UK supermarket ASDA and its in-house clothing brand, George, are being praised for their affordable new ‘adaptive’ clothing range, which could prove revolutionary for countless Brits.
The new 28-piece collection is aimed at people with additional and complex needs, providing comfortable and carefully designed clothes to suit disabled individuals.
Announced on Monday, 8 September, the new accessibility-driven line of fashion is set to be made available to order online next week.
Speaking via an official press release, qualified medical professional Sarah Phillips (who has been directly involved in the initial adaptive trial herself) has dubbed the upcoming range as nothing short of “a game-changer.”
Phillips, who lives with a neuromuscular disease that requires a feeding tube, catheter, and extensive scans, says ASDA’s adaptive range is “not just designed for people who need it – it’s designed by people who need it, and that’s what sets it apart.”
ADVERTISEMENT
Noting that the impressive amount of first-hand knowledge pulled from those living with various disabilities is what makes “it far better than anything else available” on the market right now, the revolutionary adaptive range is crucially costed up at a price point in keeping with ASDA‘s values.
For example, the cheapest item starts at just £11 and the most expensive is still only £24.
ADVERTISEMENT
Most importantly, all of the designs include key features to create as much ease in the wearer’s life as possible, such as hospital-friendly plastic zips, openings for feeding tubes, discreet pockets for stoma bags and more.
This comes after Alex Newman – the husband of late breast cancer campaigner, Nicky Newman, whose story inspired this particular adaptive range – said that struggling to get in and out of clothes was not only a frustrating part of her battle, but that she “found it undignified”.
“She looked for adapted clothing she could wear”, he adds, “but there wasn’t much choice. She bought a jumper from one brand and, while it really helped her, it cost £90 – a huge expense at a time when our finances were already impacted by her leaving her job due to the effects of cancer on her health.”
ADVERTISEMENT
Nicky sadly passed away on 17 September 2023.
Karl Doyle, Vice President of George Clothing, said in an official statement:“We have worked closely with Nicky, Alex and their network of friends to create this bold adaptive range that we hope has fulfilled Nicky’s wishes.
“We have taken time and passion to really understand the specific needs of each item produced – how we can make them more comfortable, fashionable, affordable and dignified. Today is such a proud moment to see the range launch; we hope it’ll benefit many more people with specific treatment needs.”
The entire ASDA adaptive clothing range drops online-only in full on Monday, 15 September; for now, you can see the full list of all 28 items, find out more information on each, and read more touching tributes about Nicky and the journey behind this disability-friendly clothing revolution HERE.
Congratulations to everyone involved with this inspirational and heartwarming project – you’ve done yourselves, Nicky and countless people living with disabilities SO proud.
A FREE shopping event dedicated to saving students money is returning to Manchester Arndale
Thomas Melia
One of the city centre’s most popular shopping events helping students save money is returning to Manchester Arndale and the city centre.
MCR Student Socialis heading back to the city with its big discounts, freebies, giveaways and plenty of entertainment to keep you busy while you browse.
This interactive shopping event encourages new and current students to wander roundManchester Arndaleand the surrounding streets while snapping up some seriously good deals.
Expect discounts of up to 50% off at 120 stores including big high street retailers like Champion, Søstrene Grene, Selfridges, Sephora, and Berghaus.
This incredible 50% off deal continues into some of Manchester Arndale’s big-name food vendors like Wingstop, Archie’s, Barburrito, Sides, HOP Vietnamese and more.
If you’re after carrying thatZara Larssonenergy into your next academic year, the Arndale’s Rhinestone Rodeo celebration includes a Charm Bar in Exchange Court, where you can turn photos into personalised charms.
No shopping trip is complete without a matcha in-hand and you can bag yourself a free hot or iced drink in Exchange Court at the Cult Beauty Matcha Station.
Look out for our Audio North truck on Market StreetThe Manchester Arndale MCR Student Social is back
There’s even the Arndale’s Party Tuk Tuk which will be roaming around the city-centre shopping complex blasting out hip-hop tunes and some of your song requests.
Just outside Manchester Arndale on Market Street, there’s plenty of activities split across three dedicated zones, like Food & Drink by familiar foodie faces like Franco Manca and Great British Doner.
The Party Zone will be buzzing as Footasylum, Museum of Illusions and Urban Playground all unite, while there’s plenty of giveaways over at the Info Zone with brands like Science + Industry Museum and RSPB.
And, our very ownAudio North x The Manc DJ Truck is soundtracking Market Street with student DJs playing out everything from dance and funk to classic party anthems.
MCR Student Social is taking place on Thursday 24 September at Manchester Arndale from 12pm to 7pm and you can find more information via its official websiteHERE.
M&S launches new Too Good To Go partnership – with NINE Greater Manchester stores signed up
Emily Sergeant
M&S has finally decided to partner with food waste charity, Too Good To Go.
As of yesterday, a total of 350 M&S stores across the UK – including nine major sites in Greater Manchester – now offer new Too Good To Go ‘Surprise Bags’ that are made up of surplus bakery goodies, giving customers the chance to collect quality food at a reduced price at the end of the day directly from in-store bakeries.
The launch follows a trial in a select number of UK stores, and the Surprise Bags will include bakery treats such as pastries, cookies, and fresh bread.
The partnership with Too Good To Go is the latest move in M&S Food’s work to reduce surplus food and ensure good food doesn’t go to waste.
Greater Manchester stores that will be taking part in the new Too Good To Go partnership include Manchester Market Street, Trafford Centre, Stockport, Spinningfields, Prestwich, Wigan Robin, Bolton Middlebrook, Bury The Rock, and Ashton Moss.
Each of the Surprise Bags will include three to four bakery products to a minimum retail price of £10.20 for just £3.80.
Available Monday to Saturday, customers can order their Surprise Bags through the Too Good To Go app, and collect them one hour before their local store closes.
“It’s great to be involved in this new launch with Too Good To Go to help reduce food waste,” commented Chris Parker, who is the Store Manager at M&S Bolton Middlebrook.
“Our in-store bakeries are incredibly popular with customers, and at the end of the day, customers will now be able to order and collect surprise bags offering fantastic surplus bakery products at great value.
“By finding new ways to re-purpose surplus products, we’re helping ensure more food is enjoyed rather than wasted. This partnership is another positive step towards reaching our goal of halving food waste by 2030.”