Over 40% of Mancs would purchase a home without stepping inside, study reveals
A new study performed by online estate agent Purplebricks has revealed that as many as 40% of Mancunians would place an offer on a property without setting foot inside.
Moving home has always been complicated enough in ordinary times. But when the pandemic hit, a significantly-sized spanner was thrown into the works to make the process even more convoluted than before.
Due to COVID regulations, many house viewings were either subject to a number of restrictions or stopped altogether.
Still, despite this huge hurdle for homebuyers, the property market has continued to tick over thanks to the launch of virtual viewings.
Initially, there was scepticism – with some claiming that people would never be sold on a new house with camera footage alone.
But it appears that virtual viewings have been far more successful than many expected.
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According to recent research compiled by online estate agent Purplebricks, as many as 40% of Mancunians said they would happily place an offer on a property without setting foot inside.
61% of homebuyers even suggested virtual viewings had advantages – claiming they were more efficient and less awkward than face-to-face viewings.
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More than a third also said they expected virtual viewings to become the norm when house hunting.
Alex Beswick, Territory Operator for Manchester at Purplebricks, said: “The current pandemic has thrown up many new challenges for buyers and sellers across Manchester. But this has heralded a new era of virtual house hunting and homeowners are quickly adopting this new way of buying and selling homes.
“Buyers are enjoying the speed and ease of doing viewings from the comfort of their own sofa, and sellers have welcomed a new way to show off their property – so it’s more important than ever to make a great virtual first impression.”
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When it comes to virtual viewings, some of the biggest turn-offs are apparently dark and small areas, overgrown gardens and dirty items left in sight.
Lack of floorplans and badly-decorated rooms are also cited as factors that might put off a potential buyer.
Kate Watson-Smyth
Purplebricks has also been working with interiors expert Kate Watson-Smyth to provide tips on how to make your house look appealing online – which include keeping areas tidy, offering 360 views of rooms, decluttering, and welcoming in as much natural light as possible.
Kate said: “There are a number of practical things you can do to make a great first impression, but the hardest part of showing your home virtually is giving people that feeling or vibe you get when you step into a house. While you can’t delight them with the smell of freshly baked bread or coffee brewing as they walk in the door, there are some clever tricks you can do.”
“Place fresh flowers to brighten up a room, make sure all of the rooms are clean and tidy, show off any storage space, pull back the curtains to let in the light, and stage the rooms to encourage buyers to see themselves in the home with their family and friends.”
For more of Kate’s styling tips, go to @mad_about_the_house or visit @purplebricksuk.
Property
Greater Manchester could be getting a new town under ‘ambitious’ Government housebuilding programme
Emily Sergeant
Greater Manchester could be getting a new town under an ‘ambitious’ proposed Government housebuilding programme.
Manchester Victoria North is one of seven new towns that have been proposed.
Named for consideration as part of what the Government is referring to as the most ambitious housebuilding programme in more than half a century, the locations of seven new towns have been revealed this week, and also include other northern locations like Leeds South Bank, as well as places in Milton Keynes, Buckinghamshire, and Greenwich.
The Government says that the next generation of new towns are to be ‘built for the future from the ground up’.
They will create well-connected new communities with homes, jobs, schools, green spaces, and suitable transport links planned from the start.
Each proposed location is expected to deliver at least 10,000 homes – with several delivering 40,000 or more in the decades to come.
Greater Manchester could be getting a new town / Credit: Manchester City Council
All seven of the proposed new towns are set to be designed for modern everyday life, the Government insists – with neighbourhoods that people can easily get around without a car, incorporating shared green spaces and ‘vibrant’ high streets.
As part of the Manchester Victoria North proposals announced this week, at least 15,000 homes regenerating the heart of Greater Manchester are to be built, with a new Metrolink stop connecting residents to jobs across the city.
“People want real change,” explained Housing Secretary, Steve Reed. “They want homes they can afford, local infrastructure that works, and good jobs in thriving communities.
“Our next generation of new towns marks a turning point in how we build for the future.
“From the ground up, we’re planning whole communities with homes, jobs, transport links, and green spaces designed together, so we can give families the security and opportunities they deserve.”
Alongside the new towns consultation, the Government has also confirmed today that the National Housing Bank will launch on 1 April, backed by up to £16 billion of financial capacity and aiming to deliver over 500,000 new homes.
The Government has also confirmed additional support worth up to £400 million over the next decade for ‘subsidised products’.
Featured Image – James Feaver (via Unsplash)
Property
Altrincham named one of the UK’s best places to live in 2026 in The Sunday Times’ annual ranking
Emily Sergeant
A popular Greater Manchester town has been named among the UK’s best places to live by the Sunday Times in its annual ranking.
That’s right… it’s that time of year, once again.
The Sunday Times is known for pulling together a list of what it considers to be the most sought-after places to live in the UK every year, and 2026’s ranking has officially been published today – with dozens of locations across the country making up the comprehensive guide, and six of those coveted locations being right here in the North West.
The Sunday Times’s expert judges have visited all locations on the list, and assessed factors such as schools, transport, culture, broadband speeds, access to green spaces, the health of the high streets, and much more to devise the always-talked-about annual ranking.
Macclesfield in Cheshire, Eden Valley in Cumbria, Lancaster in Lancashire, and Aigburth in Liverpool are just some of the North West areas named by the publication in the 2026 list.
Altrincham has been named one of the best places to live in the UK / Credit: The Manc Group
A spotlight has also been shone on two Greater Manchester towns, and one of two has even been given the regional North West title… but which are they?
Where has taken the top spot as the best place to live in the North West for 2026, and is therefore one of the best places to live in the whole of the country? Well, that honour has been given to none other than Greater Manchester’s very-own Altrincham.
The publication described the Trafford town as ‘classy, cool and effortlessly comfortable’.
“Altrincham is a top-notch town brimming with independent businesses and big brands, and now it’s flying even higher,” The Sunday Times said.
The fact that co-working has now arrived on the high street thanks to the conversion of the old Rackhams department store, and that the town’s cultural and creative ‘cachet’ is also on the rise, have been highlighted as reasons as to why Altrincham has been chosen as the North West’s winner, as well its newly-flourishing fitness scene.
Of course, the town has also been praised for its transport links into Manchester city centre and across the region, as well as it being a great place for families thanks to the excellent local schools on offer.
Didsbury was the other Greater Manchester town chosen to represent the best of the North West – with the Manchester suburb described as being ‘stylish, solid, safe, and, yes, a little bit smug in parts… but that’s okay’.
The Manc -
16th February 2021 
