Glasgow’:
The restaurant wrote at the time: “Beautiful people, epic city. Way too many of you peeps are landing on our website, looking at our menu, buying our vouchers and mistaking us for Sugo Pasta – unfortunately for you folk it isn’t us!
“We launched in Manchester back in 2015 so if you’re ever south of the border in our city come and check us out! The crazy thing here is your boys (the guys behind Paesano Pizza) are trying to sue us for using our own name, crazy world we live in eh!”
In a now-deleted post entitled ‘We’ve got beef’, the Glasgow restaurant responded – claiming that they had offered a ‘compromise’ to Manchester Sugo, offering them the chance to keep the name if they agreed to not open any further locations.
ADVERTISEMENT
The post also claimed that Manchester Sugo had opened their Ancoats branch after the agreement was made, a claim that is disputed by the Manchester restauranteurs.
The Manchester restaurant owners were also accused of failing to respond to legal correspondence, to which owners responded by revealing that they had been sent a letter asking them to remove their signage, hand over their website, and withdraw their own trademark application amongst other things.
By contrast, the most recent post from the Manchester restaurant seems very tame by comparison, although the comment from owners that ‘our home is in the kitchen, not the boardroom’ seems to speak volumes.
The Manc has approached Sud, formerly Sugo Pasta Kitchen, owner Mike De Martis for comment.
Feature image – Google Maps
News
NHS launches new AI and robot cancer detection pilot offering ‘glimpse into future’
Emily Sergeant
The NHS has launched a ‘trailblazing’ new AI and robot pilot to help spot cancers sooner.
Patients who are facing suspected lung cancer could get answers sooner under the new pilot that makes use of artificial intelligence (AI) and robotic technology to help doctors reach hard-to-detect cancers earlier, and all without with fewer tests too.
At the moment, patients are faced with weeks of repeat scans and procedures to come to a diagnosis.
But this could soon be replaced with a single, half-hour cancer biopsy – reducing prolonged uncertainty, and avoiding more invasive surgery.
According to the NHS, the new approach uses AI software to rapidly analyse lung scans and flag small lumps that are most likely to be cancerous, before a robotic camera is then used to guide biopsy tools through the airways with much greater precision than standard techniques.
A new NHS pilot using AI and robotic technology will help doctors reach hard-to-detect lung cancers earlier.
Weeks of scans and procedures could be replaced with a single biopsy, reducing uncertainty and avoiding more invasive surgery.
The robot can reach nodules as small as 6mm – which is around the size of a grain of rice – that are hidden deep in the lung and are often deemed too risky or difficult to access using existing methods, and once AI has highlighted higher-risk areas, doctors can then take a precise tissue sample, which is sent to specialist laboratories and reviewed by expert cancer teams to confirm or rule out cancer.
The NHS’s top cancer doctor hailed the pilot – which is currently being carried out at Guy’s and St Thomas’ NHS Foundation Trust – as ‘a glimpse of the future of cancer detection’.
“Waiting to find out if you might have cancer is incredibly stressful for patients and their families,” admitted Professor Peter Johnson, who is NHS England’s National Clinical Director for Cancer.
The NHS has launched a new AI and robot cancer detection pilot that’s offering a ‘glimpse into future’ / Credit: rawpixel
“Our lung cancer screening programme means that we are picking up more cancers at an early stage than ever, and by bringing AI and robotics together in this trailblazing NHS pilot, we’re bringing in the very latest technology to give clinicians a clearer look inside the lungs and support faster, more accurate biopsies.
“This is a glimpse of the future of cancer detection.
“Innovation like this is exactly how we can help diagnose more cancers faster, so treatment can be most effective, and why the NHS continues to lead the way in bringing new technology safely into frontline care.”
If successful, the pilot will help the NHS to generate evidence to develop a national commissioning policy for robotic bronchoscopy.
It will also support more consistent access to the technology across the NHS in future.
Featured Image – Tima Miroshnichenko (via Pexels)
News
Chester Zoo announces new spring date for its popular running event to help UK wildlife
Emily Sergeant
Chester Zoo has announced that its popular Run For Nature is back again this year, and this time, there’s a new spring edition.
The UK’s biggest charity zoo seen success with this event in the past few years, with thousands of runners signing up for one of the North West’s most unique athletic experiences and all funds raised going towards efforts to protect highly-endangered giraffes in Africa.
This year though, the much-loved event’s focus brings conservation ‘a little closer to home’ and will protect some of the UK’s most threatened species instead – with all funds helping to safeguard hedgehogs, kingfishers, otters, harvest mice, and more.
It comes as the UK is currently considered one of the most nature-depleted countries on Earth.
Participants will first get to wind through the zoo and enjoy glimpses of elephants, lemurs, and other incredible species along the way, before heading out into the picturesque Cheshire countryside.
Adults can choose from a 10K or 5K route, while younger runners are invited to take part in a one-mile ‘Zoom’ race, open to children aged four-15, which takes place entirely within the zoo’s incredible 130-acre grounds.
All runners will receive free entry to the zoo for the rest of the day as part of their registration, along with a 25% discount for friends and family who come along to show support.
Chester Zoo’s popular 10K charity run is returns with a new spring date / Credit: Chester Zoo
Lorraine Jubb, who is the Fundraising Lead at Chester Zoo, called the Run For Nature a ‘really special event’.
“In previous years, runners have already supported conservation efforts for Asian elephants, Eastern black rhinos and Northern giraffe,” she explained. This springtime though, we’re turning our attention much closer to home in the UK, and to the wildlife we share our gardens, parks and countryside with.
“With one in six species now at risk of extinction in the UK, every runner will be playing a vital role in helping us protect animals and supporting our growing nature recovery work across right across Cheshire.
Georgina Pellant -
13th February 2023 
