Manchester City’s owners have struck yet another big commercial deal ahead of the 2024/25 season, announcing a new collaboration with Sony to produce a number of original TV series.
Confirmed on Wednesday, 23 July, the deal between the City Football Group (CFG) and Sony Pictures Television will see the entertainment corporation create various TV productions for Man City and the other clubs owned by the limited company as part of a new global partnership.
While it marks the third multimedia crossover of its kind they’ve had with an entertainment-led brand, having first worked with Amazon on their All Or Nothing series and then Netflix for the Treble Winners documentary, this deal will see Sony become an official partner of Man City.
City Football Group (CFG) and Sony Pictures Television have inked a new deal encompassing original scripted, nonfiction, and kids’ television projects. The collaboration will see CFG’s media creative production unit and expertise in sport pair with SPT’s production capabilities… pic.twitter.com/LmagHBMG2b
Although exactly how lucrative the deal itself is yet to be disclosed, as per an official statement from the club, the partnership will see Sony “co-develop and produce new original scripted, nonfiction, and kids’ television projects for worldwide audiences.”
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The announcement goes on to state that “as well as scripted and unscripted series, projects can also include one-off documentaries, animated projects, or children’s programming.”
Given that CFG has stakes in 13 clubs across Europe, South America, Asia, the United States and Australia – most notably Girona, New York and Melbourne City, French club ES Troyes AC and Italian side Palermo – TV shows created could ultimately go on to feature teams other than just City.
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With the holding group also currently developing the Etihad Campus even further by expanding the stadium capacity and adding new leisure additions such as a hotel, museum, rooftop bar and stadium ‘sky-walk’, this is just the latest step in a series of big commerical steps for Man City.
Moveover, as the CFG are also heavily invested in the recently opened Co-op Live arena – which is inextricably linked to the football club located just a stone’s throw away – the City franchise looks to be moving closer and closer to becoming not just a football club but fully-fledged lifestyle brand.
Commenting on the launch of the collaboration, CFG’s CEO Ferran Soriano said: “We are incredibly excited to be collaborating with Sony Pictures Television [SPT] in this joint initiative.
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“City Football Group is already a global entertainment company, and this initiative builds on our long-standing track record of innovation in the content space and the growth of City Studios in the last years. We will now take an even more dynamic approach to content production, and we are already developing several scripted and nonfiction series that will delight audiences globally.
“Bringing together the expertise of both CFG and SPT will enable us to create brilliant shows and remain at the forefront of football-led content production.”
SPT’s President of International Production, Wayne Garvie, went on to add: “Football is the great global game, no other sport produces so many heroes, tears and laughter, joy and heartbreak as football […] but the game always evolves and over the last decade City Football Group have become an unprecedented innovator and global leader.
“Our aim is to be part of the next evolution of the game, creating a new generation of innovative football-based entertainment to thrill the world.” It’s still unclear as to when the first of these new football-related TV shows will start rolling out but given the success of previous ventures they’re sure to prove popular.
Featured Images — The Manc Group/ykanazawa1999 (via Flickr)
Sport
Travel warning issued as tens of thousands to descend for Manchester Half Marathon
Daisy Jackson
A travel warning has been issued ahead of the Manchester Half Marathon this weekend, with tens of thousands of runners and spectators expected to arrive in the city.
People are being urged to plan their journeys ahead of time, with significant road closures in place from the city centre as far out as Sale.
Road closures – and subsequent bus diversions – will also affect parts of Stretford, Chorlton, Trafford, and surrounding areas.
Around 32,000 people are expected to take part in the Manchester Half Marathon this Sunday, with thousands more coming out to cheer the runners on.
Transport for Greater Manchester is advising people that the Bee Network trams will be the best way to get around over the weekend.
Extra trams will be operating to provide as much capacity as possible.
Road closures and bus diversions will start on Saturday 3 October and continue until the actual race day on Sunday 4 October, lifting fully by 8.30pm.
Tens of thousands of runners and spectators will descend on Manchester for the half marathon
Earlier this year, the Manchester Marathon led to a record-breaking day for Metrolink trams, with the highest number of passengers ever recorded on a single day in the network’s history.
Whether running or cheering, people are advised to use the Bee Network app to plan their journeys and are strongly encouraged not to drive within the affected areas.
Steve Gilholme, Head of Events at Transport for Greater Manchester, said: “The Manchester Half Marathon is another one of those special occasions where the people of Greater Manchester and beyond come together, with thousands of people taking on the challenge and raising money for good causes, while many more will line the route to cheer them on.
“This does mean the city centre and especially trams will be incredibly busy so please plan ahead and give yourself extra time to make journeys.
“The Bee Network app and website will be the best places to get the latest travel information and tap and go contactless payments are the quickest and easiest way to pay.”
You can see all the road closures for the Manchester Half Marathon HERE.
Inside the beautiful, exclusive gym in the heart of Manchester that’s open to the public for the first time ever
Daisy Jackson
One of Manchester’s most exclusive and comprehensive boutique gyms has opened its doors to the public for the first time.
This hidden fitness space is within the Treehouse Hotel, which opened on a prime spot on Deansgate last year.
The beautiful gym space had only been accessible to hotel guests until now, who have been lucky to train on top-spec equipment while visiting Manchester.
But now Treehouse Hotel is welcoming in the wider public to The Playground, with a strictly limited number of memberships up for grabs – and we’ve got a lovely 50% off discount code for you too (more on that below).
With two membership options to choose from, members can enjoy 24/7 gym access, preferential rates on padel court hire and complimentary access to premium recovery equipment, alongside luxury changing facilities.
The space looks beautiful as well as being functional too, with huge skylights overhead and plenty of greenery on the walls.
At a time when Manchester is seeing changes to its boutique fitness scene, The Playground offers a chance to train in a design-led space that has everything you need to prioritise your health and fitness.
Inside The Playground gym at Treehouse Hotel. Credit: The Manc Group
The Technogym equipment inside The Playground at Treehouse Hotel includes two squat racks, cable machines, a leg press, free weights, a full suite of cardio equipment including stairmaster, rower and treadmills, plus a full track with a sled.
There’s also a studio area in one corner, with digital workouts ranging from pilates to HIIT.
And in the recovery zone, members can make use of Therabody RecoveryAir compression boots and Theragun massage devices, placing recovery on equal footing with performance.
There are two membership options available at The Playground, catering to different fitness and wellness needs.
Sprout Membership – £65 per month
The Sprout Membership includes 24/7 gym access, preferential rates on padel court hire throughout the week and complimentary use of the recovery equipment, including pneumatic compression boots and massage guns. Members can also enjoy private changing facilities, complimentary chilled towels and fresh fruit-infused water.
Treetop Membership – £80 per month
For those looking to make wellness a bigger part of their routine, the Treehouse Membership includes everything in the Sprout package, alongside a range of additional benefits.
Members receive 15% off Good Sauna sessions and plunge baths, as well as exclusive discounts on padel bookings, with 15% off weekday and 10% off weekend bookings.
The membership also includes discounts on selected wellness food, drinks and products, as well as one complimentary freshly prepared smoothie every month.
Theraguns in the recovery zoneMore machines at The Treehouse hotelGreat facilities in The Playground
With 24/7 access to the gym, additional wellness benefits and a premium recovery offering, The Playground provides a new way to stay active in the heart of Manchester.
You can get a whopping 50% off for your first month’s subscription with our code ‘THEMANC’.
The officer is valid for purchases made until 31 October 2026.
Danny Jones -
24th July 2024 
