That iconic Ian Brown quote, as comical as it may be, is one that’s hung over the city for years now, and could have a lot to with why rising numbers of Mancunians are said to be scoping out the property market in the Lancashire seaside town of Morecambe, but according to several industry experts, the hit ITV drama The Bay probably has a lot more to do with it.
Recent data collated and published by leading property search website Rightmove has revealed that searches for homes in Morecambe surged by 71% in the space of just a week, with the town recording a bigger seven-day increase in searches than anywhere else in Britain.
The average asking price of a home in Morecambe is currently £151,607, which is 6.4% more than a year ago.
The Lancashire town is known for its five-mile stretch of sandy beach and promenade, and streets lined with cafes, restaurants and hotels. Its seafront is home to an Eric Morecambe statue overlooking the bay – which has becoming a popular tourist attraction – as well as a renowned art deco-inspired hotel, The Midland, which has also been used as a location in the past for another popular ITV show – Agatha Christie’s Poirot.
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It was also revealed last November that plans for the Eden Project North – part of a wider project aiming to “re-imagine Morecambe as a seaside resort for the 21st Century” – had taken a big step forward following a £70 million funding bid.
And now, with the return of the ITV show The Bay shining a light on the Northern town once again thanks to its second series, which hit screens a few weeks back, it’s easy to see why people are flocking to Morecambe.
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The first series of the show drew in an average of 7.2 million viewers across six episodes alone.
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Estate agents in Morecambe also believe the recent surge in property popularity is due to the fact you can bag yourself a range of properties sizes for pretty reasonable prices, which is prompting people who live in expensive cities to think about moving.
Speaking on the recent interest, Laura Fort – at Ibay Homes in Morecambe – said: “The Bay has certainly put Morecambe on the map in recent weeks.
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“We’re already seeing lots of people moving here from Manchester and London, [which is] probably because you can get a real bargain and buy a four-bed house for about £150,000.”
It’s not just interest in properties for sale that has seen a recent hike either.
Searches for homes to rent were also up 22% over the same period, presumably from the show’s fans looking for a getaway by the ocean, with renting in Morecambe typically costing around £612 per month.
The recent surge for properties in Morecambe, however, is said to be part of a wider national interest in coastal living that has been identified as of late, with parts of Devon and Cornwall also seeing a jump as people re-evaluate their lifestyles due to the coronavirus (COVID-19) pandemic.
According to Rightmove data, the top 10 UK locations with the biggest weekly percentage increases in buyer searches are:
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Morecambe, Lancashire – 71%
Looe, Cornwall – 59%
Ilfracombe, Devon – 43%
Saxmundham, Suffolk – 34%
Berwick-upon-Tweed, Northumberland – 32%
Motherwell, Lanarkshire – 24%
Callington, Cornwall – 23%
Prudhoe, Northumberland – 22%
Camborne, Cornwall – 21%
Newquay, Cornwall – 20%
ITV / The Bay / Ben Blackall
Tim Bannister – Director of Property Data at Rightmove – said: “People are watching TV shows such as The Bay and then scrolling through Rightmove on their devices to see what’s available.
“The same is true of Devon and Cornwall.
“There’s a number of Cornwall-focused lifestyle shows on TV at the moment and it’s hard not to get swept away dreaming about a life in the South West.
“We already know that rural and seaside areas are rising in popularity, so it’s a trend that bodes well for sellers in these locations.”
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The Bay continues on ITV this Wednesday 3rd February.
Property
Inside the regal Cheshire home for sale on one of Britain’s most expensive roads
Emily Sergeant
A stunning detached family home on one of Britain’s most expensive roads is currently on the market over in Cheshire.
In case you hadn’t heard, a recent report by The Times has revealed where you’ll find Britain’s top 20 most expensive roads for 2026, based off Rightmove data, and Congleton Road in Alderley Edge – slap bang in the middle of Cheshire’s iconic ‘Golden Triangle’ – has appeared in the top five most expensive outside of London.
So we snooped around to see what your money (… or your hypothetical money, at least) can get you on this street, and came across a regal residence currently for sale for a whopping £4.95 million.
This is Highclere – a six-bedroom detached family home occupying a private plot of over 1.3 acres and enjoying panoramic views across the adjoining Cheshire countryside.
