People walking into work this morning might have noticed something rather out of the ordinary looming large over Manchester’s commuters. Ever seen a ‘sunlight billboard’ before?
The clever idea drummed up by ad giants Saatchi & Saatchi, in partnership with supplement brand Solgar, is the latest effort to try and help people combat SAD (seasonal affective disorder). Yes, it’s real.
Said to be at its worst on so-called ‘Blue Monday‘ – apparently the most depressing of the year – Saatchi and Solgar have teamed up to create these unique sunlight billboards, designed to help simulate the effects of sunshine on passers-by.
Given the time of year, the cold temperatures and customary Manc weather, it can be tough to feel your best self throughout the day, but hopefully, these specially constructed billboards can help.
Credit: Supplied
These giant golden-hued screens do exactly what they say on the tin; as explained in the caption written in the middle of the signs, “basking in the light from this billboard can help boost your serotonin”.
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Manchester isn’t the only place these sunny SAD screens are popping up either: there’s one in the capital’s Westfield Shopping Centre and several in Birmingham as well.
Made using Ocean Outdoor technology, who have digital advertisement boards all around the UK, most famously the iconic Piccadilly Lights in London, these screens are much more than your usual advertising space.
While many people speculate over how real Blue Monday is — there are plenty of other days in the winter that combine the post-Christmas lull with low light, rubbish weather, stretched finances and that overall back-to-work funk — seasonal affective disorder is very real.
Affecting around two million Brits every year, varying from mild in most cases to more severe among those suffering from depression and other mental health issues, the cyclical condition is also said to be four times more likely to occur in women.
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With the way the country is right now, i.e. soaring energy bills and a cost of living crisis, you’d be forgiven for feeling down by default, so it’s good to see companies showcasing uplifting campaigns during this difficult time of year.
Moreover, it turns out us Mancunians could do with them more than most, as we’re reportedly already pretty low energy during the month of January, specifically.
All that being said, for today only, Monday 16 January (a.k.a. Blue Monday), you can make the most of these UV light-emitting billboards. Think of them as giant SAD lamps, like the ones you can buy for your home or the office — or, you know, a much smaller and squarer version of the sun.
Switching on at 4pm when it starts to get dark and lasting until 8pm, locals can stand in front of these sunlight billboards as they emit healthy levels of lux to boost their serotonin and, hopefully, lift their spirits. They’re absolutely free and probably one of the best uses of ad space we’ve ever seen.
We’re sure Blue Monday will brighten up for you in no time.
However, the Prime Minister insists the block was simply an attempt to protect the party, arguing that it would have diverted focus and resources away from other issues, whilst insisting that what Burnham does after his run as the region’s mayor is “a matter for Andy”.
🚨 EXCLUSIVE
This is the letter Labour activists in Gorton and Denton are sending to Sir Keir Starmer and Shabana Mahmood
They are demanding the NEC reverses its decision to block Andy Burnham from standing in the by-election in their seat
As per The Telegraph, Starmer went on to add that he believes his former colleague (the PM worked under Burnham back in 2015) is doing “a first-class job” in local government.
The 56-year-old was first elected Mayor for Greater Manchester back in 2017 before winning re-election back in both 2021 and May of 2024.
His current tenure is set to end around the same time in 2028, but with many touting for the ‘King of the North’ as a potential leadership replacement ahead of the next general election – which must take place no later than 15 August 2029 – a prospective return to Parliament could be next on the cards.
Those who signed the letter going against Keir stated that he had “no legitimate reason” to prevent such a move against Burnham and said that Labour’s governing body, the National Executive Committee (NEC), should reassess and ultimately reconsider.
It remains to be seen whether the outcome will change either way.
The internal saga has sparked quite the debate
As for the Aintree-born politician, after already admitting that he was “disappointed” by the decision, he also rubbished suggestions that he knew about the move to block him prior to the event, calling the reports “completely untrue” and simply made no sense.
Following up in another post on social media, he shared the latest update from Downing Street itself, which reads: “No one in Number 10 told Andy Burnham not to apply to the NEC for permission to stand or gave any indication to him which sought to prejudge the NEC officers’ deliberation or decision.”
Once again, only time will tell whether or not the letter objecting to Burnham’s return to standing for a constituency or any other Parliamentary role will see any watershed.
Police appeal after Salford woman, 95, threatened by window cleaner in her own home
Emily Sergeant
Police are appealing for information after an elderly woman was threatened inside her own home during an attempted robbery.
Around 11am yesterday morning (27 January), officers from Greater Manchester Police‘s (GMP) Salford division responded to reports that a woman had cash demanded from her at an address on Belcroft Drive in Little Hulton.
It is believed that a man entered the property after offering to clean the woman’s – who police have confirmed is 95-years-old – windows, before tying her hands together, and then demanding her cash and purse.
The man’s efforts were disrupted when another woman who knew the victim arrived at the house, and thankfully because of this, no injuries were reported and the victim is being supported by officers.
The man fled the scene, and no arrests have been made at this time.
This is why police are now appealing to the public for any information that they may have that could help with their investigation while extensive enquires are ongoing – including any CCTV, dashcam, or doorbell footage from around the area at the time.
Investigators attended the scene and gathered evidence, which is currently being assessed and acted upon, but are also keen to speak to anyone who saw anything ‘suspicious’.
The man who committed the offence was described as white male, approximately in his late 60s or early 70s, with short mousy brown hair combed back, no facial hair, glasses, appeared well-kempt, and was wearing a dark raincoat jacket, jeans, and dark-coloured shoes.
“This was a vile incident in which a woman was tied up and threatened, and we are determined to locate the man responsible,” commented Detective Inspector Paul Davies, from GMP’s Salford district.
“Thankfully, this was not a more serious situation and we commend the brave actions of the lady’s friend who confronted the man and called officers. As we progress this investigation, we are appealing for anyone with any information to please come forward.”
Can you help? Anyone with information is asked to contact police via 101 or the Live Chat service at gmp.police.uk, quoting log 1082 of 27/01/26, or alternatively, you can contact Crimestoppers, anonymously, on 0800 555 111.
Danny Jones -
16th January 2023 
