Local club Altrincham FC has scored a huge collaboration with a major Spanish side to mark Non-League Day this year, teaming up with none other than Athletic Bilbao for a special crossover.
Altrincham are well and truly on the up, establishing a stronger foothold in the non-league ranks and English footballing pyramid, in general, but we all know how the grassroots game and local clubs need our continued support.
Despite being a much bigger operation and being currently busy battling it out for Champions League places in La Liga, another footballing organisation that knows the vital importance of this and supporting your region is Athletic Club Bilbao.
Joining forces with a handful of smaller UK-based teams sharing the same iconic red and white club colours, Bilbao are helping shed some light on upcoming non-league fixtures, including Alty FC’s home game against Barnet this month.
So why the British-centric collab? Well, as well as being famously and fiercely loyal to their unique region of Spain (only signing players born in the Basque Country or who came through at Basque club – a rule they’ve maintained since 1912) – they also have deep roots in England.
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For starters, that’s why they still go by their Anglicisation and not ‘Atletico’ like their counterparts in Madrid; the club was founded nearly 127 years ago by migrant ship workers from the likes of Sunderland and Southampton as well as students who left the region to study here before eventually returning.
More to the point, as Altrincham wrote in an official statement, “They haven’t forgotten their background, and it struck a chord when they were made aware of English football’s recognition of grassroots football with the inception of Non-League Day.”
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Honing in on half a dozen English teams – Bromsgrove Sporting FC, Evesham United, Sheppey United, Steyning Town, Witton Albion and, of course, Alty – all of whom share the same trademark strip style, they have sent each club one men’s and one women’s team kit to raffle off for Non-League Day 2025.
Better yet, through giving them some added exposure during this annual sporting observance, they’re aiming to spotlight how crucial local football is for communities, from Sunday league all the way up to the top flight. Greater Manchester boasts an embarrassment of riches at both ends of that spectrum.
Credit: Altrincham FC
Set to giveaway the two kits on the day of their promotion hopeful’s fixture against the National League leaders on Saturday, 22 March, there’s even more reason for fans to visit the regularly packed-out J Davidson Stadium.
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As explained in the official press release, staff at Bilbao’s San Mamés Stadium are also “preparing an in-depth article about Alty, detailing our history and the tradition behind our home kit, that will be distributed throughout the wide area of their fanatical support at the start of the week leading up to NLD.
In a gesture of solidarity and support, Athletic Club will also be holding their own ‘Basque Non-League Day’ on the same weekend of the match (22-23 March) in collaboration with 93 of their 170 affiliate clubs.
We don’t have a Spanish team per se but it’s safe to say if we did, it would probably be Bilbao.
Speaking on the partnership, Altrincham FC director John Coyne said: “We are thrilled to collaborate with Athletic Club Bilbao to promote Non-League Day on March 22nd.
“This partnership not only celebrates the rich history and community spirit of non-League football but also strengthens the bonds between our clubs.
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“By joining forces, we aim to highlight the vital role that grassroots football plays in nurturing talent and fostering a love for the game.”
You can grab tickets to the game between Alty and Barnet FC HERE but you best be quick as it is on course to be a sell-out crowd.
Man City Women put an end to Chelsea’s unbeaten run as they take Champions League lead
Danny Jones
Manchester City Women have taken a crucial lead in the Champions League quarter-final after making it past Chelsea to finally end their lengthy unbeaten run.
The Blues took on the WSL leaders for the second time amidst a series of four consecutive meetings across all competitions this month, having only just lost to Sonia Bompastor’s side in the League Cup Final this past weekend.
Missing out on the trophy could have seen City dip their heads but returning interim head coach Nick Cushing made sure that his team responded by bouncing back.
Now taking a 2-0 lead into the second leg of the quarters, there is still the chance of winning silverware this season – though there is definitely still work to be done.
