‘Hardest Geezer’ is the absolute legend running the entire length of Africa for charity and we have no words
While we're struggling to get out of bed on a Monday morning, this fair-skinned ginger bloke is running across Africa in scorching temperatures and a retro England shirt.
We come across all kinds of incredible human feats and charitable efforts in our line of work, but every now and again someone comes along that truly captures our attention and, in this case, that person is the one they call ‘The Hardest Geezer’: the man who is running the entire length of Africa.
As in all of it…
Real name Russell Cook, or Russ to his mates, this man has earned the title of Worthing’s ‘Hardest Geezer’ after completing numerous incredible and, frankly, insane endurance challenges, including becoming the first person in history to run from London to Asia. A well-earned moniker, we’d say.
Cut to April 22 onwards and his latest effort is Project Africa, inspired by the challenge to cycle 13,000 km across the Eastern seaboard of the continent — an epic journey in itself which takes over 10 months to complete. The only difference is this lad is doing it all on foot. As you do.
Setting himself the incredibly tall order of running the equivalent of 360 marathons in 240 days, Russ is now three weeks into his long-haul trek with well over 150 kilometres already ran.
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His journey will take him through South Africa, Namibia, Angola; the Democratic Republic of the Congo, Republic of the Congo, Cameroon; Nigeria, Benin, Togo; Ghana, Ivory Coast, Guinea; Senegal, Mauritania, Algeria and finally Tunisia where his gargantuan run will finish.
Oh yeah, did we mention that includes part of the Sahara Desert, you know, famously one of the hottest places on Earth? I mean, he’s an experienced ultra-marathon runner but this is just nuts.
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As for what keeps him motivated, it’s a very simple message that we can all learn from: “one day at a time, you’ve just got to keep showing up”, no matter the obstacles.
Blokes running the entire length of Africa in an England retro shirt, feet like Swiss cheese and he's escaping muggings. He's earned the name 'hardest geezer'. https://t.co/4e7DblHlBp
It’s safe to say that beyond all his previous ultra marathon challenges, this is one of the greatest feats of human endurance ever and he’s documenting the whole thing on his socials and on his YouTube channel.
We still get over the fact he’s ginger either — putting that fair skin under the African heat for hours and hours every day is bravery in itself! Thank god for that sun hat.
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Speaking to Sky Sports this week, he explained how part of his inspiration came from “working jobs that [he] really didn’t like and feeling like [he] wasn’t living a meaningful, fulfilling life” and since then he’s had one overarching goal: “get after as much life I can”.
As running the entire length of Africa wasn’t brilliant enough, the thing we love most about this bloke — other than his incredible levels of positivity — is he’s fundraising along the way, raising money not only for The Running Charity which helps the homeless but WaterAid too, which provides clean water and sanitation to areas in need across the globe.
What a guy.
You can get behind him by donating to his Project Africa fundraiser HERE and we’ll leave you with one of our favourite videos he’s posted so far.
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You’re an inspiration to all of us and make us want to wake up and put in the graft, good on ya’.
Featured Image — Russ Cook, a.k.a. ‘Hardest Geezer’ (via Twitter)
News
FA Cup final confirmed for 3pm kick-off time as Metropolitan Police stress safety for fans
Danny Jones
The start time for the 2023/24 FA Cup final has officially been confirmed with holders Manchester City and challengers Manchester United set to kick off at 3pm on Saturday, 25 May.
It’s a Manc final for the second year running and yet another Manchester Derby this year as City beat Chelsea on penalties to try and defend one of their trophies from last season and Man United did just about enough to scrape through against Coventry City this past weekend.
Logistics and travel arrangements for the conclusion of last year’s FA Cup proved problematic, with the Metropolitan Police stressing that they needed the schedule brought forward to try and help curb crowd trouble – the first time the final had been reverted back to a traditional 3pm start since 2011.
Kick-off times for the knockout tournament have varied for the last three finals, having taken place at 4:45 and 5:15pm in the two years prior to 2023’s first-ever all-Manchester final, but it looks as though the same rationale has been put in place once again.
