Love is in the air on Friday...at least, in theory. New statistics show that Manchester is actually one of the likeliest places to get dumped on Valentine’s.
According to a study commissioned by Tequila Rose, one in ten women admitted they’d ended relationships on February 14 - and Manchester had the sixth highest split rate in the whole country.
Break-ups on Cupid's big day happened most often in London and Cardiff, whilst many women in Newcastle and Norwich also said they’d severed ties on Valentine’s.
This list in full is as follows:
1. London and Cardiff 3. Bristol 4. Newcastle 5. Norwich 6. Manchester 7. Glasgow 8. Birmingham 9. Southampton 10. Liverpool
The study suggests that the love-filled holiday is rapidly losing its magic in the modern day, with 32% of girls saying they’d choose mates over dates on 14 February.
Half of respondents claimed they did nothing special to mark the occasion anymore, whilst 39% claimed to actively hate the holiday.
The results represent a shift in female attitudes towards Valentine’s - which has been rebranded as "Galentine’s Day" for groups of friends electing to celebrate together instead of going on dates.
Galentine's was inspired by American TV show Parks & Recreation, and brand manager for Tequila Rose, Lucy Cottrell, says that Galentine's is growing in popularity each year.
“(It is) the perfect occasion for women to come together and celebrate friendships, whether they're coupled up or not,” commented Lucy.
“We’ve been helping women across the UK celebrate over the last week.
“Women toasted to their gals at the Rooftop Brunch Club: Galentine’s Edition at the ‘Glasglow Girls Club’ and we’re part of the Valentine’s Day takeover at Ballie Ballerson this weekend where all Valentine’s Day menu purchases will be rewarded with a spin of the giant wheel of fortune to win free ball pit tickets, Tequila Rose shots or branded merch.”
Read more about Tequila Rose and their Valentine’s events on their website.