In another big step forward for non-league Altrincham FC, local electric retailer AO has been unveiled as their new front-of-shirt sponsor.
As the Greater Manchester club continues in its bid to become a bigger sporting entity and one of the fastest-growing football teams in the region, AO being announced as the new official sponsor of Altrincham FC kits for the upcoming season onwards is a big step.
The Bolton-based brand is recognisable throughout the UK and lends its name to Manchester’s iconic arena, so to get them on the front of their 24/25 strip is a landmark moment for the resurgent side, who will debut the new look this weekend.
Confirming the announcement via social media on Tuesday, 2 July, the club confirmed that AO will replace the J. Davidson logo after 13 years, though the Alty scrap company will remain as the club’s long-serving stadium sponsor.
🚨 𝗡𝗲𝘄 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽 🚨
We are delighted to announce @ao as our main shirt sponsor ahead of the 2024/25 season 👍
Being splashed front and centre on the new Altrincham FC strips also marks AO’s fourth North West sponsorship alongside the self-titled AO Arena, this year’s Netball Super League Grand Finalists Manchester Thunder, Bolton Lads and Girls Club as well as Lancashire County Cricket Club.
ADVERTISEMENT
The partnership will see the distinctive AO smile logo feature on the front of the National League team’s home and away shirts as part of a multi-year agreement.
Alty’s new home shirt will be debuted in their pre-season fixture against Colne this Saturday, 6 July and the away version is set to be worn for the first time next week.
ADVERTISEMENT
However, the club have now given their fans a first glimpse at the latter:
The new shirt sponsor also comes not long after they received sizeable investment for a club of their size as a number of local individuals and organisations decided to back The Robins.
ADVERTISEMENT
Last season was one of the most successful in the club’s history, reaching the playoffs and falling just two games shy of securing promotion to the EFL for the first time ever, ultimately missing out in the semi-finals to League Two debutants, Bromley FC.
It’s an exciting time for the town and their football club.
Sam Mackenzie, Chief Executive at Altrincham FC, said: “We’re thrilled to partner with such a dynamic and thriving company as AO. Their values and outlook align closely with ours, making this partnership a perfect fit.
“The longevity and commitment from both sides in this partnership will mirror the successful ongoing relationship we have with J. Davidson. We deeply appreciate J. Davidson’s invaluable contribution and thank them for their continued support as we enter this exciting new partnership.
“The AO partnership is a significant development for the club, particularly in terms of the activation and outreach it will bring. As a national brand with a strong presence, AO will help us grow. Their culture is something I hugely admire – their team have been wonderful to deal with and work alongside.”
ADVERTISEMENT
As for AO, Group Marketing Director Vicky Monky expressed a palpable buzz about teaming up with the club during such an “exciting time in their history” as they continue to consolidate as a full-time professional outfit. It’s not the only eye-catching collaboration they’ve announced recently either.
Featured Images — AO (supplied)/Michael Ripley (via Flickr)
Sport
Benjamin Mendy wins legal case against Manchester City over unpaid wages
Danny Jones
Ex-Manchester City player Benjamin Mendy has officially won the legal case against his former employers over unpaid wages.
The French defender was suspended from Man City without pay in September 2021 after being charged with six counts of rape and one instance of sexual assault before ultimately leaving the club last June.
Despite multiple allegations and the high-profile case going to trial in August 2022, Mendy was eventually cleared of all counts in July 2023 and has been demanding he receive his ‘lost’ finances earned at the Etihad ever since.
Mendy took legal action against City last November and now, nearly a full year on, the 30-year-old fullback has won his claim against them and is expected to receive most of the outstanding wages accumulated while he was in custody and on bail, as he was still unable to play due to FA sanctions.
As detailed in an official judgement summary, “The result of this decision is that Mr Mendy will be entitled to receive the majority of his unpaid salary, although not all of it.”
BREAKING: Benjamin Mendy has been successful in his employment claim against Manchester City 🚨
In her judgement, published on November 6, Judge Joanne Dunlop's concluded that Manchester City were not entitled to withhold Mendy's pay while he was not in custody. pic.twitter.com/dRWmfHpfgO
The former Premier League star initially entered into an employment tribunal to claim around £11 million in compensation for the wages he missed out on during the period between his suspension in September 2021 and City letting him go in the summer of 2023.
Mendy’s wages were worth around £500,000 a month after joining the Manchester club back in 2017 for a then-world-record fee for a defender, £52m. While he was unsuccessful in claiming all unpaid wages back, City are expected to hand over approximately £8.5m.
Writing on social media, the Frenchman welcomed the decision which found that the club had “unlawfully made deductions from my wages for a total period of 16 months and 23 days.”
Mendy urged the club to do the “honourable thing” and pay the outstanding wages promptly, along with other amounts included in his contract, so as to “finally put this difficult part of my life behind me.”
He went on to conclude the statement by thanking family, agent and legal team for their support and while it’s unclear how soon Man City will be forced to cough up the sum, the footballer will be playing this weekend as usual. You can read his full statement down below:
The club themselves are yet to respond to the decision but will be required to pay out the number within a certain period by law. Mendy has been back playing football in his home country at Ligue 2 club, FC Lorient, who he signed for just days after being acquitted even despite huge backlash.
Meanwhile, their well-publicised case against UEFA and the outstanding 115+ charges regarding FFP and PSR has now begun but isn’t expected to be settled for some time.
Featured Images — Soccer.ru (via Wikimedia Commons)/The Manc Group
Sport
A pro-am tournament is coming to Manchester’s newest padel club – and there are some big sporting celebs taking part
Danny Jones
The padel craze is slowly taking over the country and Europe at large and with Manchester now home to multiple clubs, we’re now preparing to host our first-ever pro-am tournament too.
Unveiled just last month, the new Pure Padel location over in Cheetham Hill is just the second site opened by the growing sporting brand which started out at nearby Alderley Park in Macclesfield and is now set to take the city centre by storm.
Debuting as the sport’s only indoor facility in Manchester, it’s already set itself apart from the equally popular competition and is about to create an even bigger buzz by welcoming the official Pro Am Padel Tour to the region for the very first time – plus some familiar faces.
With the likes of sports personalities such as John Terry, Danni Wyatt, Theo Walcott; Bobby Zamora, Jos Buttler, Mark Noble and Carly Telford, as well as celebrities Jeff Brazier, Spencer Matthews, Kem Cetonay and many more having played in the past, the word is getting out about the competition.
Pro-am tournaments take place all over the world in other spheres such as golf, snooker and tennis, pitting professionals from within the discipline against amateurs – and, in this case, both current and former athletes from different sports – against each other in a series of exhibition matches.
Think celebrity boxing match or a charity football game, only you can actually pick up a trophy at the end of this one.
Put simply, the Pro Am Padel Tour pairs Britain’s top padel professionals with high-profile guests from the worlds of sport and entertainment for a thrilling, round-robin tournament.
Having launched back in April 2023, the competition is still in its infancy but has already seen some big names and their upcoming Manchester event is expecting even more.
Confirmed celebrities this time around include Olympic swimmer Matt Richards, retired Lioness and Manchester City legend Jill Scott; former England footballer and pundit Joleon Lescott, as well as Man United alumni Phil Jones and Katie Zelem.
More sports personalities and celebrity guests are expected to be confirmed soon but even now, there are plenty of names we’d like to see with a racquet in their hands and see just how good they are at the fast-paced court sport.
Scheduled to start at 11am on Wednesday, 20 November, the 2024 Pro Am Tour Manchester edition will be an all-day event and while it is an exclusive event, you can keep an eye on their socials for content from the matches.