It’s fair to say that the goal of a workout and what athletes are striving to achieve has evolved over generations.
But now, one Manchester-based brand is ushering in “a new generation”.
The introduction of wearable technology has completely revolutionised the fitness world over the last decade or so by giving athletes access to a range of performance insights that were previously unavailable to them – but Prevayl is taking things to the next level.
Designed by experts, and already loved by big names such as athletics and cycling Paralympian Kadeena Cox, West Ham and England footballer Declan Rice, and Sky Sports presenter Josh Denzel, Prevayl has taken the world’s most-accurate wearable technology and fused it into premium sportswear.
The aim? Well, that’s simple – Prevayl is all about empowering you to “unlock your full potential”.
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By reacting to the real-time data provided, you can adapt your workouts mid-session, make changes to your training habits, and get closer than ever before to smashing your fitness goals.
Prevayl is all about empowering you to “unlock your full potential” / Credit: Prevayl
Based right here in Manchester city centre, Prevayl was founded by former personal trainer and now-CEO Adam Crofts, alongside serial entrepreneur and Chairman David Newns, and has since gone from strength to strength over the last year, establishing a unique ecosystem of products, including the Sensor, SmartWear, and the App, which all work together to deliver those key insights that help users achieve a new level of fitness.
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Each of the Prevayl products are designed to “seamlessly integrate” with one another.
The Sensor is the lightest fitness tracking device in its class, and tracks heart rate, breathing rate, body temperature, and body movement to help users make “smartest fitness decisions”, while the App captures over a million data points during each workout and turns them into “meaningful and actionable” insights.
Prevayl’s mission is to deliver real-time insights right to the user’s fingertips so they can get to know their bodies, track their performance, stay accountable, celebrate their achievements, and ultimately, make every workout count.
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But none of this would be possible without the groundbreaking Prevayl product – SmartWear™.
Prevayl products are designed to “seamlessly integrate” with one another / Credit: Prevayl
SmartWear melds premium sportswear with cutting-edge biometric technology to give everyone, at any stage in a fitness journey, the chance to achieve their personal best.
The four-piece SmartWear collection is crafted in a second-skin fit and made of the most durable, lightweight, and breathable materials to ensure maximum comfort and movement, and features adjustable sports bras, short and long sleeve t-shirts, and tank tops that all have a discreet pocket for housing the Prevayl Sensor.
All the items have what are called knitted electrodes embedded into them, which take the most accurate Electrocardiogram readings directly from the wearer’s heart, and eliminate the need for wires and straps to create comfortable durable garments enhanced with the latest technology.
“Our mission at Prevayl is to empower people with the tools to get the most out of their workouts and achieve their fitness goals by combining premium fashion with the latest technology,” said founder at CEO, Adam Crofts.
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Prevayl’s mission is to deliver real-time insights right to the user’s fingertips / Credit: Prevayl
“Prevayl SmartWear™ is more than just simple clothing.
“It’s the next generation of sportswear that is encoded with intelligence to help people level-up their workouts – all whilst looking and feeling great.”
Speaking of the collection’s design-led aesthetic, Prevayl’s Creative Director Kate Kallaway added: “The design team at Prevayl have created a new age of activewear, leading with smart, innovative apparel design enabling you to connect through style and accuracy.
“I’m proud to be building and leading the team to bring a new, progressive activewear brand to the consumer market.”
The rapid growth of Prevayl doesn’t look to be slowing down any time soon either, as with a wealth of new ideas and developments already in the works, the future looks bright.
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Prevayl’s founders have particularly pointed to their ambitions to grow the Prevayl community, with the App soon to provide users with a meeting place where they can share health and fitness tips, ask each other questions, connect with like-minded individuals, and essentially, guide one another to athletic excellence.
A McDonald’s x Friends festival took over Bolton yesterday, with episodes screening at Cineworld and exclusive merch available
Daisy Jackson
Friends fans, gather round – a huge event dedicated to the hit sitcom took over Bolton yesterday, with exclusive screenings and limited-edition merch – and even if you missed the Friends festival, you can still get in on the action.
The Cineworld Bolton was turned into an ultimate immersive Friends experience, all thanks to McDonald’s and its collaboration with Warner Bros. Discovery Global Consumer Products (WBDGCP) and DCM.
The event was created to coincide with the release of the brand-new, limited-edition Friends Meal at McDonald’s, which features a different character collectible in each meal – a miniature Rachel Green, Monica Geller, Phoebe Buffay, Joey Tribbiani, Chandler Bing or Ross Geller.
