Skims, the wildly popular clothing brand co-founded and launched by Kim Kardashian, has brought its swimwear collection to Europe for the first time ever.
The best-selling range of swimming costumes and bikinis is available to shop at the first-ever European Skims pop-up in London, as well as being stocked in Manchester.
Selfridges department stores in both the Trafford Centre and in the city centre will have an edit of the collection for customers to shop.
Down south, the Corner Shop at Selfridges London has become an immersive Skims experience, designed to replicate a Summer Los Angeles poolside oasis, down to the diving boards and palm trees.
Shoppers will even be able to grab custom Skims ice cream treats by Chin Chin Labs while they browse.
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It’s been designed in partnership with the brand’s long-time collaborator, Willo Perron of Perron-Roettinger.
The Skims swimwear edit available to shop at Selfridges Manchester Trafford and Selfridges Manchester Exchange Square will include the brand’s signature cuts in multiple coverage levels and colourways.
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The Skims swim collection, now available to shop in ManchesterThe Skims swim collection, now available to shop in Manchester. Credit: SuppliedThe Skims swim collection, now available to shop in Manchester. Credit: Supplied
The pop-up experience and arrival into Europe follows the opening of a Skims Summer Pop-Up in New York, where visitors waited in a queue for more than two hours every day to shop.
The brand has also revealed plans to expand into free-standing stores across the UK and Europe within the next three years.
Jens Grede, co-founder and CEO at Skims said: “I’m thrilled to open our first international pop-up experience at the iconic Selfridges Corner Shop. We expect demand and buzz to be high as this is the first time SKIMS Swim will be available in retail outside of the U.S.
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“The pop-up experience will set the tone for the future of Skims in London, as the cultural and fashion destination is a key market for our global expansion.”
The Skims pop-up space in Selfridges London. Credit: SuppliedThe Skims pop-up space in Selfridges London. Credit: Supplied
Robert Norton, Chief Commercial Officer at Skims, said: “As we look to establish SKIMS as a global brand, Selfridges London is the optimal starting point for the next phase of SKIMS journey with our existing customer base in the UK and unparalleled business at Selfridges to date.
“The pop-up experience and expansion of our permanent shop-in-shop space at Selfridges set the framework for our global retail strategy, and we will continue to leverage multi-brand partnerships this year as we plan to open 35 shop-in-shops in the U.S. and internationally.”
Bosse Myhr, Selfridges Director of Womenswear and Menswear, said: “We are extremely excited to welcome SKIMS Swim to the Selfridges Corner Shop, continuing to build on our long-standing relationship with the brand.
“We know our customers love SKIMS product and its distinct point of view. We are looking forward to Selfridges customers being the first to explore the SKIMS Swim collection in Europe, with an extraordinary shopping experience that will get everyone in the mood for summer.”
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Skims is available to shop in Manchester now at Selfridges store, while stocks last.
Featured image: Supplied
Shopping
SpudBros are returning to the Trafford Centre following HUGELY successful debut
Emily Sergeant
Viral internet sensation SpudBros are returning to the Trafford Centre following their hugely successful debut.
Following the ‘overwhelming’ success of their first Trafford Centre residency earlier this summer, the UK’s most-followed jacket potato creators SpudBros are returning to the iconic retail destination for a second pop-up later this month.
Shoppers will once again be able to tuck into freshly prepared, fully loaded jacket potatoes served up in minutes, all without compromising on quality, flavour, or portion size.
The SpudBros – also known as Jacob and Harley Nelson – will, once again, be returning as part of Trafford Centre‘s annual summer fair.
At the pop-up, you’ll be able to pick from fan favourites like the Tram Classic, which is loaded with garlic butter, the signature three-cheese mix, beans, crispy onions, and world-famous ‘tram’ sauce, to the Spudfather topped with chilli con carne, tuna, and coleslaw.
There’s also a range of other flavour-packed options to tuck into, alongside the option to build your own potato, allowing every customer to create their perfect lunch.
“The response to our first week at Trafford Centre was incredible, so we couldn’t be more excited to return,” commented SpudBros co-founder, Jacob Nelson.
Viral internet sensation SpudBros are launching a special pop-up at Trafford Centre this summer / Credit: The Manc Group
“Manchester has always shown us so much support online and it was amazing to finally bring SpudBros to the city. We’re looking forward to serving even more visitors and welcoming back everyone who came to see us the first time around.”
Simon Layton, Centre Director at Trafford Centre, added: “SpudBros was a fantastic addition to our summer line-up and proved hugely popular with our visitors, so we’re delighted to welcome the team back for a second pop-up.”
The SpudBros pop-up will be located outside The Great Hall next week from Monday 24 to Saturday 29 August, serving signature loaded potatoes daily from 12-8pm.
Featured Image – Supplied
Shopping
IKEA is launching its own online marketplace full of second-hand furniture
Emily Sergeant
IKEA has announced it’s launching its own online marketplace full of second-hand furniture.
Just like the ever-popular Facebook Marktplace, the IKEA second-hand marketplace is a dedicated space where pre-loved IKEA products can find a new home.
In bid to make affordable second-hand home furnishings easily accessible, the new online platform will enable customers across the UK to connect with one another directly, so they can buy and sell pre-owned IKEA items locally.
Designed specifically for IKEA products, the marketplace will provide everything shoppers need in one place.
The Swedish retailer is already known and loved for its ‘functional’ and ‘affordable’ home furnishings, all produced with care for people and the environment, but the launch of the new IKEA second-hand market place will make it just as easy to pass on an old favourite as it is to find a new one.
IKEA is launching its own online marketplace full of second-hand furniture / Credit: Supplied
“At IKEA, we are always looking for new ways to make life at home even better and help our customers discover products they love,” a spokesperson for the retailer said.
“With the launch of IKEA second-hand marketplace in the UK, we’re taking a meaningful step toward creating a destination that simplifies access to pre-owned IKEA furniture.
“Our goal is to make passing on beloved IKEA pieces as seamless as possible.
“We’re creating a trusted and vibrant space to make it quick and easy for our IKEA Family members to trade directly with one another. We want the process for buying and selling pre-owned IKEA products to be simple, accessible and rewarding.”
Detailed information regarding the official launch and how customers can get involved will be made available in the coming months.
Daisy Jackson -
22nd June 2023 
