Cult beauty favourite Morphe has suddenly shuttered the doors to all of its stores across the UK, including here in Manchester.
The brand has had a large presence in the Manchester Arndale shopping centre since late 2019, opening to huge crowds at the time.
But this week, the doors to its make-up store in the city centre (as well as its six other locations across the UK) have closed.
The viral brand will continue to trade online and as a concession in other stores.
Many have taken to social media to criticise the way the physical store closures have been handled, with dozens of staff members saying that they were made immediately redundant with ‘no notice’.
ADVERTISEMENT
Some stores have also already been cleared of stock, with reports that some of the viral Morphe products are already being sold off at beauty outlets.
The LA-born brand was created in 2008 ‘among the artists and influencers’ and was originally famed for its brushes before branching out into other make-up products, like its cult favourite colourful eyeshadow palettes.
ADVERTISEMENT
At the height of its popularity, Morphe was behind sell-out collections with the likes of Jeffree Star, James Charles and Jaclyn Hill.
Morphe in Manchester Arndale has closed, along with its six other beauty stores in the UK. Credit: The Manc GroupMorphe opened in Manchester Arndale in 2019. Credit: Publicity picture
In a statement, the company said: “Forma Brands has made significant progress over the last year positioning our business for growth by focusing on our flagship Morphe brand largely through our wholesale and e-commerce operations.
“During that time, our owned Morphe stores in Europe, which have consistently provided an extraordinary experience for our customers, faced disproportionately high store rent obligations.
ADVERTISEMENT
“We have therefore made the difficult decision to close our seven UK and one Amsterdam retail locations. This move aligns with our strategy to prioritize and expand our successful wholesale and e-commerce operations, similar to our model in the U.S. We also facilitated an ownership transition of our UK wholesale and e-commerce businesses, which will operate as FORMA BRANDS UK LTD., effective immediately.
“We are immensely grateful to our incredible store teams for their dedication and passion over the years and are working to support them through this transition.
“Due to store closures, impacted store team members were made redundant immediately. In recognition of their dedication, the parent company Forma Brands LLC has provided goodwill payments to all affected employees, equivalent to an enhanced redundancy package.”
LEGO-loving little Mancs can now compete against the world to become a ‘Mini Master Model Builder’
Emily Sergeant
Little Mancs who love LEGO can now enter a worldwide competition and battle it out to become a ‘Mini Master Model Builder’.
Is your child a LEGO super fan? Do they reckon they could build impressive LEGO creations in their sleep? Well, if they’re feeling brave enough and are ready to put their skills to the test, then you’ll want to take them down to LEGOLAND Discovery Centre Manchester, as the hunt is one for a talented youngster to be crowned the UK’s newest ‘Mini Master Model Builder’.
Young LEGO fans will have the chance to let their imaginations run wild in a “bricktastic” competition, by building the most epic creation entirely out of LEGO bricks in an attempt to take home the coveted title.
Participants are invited to “demonstrate their imagination and creativity” by constructing something extraordinary that will leave the judges in awe – with the judges particularly interested in an array of building techniques and a strong creative flare, so entrants should “think outside the box” and let their personality and interests shine through.
Little Mancs who love LEGO can now compete to become a ‘Mini Master Model Builder’ / Credit: Supplied
Finalists will be chosen by the LEGOLAND Master Model Builders and Playmakers.
Each Discovery Centre in Manchester and Birmingham will then crown its own ‘Mini Master Model Builder’, and the winners will work with the local Master Model Builder to create their final models, which will then compete in the global final.
Winners will be given the unique opportunity of having their creation displayed at the iconic LEGO House in Denmark, plus a prize of £100 to spend in the LEGOLAND store, and a Local Annual Pass for them and their family too.
Up to the challenge then? All hopeful Mini Master Model Builders will need to get themselves down to LEGOLAND Discovery Centre Manchester at Trafford Palazzo – which is next to the Trafford Centre – any weekend up until the start of February.
Entry into the competition is included in the price of one standard admission ticket to LEGOLAND Discovery Centre Manchester.
All entries must be made by those under the age of 18, and only one entry per person can be made.
To find out more about the competition and how to enter, check out the LEGOLAND Discovery Centre Manchester website here.
Featured Image – Supplied
Shopping
Colourful Simpsons-themed cafes pop up inside Manchester’s Primark stores
Emily Sergeant
Cafes inside Primark stores across the UK are being transformed into The Simpsons-themed foodie hubs for a limited time only.
You may remember that Grinch-themed cafes popped up inside Primark on Market Street in Manchester city centre, as well as Primark in Trafford Palazzo during December, which were a hit with fans of the furry green character – with everything from green waffles and themed milkshakes, to festive toasties, hot drinks, and more on the menu.
A new life inspired by the legendary animated sitcom, The Simpsons, that is.
Colourful Simpsons-themed cafes have popped up inside Manchester’s Primark stores / Credit: The Manc Group & Supplied
Get ready to step into Springfield, as from now right through until the beginning of May, Primark shoppers can get their D’oh-nut fix and much more, with each cafe kitted out with Simpsons-themed menus and decor.
The special themed menu includes a wide selection of waffles and toasties, and also plenty of drinks and shakes to choose from, including an indulgent Chocolate Marshmallow Hot Chocolate, and a scrumptious Strawberry Doughnut Shake.
Prices start at £4.25 for drinks, and £5.50 for food items.
The menu is filled will themed delights inspired by the beloved animated sitcom / Credit: The Manc Group
“We’re serving up a slice of Springfield with our latest cafe theme, giving fans a taste of The Simpsons right in our stores,” explained Tim Kelly, who is the Director of New Business Development at Primark, as the cafes opened across the UK last week.
“We’re always looking for new ways to create fun and memorable experiences for our customers and our themed cafes have been a big hit, so we can’t wait to see everyone’s reaction in store.”
The Primark Café with The Simpsons is now open in Primark’s Manchester Market Street, and Manchester Trafford stores, as well as in Birmingham, Belfast, Braehead, Edinburgh, and Cardiff until the beginning of May.
Daisy Jackson -
2nd August 2024 
