The Manc Group launches Audio North platform to showcase music scenes across Northern cities
The Manc Group has launched a new Audio North platform, created to showcase the music scene across all cities and towns in the North of England.
Through video-led content, Audio North will deliver artist interviews, backstage venue secrets, concert highlights, music-inspired vox-pops, live-streamed events and much more, bringing the thriving music scene in the north of England to life on social media.
Through The Manc Group’s websites, Audio North will also bring readers gig announcements as they happen, venue updates, festival line-ups, music reviews, artist stories and more.
We’re already behind pages including The Manc, The Hoot and The Sheff, covering cultural news from Manchester, Leeds, Sheffield and the surrounding areas.
With a combined 2.3 million followers across our social media platforms and a million website users each month, the group is now dedicated to showcasing the best of the music scene up North.
Big things are happening over here… 👀
Strap in everyone – we’re about to have some fun. 🕺 pic.twitter.com/XlPRtupxjm— The Manc (@TheMancUK) July 18, 2024
Audio North is all about championing local and visiting talent to the Northern region, including The Manc Group’s home cities plus neighbouring icons like Liverpool, Newcastle and beyond.
It’s about celebrating the region’s rich musical histories, from Oasis and The Beatles to Pulp, Take That, Pulp and more, while demonstrating to the world that the North is still king of the music industry.
Building on existing partnerships with the UK’s leading venues including the AO Arena in Manchester and the First Direct Arena in Leeds, as well as smaller grassroots venues, plus a long-standing partnership with StreamGM, the new channel will celebrate and amplify British Northern music.
Video series that will launch with Audio North will include ‘Short Stuff’, 60-second videos delving into the histories and origins of local music scenes; ‘On The Street’, chatting to music lovers on the streets and in the queues outside venues; and ‘Audio Meets’, where rising stars and established artists will give their own insights into the music industry, plus an ongoing partnership with Spill The Sound.
Abbie Bartlett, head of brand at The Manc Group, said: “We’re so proud of our northern roots and our home cities, and especially the world-famous music scenes that exist here.
“From The Leadmill to the AO Arena, Night & Day Cafe to the First Direct Arena, The Cavern Club to Brudenell Social Club, we can’t wait to show off all the places and events that make the North such a vibrant and lively place to live.
“Nothing can compare to the buzz of seeing live music, but we hope through Audio North we can provide the next best thing to being inside an actual concert.
“It’s about time we change the London-centric narrative around the UK’s music scene and bring all eyes up North.”
Here’s an example of the kind of exclusive content you can expect from the newly unified entertainment brand and music outlet:
Laura Graham, StreamGM’s Producer said: “The North has always produced a rich source of incredible music, and StreamGM has enjoyed a long-standing partnership with The Manc Group because we share an innate passion, pride and dedication to the region’s music scene.
“Having worked with The Manc Group on a number of very successful music and cultural campaigns over the years, StreamGM is thrilled about the launch of Audio North, and we are here for it!
“Together, StreamGM and Audio North will promote the diversity and global acclaim of our local music and culture. This will include exclusive, collaborative content with two of StreamGM’s biggest online music series: Spill The Sound – a northern indie music show presented by Louise Schofield that platforms renowned and breakthrough talent, and MainRoom; our live-streamed underground clubbing series that brings grassroots northern dancefloors to living rooms across the world, featuring exciting new DJs and club nights from across the region.”
Audio North launches on Thursday 18 July – you can follow it on Instagram HERE.
For more information and to share local music news, email audionorth@themanc.com.
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Featured Image — The Manc Group