Man City Women managed to end the East Londoners’ winning streak thanks to a brace from substitute Vivianne Miedema, who came on in the second half and managed to open the scoring by sniffing out a rebound off the bar just before the hour mark.
The turn and cross in from Mary Fowler – a shining light in City’s season thus far who created plenty of big chances and nearly grabbed another assist – was sublime but the instinct to swallow up the loose ball proved to be crucial in giving the home team the edge all night.
In truth, the initial header from Laia Aleixandri was strong and kept out by an impressive save, but Miedema’s willingness to cover great ground meant she was in the right place at the right time.
You could say it was a similar story for her second.
Notching her second of the night and 31st goal overall in just 35 UWCL games, a simple side-step to change lanes as she ran into the box
✨ MAGIC MIEDEMA
She let's the ball to the work and then places it beautifully to double Manchester City's lead!
Speaking after the match, the 28-year-old forward said the result is “a massive confidence boost for us going into the next two [fixtures against Chelsea]”, insisting that the fight shown in the first half half game them the belief to say “we can actually win today.”
As for Cushing, he told the club’s media shortly afterwards: “I was confident if she got chances, she’d score, we just have to create those moments for her. Tonight, we saw many and she thinks she should’ve had a hat-trick!”
City Women play Chelsea for a third time this weekend, once again hosting them at the Joie Stadium only this time in the league, before playing that decisive second leg down in the capital next Thursday, 27 March. Will a two-goal advantage be enough? We’ll have to wait and see.
Sir Gareth Southgate says young men ‘need better role models’ – and more of them
Danny Jones
Ex-footballer and England manager Sir Gareth Southgate has called on contemporary society to do better when it comes to young men, insisting that boys today need real role models.
In fact, not to put words in his mouth, but he isn’t just calling out for more of them; more precisely, he believes they need better ones than some of the figures who have found a following in recent years.
Speaking in one of his first public addresses since being knighted in the 2025 New Year’s Honours list and one of a scarce few since stepping down as the Three Lions boss, Southgate gave a lengthy speech as part of the BBC’s annual ‘Richard Dimbleby Lecture’.
The former Crystal Palace, Middlesborough and Aston Villa defender touched on a number of topics in his discussion, including the troubling rise of “callous, manipulative and toxic influencers, whose sole drive is for their own gain” and are finding increasing popularity on social media.
Southgate has strong opinions on the current archetype of ‘role models’ that young men are gravitating towards.
Southgate went on to express the crucial nature of “identity, connection and culture” in contemporary society, insisting that current values are drifting off course.
He went on to state that because of the swirling questions surrounding masculinity, “young men end up withdrawing, reluctant to talk or express their emotions […] They spend more time online searching for direction and are falling into unhealthy alternatives like gaming, gambling and pornography.”
Southgate also believes that “if we make life too easy for young boys now, we will inevitably make life harder when they grow up to be young men”, arguing that we are at risk of creating a culture where they fear failure so much that “they fail to try, rather than try and fail.”
Drawing from his own experience as a player and his famous penalty miss in Euro ’96, as well as his multiple attempts at winning a major tournament as the national team coach, he reflected on how these experiences made him who he is today – experiences he navigated through thanks to role models.
Put more simply, he suggested that we need to return focus to the importance of teachers, sports coaches, youth groups and ‘proper’/traditional role models, rather than simply allowing the next generation of young men to resort to poor examples online.
"We have to show young men that character is more important than status."
Gareth Southgate demands leaders step up to become positive role models for 'isolated' young men. pic.twitter.com/FMlnqjppQi
The timing of Southgate’s speech hasn’t been lost on large swathes of the British public, in particular, in light of the hit Netflix drama, Adolescence.
Revolving around the story of a young boy accused of a violent crime towards a young girl, the four-part series touches on incel culture, the growing ‘manosphere’ digital community, controversial figures like Andrew Tate and more.
You can listen to Southgate’s lecture on young men and the importance of role models in full HERE.
Danny Jones -
4th March 2025 
