That iconic Ian Brown quote, as comical as it may be, is one that’s hung over the city for years now, and could have a lot to with why rising numbers of Mancunians are said to be scoping out the property market in the Lancashire seaside town of Morecambe, but according to several industry experts, the hit ITV drama The Bay probably has a lot more to do with it.
Recent data collated and published by leading property search website Rightmove has revealed that searches for homes in Morecambe surged by 71% in the space of just a week, with the town recording a bigger seven-day increase in searches than anywhere else in Britain.
The average asking price of a home in Morecambe is currently £151,607, which is 6.4% more than a year ago.
The Lancashire town is known for its five-mile stretch of sandy beach and promenade, and streets lined with cafes, restaurants and hotels. Its seafront is home to an Eric Morecambe statue overlooking the bay – which has becoming a popular tourist attraction – as well as a renowned art deco-inspired hotel, The Midland, which has also been used as a location in the past for another popular ITV show – Agatha Christie’s Poirot.
It was also revealed last November that plans for the Eden Project North – part of a wider project aiming to “re-imagine Morecambe as a seaside resort for the 21st Century” – had taken a big step forward following a £70 million funding bid.
And now, with the return of the ITV show The Bay shining a light on the Northern town once again thanks to its second series, which hit screens a few weeks back, it’s easy to see why people are flocking to Morecambe.
The first series of the show drew in an average of 7.2 million viewers across six episodes alone.
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Estate agents in Morecambe also believe the recent surge in property popularity is due to the fact you can bag yourself a range of properties sizes for pretty reasonable prices, which is prompting people who live in expensive cities to think about moving.
Speaking on the recent interest, Laura Fort – at Ibay Homes in Morecambe – said: “The Bay has certainly put Morecambe on the map in recent weeks.
“We’re already seeing lots of people moving here from Manchester and London, [which is] probably because you can get a real bargain and buy a four-bed house for about £150,000.”
It’s not just interest in properties for sale that has seen a recent hike either.
Searches for homes to rent were also up 22% over the same period, presumably from the show’s fans looking for a getaway by the ocean, with renting in Morecambe typically costing around £612 per month.
The recent surge for properties in Morecambe, however, is said to be part of a wider national interest in coastal living that has been identified as of late, with parts of Devon and Cornwall also seeing a jump as people re-evaluate their lifestyles due to the coronavirus (COVID-19) pandemic.
According to Rightmove data, the top 10 UK locations with the biggest weekly percentage increases in buyer searches are:
Morecambe, Lancashire – 71%
Looe, Cornwall – 59%
Ilfracombe, Devon – 43%
Saxmundham, Suffolk – 34%
Berwick-upon-Tweed, Northumberland – 32%
Motherwell, Lanarkshire – 24%
Callington, Cornwall – 23%
Prudhoe, Northumberland – 22%
Camborne, Cornwall – 21%
Newquay, Cornwall – 20%
ITV / The Bay / Ben Blackall
Tim Bannister – Director of Property Data at Rightmove – said: “People are watching TV shows such as The Bay and then scrolling through Rightmove on their devices to see what’s available.
“The same is true of Devon and Cornwall.
“There’s a number of Cornwall-focused lifestyle shows on TV at the moment and it’s hard not to get swept away dreaming about a life in the South West.
“We already know that rural and seaside areas are rising in popularity, so it’s a trend that bodes well for sellers in these locations.”
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The Bay continues on ITV this Wednesday 3rd February.
Property
Authorities prepare to ‘turn the tide’ on Greater Manchester’s housing crisis
Emily Sergeant
Greater Manchester is preparing to ‘turn the tide’ on its housing crisis by building new homes and protecting renters.
Greater Manchester Combined Authority (GMCA) has set out its comprehensive plan to connect communities to new jobs and opportunities, drive up standards across the rental sector, and build new homes – with the latter helping to fulfil its Housing First ambition give everyone access to a ‘safe, secure, and affordable’ home by 2038.
This week has already seen a ‘renewed focus’ on driving up housing standards thanks to the naming of the first supporters of Greater Manchester’s bold new Good Landlord Charter.
New analysis also shows that GMCA’s Brownfield Housing Fund, which was set up in 2020, has already provided grants to deliver more than 15,000 homes, with an average of just over 45% being affordable housing.
But, there’s still a long way to go.
