People walking into work this morning might have noticed something rather out of the ordinary looming large over Manchester’s commuters. Ever seen a ‘sunlight billboard’ before?
The clever idea drummed up by ad giants Saatchi & Saatchi, in partnership with supplement brand Solgar, is the latest effort to try and help people combat SAD (seasonal affective disorder). Yes, it’s real.
Said to be at its worst on so-called ‘Blue Monday‘ – apparently the most depressing of the year – Saatchi and Solgar have teamed up to create these unique sunlight billboards, designed to help simulate the effects of sunshine on passers-by.
Given the time of year, the cold temperatures and customary Manc weather, it can be tough to feel your best self throughout the day, but hopefully, these specially constructed billboards can help.
Credit: Supplied
These giant golden-hued screens do exactly what they say on the tin; as explained in the caption written in the middle of the signs, “basking in the light from this billboard can help boost your serotonin”.
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Manchester isn’t the only place these sunny SAD screens are popping up either: there’s one in the capital’s Westfield Shopping Centre and several in Birmingham as well.
Made using Ocean Outdoor technology, who have digital advertisement boards all around the UK, most famously the iconic Piccadilly Lights in London, these screens are much more than your usual advertising space.
While many people speculate over how real Blue Monday is — there are plenty of other days in the winter that combine the post-Christmas lull with low light, rubbish weather, stretched finances and that overall back-to-work funk — seasonal affective disorder is very real.
Affecting around two million Brits every year, varying from mild in most cases to more severe among those suffering from depression and other mental health issues, the cyclical condition is also said to be four times more likely to occur in women.
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With the way the country is right now, i.e. soaring energy bills and a cost of living crisis, you’d be forgiven for feeling down by default, so it’s good to see companies showcasing uplifting campaigns during this difficult time of year.
Moreover, it turns out us Mancunians could do with them more than most, as we’re reportedly already pretty low energy during the month of January, specifically.
All that being said, for today only, Monday 16 January (a.k.a. Blue Monday), you can make the most of these UV light-emitting billboards. Think of them as giant SAD lamps, like the ones you can buy for your home or the office — or, you know, a much smaller and squarer version of the sun.
Switching on at 4pm when it starts to get dark and lasting until 8pm, locals can stand in front of these sunlight billboards as they emit healthy levels of lux to boost their serotonin and, hopefully, lift their spirits. They’re absolutely free and probably one of the best uses of ad space we’ve ever seen.
We’re sure Blue Monday will brighten up for you in no time.
Four rare African ducklings have been hatched at Chester Zoo for the very first time
Danny Jones
More conversation celebration down the road at Chester Zoo, as the award-winning wildlife park has welcomed four African ducklings who belong to a rare breed.
As is so often the case with the work they do all year-round, their arrival could help signal the species’ survival in the long run, whose status was sadly upgraded from vulnerable to endangered on the official IUCN Red List.
The particular type of fowl we’re referring to is the Maccao duck, a stiff-tailed bird that typically belongs to the fresh and brackish inland waters of Eastern and Southern Africa.
Medium-sized, chunky, with big bills and subtle striping around their heads, they’re gorgeous creatures as is, but especially so as ducklings…
If you didn’t say ‘awww’ out loud, then you’re just lying.
As the Zoo itself put it, they are “rare, fluffy and VERY cute.” Celebrating what is “a breeding breakthrough for one of Africa’s rarest ducks […] so these little guys are kind of a big deal.”
These little delightful little duckies are known for diving down to the bottom of lakes and riverbeds to forage for aquatic invertebrates and plants; in fact, given the choice, they tend to prefer going underwater over flying pretty much full-stop.
As a resident species that doesn’t migrate like many other birds, they are native to nations like Namibia, Zimbabwe and Ethiopia. They’re identifiable by their dark black heads, blue bills (among the males, at least) and presence within the wetlands.
However, their estimated numbers continue to drop, and unfortunately, just 14 of their kind currently remain in Kenya and only 100 in Tanzania, with fewer than 5,000 believed to be left across the entire African continent.
Not only is this the first time the species has ever been successfully bred by bird experts at Chester Zoo, but conservationists hope ducklings will put a spotlight on the threatened species.
Their scientific name is ‘Oxyura maccoa’.Just like human babies, they prone to stuff all over their face.As far as ducklings go, these adorable little African variants are pretty special. (Credit: Supplied)
The zoo’s Head of Birds, Andrew Owen, said of their birth: “As one of just seven zoos in Europe – and 12 zoos globally – that care for Maccoa ducks, these ducklings are very special as they’re the first of their kind to ever hatch here at the zoo – making it a really historic moment for our team,
“This success gives a real boost to the future of the species, and these vital new additions will contribute to the safety-net population in zoos. These birds are facing rapid decline in the wild, so every hatchling really does count.
“To see them now out on the water inside our new Heart of Africa habitat, which is dedicated to helping Africa’s most threatened species thrive, makes this milestone even more special.”
Nothing short of brilliant news, we’re sure you’ll agree; better still, in addition to the crucially charitable and conversation-based tourist attraction being named one of England’s most popular destinations once again, but these are the only rare birds welcome by the zookeepers this month.
Vogue’s immersive ‘Inventing the Runway’ show is coming to Manchester
Thomas Melia
A Vogue immersive show titled ‘Inventing the Runway’ is coming to Manchester, and it’s even co-created by Anna Wintour herself.
Ever fancied learning more about the fashion world? Well, now’s your chance to hear everything you need to know from global fashion leaders and lifestyle magazine Vogue.
The Anna Wintour-approved immersive experience comes alongside the announcement of Factory International‘s Winter lineup, which features another new event all about voyaging to the moon.
This Vogue-fronted experience will incorporate interviews, visual media and more to help attendees visualise fashion shows of the past, present and future.
As well as understanding how fashion shows became the pinnacle of a designer’s vision, this runway-themed display also includes looking back at iconic moments of fashion and pop culture.
‘Inventing the Runway’ by Vogue is focusing on outfits worn by models and A-listers alike, with narration from the one and only Cate Blanchett.
You can expect to see curated pieces by significant creative minds in fashion history like Alexander McQueen, Balenciaga, Stella McCartney, Vivienne Westwood and lots more.
Throughout the Vogue experience, as well as coming visually face to face with fashion, you will also hear a soundscape that perfectly reflects this innovative industry with a fusion of classical and pop music.
This fashion exhibition uses the same Lightroom technology behind the impressive David Hockney experience that opened back in December.
Vogue is using this show to honour anyone who has made an impact in the fashion world.The Met Gala has become a staple in everyone’s calendar year in and year out.First Northern Quarter’s Chanel show, now this… Très chic. (Credit: Wikimedia Commons/GoodFon)
Anna Wintour, Chief Content Officer, Condé Nast, and Global Editorial Director, Vogue said: “At Vogue, we’ve been lucky enough over the decades to see many incredible runway shows, which have often told the story of fashion as much as the clothes themselves.”
“This Lightroom experience is a wonderful opportunity for a lot more people to experience first-hand the thrill of watching the history of fashion unfold right in front of them.”
You can experience Vogue’s ‘Inventing the Runway’ immersive show from 18 December to 10 January when it visits Aviva Studios this winter.
Find out more information and grab your tickets HERE.
Danny Jones -
16th January 2023 
