One of Manchester’s best-loved pasta spots has changed its name following a legal trademarking dispute with a Scottish restaurant.
Popular Manchester pasta kitchen Sugo has been embroiled in a legal challenge with a restaurant of the same name in Glasgow, leading it to change its name.
Whilst Sugo in Glasgow only opened at the end of 2019, it has still managed to secure the trademark for the name – leaving Manchester bosses with no choice but to rebrand despite their restaurant group having been established for much longer.
Sharing the news on Instagram this morning, the Manchester restaurants account posted that from hereon out it would be known not as Sugo, but as Sud – which translates to ‘South’ in Italian:
Owners wrote: “Same us, same mission, same pasta kitchen. From today our new name will be Sud Pasta.
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“We’re aware that we can’t stop any speculation, however, all we’ll say is that our home is in the kitchen, not the boardroom.
“We love our new name. We love what it stands for. We love our ‘A Southern Italian Pasta Kitchen’
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“By the way, Sud means ‘south’ in Italian. More importantly, we’ve got a brand new menu format starting in March. The Sud pasta Spring menu.
“Love, light and appreciation. Michael and Alex.”
First opened in 2015 in Altrincham, Sugo Pasta Kitchen has long been a favourite amongst the city’s pasta lovers. In fact, the furore for its strozzapreti and orecchiette is so intense that its fans are even known, affectionately, by owners as their ‘Sugo Army’.
However, it appears that even its ranks of pasta-munching soldiers have been unable to save the Southern Italian pasta kitchen from a rebrand eight years on from its first opening.
Commenting on the post, one follower wrote: “What’s the betting that we’ll still be calling it Sugo for years to come. Manchester institutions tend to retain their name… I still refer to Manchester Central as GMEX!”
Another person said: “As long as House Sud (sugo) tastes the same you could be called Nasty Pasta for all I care. Love the new name. #forzasud“
A third added: “Is it going to now be called “House Sud” like panicking here.”
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It seems that the name conflict first came to light in 2019, after customers at the Glasgow restaurant mistakenly purchased vouchers for Sugo in Manchester, thinking that the two were connected.
In a Facebook post shared on 10 December 2019, Sugo shared a post in relation to this addressing their ‘brothers and sisters in Glasgow’:
The restaurant wrote at the time: “Beautiful people, epic city. Way too many of you peeps are landing on our website, looking at our menu, buying our vouchers and mistaking us for Sugo Pasta – unfortunately for you folk it isn’t us!
“We launched in Manchester back in 2015 so if you’re ever south of the border in our city come and check us out! The crazy thing here is your boys (the guys behind Paesano Pizza) are trying to sue us for using our own name, crazy world we live in eh!”
In a now-deleted post entitled ‘We’ve got beef’, the Glasgow restaurant responded – claiming that they had offered a ‘compromise’ to Manchester Sugo, offering them the chance to keep the name if they agreed to not open any further locations.
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The post also claimed that Manchester Sugo had opened their Ancoats branch after the agreement was made, a claim that is disputed by the Manchester restauranteurs.
The Manchester restaurant owners were also accused of failing to respond to legal correspondence, to which owners responded by revealing that they had been sent a letter asking them to remove their signage, hand over their website, and withdraw their own trademark application amongst other things.
By contrast, the most recent post from the Manchester restaurant seems very tame by comparison, although the comment from owners that ‘our home is in the kitchen, not the boardroom’ seems to speak volumes.
The Manc has approached Sud, formerly Sugo Pasta Kitchen, owner Mike De Martis for comment.
Feature image – Google Maps
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A local employment charity is looking to raise £25,000 for Greater Manchester women this Christmas
Danny Jones
The regional arm of a nationwide employment charity that specialises in helping women into the workplace is aiming to raise a minimum of £25,000 for Greater Manchester locals this Christmas.
Smarts Works, an organisation that does crucial work to combat unemployment all over the UK, is ramping up its year-round efforts this festive period – a time that can prove difficult for many – to help women secure jobs and support those that land them in their new roles.
Teaming up with, The Big Give (the leading match-funding programme in the country), the charity hopes to potentially double its target amount to reach what could be a life-changing sum or hundreds if not thousands across the region.
