UK supermarket ASDA and its in-house clothing brand, George, are being praised for their affordable new ‘adaptive’ clothing range, which could prove revolutionary for countless Brits.
The new 28-piece collection is aimed at people with additional and complex needs, providing comfortable and carefully designed clothes to suit disabled individuals.
Announced on Monday, 8 September, the new accessibility-driven line of fashion is set to be made available to order online next week.
Speaking via an official press release, qualified medical professional Sarah Phillips (who has been directly involved in the initial adaptive trial herself) has dubbed the upcoming range as nothing short of “a game-changer.”
Phillips, who lives with a neuromuscular disease that requires a feeding tube, catheter, and extensive scans, says ASDA’s adaptive range is “not just designed for people who need it – it’s designed by people who need it, and that’s what sets it apart.”
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Noting that the impressive amount of first-hand knowledge pulled from those living with various disabilities is what makes “it far better than anything else available” on the market right now, the revolutionary adaptive range is crucially costed up at a price point in keeping with ASDA‘s values.
For example, the cheapest item starts at just £11 and the most expensive is still only £24.
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Most importantly, all of the designs include key features to create as much ease in the wearer’s life as possible, such as hospital-friendly plastic zips, openings for feeding tubes, discreet pockets for stoma bags and more.
This comes after Alex Newman – the husband of late breast cancer campaigner, Nicky Newman, whose story inspired this particular adaptive range – said that struggling to get in and out of clothes was not only a frustrating part of her battle, but that she “found it undignified”.
“She looked for adapted clothing she could wear”, he adds, “but there wasn’t much choice. She bought a jumper from one brand and, while it really helped her, it cost £90 – a huge expense at a time when our finances were already impacted by her leaving her job due to the effects of cancer on her health.”
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Nicky sadly passed away on 17 September 2023.
Karl Doyle, Vice President of George Clothing, said in an official statement:“We have worked closely with Nicky, Alex and their network of friends to create this bold adaptive range that we hope has fulfilled Nicky’s wishes.
“We have taken time and passion to really understand the specific needs of each item produced – how we can make them more comfortable, fashionable, affordable and dignified. Today is such a proud moment to see the range launch; we hope it’ll benefit many more people with specific treatment needs.”
The entire ASDA adaptive clothing range drops online-only in full on Monday, 15 September; for now, you can see the full list of all 28 items, find out more information on each, and read more touching tributes about Nicky and the journey behind this disability-friendly clothing revolution HERE.
Congratulations to everyone involved with this inspirational and heartwarming project – you’ve done yourselves, Nicky and countless people living with disabilities SO proud.
A major free styling event is coming to Cheshire Oaks, with big discounts, colour analysis, and styling masterclasses
Daisy Jackson
Cheshire Oaks will be hosting a major fashion event over the bank holiday weekend, helping us all to get inspired and fall in love with our spring wardrobes.
The Spring Womenswear Fashion Event will feature everything from styling masterclasses to huge in-store discounts, along with a range of freebies and giveaways.
Some of the top womenswear brands at Cheshire Oaks Designer Outlet will be getting involved, along with fashion experts – and it’s all totally free to attend.
There’ll be live events like colour analysis to help you find your colour profile, plus workshops on styling outfits multiple ways, building capsule wardrobes, and shopping sustainably.
Whether you’re looking for insider advice or just a bit of inspiration for your shopping trip, you’ll find it here.
Personal stylists Laura Davies, Rachael Hughes, and Olivia Roseanna will be on hand to lead workshops and fashion showcases across the three-day weekend.
The Cheshire Oaks Spring Womenswear Fashion Event. Credit: The Manc Group
That will include a summer runway experience with JOSEPH, a capsule wardrobe masterclass, and a showcase to help you understand the transformative power of accessories.
Kate Harrison will also be at Cheshire Oaks Designer Outlet that day, with colour analysis sessions and a workshop on how the colour we wear can change our moods.
Then brands including Jigsaw and Whistles will show off the spring summer trends and give tips on how to style them.
And once you’re suitably inspired, you can hit the shops to pick up some new pieces, with plenty of stores offering major additional discounts.
Credit: Supplied
That includes an extra 20% off at Whistles, Mint Velvet Hobbs, Phase Eight, Jigsaw, Joseph, Calvin Klein, and Monsoon, plus other deals at Abercrombie & Fitch, Paul Smith, and Tommy Hilfiger.
Dune will be handing out fizz in store, plus giveaways when you spend £100 or more in store, and you can enter a raffle to win a Radley hamper of products when you spend £80.
The Spring Womenswear Fashion Event will take place at Cheshire Oaks Designer Outlet between 2 and 4 May – find out more HERE.
Aldi is looking for curious kids to become its first-ever ‘toy tester’
Emily Sergeant
Curious kids, this one’s for you… Aldi is currently looking for little ones to become its first-ever wooden toy tester.
With the sun showing its face more regularly now, and the temperatures heating up by the day, summer is very much on its way, and it won’t be long before the mini Mancs are getting to spend more time playing outdoors than in – which is why Aldi is now on the lookout for one lucky child to become its official Wooden Toy Tester.
The supermarket retailer is calling on children across the country – including here in Greater Manchester – to apply by explaining why they should be chosen and what make-believe dish they would cook up in their very own toy kitchen.
The successful winner will receive a selection of Aldi’s latest wooden toys for free to make sure they have everything they need to feel like they’re the head chef of their own garden.
Aldi is looking for curious kids to become its first-ever ‘toy tester’ / Credit: Aldi
All Aldi is asking in return is a short review of each of the toys, rating them on performance and fun factor to help guide the supermarket’s Buying Team on future product development.
In previous years, Aldi’s wooden toy launches have been so popular that the retailer has had to put a ‘two per shopper’ limit on purchases, so as you can imagine, this makes this adorable new job role even more in-demand.
“The nation’s love for our wooden toy range is undeniable, and our littlest shoppers are our most important critics,” commented Julie Ashfield, who is the Chief Commercial Officer at Aldi UK.
“We’re excited to appoint our first ever Wooden Toy Tester, to capture their experience and find out what makes the perfect playtime set-up, guaranteeing lots of giggles and fun.”
Fancy it then? For a chance to win the role of a lifetime, little hopefuls simply need to send a one-minute-long video to [email protected] with their name, age, location, what makes them the perfect fit for the role, and what dish they wood make in their wooden kitchen.
Applications close on 5 May, and Aldi’s Summer Wooden Toy range will be available in stores from 17 May.