Cult beauty favourite Morphe has suddenly shuttered the doors to all of its stores across the UK, including here in Manchester.
The brand has had a large presence in the Manchester Arndale shopping centre since late 2019, opening to huge crowds at the time.
But this week, the doors to its make-up store in the city centre (as well as its six other locations across the UK) have closed.
The viral brand will continue to trade online and as a concession in other stores.
Many have taken to social media to criticise the way the physical store closures have been handled, with dozens of staff members saying that they were made immediately redundant with ‘no notice’.
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Some stores have also already been cleared of stock, with reports that some of the viral Morphe products are already being sold off at beauty outlets.
The LA-born brand was created in 2008 ‘among the artists and influencers’ and was originally famed for its brushes before branching out into other make-up products, like its cult favourite colourful eyeshadow palettes.
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At the height of its popularity, Morphe was behind sell-out collections with the likes of Jeffree Star, James Charles and Jaclyn Hill.
Morphe in Manchester Arndale has closed, along with its six other beauty stores in the UK. Credit: The Manc GroupMorphe opened in Manchester Arndale in 2019. Credit: Publicity picture
In a statement, the company said: “Forma Brands has made significant progress over the last year positioning our business for growth by focusing on our flagship Morphe brand largely through our wholesale and e-commerce operations.
“During that time, our owned Morphe stores in Europe, which have consistently provided an extraordinary experience for our customers, faced disproportionately high store rent obligations.
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“We have therefore made the difficult decision to close our seven UK and one Amsterdam retail locations. This move aligns with our strategy to prioritize and expand our successful wholesale and e-commerce operations, similar to our model in the U.S. We also facilitated an ownership transition of our UK wholesale and e-commerce businesses, which will operate as FORMA BRANDS UK LTD., effective immediately.
“We are immensely grateful to our incredible store teams for their dedication and passion over the years and are working to support them through this transition.
“Due to store closures, impacted store team members were made redundant immediately. In recognition of their dedication, the parent company Forma Brands LLC has provided goodwill payments to all affected employees, equivalent to an enhanced redundancy package.”
First look at Topshop in Manchester as beloved brand returns to British high streets
Daisy Jackson
Topshop is officially back on British high streets, and if you’re old enough to remember the struggle of contorting yourself into a pair of Joni jeans, you’re going to want to pay attention to this news…
The iconic fashion giant shut its stores back in 2021, leaving a huge hole in shopping centres across the nation.
But now Topshop and Topman are back in stores, with 32 new Topshop retail spaces and seven new Topman locations launching today.
Mancs will now be able to shop cult denim, statement jackets, and trend-driven wardrobe staples (just like the golden days of Topshop) at the Trafford Centre.
It’s all thanks to a new nationwide partnership with John Lewis, which will see a curated edit of around 130 styles available in-store across womenswear, menswear and footwear.
In store, that includes a full range of jeans (including those beloved Joni and Jamie jeans, plus more modern barrel-leg styles), graphic tees, knitwear, bomber jackets, and dresses.
There are Topshop retail spaces inside John Lewis at both the Trafford Centre and in Cheadle, but our closest Topman will be across in Leeds.
John Lewis has also become the exclusive UK physical retailer for Topshop footwear for SS26.
Inside Topshop at the Trafford Centre in ManchesterThe iconic Joni and Jamie jeans are back
Michelle Wilson, managing director of Topshop, said: “Today is about making it easier for customers to access the Topshop and Topman pieces they love.
“From our cult denim to new‐season footwear, you can see it, feel it and take it home the same day. Partnering with John Lewis brings Topshop back to high streets across the UK with the level of service our customers expect.”
Peter Ruis, managing director of John Lewis, added: “Topshop and Topman are brands with enormous cultural relevance, and their return to physical retail is something our customers are genuinely excited about.
“This partnership reflects our focus on bringing iconic names, strong style and compelling experiences into our stores.”
First Look: Matcha Made and The Trafford Centre makes for a perfect marriage
Danny Jones
Greater Manchester’s newest matcha spot just dropped, and we know it’s an easy pun, but it really does feel like a match made in heaven.
Just picture the scene: there’s a big birthday or holiday coming up, so you’ve arrived at The Trafford Centre early to get in a full day of shopping, eating and being generally leisurely – but you need an early caffeine fix and maybe some light, fluffy yet still filling pastry to keep you going.
There are very few places better to start this kind of day than at Matcha Made, who’ve just opened up in the North West’s massive and most famous shopping mall.
Fronted by a lovely lineup of smiling staff who couldn’t do enough for you and are more than happy to give you advice or simply plug their own recommendations, we can see ourselves coming back here for the service alone.
They’ve arrived in the big leisure complex just in time for February half-term, too, meaning any parents needing an alternative caffeine hit can fuel up right here.
Specialising in the Japanese and super healthy green tea craze that currently has the UK in a chokehold, only directly out of a tap – almost like a zen twist of draught beer taps – the art is not only in how green the raw matcha itself tastes but in the flavours and finishing touches.
This stylish pastel green hatch might not be the only place to get your matcha on in The Trafford Centre, but it might just be the best already.
It was immediately apparent that the staff had a clear favourite: the Biscoff foam version, but they said their simple but sweet and satisfying strawberry one has also proved to be one of the most popular.
There’s plenty of fruity options to choose from; they’ve got their own take on the fellow contemporary trend of banana pudding for anyone looking for a fix, and even ume plum, or you can just go for a straight-up coffee or hot chocolate as well.
So yeah, even if your partner isn’t quite ready to admit they’re a secret ‘matcha girlie’, then they can spend a little bit more time lying to themselves over this side of the menu.
Whether you want it topped with cream, shavings or a light dusting of cocoa powder, you can make this little drink just about as decorative as you like.
Besides being more reasonably priced than we were expecting, given the ongoing matcha boom, you’ve also got the big bonus of a fridge stocked with bakes from local favourite La Chouqette. Sold.
Daisy Jackson -
2nd August 2024 
