One of Greater Manchester’s biggest fashion success stories is set to open its first permanent store in the city centre.
Founded back in 2011 by Bolton-born brothers, George and Mike Heaton, Represent has gone from strength to strength, and has become, far and away, one of the UK’s best-loved luxury fashion labels over the past decade or so – proving itself to be a proper local success story for the Greater Manchester region.
Represent has collaborated with numerous big-name celebrities since its launch, including Justin Bieber, the Kardashians, and even Manchester’s very-own Liam Gallagher.
The brand already has a bespoke store over in West Hollywood, and a recently-announced planned space in London’s swanky Soho area, as well as having created several pop-ups in both London and Manchester at the likes of Selfridges, Flannels, and Harrods.
Luxury streetwear brand Represent is opening its first permanent Manchester store / Credit: Represent Clo (via Facebook)
But now, to build on its success even further, the rapidly-growing company has announced that it’ll be opening its first permanent retail store outside of the capital later this year.
ADVERTISEMENT
And naturally, it’s chosen Manchester as the lucky location.
The city centre‘s major shopping centre, Manchester Arndale, says it’s “delighted” to reveal that it has agreed a 10-year lease deal with the label to open a brand-new 5,419 sq ft store on New Cathedral Street – which is a street already home to other leading luxury retailers like Harvey Nichols, Hugo Boss, Ralph Lauren, and Michael Kors.
ADVERTISEMENT
Inspired by retro Mancunian designs, Represent’s popular ranges of t-shirts, hoodies, and trainers are regularly showcased at top fashion destinations worldwide.
The Bolton-born brand is taking up a unit on New Cathedral Street in the city centre / Credit: Represent Clo (via Facebook)
The brand says its new Manchester store will aim to provide a “bespoke luxury shopping experience”, where customers can book an appointment with an advisor who’ll be able to offer recommendations tailored to their needs.
“We are very excited to open our first UK retail store in Manchester, our hometown and base,” admitted George Heaton, who is the co-founder and current Creative Director of Represent.
ADVERTISEMENT
“The Represent Manchester location marks an important and iconic milestone for the brand.
“We’ve been on the lookout for the perfect location and managed to come upon this great store in a prestigious part of the city amongst other luxury brands. The space reflects what Represent looks and feels, through the tones, palette it carries, and the textures used throughout the materials used to craft the interior and exterior.”
Represent is set to open in Manchester on New Cathedral Street this autumn, but exact opening dates are to be announced in due course.
Featured Image – Supplied
Shopping
JD are giving away 400 free iced drinks at Trafford Centre this weekend
Lydia Mastrolonardo
JD has just launched a brand-new in-store cafe at the Trafford Centre, with a huge iced drink giveaway planned for its opening weekend.
iced. opened earlier this week and we couldn’t be more chuffed they’ve chosen Manchester as their third UK location.
The cafe is set to supply a range of matchas, coffees, teas, shakes and some delicious sweet treats to choose from while you shop – as if we needed any further encouragement to do some retail therapy.
iced.’s menu contains some of our favourites, including banana bread matchas, white mocha clouds, and strawberry cream shakes.
JD are giving away 400 free iced drinks at Trafford Centre this weekend / Credit: The Manc Group
What better way to browse the latest fashion, sports, and lifestyle brands than with an iced matcha in hand?
To celebrate, iced. are offering a free drink to each of the first 200 customers each day this weekend.
Simply head on inside JD Sport in Trafford Centre, to claim a free drink of your choice this Saturday 15 and Sunday 16 August, while stocks last.
iced. will be open on Mondays to Fridays from 9am-10pm, Saturdays from 9am-9pm, and Sundays from 11:30am-6pm.
Featured Image – The Manc Group
Shopping
Manchester Storm announce partnership with USAsports including NHL pop-ups and more
Danny Jones
Manchester Storm have announced a landmark new deal with USAsports, a dedicated home for British fans of North American sporting disciplines and global merchandising suppliers, which will see various exciting events this upcoming season.
Confirming the collaboration ahead of the pending 2026/27 campaign, this crossover will involve everything from special pop-up events to player sponsorships and much more.
USAsports specialise in officially licensed NHL, NFL, NBA and MLB clothing, and while you may have seen the odd jersey here and there at various Greater Manchester locations, they are now gearing up to work with Manchester Storm to deliver better exposure.
Whether you’re just a die-hard member of the Storm Shelter or an ex-pat who still follows an NHL franchise overseas, kit collecting and the fascination surrounding limited edition team jumpers is a big part of ice hockey fandom and culture not just here in the UK but around the world.
Sharing their own announcement, they wrote: “Manchester Storm are thrilled to announce a new partnership with USAsports for the 2026/27 Motorpoint Elite Ice Hockey League (EIHL) season as the club embarks on an exciting new chapter at the AO Arena.
“As part of the partnership, USAsports will sponsor a Manchester Storm player throughout the season and deliver multiple NHL Pop-Up Shop events at Storm home games during the forthcoming campaign.”
On the subject of sponsorship, commercial entities are the only people who will be given the opportunity to back big players this term, as Storm are once again bringing back their ‘own-and-loan’ scheme.
Speaking on working closely with their new partners, the club’s General Manager, Ryan Finnerty, added: “We’re delighted to have USAsports on board for the 2026/27 season.
“Their passion for the fan experience really stood out to us, and their NHL Pop-Up Shops throughout the season will be a fantastic addition to game days at the AO Arena.
“We’re looking forward to working together throughout what promises to be a very exciting season.”
As casual fans here at The Manc, we’ll admit that watching the growing buzz around the resurgent ice hockey team, especially ahead of their Manchester city centre ‘homecoming’, has got us amped to dive deeper into the sport when it gets back underway next month. We’re not the only ones, either…
Emily Sergeant -
11th July 2024 
