Autotrader and viral food brand SpudBros are opening their first jacket potato drive-thru

Autotrader has teamed up with SpudBros, the UK’s viral jacket potato trader, to open the first jacket potato drive-thru in Manchester.

The UK’s largest automotive marketplace is working with the SpudBros duo on the new Autotater drive-thru, where the duo will be handing out free jacket spuds – and which can also value your car in less than 10 seconds.

You’ll be able to visit the one-of-a-kind drive-thru for one day only next month, picking up a baked potato from an exclusive menu that includes the Autotater (a twist on a classic loaded spud) and the Curry In A Hurry (SpudBros’ signature garlic chicken curry).

You’ll also be able to tune into the Spud FM radio with SpudBros co-founders Jacob and Harley.
Autotrader and SpudBros have teamed up for the drive-thru experience off the back of new research that has shown 44% of UK drivers have no idea what their car is actually worth.

The same research has also revealed that half of those surveyed are unsure how to determine the value of their car.

So now Mancs will be able to have their car instantly valued in less than 10 seconds, by Autotrader’s award-winning valuation service*, simply by visiting the Autotater drive-thru on 12 February.

Autotrader will be dishing out free valuations, to help ensure car owners don’t get small potatoes for their car and are empowered to choose when it’s the right time to sell.

This will be the first drive-thru for SpudBros, a brand which grew a traditional jacket potato van into a national sensation, finding viral fame on TikTok.

With a cult following of more than 4.8m people on TikTok and Instagram, the pair are now bringing their trademark energy offline for a drive-thru window with free spuds.

Erin Baker, Editorial Director at Autotrader said: “We know no one loves admin, which is why we want to make it easier and quicker for people to find out the true value of their car, in under 10 seconds.

“There’s something fun about that moment of surprise when you finally see what your car is really worth. Once you have that information, you can decide what to do next – whether that’s selling, upgrading or simply showing off to your mates.”

Jacob and Harley Nelson, the founders of SpudBros commented: “This is a big one for us. We’ve fed people across the country and even internationally, and Manchester is one of our most requested visits, so this is a really exciting opportunity.

“We love doing things that get people talking, and we also love cars, so teaming up with fellow Northern brand Autotrader lets us serve up something new that we feel passionately about – a free spud, a car valuation, and telling the story through social media.”

The Autotrader drive-thru will open in Manchester on 12 February, at Depot Mayfield. Tickets will be available through a draw on the Autotrader website for a limited time only.

To be in with a chance to get on the guestlist and for more details on the event, head HERE, and to join the millions who value their car free with Autotrader, visit HERE.

You can also follow @autotraderuk on Instagram for the latest updates.

*Highly Commended Winner of the 2025 Car Dealer Power Award in the Used Car Valuations category.

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Featured image: Supplied