UK supermarket ASDA and its in-house clothing brand, George, are being praised for their affordable new ‘adaptive’ clothing range, which could prove revolutionary for countless Brits.
The new 28-piece collection is aimed at people with additional and complex needs, providing comfortable and carefully designed clothes to suit disabled individuals.
Announced on Monday, 8 September, the new accessibility-driven line of fashion is set to be made available to order online next week.
Speaking via an official press release, qualified medical professional Sarah Phillips (who has been directly involved in the initial adaptive trial herself) has dubbed the upcoming range as nothing short of “a game-changer.”
Phillips, who lives with a neuromuscular disease that requires a feeding tube, catheter, and extensive scans, says ASDA’s adaptive range is “not just designed for people who need it – it’s designed by people who need it, and that’s what sets it apart.”
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Noting that the impressive amount of first-hand knowledge pulled from those living with various disabilities is what makes “it far better than anything else available” on the market right now, the revolutionary adaptive range is crucially costed up at a price point in keeping with ASDA‘s values.
For example, the cheapest item starts at just £11 and the most expensive is still only £24.
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Most importantly, all of the designs include key features to create as much ease in the wearer’s life as possible, such as hospital-friendly plastic zips, openings for feeding tubes, discreet pockets for stoma bags and more.
This comes after Alex Newman – the husband of late breast cancer campaigner, Nicky Newman, whose story inspired this particular adaptive range – said that struggling to get in and out of clothes was not only a frustrating part of her battle, but that she “found it undignified”.
“She looked for adapted clothing she could wear”, he adds, “but there wasn’t much choice. She bought a jumper from one brand and, while it really helped her, it cost £90 – a huge expense at a time when our finances were already impacted by her leaving her job due to the effects of cancer on her health.”
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Nicky sadly passed away on 17 September 2023.
Karl Doyle, Vice President of George Clothing, said in an official statement:“We have worked closely with Nicky, Alex and their network of friends to create this bold adaptive range that we hope has fulfilled Nicky’s wishes.
“We have taken time and passion to really understand the specific needs of each item produced – how we can make them more comfortable, fashionable, affordable and dignified. Today is such a proud moment to see the range launch; we hope it’ll benefit many more people with specific treatment needs.”
The entire ASDA adaptive clothing range drops online-only in full on Monday, 15 September; for now, you can see the full list of all 28 items, find out more information on each, and read more touching tributes about Nicky and the journey behind this disability-friendly clothing revolution HERE.
Congratulations to everyone involved with this inspirational and heartwarming project – you’ve done yourselves, Nicky and countless people living with disabilities SO proud.
You can watch The Devil Wears Prada 2 for ‘FREE’ across Greater Manchester
Thomas Melia
Did you know you can watch The Devil Wears Prada 2 for free across Greater Manchester just by taking a quick trip to the shops?
If you’re eager to watch Miranda Priestly (Meryl Streep), Andy Sachs (Anne Hathaway) and the Runway Magazine crew on the big screen once again, you can do so for ‘FREE’ – well, basically…
After making its cinema premiere earlier this month, 20 years since the first film, The Devil Wears Prada 2 continues the story with more iconic quotes and a whole host of celebrity cameos.
One of these is pop phenomenon Lady Gaga, who also appears on the soundtrack for this stylish sequel alongside artists like Miley Cyrus, Doechii, and Brit acts Raye and Olivia Dean.
Just like real life, the story follows the real-life fashion news outlet and media brand, Runway Mag, undergoing some major changes.
For instance, they’re wrestling with scrapping print editions of their beloved publication and swapping this for online short-form content.
The sequel to this fashion-focused film also sees role reprisals from Stanley Tucci and Emily Blunt, with new additions from Lucy Liu, Kenneth Branagh and Justin Theroux.
Now, enough of us talking at “a glacial pace”, let’s get all of you fashion fans those free cinema tickets before they go out of style.
An all-new promotion courtesy of not one, but three notable names: The Devil Wears Prada 2, Diet Coke and Sainsbury’s.
The UK Supermarket chain is currently running a promotion during the film’s big-screen run, where if you purchase a 30-pack of Diet Coke, you can get free tickets to The Devil Wears Prada 2.
Simply purchase one of the big crates of Diet Coke between Wednesday, 29 April and Tuesday, 19 May, before snapping a picture of your receipt and uploading it online.
So it really is that simple, all you have to do is buy a 30 pack of Diet Coke and get a free cinema ticket for doing so – did somebody say girl maths?
For more info and to upload your receipt, visit the promotional website HERE.
There’s even an exclusive The Devil Wears Prada 2 X Diet Coke pop-up in Manchester city centre TODAY (Friday, 8 May) at Exchange Square from 12-8pm.
And they’re not just handing out a few Cokes; there’s even limited edition merchandise and more to get your hands on.
Major Canadian lifestyle brand Garage to open in Manchester Arndale AND Trafford Centre
Daisy Jackson
A major lifestyle and activewear brand, Garage, is finally coming to Manchester – and they’re not stopping at one store.
The Canadian fashion group will be opening two locations in the city, with one at Manchester Arndale and another opening at a later date at The Trafford Centre.
Montreal-born and loved by women globally for its off-duty essentials and active lifestyle pieces, Garage will be opening inside Manchester Arndale this summer.
It already has a whopping 231 stores across North America, making its UK debut down south just earlier this year.
And it’s expanding fast, thanks to its die-hard Gen Z following and monthly drops of new pieces.
Garage has recently celebrated 50 years of business, creating a huge range of activewear, swimwear, and elevated essentials that take you from barre to brunch to bar.
Garage will land at Manchester Arndale this July, with the Trafford Centre store opening later on this year.
Garage is heading to Manchester Arndale this July
Scott Linard, Portfolio Manager for M&G Real Estate, said: “We are delighted that GARAGE has selected Manchester Arndale for one of its first North West locations. Following recent openings, this addition further enhances our retail offer and complements our existing tenant mix.
“Our strategy remains focused on curating a strong lineup of best-in-class brands to meet the evolving demands of visitors from Manchester and beyond.”
Steve Gray, Head of European Retail Asset Management at Global Mutual, said: “Bringing GARAGE to Manchester Arndale is a fantastic addition to our growing fashion line-up.
“The brand has built a strong reputation internationally, and we’re proud to be the destination chosen for its first store in the North West.”