Manchester City’s owners have struck yet another big commercial deal ahead of the 2024/25 season, announcing a new collaboration with Sony to produce a number of original TV series.
Confirmed on Wednesday, 23 July, the deal between the City Football Group (CFG) and Sony Pictures Television will see the entertainment corporation create various TV productions for Man City and the other clubs owned by the limited company as part of a new global partnership.
While it marks the third multimedia crossover of its kind they’ve had with an entertainment-led brand, having first worked with Amazon on their All Or Nothing series and then Netflix for the Treble Winners documentary, this deal will see Sony become an official partner of Man City.
City Football Group (CFG) and Sony Pictures Television have inked a new deal encompassing original scripted, nonfiction, and kids’ television projects. The collaboration will see CFG’s media creative production unit and expertise in sport pair with SPT’s production capabilities… pic.twitter.com/LmagHBMG2b
Although exactly how lucrative the deal itself is yet to be disclosed, as per an official statement from the club, the partnership will see Sony “co-develop and produce new original scripted, nonfiction, and kids’ television projects for worldwide audiences.”
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The announcement goes on to state that “as well as scripted and unscripted series, projects can also include one-off documentaries, animated projects, or children’s programming.”
Given that CFG has stakes in 13 clubs across Europe, South America, Asia, the United States and Australia – most notably Girona, New York and Melbourne City, French club ES Troyes AC and Italian side Palermo – TV shows created could ultimately go on to feature teams other than just City.
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With the holding group also currently developing the Etihad Campus even further by expanding the stadium capacity and adding new leisure additions such as a hotel, museum, rooftop bar and stadium ‘sky-walk’, this is just the latest step in a series of big commerical steps for Man City.
Moveover, as the CFG are also heavily invested in the recently opened Co-op Live arena – which is inextricably linked to the football club located just a stone’s throw away – the City franchise looks to be moving closer and closer to becoming not just a football club but fully-fledged lifestyle brand.
Commenting on the launch of the collaboration, CFG’s CEO Ferran Soriano said: “We are incredibly excited to be collaborating with Sony Pictures Television [SPT] in this joint initiative.
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“City Football Group is already a global entertainment company, and this initiative builds on our long-standing track record of innovation in the content space and the growth of City Studios in the last years. We will now take an even more dynamic approach to content production, and we are already developing several scripted and nonfiction series that will delight audiences globally.
“Bringing together the expertise of both CFG and SPT will enable us to create brilliant shows and remain at the forefront of football-led content production.”
SPT’s President of International Production, Wayne Garvie, went on to add: “Football is the great global game, no other sport produces so many heroes, tears and laughter, joy and heartbreak as football […] but the game always evolves and over the last decade City Football Group have become an unprecedented innovator and global leader.
“Our aim is to be part of the next evolution of the game, creating a new generation of innovative football-based entertainment to thrill the world.” It’s still unclear as to when the first of these new football-related TV shows will start rolling out but given the success of previous ventures they’re sure to prove popular.
Featured Images — The Manc Group/ykanazawa1999 (via Flickr)
Sport
Greater Manchester’s ‘Stroll for Salford’ walking event returns for its second year in 2026
Danny Jones
Following its successful debut last year, Greater Manchester’s now much-loved Stroll for Salford (SfS) event is back for 2026 this autumn.
We’d like to think everyone from around here is filled with hometown pride, but you ask anyone from Salford, and they’ll quickly remind you that this place is its own city, and that it quite rightly deserves celebrating all of its own.
And that’s exactly what the SfS is all about: not just toasting it as the region’s so-called ‘second city’, but as the culturally abundant place that it is and has been for more than 100 years.
Yes, with this sophomore edition following on from the borough celebrating its official Centenary, what better time to hail all things Salfordian.
Stroll for Salford is back🚶🧡
We are delighted to announce the return of the popular fundraising walk back for its second edition on Saturday 19th September as part of Salford's Centenary Year celebrations!
— Salford City FC Foundation (@SalfordCity_FDN) July 30, 2026
Set up by Salford City FC and the partnered charity arm, Foundation 92, the inaugural walk raised more than £3,000 for charity with its maiden event.
Thousands got behind the cause, be it through volunteering and/or donating, as well as talking on the walking route itself back in October.
It’s actually happening a little earlier this time, with the second Stroll for Salford scheduled for Saturday, 19 September.
Kicking off from 10am, those taking part will be setting out on foot for a six-mile journey across the city, starting at the likes of the Civic Centre in Swinton, before passing through other key towns and finishing, of course, at Salford’s AIG Stadium on Moor Lane in Kersal.
The local League Two side continues to do plenty of important work in and around the community – this is just one of many recent, well-received initiatives.
As mentioned earlier, those getting involved will not only receive a special Salford t-shirt following the event alongside a finisher’s medal, but even a complimentary ticket to go and see ‘The Ammies’ in action at their home ground this season.
Not a bad deal at all.
For anyone uninitiated interested in coming along the journey, the route will also pass several key landmarks and a real sense of local history – all while doing your bit for a good cause.
You can help raise important funds for the local area and sign up for the Stroll for Salford 2026 HERE.
Elsewhere in Greater Manchester, another wholesome all-ages event is fast-approaching this August, too; keep on reading to find out all about it…
Manchester City are offering North West kids the chance to win a team training session
Danny Jones
Manchester City are offering kids across the North West a chance to win a free team training session as part of their latest grassroots competition.
Teaming up with their official sleep partners and well-known British mattress brand, Silentnight, Man City are once again giving children throughout the region the opportunity to train at the Etihad Campus itself.
Better still, all the kids have to do is what they already live and breathe to do: play footy.
Alongside the competition, they’re dishing out free advice for parents to help ensure their children get the proper rest and recovery they need through a good night’s sleep.
Continuing to promote how a good sleep in a proper bed can do wonders when it comes not only to fitness and staying active but overall health, this is part of their wider ‘Dream Big’ campaign.
Put in the simplest terms, as part of this initiative, young football teams across the 10 boroughs of Greater Manchester and beyond are able to be nominated by coaches, parents, guardians or club representatives for this special scheme.
The exclusive coaching session, for whoever is fortunate enough to earn it, will be delivered directly by a professional MCFC coach at The City Football Academy.
Even better still, the winning team will also receive free Man City kits, not to mention Silentnight Healthy Growth Kids mattresses.
Speaking ahead of the event, Manchester City’s Vice President of Partnerships, Marketing and Operations, Mark Lambert, said in a statement: “Our partnership with Silentnight is built on a shared commitment to supporting healthier, more active lives, so it’s great to come together on Dream Big.
“Grassroots football plays a vital role in inspiring young players and bringing communities together, and we’re looking forward to welcoming the winning team to the City Football Academy for what we hope will be a memorable experience.”
It’s not the only big thing they’re doing to help promote grassroots football in the local area, either.
Kathryn Pinkham, sleep expert at Silentnight, went on to add: “When children are busy with school, training, matches and everything else that comes with family life, sleep can sometimes slip down the priority list.
“But for young footballers, getting enough good-quality rest can make such a difference – helping them recover after games, concentrate at school and enjoy their sport. The 10-Step Sleep Guide is designed to give families simple, practical tips they can actually use at home.”
Man City’s kids’ coaching sessions will take place on Wednesday, 19 August from 1-3pm, and applications are already live; the window closes at 11:59pm this coming Monday (3 Aug).
To find out more and put a team name forward – made up of players aged seven and over, with no more than a two-year age gap between the youngest and oldest player – you can do so HERE.
Danny Jones -
24th July 2024 
