One of Manchester’s best-loved pasta spots has changed its name following a legal trademarking dispute with a Scottish restaurant.
Popular Manchester pasta kitchen Sugo has been embroiled in a legal challenge with a restaurant of the same name in Glasgow, leading it to change its name.
Whilst Sugo in Glasgow only opened at the end of 2019, it has still managed to secure the trademark for the name – leaving Manchester bosses with no choice but to rebrand despite their restaurant group having been established for much longer.
Sharing the news on Instagram this morning, the Manchester restaurants account posted that from hereon out it would be known not as Sugo, but as Sud – which translates to ‘South’ in Italian:
Owners wrote: “Same us, same mission, same pasta kitchen. From today our new name will be Sud Pasta.
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“We’re aware that we can’t stop any speculation, however, all we’ll say is that our home is in the kitchen, not the boardroom.
“We love our new name. We love what it stands for. We love our ‘A Southern Italian Pasta Kitchen’
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“By the way, Sud means ‘south’ in Italian. More importantly, we’ve got a brand new menu format starting in March. The Sud pasta Spring menu.
“Love, light and appreciation. Michael and Alex.”
First opened in 2015 in Altrincham, Sugo Pasta Kitchen has long been a favourite amongst the city’s pasta lovers. In fact, the furore for its strozzapreti and orecchiette is so intense that its fans are even known, affectionately, by owners as their ‘Sugo Army’.
However, it appears that even its ranks of pasta-munching soldiers have been unable to save the Southern Italian pasta kitchen from a rebrand eight years on from its first opening.
Commenting on the post, one follower wrote: “What’s the betting that we’ll still be calling it Sugo for years to come. Manchester institutions tend to retain their name… I still refer to Manchester Central as GMEX!”
Another person said: “As long as House Sud (sugo) tastes the same you could be called Nasty Pasta for all I care. Love the new name. #forzasud“
A third added: “Is it going to now be called “House Sud” like panicking here.”
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It seems that the name conflict first came to light in 2019, after customers at the Glasgow restaurant mistakenly purchased vouchers for Sugo in Manchester, thinking that the two were connected.
In a Facebook post shared on 10 December 2019, Sugo shared a post in relation to this addressing their ‘brothers and sisters in Glasgow’:
The restaurant wrote at the time: “Beautiful people, epic city. Way too many of you peeps are landing on our website, looking at our menu, buying our vouchers and mistaking us for Sugo Pasta – unfortunately for you folk it isn’t us!
“We launched in Manchester back in 2015 so if you’re ever south of the border in our city come and check us out! The crazy thing here is your boys (the guys behind Paesano Pizza) are trying to sue us for using our own name, crazy world we live in eh!”
In a now-deleted post entitled ‘We’ve got beef’, the Glasgow restaurant responded – claiming that they had offered a ‘compromise’ to Manchester Sugo, offering them the chance to keep the name if they agreed to not open any further locations.
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The post also claimed that Manchester Sugo had opened their Ancoats branch after the agreement was made, a claim that is disputed by the Manchester restauranteurs.
The Manchester restaurant owners were also accused of failing to respond to legal correspondence, to which owners responded by revealing that they had been sent a letter asking them to remove their signage, hand over their website, and withdraw their own trademark application amongst other things.
By contrast, the most recent post from the Manchester restaurant seems very tame by comparison, although the comment from owners that ‘our home is in the kitchen, not the boardroom’ seems to speak volumes.
The Manc has approached Sud, formerly Sugo Pasta Kitchen, owner Mike De Martis for comment.
Feature image – Google Maps
News
Sara Cox tipped to replace Scott Mills for Eurovision 2026
Danny Jones
Greater Manchester’s very own Sara Cox is reportedly set to replace Scott Mills at the 2026 Eurovision Song Contest following his sacking from the BBC.
Mills was axed by the news and entertainment corporation on Monday, 1 April, for ‘misconduct’, which has now been revealed to involve a historic relationship with a boy aged under 16.
While the fallout surrounding Scott Mills is only just beginning, the task of finding his replacement in multiple roles has already begun – though it looks like one may have already been decided.
Now reported by multiple outlets, it appears as though Bolton-born Sara Cox is first in line to pick up Mills’ co-hosting duties for this year’s Eurovision show.
Having already been involved with coverage of the event on multiple ocassions in the past, it now appears that she’ll be in post for the Grand Final too.
As a long-standing radio and TV staple, it only takes a quick look at social media to see how much backing she has already received in the past, with a post from last year reading, “Great to have Sara Cox back commentating on Eurovision“, and others from over a decade ago praising her past presenting.
In fact, it might not end just here either, as many are already calling for her to replace the 53-year-old breakfast show host.
From her days as a Radio 1 favourite to becoming a BBC mainstay across the board, her popularity only seems to have grown over the last decade, especially thanks to her charity fundraising efforts.
While an official announcement is yet to be made, the feeling is that it is all but confirmed for her to take over from Mills as part of the Eurovision commentary team.
As for the now vacant early morning slot on BBC Radio 2, the likes of Claudio Winkleman, Vernon Kay, fellow Manc Nick Grimshaw, the aforementioned Rylan, and several others have all been floated as potential stand-ins/future full-time hosts.
Do you think both should be given to Sara Cox, and if not, who would you like to see replace Scott Mills?
Millions of UK workers to get pay rises from today as National Living and Minimum Wage increases
Emily Sergeant
Millions of workers across the UK are set to begin receiving substantial pay rises from today.
After the Government announced back in November that it would take the recommendations made by the Low Pay Commission, and increase both the National Minimum Wage and National Living Wage, those changes have now come into force in a bid to ensure people on lower incomes are ‘properly rewarded’ for their work.
If you’re unfamiliar with the Low Pay Commission, it’s an independent body made up of employers, trade unions, and experts whose role is to advise the Government on the minimum wage.
As mentioned, the rate recommendations introduced today were agreed unanimously by the Commission.
This means that the living wage, for eligible workers who are aged 21 and over, has now risen by 4.1% from today to £12.71 an hour.
For a full-time worker, that means a pay increase of £900 a year.
Millions of workers in the UK are getting pay rises from today / Credit: John Kakuk (via Unsplash) | Pexels
The National Minimum Wage rate for workers aged 18 to 20-year-olds has also increased today by 8.5% to £10.85 an hour, and then for 16 to 17-year-olds, and those on apprenticeships, the rate has increased by 6% to £8 an hour.
“The recommendations we made last autumn sought to balance the need to protect the economy and labour market, whilst providing a real-terms increase for the lowest-paid members of society,” commented Baroness Philippa Stroud, who is Chair of the Low Pay Commission.
“A lot has changed since we gave our advice to the Government last autumn, and we are now beginning to gather evidence for recommendations later this year.
“The current economic uncertainty makes it essential that the Commission hears from those affected by the minimum wage and builds consensus for evidence-based recommendations.
Workers aged 21 and over are now legally entitled to the National Living Wage after the age threshold for the highest rate was lowered from 23 in 2024.
National Minimum Wage rates are available to workers aged 16 upwards.
Georgina Pellant -
13th February 2023 
