Represent will open the doors to its first-ever UK store this weekend – and of course, the proudly Manc business picked Manchester for its flagship location.
The luxury menswear brand, which is on track for a £100m turnover by the end of this year, is opening a beautiful 5,419sq ft store on New Cathedral Street.
Set to throw open the doors on Saturday 26 October, the stylish space has been decorated with neutral textured walls and parquet floor tiles, with the shape of a giant ‘R’ carved into the staircase.
In this exquisitely designed space, shoppers will be able to browse the range in person, with a second store to follow in London next year.
An entire floor of the new Manchester shop will be dedicated to the Represent performance wear range, 247.
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Founded back in 2011 by Bolton-born brothers, George and Mike Heaton, Represent has gone from strength to strength, and has become, far and away, one of the UK’s best-loved luxury fashion labels – proving itself to be a proper local success story for the Greater Manchester region.
Inside the flagship Represent store in Manchester. Credit: SuppliedInside the flagship Represent store in Manchester. Credit: Supplied
It has collaborated with numerous big-name celebrities since its launch, including Justin Bieber, the Kardashians, and even Manchester’s very-own Liam Gallagher.
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Inspired by retro Mancunian designs, Represent’s popular ranges of t-shirts, hoodies, and trainers are regularly showcased at top fashion destinations worldwide.
Represent has been stocked in major department stores like Selfridges, Harrods and END, but this will be their biggest step away from their hugely successful online business model to date.
It will join neighbours such as Louis Vuitton, Selfridges, Paul Smith, Canada Goose, and Harvey Nichols in the heart of Manchester’s shopping district.
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Represent Manchester opens this weekend. Credit: SuppliedRepresent Manchester opens this weekend. Credit: Supplied
George Heaton, Creative Director and Founder of Represent: “As we continue to grow as a brand, opening our first physical UK store was a natural progression.
“Given that Represent was born in Manchester, and it’s where our global HQ is based, the city was the only choice – it is in our DNA.
“The Represent Manchester location marks an important and iconic milestone for the brand; having spent the past three years planning physical retail footprints, trialling the senses of energy, look, feel, and scent through our partners such as Selfridges and Harrods along the process.”
Manchester Storm’s ‘own and loan’ scheme returns for 2026/27
Danny Jones
Manchester Storm have relaunched their much-loved ‘own and loan’ programme once again ahead of the 2026/27 season.
Having gone from a cult favourite option for die-hards to an increasingly popular choice among their growing number of supporters, it’s a great way for fans to get their hands on what could go on to be priceless collectables.
Set up over a decade and a half ago, the initiative has gone on to be replicated by multiple clubs in the Elite Ice Hockey League, across the country, and indeed beyond.
For anyone unclear on what exactly this scheme means for them, here’s all you need to know.
The own and loan sponsorship is essentially an opportunity not only to support the club and your favourite player, but to essentially reserve a valuable piece of match-worn memorabilia.
Put simply, fans can buy a squad member’s jersey and then loan it back to them for the season.
The shirt – be it home, away, created for cup tournaments or a special limited-edition sweater (of which MCR Storm have designed many over the years) – will then be worn throughout the course of the campaign before being given back to the owner, i.e. you.
Not just simply buying the shirt, but helping back the team’s talent, it’s one of the most direct ways people can contribute to the club.
The Greater Manchester side pioneered the push for this initiative here in the UK in the early 2010s, and with the local side now set to return to the AO Arena, where their journey began way back in 1995, you can expect plenty to mark the comeback with a special sponsored jersey.
Anyone who purchases an away strip will have their name featured throughout home games for the duration of the season – not a bad gift or way to secure a potential future collectors’ item.
You can see every player available to sponsor and find out all the information you need right HERE.
For regular matchgoers at the ‘Storm Shelter’, we’re sure it’ll be bittersweet to say goodbye to Planet Ice Altrincham, but just how excited are you about heading home to the AO Arena later this year?
Daisy Jackson -
24th October 2024 
