People walking into work this morning might have noticed something rather out of the ordinary looming large over Manchester’s commuters. Ever seen a ‘sunlight billboard’ before?
The clever idea drummed up by ad giants Saatchi & Saatchi, in partnership with supplement brand Solgar, is the latest effort to try and help people combat SAD (seasonal affective disorder). Yes, it’s real.
Said to be at its worst on so-called ‘Blue Monday‘ – apparently the most depressing of the year – Saatchi and Solgar have teamed up to create these unique sunlight billboards, designed to help simulate the effects of sunshine on passers-by.
Given the time of year, the cold temperatures and customary Manc weather, it can be tough to feel your best self throughout the day, but hopefully, these specially constructed billboards can help.
Credit: Supplied
These giant golden-hued screens do exactly what they say on the tin; as explained in the caption written in the middle of the signs, “basking in the light from this billboard can help boost your serotonin”.
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Manchester isn’t the only place these sunny SAD screens are popping up either: there’s one in the capital’s Westfield Shopping Centre and several in Birmingham as well.
Made using Ocean Outdoor technology, who have digital advertisement boards all around the UK, most famously the iconic Piccadilly Lights in London, these screens are much more than your usual advertising space.
While many people speculate over how real Blue Monday is — there are plenty of other days in the winter that combine the post-Christmas lull with low light, rubbish weather, stretched finances and that overall back-to-work funk — seasonal affective disorder is very real.
Affecting around two million Brits every year, varying from mild in most cases to more severe among those suffering from depression and other mental health issues, the cyclical condition is also said to be four times more likely to occur in women.
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With the way the country is right now, i.e. soaring energy bills and a cost of living crisis, you’d be forgiven for feeling down by default, so it’s good to see companies showcasing uplifting campaigns during this difficult time of year.
Moreover, it turns out us Mancunians could do with them more than most, as we’re reportedly already pretty low energy during the month of January, specifically.
All that being said, for today only, Monday 16 January (a.k.a. Blue Monday), you can make the most of these UV light-emitting billboards. Think of them as giant SAD lamps, like the ones you can buy for your home or the office — or, you know, a much smaller and squarer version of the sun.
Switching on at 4pm when it starts to get dark and lasting until 8pm, locals can stand in front of these sunlight billboards as they emit healthy levels of lux to boost their serotonin and, hopefully, lift their spirits. They’re absolutely free and probably one of the best uses of ad space we’ve ever seen.
We’re sure Blue Monday will brighten up for you in no time.
Man United broadcaster FlexUTD responds after suffering ‘awful’ racist abuse on camera
Danny Jones
Manchester United content creator, YouTuber and digital presenter, FlexUTD, has shared a disappointed but defiant response following a racist incident captured during a video after the game this weekend.
Flex – real name Flex Alexander – is a familiar face among Man United fans and a well-known personality across the online English football culture, having previously worked with another popular fan channel in The United Stand before founding his own brand, United View.
Whilst recording his regular post-match analysis outside Old Trafford after the 1-1 draw against Chelsea on Sunday, the social media influencer was interrupted by a woman and fellow United supporter.
After seemingly giving someone a quick shout-out, she then proceeds to wander out of frame before appearing to utter a racial slur off-camera in the form of an offensive twist on the fan base’s famous anti-Glazer chant.
Credit: United View (via YouTube)
In the video shared to the official YouTube channel, he is visibly stunned by the racist outburst and members of the crew behind the camera can also be heard asking, “Did you just see what I think you said?”, adding “There’s always one or two.”
The identity of the female United fan is still unknown and although her face remains blurred for legal reasons, Flex himself did come out on social media to ask people to “find this woman” in order for the club to identify her and the authorities to punish her accordingly.
Still taken aback by the racial slur, Flex simply goes on to describe the off-hand abuse as “crazy” before insisting that the moment will be staying the full edit so as not to let the incident go unnoticed.
Ever since the video was released, other Reds, football fans and content creators alike have been sharing their support online.
One person wrote, “It’s 2024 and we’re still seeing people saying racist things and they think they can get away with it. Hope Flex gets justice for this.”, while another tagged the club and added: “Can’t be having these type of fans enter the stadium.”
Flex has since responded online in a separate video, thanking people for their heartfelt messages, but despite assuring that he has a “thick skin”, he quite rightly went on to add that people of colour shouldn’t have to deal with that kind of intolerable behaviour and he is simply “tired”.
Disgraceful. Hope your ok @FlexUTD we are all united together ❤️
Retired striker and former United coach Benni McCarthy also reached out online to offer some kind words, writing: “Hi mate, hope you [are] ok. That was absolutely unnecessary and you shouldn’t have to deal with such behaviour. Stay strong bro and behind you all the way.”
The club themselves are yet to issue a statement regarding the incident but with both current players and former staff responding, it likely won’t be long before the individual is identified and issued with a ban. United had to deal with similar incidents regarding racism and homophobia last season.
It goes without saying that we condemn discrimination in all its forms; our thoughts go out to Flex and everyone else affected by the incident and hope the incident is dealt with swiftly. The beautiful game is for everyone and there’s no room for racism in any walk of life. #KickItOut.
You can watch Flex’s full video addressing the situation, in which he urged people to “stay strong, keep fighting” and “stick together”, down below:
FlexUTD’s full response following the appalling racist incident on 4/11/2024.
Featured Images — United We Stand (via YouTube)/FlexUTD (via X)
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Family pays tribute to ‘big family man’ found dead 10 days after going missing
Daisy Jackson
The family of a man who was found dead in Wigan 10 days after he was reported missing have now paid a touching tribute to him.
David Edmonds, 55, has been described by his loved ones as a ‘big family man’ who loved sports, travel and his family.
David had been missing for nine days after last being seen in the Bodmin Drive area of Platt Bridge at around 11pm on Sunday 20 October.
Tragically after extensive searches, on Wednesday 30 October police found a body, later confirmed as David.
His wife has now released a statement on behalf of his family, describing him as a ‘happy chap’ who was well-loved by his family, friends and colleagues.
She said: “He was a hard worker and worked all his life. His first job was with his father at a local factory, and he worked there from a young age up until recently.
“He was a big Everton supporter and loved going to the matches. He held season tickets since he was a child. David liked all sports and watching anything with a ball, cricket, football, and rugby, especially Wigan rugby.
“He also liked horse racing; we would go to the races in York every year.
“He loved going on holiday and we travelled a lot together, we went to Australia, New York, Tenerife, and Benidorm.
“David was a big family man and adored his three nephews. He will be missed by all of us, he was so loved.
“We would like to thank the police and everyone who shared appeals on social media or went out searching for David.”
David’s family have asked for privacy whilst they grieve his loss.
Danny Jones -
16th January 2023 
