Bolton-born luxury streetwear brand Represent to open first permanent Manchester store

Football isn't the only thing coming home...

Emily Sergeant Emily Sergeant - 11th July 2024

One of Greater Manchester’s biggest fashion success stories is set to open its first permanent store in the city centre.

Founded back in 2011 by Bolton-born brothers, George and Mike Heaton, Represent has gone from strength to strength, and has become, far and away, one of the UK’s best-loved luxury fashion labels over the past decade or so – proving itself to be a proper local success story for the Greater Manchester region.

Represent has collaborated with numerous big-name celebrities since its launch, including Justin Bieber, the Kardashians, and even Manchester’s very-own Liam Gallagher.

The brand already has a bespoke store over in West Hollywood, and a recently-announced planned space in London’s swanky Soho area, as well as having created several pop-ups in both London and Manchester at the likes of Selfridges, Flannels, and Harrods.

But now, to build on its success even further, the rapidly-growing company has announced that it’ll be opening its first permanent retail store outside of the capital later this year.


And naturally, it’s chosen Manchester as the lucky location.

The city centre‘s major shopping centre, Manchester Arndale, says it’s “delighted” to reveal that it has agreed a 10-year lease deal with the label to open a brand-new 5,419 sq ft store on New Cathedral Street – which is a street already home to other leading luxury retailers like Harvey Nichols, Hugo Boss, Ralph Lauren, and Michael Kors.


Inspired by retro Mancunian designs, Represent’s popular ranges of t-shirts, hoodies, and trainers are regularly showcased at top fashion destinations worldwide.

The Bolton-born brand is taking up a unit on New Cathedral Street in the city centre / Credit: Represent Clo (via Facebook)

The brand says its new Manchester store will aim to provide a “bespoke luxury shopping experience”, where customers can book an appointment with an advisor who’ll be able to offer recommendations tailored to their needs.

“We are very excited to open our first UK retail store in Manchester, our hometown and base,” admitted George Heaton, who is the co-founder and current Creative Director of Represent.


“The Represent Manchester location marks an important and iconic milestone for the brand.

“We’ve been on the lookout for the perfect location and managed to come upon this great store in a prestigious part of the city amongst other luxury brands. The space reflects what Represent looks and feels, through the tones, palette it carries, and the textures used throughout the materials used to craft the interior and exterior.”

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Represent is set to open in Manchester on New Cathedral Street this autumn, but exact opening dates are to be announced in due course.

Featured Image – Supplied