Cult beauty favourite Morphe has suddenly shuttered the doors to all of its stores across the UK, including here in Manchester.
The brand has had a large presence in the Manchester Arndale shopping centre since late 2019, opening to huge crowds at the time.
But this week, the doors to its make-up store in the city centre (as well as its six other locations across the UK) have closed.
The viral brand will continue to trade online and as a concession in other stores.
Many have taken to social media to criticise the way the physical store closures have been handled, with dozens of staff members saying that they were made immediately redundant with ‘no notice’.
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Some stores have also already been cleared of stock, with reports that some of the viral Morphe products are already being sold off at beauty outlets.
The LA-born brand was created in 2008 ‘among the artists and influencers’ and was originally famed for its brushes before branching out into other make-up products, like its cult favourite colourful eyeshadow palettes.
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At the height of its popularity, Morphe was behind sell-out collections with the likes of Jeffree Star, James Charles and Jaclyn Hill.
Morphe in Manchester Arndale has closed, along with its six other beauty stores in the UK. Credit: The Manc GroupMorphe opened in Manchester Arndale in 2019. Credit: Publicity picture
In a statement, the company said: “Forma Brands has made significant progress over the last year positioning our business for growth by focusing on our flagship Morphe brand largely through our wholesale and e-commerce operations.
“During that time, our owned Morphe stores in Europe, which have consistently provided an extraordinary experience for our customers, faced disproportionately high store rent obligations.
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“We have therefore made the difficult decision to close our seven UK and one Amsterdam retail locations. This move aligns with our strategy to prioritize and expand our successful wholesale and e-commerce operations, similar to our model in the U.S. We also facilitated an ownership transition of our UK wholesale and e-commerce businesses, which will operate as FORMA BRANDS UK LTD., effective immediately.
“We are immensely grateful to our incredible store teams for their dedication and passion over the years and are working to support them through this transition.
“Due to store closures, impacted store team members were made redundant immediately. In recognition of their dedication, the parent company Forma Brands LLC has provided goodwill payments to all affected employees, equivalent to an enhanced redundancy package.”
A major free styling event is coming to Cheshire Oaks, with big discounts, colour analysis, and styling masterclasses
Daisy Jackson
Cheshire Oaks will be hosting a major fashion event over the bank holiday weekend, helping us all to get inspired and fall in love with our spring wardrobes.
The Spring Womenswear Fashion Event will feature everything from styling masterclasses to huge in-store discounts, along with a range of freebies and giveaways.
Some of the top womenswear brands at Cheshire Oaks Designer Outlet will be getting involved, along with fashion experts – and it’s all totally free to attend.
There’ll be live events like colour analysis to help you find your colour profile, plus workshops on styling outfits multiple ways, building capsule wardrobes, and shopping sustainably.
Whether you’re looking for insider advice or just a bit of inspiration for your shopping trip, you’ll find it here.
Personal stylists Laura Davies, Rachael Hughes, and Olivia Roseanna will be on hand to lead workshops and fashion showcases across the three-day weekend.
The Cheshire Oaks Spring Womenswear Fashion Event. Credit: The Manc Group
That will include a summer runway experience with JOSEPH, a capsule wardrobe masterclass, and a showcase to help you understand the transformative power of accessories.
Kate Harrison will also be at Cheshire Oaks Designer Outlet that day, with colour analysis sessions and a workshop on how the colour we wear can change our moods.
Then brands including Jigsaw and Whistles will show off the spring summer trends and give tips on how to style them.
And once you’re suitably inspired, you can hit the shops to pick up some new pieces, with plenty of stores offering major additional discounts.
Credit: Supplied
That includes an extra 20% off at Whistles, Mint Velvet Hobbs, Phase Eight, Jigsaw, Joseph, Calvin Klein, and Monsoon, plus other deals at Abercrombie & Fitch, Paul Smith, and Tommy Hilfiger.
Dune will be handing out fizz in store, plus giveaways when you spend £100 or more in store, and you can enter a raffle to win a Radley hamper of products when you spend £80.
The Spring Womenswear Fashion Event will take place at Cheshire Oaks Designer Outlet between 2 and 4 May – find out more HERE.
Aldi is looking for curious kids to become its first-ever ‘toy tester’
Emily Sergeant
Curious kids, this one’s for you… Aldi is currently looking for little ones to become its first-ever wooden toy tester.
With the sun showing its face more regularly now, and the temperatures heating up by the day, summer is very much on its way, and it won’t be long before the mini Mancs are getting to spend more time playing outdoors than in – which is why Aldi is now on the lookout for one lucky child to become its official Wooden Toy Tester.
The supermarket retailer is calling on children across the country – including here in Greater Manchester – to apply by explaining why they should be chosen and what make-believe dish they would cook up in their very own toy kitchen.
The successful winner will receive a selection of Aldi’s latest wooden toys for free to make sure they have everything they need to feel like they’re the head chef of their own garden.
Aldi is looking for curious kids to become its first-ever ‘toy tester’ / Credit: Aldi
All Aldi is asking in return is a short review of each of the toys, rating them on performance and fun factor to help guide the supermarket’s Buying Team on future product development.
In previous years, Aldi’s wooden toy launches have been so popular that the retailer has had to put a ‘two per shopper’ limit on purchases, so as you can imagine, this makes this adorable new job role even more in-demand.
“The nation’s love for our wooden toy range is undeniable, and our littlest shoppers are our most important critics,” commented Julie Ashfield, who is the Chief Commercial Officer at Aldi UK.
“We’re excited to appoint our first ever Wooden Toy Tester, to capture their experience and find out what makes the perfect playtime set-up, guaranteeing lots of giggles and fun.”
Fancy it then? For a chance to win the role of a lifetime, little hopefuls simply need to send a one-minute-long video to [email protected] with their name, age, location, what makes them the perfect fit for the role, and what dish they wood make in their wooden kitchen.
Applications close on 5 May, and Aldi’s Summer Wooden Toy range will be available in stores from 17 May.
Daisy Jackson -
2nd August 2024 