This is Highclere – a stunning family home on one of Britain’s most expensive roads / Credit: Andrew J Nowell
Approached behind electric gates, and set back along a sweeping driveway, estate agents say Highclere has been ‘carefully and tastefully’ renovated by the current owners.
It now offers ‘spacious and versatile’ accommodation, and benefits from being within easy reach of Alderley Edge village centre and all the amenities it’s known and loved for.
Some of the stand-out features include an impressive reception hall with large sweeping staircase, open living kitchen with a large central island, large bedrooms, and a full leisure suite with a pool, jacuzzi, steam room, and showers.
There’s also a dedicated bar area, a games room, cinema room, and a gym.
Upstairs is where you’ll find what is described as the ‘unparallelled’ principal bedroom suite with two large dressing rooms, its own living area, en-suite bathroom, and a powder room, as well as four other large bedrooms.
Just as you’d expect, the outside of Highclere is as impressive as the inside.
The property is set within a private plot of over 1.3 acres enjoying panoramic views / Credit: Andrew J Nowell
Not only are there expansive terraced lawns with mature trees and shrubs and two large courtyards perfect for outdoor entertaining, but there is also a large driveway providing off-road parking for multiple vehicles and a detached double garage converted into annexe accomodation.
This property is currently on the market with Alderley Edge-based independent estate agents, Andrew J Nowell, for a Guide Price of £4.95 million, and if you fancy taking a closer look, then you can contact the agents to arrange a viewing.
Or you could just take the cheaper route instead and have a nosy at the Rightmove link here.
Featured Image – Andrew J Nowell
Property
Manchester rent is now ‘41% more expensive than five years ago, according to a recent study
Danny Jones
Yes, that’s right, as per some of the latest data on leased housing in central Manchester, it’s now approximately 41% more expensive to rent here than it was half a decade ago.
If you’ve lived in and around the city centre for long enough, chances are that you’ve already been feeling that difference, especially of late.
The ongoing cost-of-living crisis roughly began in 2021, following the economy and the world essentially opening back up after multiple lockdowns, so it’s little surprise that new research has shown affordability when it comes to renting has been on a slump ever since, too.
As well as the price of seemingly most things in everyday life going up post-pandemic, the average rental rate for even just a one-bedroom flat/apartment has jumped up significantly between 2020 and 2025.
Even some ‘available’ housing in town is being hampered by claddin (Credit: Valienne via WikiCommons)
That’s according to the numbers crunched by credit card experts, Zable, anyway.
Not only did their recent report cite the rent prices going up even before the cost of living crisis – essentially following the outset of the Covid-19 outbreak – but if their figures, the rate of inflation and the unwaveringly high demand for housing are anything to go by, this trajectory is likely to continue in 2026.
As of February this year, around one in three UK households is now a single-person occupancy, which already comes with its challenges (the Manchester City Council tax discount being a thin lifeline for countless), not to mention energy bills and the cost of groceries continuing on an upwards trend.
Put in the simplest and most reductive terms, it’s now almost £300 dearer for most people to live on their own than it was back in 2020, and besides Liverpool clocking in as second on the list of increasingly expensive cities to live (a 42.12% increase), Manchester came in third.
You can see the full table down below:
Rank
City
% increase – 2020-2025
Difference from 2020 to 2025 in £
Average rental cost for a 1 bed 2025
1
Newport
47.39%
£2,611
£8,121
2
Liverpool
42.12%
£2,290
£7,727
3
Manchester
41.00%
£3,364
£11,569
4
Edinburgh
40.28%
£4,620
£16,090
5
Leicester
39.93%
£2,391
£8,379
6
Wolverhampton
39.22%
£2,049
£7,273
7
Nottingham
39.07%
£2,400
£8,543
8
Glasgow
38.02%
£2,679
£9,725
9
Colchester
37.63%
£2,617
£9,572
10
Cardiff
37.06%
£2,828
Average rental cost for a 1-bed 2025
Another fear is that with lots of people finding it hard to manage living in other major cities like London, even those moving to Manchester are also having an impact on how available affordable housing is here.
That’s why schemes such as the new ‘social rent’ development over in Wythenshawe are so important to the current generations of renters, with the possibility of owning your own property in the future becoming increasingly difficult for so many.
It’s also worth noting that Manchester ranked fourth among the British locations where the cost of living is said to have increased the most over the past five years, with the average difference in annual spend growing by an estimated 22.84%.
Emily Sergeant -
1st February 2021 
