IPAs might boast some of the fullest flavours and finest aromas – but traditionally these drinks always come with extra carbs and calories we simply don’t want.
A Manchester brand is on a mission to change that.
DrinkWell has unveiled a batch of brand new low calorie IPAs – promising “everything you want in a classic IPA without the calorific drawbacks”.
For IPA lovers, these bottles could potentially prove to be an absolute game-changer.
In the past, we might have had to cut out beer altogether to stay in decent physical shape. But now – for the first time – beer-lovers can pop the cap, sip a top-tasting IPA, and not worry about the calorie content.
It’s true that good beer is as intrinsic to British culture as cups of tea, a Full English fry-up, or Harry Potter – and the reopening date for pubs was the first thing many of us looked for when Boris unfurled his roadmap to exiting lockdown in February.
But despite our reputation as ‘boozy Brits’, there’s evidence that suggests we’re beginning to take stock of what goes into our diet – and how we can improve it.
According to research published by market research group Mintel in November 2018, 78% of consumers aged 18 – 35 years old are conscious of the calories in drink and are always on the lookout for lighter alternatives.
These health-conscious habits are becoming increasingly popular among younger demographics, along with a desire to consume meat-free alternatives (UK veganism hit an all-time high in 2020).
But despite this shift in modern tastes, local entrepreneur Tom Bell realised the thirst for great beer has remained intact.
As a result, his company DrinkWell is incorporating young people’s modern preferences into brewing recipes – whipping up vegan, gluten-free, low calorie IPAs that still pack a punch.
The new DrinkWell IPA range is 4.1% ABV with 99 calories per bottle (over 30% lower than other IPAs) and 3g carbs, also vegan-friendly and gluten-free.
Founder Tom stated: “Maintaining the alcohol and the classic IPA flavour profile was imperative to being successful in a rapidly changing market which is ever adapting to modern ‘healthier’ consumers.”
More info on new DrinkWell IPA range and low calorie alcohol collection is available online. Head over to DrinkWell to learn more.
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Food & Drink
Drake-backed fried chicken brand Dave’s Hot Chicken is opening in Manchester
Daisy Jackson
The huge LA-based fried chicken brand backed by Drake is heading to Manchester for the very first time this summer.
Dave’s Hot Chicken is set to open in the Printworks this August – the first UK branch outside of London and Birmingham.
The cult chicken brand has said that its new venue will feature an ‘industrial design inspired by Manchester’s rave scene’ (if we had a pound every time a new venue used that design style, we’d be as rich as Drake…).
Dave’s Hot Chicken is famed for its signature Nashville-style hot chicken, which is served in seven different spice levels from No Spice to Reaper.
Expect sliders, tenders, ‘next-level’ top-loaded shakes and slushes.
It’s grown so quickly that in 2021, it caught the eye of none other than rapper Drake, who is a ‘significant investor’ in the brand.
The fried chicken spot will be moving into the large corner unit at Printworks, which has previously been Busaba Thai, and Floripa, with 139 covers.
Dave’s Hot Chicken is coming to Manchester
Inside, it will feature towering ceilings, exposed steelwork, and laser lights, claiming to be a ‘full-on sensory trip, where music, light and fried chicken will come together to create a high-voltage experience’.
There will also be custom graffiti inspired by L.A.-based street artists Splatterhaus and Dehm.
Dave’s Hot Chicken still has hour-long queues down in London, several months after opening on Shaftesbury Avenue – next up will be a Birmingham branch in July before Manchester opens later this summer.
And this is just the start of a nationwide expansion.
Jim Attwood, Managing Director of Dave’s Hot Chicken UK, said: “Printworks Manchester is the ideal setting for our next UK site – right at the heart of one of the country’s most exciting cities.
“The new restaurant pays homage to Manchester’s legendary warehouse rave scene, with an industrial-inspired design and bold, high-energy atmosphere to match our signature flavours.
“We can’t wait to bring something fresh to this iconic venue and its vibrant mix of entertainment, food and culture.”
Dave’s Hot Chicken will open at Printworks Manchester on 8 August.
Burger King is giving away FREE vegan burgers to meat lovers to prove how ‘tasty’ they are
Emily Sergeant
Reckon you could swap out meat for a vegan alternative?
Now we know there’ll be droves of meat-lovers who read that question with their noses turned up, immediately dismissing the possibility that it would ever be something they’d consider… but what if we told you it was free?
That’s right – Burger King has announced that for the next week or so, it’ll be delivering its delicious Vegan Royale burgers to meat-loving customers for free, all with the aim of giving them a chance to experience just how tasty and satisfying plant-based foods can be, and prove that they won’t miss out by giving it a go.
The Vegan Royale is Burger King’s take on its legendary Chicken Royale burger, and sees a crispy vegan patty – that’s meant to be an alternative to chicken – topped with iceberg lettuce, vegan mayo, and crowned with a toasted sesame seed bun.
Burger King is giving away free vegan burgers to meat lovers to prove how ‘tasty’ they are / Credit: Burger King UK
The fast food chain‘s campaign is in partnership with The Vegetarian Butcher, and comes as shocking new research has revealed that more than 40% of meat eaters admit to having never tasted a plant-based burger.
On the other hand, that same research also found that the UK appears to eb embracing plant-based foods more than ever, as nearly 60% of the population say that are open to trying it.
67% of those who once thought plant-based food wasn’t for them say a great meat alternative burger was what changed their mind – so maybe this is what the Vegan Royale can be for you, if you’re willing to give it a chance.
So, to give hungry customers a taste of what the fuss is all about, Burger King will be offering anyone who orders on UberEats or Just Eat, with a minimum spend of £20, a Vegan Royale burger for free of charge along with the rest of their order.
The Manc -
11th March 2021 