The kick-off time for the FA Cup final has been confirmed for 3pm.
As per an official statement by the FA, the final has now been officially confirmed as 3pm BST which has been agreed with local authorities, members of the Safety Advisory Group and broadcasters, as well as with the clubs who must take the time needed for fans to travel to and from Wembley into consideration.
While pockets of fighting broke out before and after the game last year, it was deemed that this time would still be the best kick-off time for all parties involved and there will, of course, be an increased police presence in London for the game next month.
Although prioritising safety comes as welcome news, it’ll no doubt prove to be a blow to broadcasters who prefer later kick-offs when eyeing up peak audience numbers; the game is also set to clash with ITV’s coverage of the rugby as the Investec Champions Cup final is also due to start at 2:45pm.
With last season’s historic FA Cup final being the first time the two sides had met in the final in the entire history of the oldest competition in all of football, it rounded off a massive year of viewing figures for the tournament which has continued to hit record numbers in 2024.
The game will once again be shown live on BBC One, BBC iPlayer and ITV1; ITVX, UTV, as well as STV, and there will no doubt be huge screenings of the game all over Greater Manchester, where an increased police presence is also expected.
Manchester City start work on next phase of stadium expansion, hotel, museum and more
Danny Jones
Manchester City have officially started work on the next phase of their ambitious stadium expansion plans which will see their capacity increase and the wider Etihad Campus transformed into a ‘best-in-class entertainment venue’.
Planning permission for the Etihad Stadium update was secured back in July 2023 and the club has confirmed that the first steel beams have now been installed after arriving in recent weeks.
The £300 million project will not only see the Etihad’s capacity climb from 53,400 to over 60,000 but, as previously detailed, the City Football Group‘s plans also entail the creation of a brand new club shop and museum, an integrated 400-bed hotel as well as an updated fan zone set to house around 3000.
With the initial steel framework now in place, not only has ground now been broken 12 months on from full arrival and just in time for the club’s 130th birthday, but they’re already making fast progress.
Today marks a year since we applied for planning permission and twelve months on, the Etihad Stadium expansion is starting to take shape. 🏟️
Man City and CFG issue update on £300m stadium and Etihad Campus expansion.
Man City fans can expect to see the number of seats jump up in time for the 2025/26 season, with the bulk of the stadium expansion and other renovations taking place around the North Stand – the tier facing opposite the brand-new Co-op Live Arena, which faced setbacks this week.
In addition to the other main leisure attractions, once completed, the newly expanded stand will also boast a sky bar and stadium roof walk above the upper tier, giving fans and tourists the chance to enjoy unique views of the pitch and the Manchester skyline.
Drawing parallels to Tottenham Hotspur’s new stadium, which was finally completed back in 2019, this will see City once again trying to assert themselves at the forefront of modern football experiences.
Moreover, with neighbouring Co-op Live arriving as a joint venture between the CFG and Oak View Groups, the Etihad Campus is perfectly poised to achieve the owners’ goal of becoming a “world-class, all-year-round entertainment venue”.
Those working on the Manchester City stadium expansion (Credit: Tom Barton via Man City)
Importantly for the East Manchester district, the stadium infrastructure project will also bring job opportunities and economic growth to the area, with the club insisting they want to build on their “long-standing investment and commitment to its local community”.
As per an official press release, it is estimated that approximately 890 full-time roles will be created during the construction phase alone and even more are expected to be delivered once Manchester City’s new hotel, museum, sky bar and dedicated fan zones are finished.
Speaking at the site, Managing Director of Manchester City Operations, Danny Wilson, said: “It’s been an exciting few months with the arrival and installation of the first steels and fantastic to see the development and progress of the build in recent weeks.
“This project has been designed with our fans at its heart and demonstrates our commitment to creating one of the most memorable fan experiences in world sport. Fans will have the opportunity to extend their matchday by joining us at the new covered fan zone, visiting the museum, or staying at the hotel… The next evolution of the campus is well underway and it’s great to mark the progress being made.”
Danny Jones -
13th May 2023 
