The Manc Group has launched a new Audio North platform, created to showcase the music scene across all cities and towns in the North of England.
Through video-led content, Audio North will deliver artist interviews, backstage venue secrets, concert highlights, music-inspired vox-pops, live-streamed events and much more, bringing the thriving music scene in the north of England to life on social media.
Through The Manc Group’s websites, Audio North will also bring readers gig announcements as they happen, venue updates, festival line-ups, music reviews, artist stories and more.
We’re already behind pages including The Manc, The HootandThe Sheff, covering cultural news from Manchester, Leeds, Sheffield and the surrounding areas.
With a combined 2.3 million followers across our social media platforms and a million website users each month, the group is now dedicated to showcasing the best of the music scene up North.
Audio North is all about championing local and visiting talent to the Northern region, including The Manc Group’s home cities plus neighbouring icons like Liverpool, Newcastle and beyond.
It’s about celebrating the region’s rich musical histories, from Oasis and The Beatles to Pulp, Take That, Pulp and more, while demonstrating to the world that the North is still king of the music industry.
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Building on existing partnerships with the UK’s leading venues including the AO Arena in Manchester and the First Direct Arena in Leeds, as well as smaller grassroots venues, plus a long-standing partnership with StreamGM, the new channel will celebrate and amplify British Northern music.
Video series that will launch with Audio North will include ‘Short Stuff’, 60-second videos delving into the histories and origins of local music scenes; ‘On The Street’, chatting to music lovers on the streets and in the queues outside venues; and ‘Audio Meets’, where rising stars and established artists will give their own insights into the music industry, plus an ongoing partnership with Spill The Sound.
Audio North at the First Direct Arena LeedsNight and Day Cafe in ManchesterSerge of KasabianCredit: The Manc Group
Abbie Bartlett, head of brand at The Manc Group, said: “We’re so proud of our northern roots and our home cities, and especially the world-famous music scenes that exist here.
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“From The Leadmill to the AO Arena, Night & Day Cafe to the First Direct Arena, The Cavern Club to Brudenell Social Club, we can’t wait to show off all the places and events that make the North such a vibrant and lively place to live.
“Nothing can compare to the buzz of seeing live music, but we hope through Audio North we can provide the next best thing to being inside an actual concert.
“It’s about time we change the London-centric narrative around the UK’s music scene and bring all eyes up North.”
Here’s an example of the kind of exclusive content you can expect from the newly unified entertainment brand and music outlet:
Laura Graham, StreamGM’s Producer said: “The North has always produced a rich source of incredible music, and StreamGM has enjoyed a long-standing partnership with The Manc Group because we share an innate passion, pride and dedication to the region’s music scene.
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“Having worked with The Manc Group on a number of very successful music and cultural campaigns over the years, StreamGM is thrilled about the launch of Audio North, and we are here for it!
“Together, StreamGM and Audio North will promote the diversity and global acclaim of our local music and culture. This will include exclusive, collaborative content with two of StreamGM’s biggest online music series: Spill The Sound – a northern indie music show presented by Louise Schofield that platforms renowned and breakthrough talent, and MainRoom; our live-streamed underground clubbing series that brings grassroots northern dancefloors to living rooms across the world, featuring exciting new DJs and club nights from across the region.”
Audio North launches on Thursday 18 July – you can follow it on Instagram HERE.
For more information and to share local music news, email [email protected].
Government sets out multi-million-pound plan to move UK away from animal testing in science
Emily Sergeant
A £22m push to ramp up the UK’s move away from animal testing in science is set to bring together cutting-edge tech and research.
The latest figures show there were 2.54 million animal testing procedures in Great Britain in 2025, which is down 3.8% on 2024, but with a further update due to be released later this year, the Government is now moving to ‘capitalise’ on that momentum with funding to shift the nation onto alternative testing options.
A dedicated national research hub and nine new high-tech projects are planned to develop ‘better ways’ to test medicines on human biology rather than animals.
According to the Government, this means treatments for conditions like cancer and inflammatory bowel disease (IBD) could be developed ‘faster’ and ‘more precisely’ to not only help patients but crucially also move science away from traditional animal testing.
