Skims, the wildly popular clothing brand co-founded and launched by Kim Kardashian, has brought its swimwear collection to Europe for the first time ever.
The best-selling range of swimming costumes and bikinis is available to shop at the first-ever European Skims pop-up in London, as well as being stocked in Manchester.
Selfridges department stores in both the Trafford Centre and in the city centre will have an edit of the collection for customers to shop.
Down south, the Corner Shop at Selfridges London has become an immersive Skims experience, designed to replicate a Summer Los Angeles poolside oasis, down to the diving boards and palm trees.
Shoppers will even be able to grab custom Skims ice cream treats by Chin Chin Labs while they browse.
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It’s been designed in partnership with the brand’s long-time collaborator, Willo Perron of Perron-Roettinger.
The Skims swimwear edit available to shop at Selfridges Manchester Trafford and Selfridges Manchester Exchange Square will include the brand’s signature cuts in multiple coverage levels and colourways.
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The Skims swim collection, now available to shop in ManchesterThe Skims swim collection, now available to shop in Manchester. Credit: SuppliedThe Skims swim collection, now available to shop in Manchester. Credit: Supplied
The pop-up experience and arrival into Europe follows the opening of a Skims Summer Pop-Up in New York, where visitors waited in a queue for more than two hours every day to shop.
The brand has also revealed plans to expand into free-standing stores across the UK and Europe within the next three years.
Jens Grede, co-founder and CEO at Skims said: “I’m thrilled to open our first international pop-up experience at the iconic Selfridges Corner Shop. We expect demand and buzz to be high as this is the first time SKIMS Swim will be available in retail outside of the U.S.
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“The pop-up experience will set the tone for the future of Skims in London, as the cultural and fashion destination is a key market for our global expansion.”
The Skims pop-up space in Selfridges London. Credit: SuppliedThe Skims pop-up space in Selfridges London. Credit: Supplied
Robert Norton, Chief Commercial Officer at Skims, said: “As we look to establish SKIMS as a global brand, Selfridges London is the optimal starting point for the next phase of SKIMS journey with our existing customer base in the UK and unparalleled business at Selfridges to date.
“The pop-up experience and expansion of our permanent shop-in-shop space at Selfridges set the framework for our global retail strategy, and we will continue to leverage multi-brand partnerships this year as we plan to open 35 shop-in-shops in the U.S. and internationally.”
Bosse Myhr, Selfridges Director of Womenswear and Menswear, said: “We are extremely excited to welcome SKIMS Swim to the Selfridges Corner Shop, continuing to build on our long-standing relationship with the brand.
“We know our customers love SKIMS product and its distinct point of view. We are looking forward to Selfridges customers being the first to explore the SKIMS Swim collection in Europe, with an extraordinary shopping experience that will get everyone in the mood for summer.”
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Skims is available to shop in Manchester now at Selfridges store, while stocks last.
Featured image: Supplied
Shopping
Asda launches red shopping baskets in stores to help singles meet the love of their life
Emily Sergeant
Asda has decided to launch red baskets in stores to help single shoppers meet the love of their life.
If there’s one thing we can all agree on, it’s that dating in the modern world isn’t easy, right?
According to new Asda research, 94% of Brits say modern-day dating is hard to navigate, but what’s also clear is that face-to-face interactions still hold a special place – with a resounding 87% of people saying it’s better to meet someone in real life than on a dating app.
In fact, 77% of singles saying they’re not currently active on a dating app at all, and to top it all off, 64% say they fancy someone at their local supermarket.
So, with Valentine’s Day right around the corner now, Asda has decided to take matters into its own hands by placing special red baskets in select stores, giving singles a simple way to signal they’re open to a chat while picking up bread, browsing the bakery, or grabbing a few treats.
Unfortunately for us Mancs, the baskets will only appear in Leicester, Liverpool, and Glasgow, as this is where the research revealed people are most actively looking for love.
While the supermarket admits there’s no one ‘right’ way to meet someone, its research does suggest that 62% of couples who met face-to-face describe themselves as being ‘extremely happy’, compared with 51% of those who met online.
And that sense of connection goes beyond romance too, as among those couples who met in real life, 71% of them say they ‘trust their partner 100%’, while 66% describe their relationship as a ‘deep friendship’.
“We know people are craving real-life connections, but we also know our customers are busy and don’t always have the time to put themselves out there,” a spokesperson for Asda admitted.
“That’s why we’re turning the weekly shop into the ultimate meet-cute. These red baskets are a fun, light-hearted way to help people connect while they’re already doing their everyday shop – a simple, playful nudge to start a chat and maybe even spark a little romance.”
Featured Image –
Shopping
Aldi is hiring an official chicken nugget taster to send FREE nuggets to
Emily Sergeant
Aldi is in the process of adding to its eclectic team of taste testers, and this time, chicken nuggets are in the hot seat.
The budget supermarket is no stranger to calling on members of the public to try out new products before they get released in store, whether it be recruiting someone to sample all of its different wines, crisps, beers, or even chocolate Easter eggs, but this is the first time Aldi will be hiring an official Chicken Nugget Taster.
One lucky shopper will get the chance to take on their ‘dream job’, receiving a variety of Aldi nuggets for free in exchange for feedback.
That’s right, nugget connoisseurs will receive a selection of Aldi’s best-selling nuggets to sample for free – including the popular Share the Love ‘Love Nuggets’ with Date Ketchup, which are set to return to stores once again from 10 February as part of the Valentine’s range.
Not only that, but the successful applicant will also receive a selection of the supermarket’s classics and well as different takes on the nugget to try out.
Aldi is hiring an official chicken nugget taster to send free nuggets to / Credit: Aldi Corporate
And what’s in it for Aldi? All the supermarket is asking in return is a set of reviews rating the nuggets on their taste, texture, and the crispiness of their coating, to help guide the Buying Team on what products to stock in the future.
“The nation’s love for chicken nuggets is undeniable and we’re seeing a huge appetite for new and exciting flavours,” explained Julie Ashfield, who is the Chief Commercial Officer at Aldi UK.
“Our shoppers are our most important critics, so launching the role of an official Nugget Taster is the perfect way to ensure our products deliver the quality, taste, and price they deserve.”
Fancy it then? To be in with a chance of landing this tasty job, all you need to do is send a video application stating your name, age, and social media handles, and then say why you love chicken nuggets so much and why you should become Aldi’s first-ever Nugget Taster.
Entries are now open, and you have until 11:59pm on 4 February to apply by emailing [email protected].
Featured Image – Broken Sphere (via Wikimedia Commons)
Daisy Jackson -
22nd June 2023 
