IPAs might boast some of the fullest flavours and finest aromas – but traditionally these drinks always come with extra carbs and calories we simply don’t want.
A Manchester brand is on a mission to change that.
DrinkWell has unveiled a batch of brand new low calorie IPAs – promising “everything you want in a classic IPA without the calorific drawbacks”.
For IPA lovers, these bottles could potentially prove to be an absolute game-changer.
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In the past, we might have had to cut out beer altogether to stay in decent physical shape. But now – for the first time – beer-lovers can pop the cap, sip a top-tasting IPA, and not worry about the calorie content.
It’s true that good beer is as intrinsic to British culture as cups of tea, a Full English fry-up, or Harry Potter – and the reopening date for pubs was the first thing many of us looked for when Boris unfurled his roadmap to exiting lockdown in February.
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But despite our reputation as ‘boozy Brits’, there’s evidence that suggests we’re beginning to take stock of what goes into our diet – and how we can improve it.
According to research published by market research group Mintel in November 2018, 78% of consumers aged 18 – 35 years old are conscious of the calories in drink and are always on the lookout for lighter alternatives.
These health-conscious habits are becoming increasingly popular among younger demographics, along with a desire to consume meat-free alternatives (UK veganism hit an all-time high in 2020).
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But despite this shift in modern tastes, local entrepreneur Tom Bell realised the thirst for great beer has remained intact.
As a result, his company DrinkWell is incorporating young people’s modern preferences into brewing recipes – whipping up vegan, gluten-free, low calorie IPAs that still pack a punch.
The new DrinkWell IPA range is 4.1% ABV with 99 calories per bottle (over 30% lower than other IPAs) and 3g carbs, also vegan-friendly and gluten-free.
Founder Tom stated: “Maintaining the alcohol and the classic IPA flavour profile was imperative to being successful in a rapidly changing market which is ever adapting to modern ‘healthier’ consumers.”
More info on new DrinkWell IPA range and low calorie alcohol collection is available online. Head over to DrinkWell to learn more.
Enter code ‘THEMANC10’ for 10% off all products.
Food & Drink
London attraction The Curling Club is now expanding into Manchester
Thomas Melia
Well-reviewed winter attraction The Curling Club, which has already made a name for itself in London, is now making its way to Manchester.
Set to open in Manchester’s world-class skyscraper district, New Jackson, The Curling Club is keeping its stay short and sweet, with a three-month residency here in the city centre.
Curling Club will signal in the mid-winter season as it runs from late November right through until the end of February, giving you a lengthy period of time to sweep ’til your heart’s content.
This sports-themed pop-up opened in the capital last year, offering guests a wintery escape packed with food and drink choices, accommodating up to 600 people at a time, right next to The Shard.
The Curling Club is set to open in Manchester this November until February.Imagine a pint or two in this curling haven in Manchester this year.Credit: Justin De Souza
Now, Manchester’s latest activity bar destination is bringing its charm and competitiveness to Manchester for the first time ever, hoping to emulate the success of its capital predecessor while encouraging people to pick up the sport.
Just like the original London location, their Manc site will feature the iconic custom-built lanes and sustainably-made granite stones, which are set to improve your precision and control – fancy that.
We’re sure will still somehow manage to be the worst players in the room at any given time.
If that wasn’t enough curling expertise for you, there will also be on-site coaches helping guests perfect their technique and providing some top-notch advice.
There will even be an exclusive appearance from Olympic gold medallist Eve Muirhead and Team GB’s ‘Chef de Mission’, Mark England, who will be hosting select events across the two cities.
Manchester can expect a similar curling set-up this year.The glitter-ball dancers ready and waiting for this wintertime.Credit: Justin De Souza
New Jackson will be the ultimate backdrop for this innovative winter experience as the venue will be curating seasonal cocktails as well as being home to live DJS, glitter-ball dancers and some seriously good food.
You had us at booze and scran.
Keep this seasonal site in mind as they’re already marking themselves as a destination for work parties, events, group outings and Christmas party celebrations.
Trevor Bowers, Chairman of The Curling Club, said of the impending opening: “With this expansion and other plans, we’re accelerating our national rollout – all while staying focused on delivering exceptional, high-quality experiences for both guests and corporate clients during the winter season.”
Milk Maids, Bolton – The family-run ice cream parlour on an award-winning farm
Daisy Jackson
Ice cream doesn’t come much fresher than those served at Milk Maids – in fact, you’ll be standing right on the family farm where the cows that produce the milk live, as you tuck into your scoop.
This unassuming dairy farm in Bolton has been in operation for decades, and in the same family for generations.
But it’s when sisters Fiona and Rebecca saw the full potential of all that award-winning milk being produced on their farm that Milk Maids was born.
This ice cream parlour on Dearden’s Farm in Over Hulton is now one of the hottest spots in Greater Manchester, especially when the weather is similarly hot.
Every month they release a whole batch of flavours, all made fresh daily (you can literally see Fiona legging it across the yard with buckets of milk to make fresh batches), with May specials including white chocolate and sea salt caramel, raspberry cookie, and passionfruit pavlova.
Milk Maids, Bolton – The family-run ice cream parlour on an award-winning farm
Cones can be filled with molten chocolate or pistachio creme before your ice cream is scooped and pressed into the cone.
Or you can have your chosen flavour whizzed up into a milkshake, served in a milk bun, or presented in an insulated take-home box for later.
We could wax lyrical about how good this ice cream is, but the queues really do speak for themselves, and you should go and get in it right now.
The Manc -
11th March 2021 
