Manchester City’s owners have struck yet another big commercial deal ahead of the 2024/25 season, announcing a new collaboration with Sony to produce a number of original TV series.
Confirmed on Wednesday, 23 July, the deal between the City Football Group (CFG) and Sony Pictures Television will see the entertainment corporation create various TV productions for Man City and the other clubs owned by the limited company as part of a new global partnership.
While it marks the third multimedia crossover of its kind they’ve had with an entertainment-led brand, having first worked with Amazon on their All Or Nothing series and then Netflix for the Treble Winners documentary, this deal will see Sony become an official partner of Man City.
City Football Group (CFG) and Sony Pictures Television have inked a new deal encompassing original scripted, nonfiction, and kids’ television projects. The collaboration will see CFG’s media creative production unit and expertise in sport pair with SPT’s production capabilities… pic.twitter.com/LmagHBMG2b
Although exactly how lucrative the deal itself is yet to be disclosed, as per an official statement from the club, the partnership will see Sony “co-develop and produce new original scripted, nonfiction, and kids’ television projects for worldwide audiences.”
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The announcement goes on to state that “as well as scripted and unscripted series, projects can also include one-off documentaries, animated projects, or children’s programming.”
Given that CFG has stakes in 13 clubs across Europe, South America, Asia, the United States and Australia – most notably Girona, New York and Melbourne City, French club ES Troyes AC and Italian side Palermo – TV shows created could ultimately go on to feature teams other than just City.
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With the holding group also currently developing the Etihad Campus even further by expanding the stadium capacity and adding new leisure additions such as a hotel, museum, rooftop bar and stadium ‘sky-walk’, this is just the latest step in a series of big commerical steps for Man City.
Moveover, as the CFG are also heavily invested in the recently opened Co-op Live arena – which is inextricably linked to the football club located just a stone’s throw away – the City franchise looks to be moving closer and closer to becoming not just a football club but fully-fledged lifestyle brand.
Commenting on the launch of the collaboration, CFG’s CEO Ferran Soriano said: “We are incredibly excited to be collaborating with Sony Pictures Television [SPT] in this joint initiative.
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“City Football Group is already a global entertainment company, and this initiative builds on our long-standing track record of innovation in the content space and the growth of City Studios in the last years. We will now take an even more dynamic approach to content production, and we are already developing several scripted and nonfiction series that will delight audiences globally.
“Bringing together the expertise of both CFG and SPT will enable us to create brilliant shows and remain at the forefront of football-led content production.”
SPT’s President of International Production, Wayne Garvie, went on to add: “Football is the great global game, no other sport produces so many heroes, tears and laughter, joy and heartbreak as football […] but the game always evolves and over the last decade City Football Group have become an unprecedented innovator and global leader.
“Our aim is to be part of the next evolution of the game, creating a new generation of innovative football-based entertainment to thrill the world.” It’s still unclear as to when the first of these new football-related TV shows will start rolling out but given the success of previous ventures they’re sure to prove popular.
Featured Images — The Manc Group/ykanazawa1999 (via Flickr)
Sport
‘We couldn’t see f**k all’ – Bizarre Altrincham FC FA Cup clash played in thick fog leaves fans baffled
Daisy Jackson
Altrincham FC’s FA Cup clash with Notts County descended into extraordinary scenes on Saturday night as thick fog engulfed the stadium, leaving supporters struggling to see the players and even broadcasters questioning what was happening.
The bizarre first-round encounter at the J Davidson Stadium saw visibility deteriorate so badly that fans resorted to holding their mobile phone torches aloft in an attempt to follow the action.
What should have been a memorable FA Cup occasion turned into something resembling a scene from a horror film, with the players increasingly disappearing into the mist.
Altrincham Today captured the surreal atmosphere, posting: “Extraordinary scenes here at the J Davidson Stadium. Visibility down to a few yards. No-one has any idea what is going on. Supporters holding mobile torches aloft, like it’s an Elton John concert. It is still 2-2, we think.”
Even television coverage struggled to make sense of the conditions.
Broadcaster Jason Mohammad joked: “Bear with us at the end of the game. We’ve not seen much of extra time where we are. We don’t have the foggiest what’s going on down the away end. Fair play – cracking game and atmosphere!”
One social media user summed up the extraordinary conditions simply, writing: “Altrincham v Notts County is currently being played in a cloud.”
Others were equally bewildered, with one supporter asking: “Spot the ball anyone? #FACup @altrinchamfc on the verge of another league scalp – although who knows what’s going on?!”
Another fan was less than impressed, posting: “Shame we couldn’t see f**k all for most of it”.
Even the stadium’s advertising boards were struggling to make an impression. James Timpson joked: “It was hard to see the investment we have made in to our pitch side advertising boards last night at Altrincham V Notts County!”
It was hard to see the investment we have made in to our pitch side advertising boards last night at Altrincham V Notts County! https://t.co/trW9imo7Xu
The unusual conditions also prompted questions over whether the match should have continued.
One Notts County supporter reflected after the game: “Unlucky guys you gave us a great game and the conditions didn’t help still say it should have been abandoned even though we scraped through!!!! Good luck for the rest of the season lads”.
And it was certainly a dramatic contest before the fog took centre stage.
Notts County initially took the lead through Jacob Bedeau in the 28th minute, but Altrincham responded through Lucas Weaver just before half-time.
Lewis Banks then put the hosts ahead in the 59th minute, raising hopes of another famous FA Cup upset against higher-league opposition.
@altrinchamfc If you say so https://t.co/6ub5YiIogD
However, Callum Roberts equalised for County in the 84th minute, sending the tie into extra time.
With neither side able to find a winner, the match went to penalties, where Notts County eventually prevailed 3-2 to book their place in the second round.
While the result was heartbreaking for Altrincham, the extraordinary conditions ensured the match would be remembered for more than just the football.
For supporters at the J Davidson Stadium, it was certainly one FA Cup tie where seeing wasn’t necessarily believing.
Exciting new CGIs released of £500m Therme Manchester wellness resort as construction continues
Emily Sergeant
As construction continues on Manchester’s massive wellness resort, some new CGIs have now been released.
In case you need bringing up to speed, construction of the £500 million Therme Manchester wellness resort officially began last September after several years of planning, and now developers have released some exciting new CGIs – with an update on how construction is going, as a new milestone has been reached this week.
Set to open to the public in 2029, Therme Manchester will become one of the largest urban wellbeing resorts in the world.
Visitors can expect to make the most of a 10 pools – both lagoon and wave pools included – thermal bathing, multi-sensory sauna rituals, steam rooms, 18 water slides, affordably-priced luxury spa therapies, and health and fitness experiences.
Exciting new CGIs released of Therme Manchester have been released / Credit: Supplied
At the heart of Therme Manchester will be three distinct zones, each offering a different way to spend time at the resort.
Play will bring together water-based fun and attractions for families and visitors of all ages, and Restore will focus on thermal bathing and restorative experiences designed to help visitors unwind, while Relax will offer spaces for relaxation and wellbeing.
The latest CGIs showcase the design as it develops – including the resort’s extensive indoor and outdoor spaces, and its 53,000sq ft wellbeing garden.
Construction is still underway on the £500m wellness resort / Credit: Supplied
The plans also feature a new public plaza designed to strengthen connections between the resort and the Bridgewater Canal.
Professor David Russell, CEO of Therme UK, said: “We have taken the opportunity to refine the design, improve how traffic and parking are managed and create a more welcoming environment for everyone arriving at the resort.
“We are creating an even better experience for visitors while supporting more efficient and sustainable operations.”
Danny Jones -
24th July 2024 
