Football fans rage over the cost of the new England kits for 2026 World Cup
It’s that time again: lots of Three Lions fans have been left furious over the cost of new England kits, and having seen the latest price, we’re not surprised.
No, seriously, the world of football fashion is getting seriously out of control…
With the squads for this month’s national team camp having just dropped, March has also seen the release of the new England home and away shirts – both of which are pretty nice, if you ask us.
In case you haven’t seen it already, here’s an extended look at the reveal video, which debuted the new white and red strips ahead of the 2026 World Cup over in the USA:
All that being said, something we don’t like the look of is the price tag, and we’re far from the only ones – a good chunk of social media is up in arms about it.
While one person said, “Baffling anyone paying those prices”, and another quipped, “Then treat yourself to a World Cup ticket for three grand” – match prices having also been raised as a concern – the general consensus seems to be ‘game’s gone’, to use a seemingly timeless phrase.
Another sarcastically wrote, “I have no idea why the counterfeit shirt economy is booming when you can get an original [at] such a good price.”
For example, it didn’t take long for someone to share their most recent and more affordable overseas order along with the caption: “Surely no one is genuinely paying £90 for that when you can get it just as good on DHGate for £10.”
While fake footy shirts are a growing obstacle for manufacturers and suppliers all over the world, for an increasing amount of the general public, it’s now becoming genuinely the only viable way they can justify spending money on the latest kits.
Its a nice kit. But I def do not have £155 lying about.
— Ashy (@AshyCompounds) March 24, 2026
For context, the above post is an example of the authentic player version worn in matches, which features Nike’s breathable AERO-Fit fabric.
However, even just the standard adult replica version is currently retailing at nearly £90; juniors ‘Stadium’ shirts are priced at £64.99, a full kids ‘Mini’ kit is nearly £50, and even a pair of shorts will set you back either £44.99 or £32.99, depending on whether you’re a kid of grown-up.
This, of course, is nothing new really. In fact, we remember having this exact same conversation the last time the latest tournament came around.
Make it make sense.
When you take into account the countless parents hoping to put a smile on their little one’s face by getting their favourite player’s name on the back of the new England jersey in time for the World Cup, it’s no wonder the Classic Football Shirts and hand-me-down vintage kits culture is so strong.
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Featured Images — England/The FA/Sky One (screenshot)