Nostalgic ready-to-drink Breezer makes UK return after a decade

An iconic ready-to-drink favourite has launched back into the UK – oh yes, Breezer is back. 

First launched in the 1990s, Breezers – then pitched as an ‘alcopop’ – were a staple on dancefloors and at barbecues right across the UK. 

And now Bacardi has decided to bring these delicious, fruity, easy-drinking bottles back to British shores. 

There are three new flavours to try as Breezers return to your fridges – Zesty Orange, Zingy Lime, and Crisp Watermelon.

And Breezer launched back into Manchester last night with a suitably memorable party, turning a spot in the Northern Quarter into a corner shop. 

The ‘local Cornerbop’ was stacked with your usual essentials, plus shelf after shelf of these colourful glass ready-to-drink bottles. 

The Breezer relaunch party saw Tarsza and Rennie Peters spinning nostalgic anthems with a modern twist at a pop-up party in a corner shop.

Steve Young, business unit director for Bacardi in the UK & Ireland, said: “We know there is a lot of love for Breezer in the UK, and we are confident a new generation of consumers will fall in love with the new Breezer.

“RTDs are booming, however, the Flavoured Alcoholic Beverages category could do with a bit more excitement. By bringing back Breezer we’re definitely putting the fruity taste into FAB.”

The iconic ready-to-drink classic is back – and better than ever. 

Follow @breezer on Instagram for more.

18+, please drink responsibly.

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Featured image: The Manc Group