Not only will this crucial funding help support Smart Works in its mission to empower unemployed women, equipping them with the confidence, skills and tools they need to secure employment, but it will also help spread awareness and access surrounding the organisation’s vital services.
Credit: Smart Works (supplied)
Starting from the week commencing on Tuesday, 3 December and running until 10 December, any financial donation Smart Works receives for their Christmas fundraiser will be matched by The Big Give.
This means that should they surpass their £25k target, they could potentially unlock over £50k for their centres here in Manchester and Stockport, with other facilities providing much-needed help all over the North West.
How much they manage to raise by the end of the week, the money will go towards funding tailored coaching sessions, interview preparation new starter support and even supplying applicants with work- appropriate clothing for women who need it most around the region.
Better than just helping people enter or get back into the working world, Smart Works also supports unemployed women right throughout the process, from making sure they dress for the job they want, receiving coaching to nail the interview and continuing to provide help once they’ve started.
Over two-thirds of women who use the Smart Works service find employment within a month of their appointment. Last year in Greater Manchester alone, Smart Works helped more than 833 women; nationally into work and the charity aims to support 10,000 women nationwide this year.
The fundraising page opens from 12pm today (3 December) and will remain open until the same time a week from now, giving us Mancs plenty of chance to make a difference.
Another key area of Smart Works’ most important areas of work is outreach: i.e. actively engaging with townships and villages, referral partners and job fairs to encourage as many referrals as possible, which goes a long way to building stronger community connections.
During the challenging holiday season and with a cost of living crisis still looming large over all of us, the value of initiatives like this in Manchester and the work done by the important employment charity cannot be overstated.
Featured Images — Smarts Works Greater Manchester (supplied)
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Gregg Wallace apologises after Downing Streets labels ‘middle-class women’ comments ‘misogynistic’
Danny Jones
Gregg Wallace has issued an official apology as he looks to be in increasing trouble not only over recent reports of his misconduct on set but his subsequent reaction to the allegations and now viral “middle-class women” comments.
The 60-year-old MasterChef presenter and well-known foodie face stepped down from the BBC cooking show last week after a total of 13 people came forward to complain about his ‘sexual’ behaviour over the course of a 17-year period.
Despite having denied an initial accusation from a former female colleague regarding an incident back in 2018, in which insists no comments or actions of a sexual nature were made, a dozen more individuals have now submitted historical complaints to the corporation and a full investigation is underway.
However, in an Instagram story shared on Sunday, Wallace was quick to dismiss the claims made by what he called “a handful of middle-class women of a certain age” – a response which was quickly met with a severe backlash online.
Equally problematic was his suggestion that because he had worked with an estimated 2,000 people during his time on the show the words of “only 13” women were somehow less valid and/or believable.
Having also shared a video thanking all of those supporting him, as well as numerous other stories featuring personal messages from people both on and off the show defending him, he has continued to rebuke those who have put his conduct over the past two decades under a microscope.
That being said, it looks as though the now former TV personality and household name is doubling back after even Downing Street came out to condemn his comments, with a spokesperson for Prime Minister Keir Starmer labelling the response video “completely inappropriate and misogynistic.”
Having since deleted a number of his IG stories and now shared a follow-up video to his initial reply, telling his followers: “I want to apologise for any offence that I caused with my post yesterday and any upset I may have caused to a lot of people.”
He said that he was not in a “good head space” when he posted the response and has been dealing with a lot of stress since the story broke, adding, “I felt very alone.” You can see the clip down below.
As you see, the ex-green grocer and restaurant owner said he intends to step away from the story for now and let the in-house investigation move forward without interruption.
Both the BBC and production company, Banijay UK – who make MasterChef and the various spin-off series on which Gregg Wallace has served as a co-host – are currently conducting an internal review of those complaints made by former contestants and staff, including a BBC news anchor.
While none of the allegations are yet to be proved, one former male contestant reportedly told Sky News that the current allegations are just the “tip of the iceberg“, claiming he witnessed a “toxic environment” and was so “horrified” he considered quitting the show on his first day.
Georgina Pellant -
13th February 2023 