At the heart of the plans is a new Pre-clinical Translational Models Hub – based in Cambridge and backed by £20 million in Government funding, which will work to build and share models of human tissue, grown from NHS patients, to test new treatments.
The new hub will accelerate the development of testing on ‘organoids’ – tiny, simplified versions of a human gut, tumour or brain, using cells donated by patients.
From beating heart cells in a dish to AI that can predict how drugs move through the body, exciting alternatives to animal testing are transforming medical research.
We're investing £22m to help scientists develop the next generation of life-saving treatments. pic.twitter.com/1EWRQvwySa
— Dept. for Business, Innovation, Science and Trade (@biztradegovuk) August 12, 2026
Because these ‘organoids’ retain crucial features of a patient’s own biology, they will help researchers learn how a real person may respond to a drug and provide additional insights that can complement information that is currently obtained from animals.
Scientists will then be able to use these cutting-edge techniques in their own labs to work out which medicines are worth pursuing.
Overall, it’s hoped that the move will slash the time it takes to get ‘potentially life-changing’ treatments to market.
Alongside the funding for the new Hub, nine cutting-edge projects aimed at identifying new methods of animal-free scientific testing – from beating heart cells in a dish, to lab-grown human ear models, and AI that predicts how medicines move through the body – are being funded.
Sadly, many of these still rely on testing on dogs and monkeys, as it stands.
“This marks another significant step forward in the UK’s move away from animal testing in science and research,” commented Science Minister Chris McDonald.
“This is all about backing our world-leading researchers and innovators to improve lives, giving them the tools they need to deliver more effective treatments for horrendous diseases like cancer, while also preventing the need for animal testing wherever possible.
“It’s also a boost for our life sciences sector, fuelling opportunities for new investment and new jobs, and ensuring Britain is better off.”
Elbow get behind campaign to save Jodrell Bank from closure
Danny Jones
Manc band Elbow are among the latest to get behind the campaign to save Jodrell Bank Observatory from closing permanently.
The Greater Manchester natives famously played a sold-out gig at the important scientific and cultural landmark for a very special live album recording well over a decade ago, and know all too well the site’s national and, indeed, global heritage.
Choosing the Observatory and the rare chance to perform a show in the shadow of the world-renowned James Lovell Telescope, it probably remains one of their most significant standalone UK date ever.
With that in mind, the local lads have been left just as worried by the news of its impending closure as everyone else, and have therefore issued a fresh appeal to help keep it open.
Posting a timely statement on social media, the group wrote: “Jodrell Bank has long been close to elbow’s heart. In 2012, the band played beneath the Lovell Telescope for one of the most memorable shows in our history.
“The recent news that funding for the e-MERLIN radio telescope network is set to end in 2028 puts the future of the scientific work at Jodrell Bank under serious threat. It is a remarkable place, with an extraordinary history, and one that continues to play an important role in science, culture and education.”
In addition to reliving clips and images from the historic live set all the years later, they also pointed people towards their ‘elbow – Live at Jodrell Bank‘ album documentary, which has now been made available online for the very first time as part of wider efforts to raise awareness around the cause.
Directing people to key online resources shared by the institution and astrophysics centre itself following their unfortunate update late last month, the push to not only find the funding but sustain support for the facility continues to ramp up throughout the world of science, arts and industry.
For anyone who somehow missed the news – 2028 being the current deadline handed down as per budget cuts across the sector – concerned parties here in the North West and all over the country have since started petitioning to save Jodrell Bank Observatory from shutting down for good.
In addition to being described as a “huge blow” to the field by the Royal Astronomical Society (RAS), some have even gone so far as to describe the decision as a form of “vandalism” when it comes to research and British culture as a whole.
Having also served as the host venue for the annual bluedot Festival since 2016, the multi-genre science and arts celebration could soon be forced to find a new home.
The battle is far from over yet, and the community has time to rescue Jodrell Bank Observatory from its fate, but it will take lots of money and more notable public figures to make it happen.
Once again, you can do your bit by signing the petition mentioned above right HERE.
Daisy Jackson -
18th July 2024 