🏡 Today at #Housing2025, we marked a major milestone: Over 50% of rented homes in Greater Manchester are now covered by the Good Landlord Charter 🎉
— Greater Manchester Combined Authority (@greatermcr) June 26, 2025
GMCA says those recent successes will not stand alone, but rather support plans to deliver more social housing than is lost across the region.
Unlocking brownfield land is what authorities claim is the key to turning the tide on the housing crisis, as since its inception in 2020, as mentioned, Greater Manchester has invested a whopping £135.4 million from the Brownfield Housing Fund to redevelop underused brownfield land, which ultimately delivered thousands of new homes.
It’s anticipated that further funding allocations will come in the summer to supplement those already approved and in the works.
GMCA is also using the power of Mayoral Development Corporations (MDC) – which are statutory bodies set up by the Mayor Andy Burnham, designed to speed up development and attract investment within a specific area – to unlock regeneration opportunities, as these ‘pioneering’ tools bring together local partners and drive forward the authority’s ambitions to build new homes, bring jobs and investment, and support economic growth.
Authorities are preparing to ‘turn the tide’ on Greater Manchester’s housing crisis / Credit: Benjamin Elliott (via Unsplash)
Some of these MDCs currently include Old Trafford (part of the proposed Western Gateway Mayoral Development Zone), the expanded Stockport MDC, and the Northern Gateway MDC (part of Atom Valley).
Together, these three alone are expected to deliver 27,250 homes over the next 15 years to help address the housing crisis.
“If we are serious about securing the long-term success of Greater Manchester, we need to free ourselves from the grip of the housing crisis,” commented Mayor Andy Burnham.
“Because of the decisions we’ve taken, Greater Manchester is now building more affordable homes than at any point since the turn of the millennium. We need to keep building on that momentum until we reach a tipping point where we build more social homes than we lose.
“We’re determined to ensure that every person in Greater Manchester has access to the safe and secure home they need in order to thrive.”
Featured Image – James Feaver (via Unsplash)
Property
Petition launched to rebuild Hotspur Press in its ‘original form’ following devastating fire
Emily Sergeant
A petition has been launched to rebuild the Hotspur Press building in its ‘original form’ following the devastating fire last week.
In case you missed it, one of Manchester’s most historic landmarks has been left a shell of its former self after a huge fire erupted at the now-derelict Hotspur Press, which is on Cambridge Street beside Oxford Road train station, last Monday (23 June), destroying the iconic building that stood standing for more than 200 years.
It was subsequently declared a ‘major incident’ by authorities.
Thick black smoke clouds could be seen for miles over the city centre from around 4:30pm onwards and into the evening, as fire crews worked to extinguish the blaze.
BREAKING 🚨 Huge fire in Manchester city centre right now – historic Hotspur Press is ablaze with major disruption to trains out of Oxford Road #manchester#mcrpic.twitter.com/SnA52oiqxm
At the height of the blaze, two aerial units and more than 100 firefighters were working at the scene in warm and humid conditions.
But for the past couple of years now, before the building went up in flames, Hotspur Press was at the centre of redevelopment controversy, where planning permission was being sought to transform the building into high-rise student accommodation – and it’s these proposals that prompted the petition calling for an authentic rebuild to be set up.
That and the fact that it was announced towards the end of last week that Hotspur Press was to be part-demolished.
A petition has been launched to rebuild Hotspur Press in its ‘original form’ following the devastating fire / Credit: The Manc Group | Jonathan Boswell (Submitted)
Already racking up more than 400 signatures and counting, the petition calls for the historic building to be restored ‘faithfully and fully’.
“The recent fire has robbed Manchester of one of its most iconic and historic buildings, a cornerstone of the city’s skyline and industrial heritage,” the petition reads. “Hotspur Press was not just bricks and mortar, it was a living reminder of the city’s printing legacy, a symbol of Manchester’s character and soul.
“What we don’t need is another anonymous block of luxury flats that serve investors over residents.
“We are tired of seeing our history erased for profit. We demand that what is rebuilt reflects the identity, memory, and voice of the people who actually live here.”
The petition concluded: “Buildings like Hotspur Press carry the stories of the people who built this city – and they deserve more than neglect, fire, or demolition. Let this be the turning point. Rebuild Hotspur Press, and set a precedent for putting people, history, and place before profit.”
If you’re in support, you can find out more and sign the petition here.
Emily Sergeant -
1st February 2021 
