People walking into work this morning might have noticed something rather out of the ordinary looming large over Manchester’s commuters. Ever seen a ‘sunlight billboard’ before?
The clever idea drummed up by ad giants Saatchi & Saatchi, in partnership with supplement brand Solgar, is the latest effort to try and help people combat SAD (seasonal affective disorder). Yes, it’s real.
Said to be at its worst on so-called ‘Blue Monday‘ – apparently the most depressing of the year – Saatchi and Solgar have teamed up to create these unique sunlight billboards, designed to help simulate the effects of sunshine on passers-by.
Given the time of year, the cold temperatures and customary Manc weather, it can be tough to feel your best self throughout the day, but hopefully, these specially constructed billboards can help.
Credit: Supplied
These giant golden-hued screens do exactly what they say on the tin; as explained in the caption written in the middle of the signs, “basking in the light from this billboard can help boost your serotonin”.
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Manchester isn’t the only place these sunny SAD screens are popping up either: there’s one in the capital’s Westfield Shopping Centre and several in Birmingham as well.
Made using Ocean Outdoor technology, who have digital advertisement boards all around the UK, most famously the iconic Piccadilly Lights in London, these screens are much more than your usual advertising space.
While many people speculate over how real Blue Monday is — there are plenty of other days in the winter that combine the post-Christmas lull with low light, rubbish weather, stretched finances and that overall back-to-work funk — seasonal affective disorder is very real.
Affecting around two million Brits every year, varying from mild in most cases to more severe among those suffering from depression and other mental health issues, the cyclical condition is also said to be four times more likely to occur in women.
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With the way the country is right now, i.e. soaring energy bills and a cost of living crisis, you’d be forgiven for feeling down by default, so it’s good to see companies showcasing uplifting campaigns during this difficult time of year.
Moreover, it turns out us Mancunians could do with them more than most, as we’re reportedly already pretty low energy during the month of January, specifically.
All that being said, for today only, Monday 16 January (a.k.a. Blue Monday), you can make the most of these UV light-emitting billboards. Think of them as giant SAD lamps, like the ones you can buy for your home or the office — or, you know, a much smaller and squarer version of the sun.
Switching on at 4pm when it starts to get dark and lasting until 8pm, locals can stand in front of these sunlight billboards as they emit healthy levels of lux to boost their serotonin and, hopefully, lift their spirits. They’re absolutely free and probably one of the best uses of ad space we’ve ever seen.
We’re sure Blue Monday will brighten up for you in no time.
‘Busiest’ Easter bank holiday weekend expected as 19 million people hit the roads
Emily Sergeant
It’s expected to be one of the busiest Easter bank holidays in three years, as millions of people travel across the UK.
With the four-day weekend upon us, and people nationwide prepare to make the journey to visit family or friends over their extra couple of days off work or school, the RAC has now issued one of its annual travel warnings – anticipating that 19 million people could be hitting the roads from this Thursday evening onwards.
It’s all according to a new study of drivers’ spring getaway plans carried out by the RAC and traffic analytics specialists INRIX.
Research is suggesting that traffic will be equally severe on Thursday 17, Good Friday, and Saturday 19 April, with drivers planning around 2.7 million trips every day during that period, but the number of planned trips does drop slightly on Easter Sunday to 2.5 million.
Sadly, that dip is only short-lived, as the number of trips increases once again to a further 2.7 million on bank holiday Monday as millions of people look to return home.
19 million people are expected to hit the roads over the Easter bank holiday weekend / Credit: Geograph | Pxfuel
To make matters even worse, it’s thought that a further 6.2 million journeys are anticipated at some point over the Easter bank holiday weekend, but drivers planning these trips are still unsure exactly when they’ll travel.
The ‘notorious British weather’ is likely to be a big factor in travel decision making, according to the RAC.
INRIX expects that tomorrow (Thursday 17) will be the worst day for traffic, when jams are likely to increase by nearly a third (30%) more than usual.
Meanwhile, on Good Friday, the lengthiest hold-ups are expected between 11am to 1pm, so drivers are therefore being advised to start their trips as early as possible in the morning, or delay them until later in the afternoon.
Motorists are being warned to plan their journeys in advance / Credit: pxfuel
“The bank holiday weekend clashes with the end of the Easter break for many schools, which we think will change the nature of this year’s getaway,” admitted RAC breakdown spokesperson, Alice Simpson.
“Although journey numbers are still very high, we’re anticipating more day trips and weekend breaks than people heading off on one and two-week stints… [so] this could lead to a ‘hat-trick of hold-ups’ on Thursday, Friday and Saturday as drivers visit family and friends.
“But while getaway journeys may be shorter in length, we’re still expecting to see extremely high levels of traffic from Thursday onwards, with the greatest number of Easter getaway trips planned for three years.”
Alice warned that drivers should expect queues if they ‘don’t plan the best time to set off’.
“It’s always best to travel as early as possible in the morning or later in the day when most of the traffic has eased,” she added.
Featured Image – Geograph
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Onlookers ‘in tears’ after tiny duckling rescued from storm drain in beauty spot
Daisy Jackson
The RSPCA has shared a heartwarming video of a reunion between a tiny duckling and his mum, after the baby bird fell into a storm drain.
The charity, with the help of staff in the nearby Grandpa Greene’s Luxury Ice Cream Parlour, managed to fish the tiny bird out of the storm drain in a painstaking two-hour-long operation.
Miraculously, the duckling was unharmed, and his mum was waiting nearby on the canal in Saddleworth ready to be reunited with her baby.
The RSPCA has now thanked the staff member who helped rescue the duckling, and issued a warning to the public to keep dogs on a lead when near wildlife, believing the poor bird was chased by a dog before falling down the five-feet-high grid.
The rescue operation too place in Diggle last Wednesday 9 April, with Animal Rescue Officer Lee Ferrans taking on the ‘long and painstaking’ process of tempting the duckling into a net.
Lee said: “I wasn’t able to lift the grid so the only thing I could do was push an extendable pole straight down and try to catch the duckling in a net. There wasn’t a lot of room for manoeuvre and the net kept catching on all the debris.
“Just when I thought I’d been successful, the duckling kept disappearing into a drain on one side and then popping out again. A member of staff from Grandpa Greene’s had just finished her shift and came across to the other side of the canal to help me. I unscrewed the top of the pole with the net and held it down on one side of the drain while she used another section to gently encourage the bird to go into the net.
“It was quite a long and painstaking rescue but we eventually managed to bring the little one back up safely after more than two hours.”
The pair then placed the duckling into a cardboard box before heading further up the canal to reunite them with their mother and six sibling ducklings.
The adult duck ‘instantly recognised’ the chirping and swam straight towards it.
Lee added: “A little crowd had gathered and as the family were reunited people were shedding tears. It was a really lovely moment to see them all back together.
“I’d especially like to thank the member of staff from Grandpa Greene’s who offered an extra pair of hands – I couldn’t have done it without her – and to all the people in the area who stopped and were concerned.
“Storm drains can be a bit of a menace for ducklings, especially at this time of the year when there are babies around, and this brood was only a few days old.”
Danny Jones -
16th January 2023 