McDonald’s will be taking its Friends festival to 12 locations right across the UK, bringing the beloved show to the big screen.
As well as episodes being screened in the cinema, there’ll be merch, fun photo moments, and unmissable experiences.
It took place in Bolton for one day only, with fans able to hop in a free AI photobooth that turns you into a Friends-style collectible (which you could then print onto a t-shirt and take home for free).
Then at all stops on the tour you can kick back with a free Maccies in hand to watch classic episodes on the big screen.
The limited-time Friends Meal from McDonald’s, which launched last week, features one-offs like Monica’s Marinara Sauce (Italian tomato sauce with garlic, onion and herbs), plus those adorable character collectibles.
There’s Ross with his pet monkey, Rachel serving coffee, Monica in full chef mode, Phoebe with her guitar, and Chandler and Joey with their chick and duck duo.
You can choose from a Big Mac®, 9 McNuggets®, or a McPlant® meal to gain one of the six collectibles from your local participating McDonald’s.
There’s also a chance to win one of four exclusive Friends-inspired mugs through the McDonald’s App if you’re an MMR customer.
Tickets for the Friends and McDonald’s event have gone faster than Ross can say “We were on a break”, but you can check the latest availability HERE.
JD Sports, Nike and MADE Running just hosted a historic 5k race INSIDE the Trafford Centre
Danny Jones
Native run club and growing viral fitness phenomenon MADE Running made a bit of local history this past weekend by teaming up with JD Sports and Nike to host the first-ever 5k race inside The Trafford Centre.
Yes, you read that right – and this is just the start…
Many of us have wondered what it would be like to see what the iconic Greater Manchester shopping destination is like after it closes, but in our case, these lot genuinely realised a childhood dream of ours: opening up the place for just you and your mates and running full tilt through its stunning, shiny halls.
In the case of MADE, they’re no strangers to shutting down major Manc thoroughfares with the hundreds that flock to their regular running meets throughout the week.
As for the landmark 5k run in and around The Trafford Centre, a huge turn-out of runners started outside the JD megastore on Sunday 8 February, before looping around the interior, through the food court, out into the car park and back inside – even more came out, and from all over.
The event was put on thanks to JD, in celebration of their new ‘We Run This City’ campaign, showcasing Nike Performance products.
The new range includes ‘running basics, just better’, three head-turning running shoes – the Vomero Plus, the Vomero 18, and the Pegasus Premium – and athleisure pieces that slip seamlessly into your daily wardrobe.
This latest JD and Nike campaign has been created to keep the motivation and momentum of the new year going well into 2026, with ‘the looks to run this city’.
And as part of the campaign, JD teamed up with MADE Running for the Trafford Centre run event over the weekend, which had people gathering from all over – elsewhere in the North West, the Midlands, Scotland, London and even as far as Dubai.
It’s an emotional event that perfectly captured the spirit of the Nike collection and of Manchester, with founder Hermen Dange telling the assembled runners that he was in prison just a few years ago, and now the balance of good fortune, humility and the drive to be better has transformed their lives, and continues to do the same for so many.
Fast forward to today, and he’s met with theNike CEO and his ever-growing crew are decked out in one of the hottest running shoes around right now, the ‘Vomero’, with more height and (most importantly) more comfort.
Following plenty of pre-event festivities, including a live DJ, shoe try-ons and impromptu dance-offs, the elite runners got underway, followed by hordes of others who aren’t just putting their work ethic through its paces but had an incredibly fresh start time, with people arriving from as early as 6:30am.
Not only is this way earlier than most parkruns up and down the country, but seeing such commitment from Mancs and many other attendees en masse was genuinely inspiring.
That pretty much sums up everything you need to know about what Hermen and co. have created, to be honest. You only had to see how people looked and listened to his emotional speeches before and after the run.
The run’s warm-up was quickly followed by another motivational speech to cheer runners on, with plenty of hugs and even tears shared.
MADE Running’s journey is a mad one, not least because of the countless people who’ve helped make it happen, and with Hermen informing those who travelled all manner of distances that the hope is for this to be just the first of several similar events, the inaugural MADE Running UK tour was officially teased.
Watch this space and keep your eyes peeled for dates coming soon.
And you can browse the full Nike ‘We Run This City’ with JD HERE.
Emily Sergeant -
11th March 2022 
