You can join the board of an actual football club in Cheshire if you’re really good at Football Manager

They currently operate in the 14th tier of English football — but can you take them all the way to the top?

Danny Jones Danny Jones - 23rd January 2024

If you’ve ever dreamed of being in the football industry, a local non-league team is giving fans of Football Manager that very chance in the hope of turning their in-game results into real-world success, offering up a share and board position at the club in a truly one-of-a-kind challenge.

In a pretty remarkable and fun little story from just, non-league side AFC Crewe from just down the road in east Cheshire has announced they will be awarding not only an official share in the club but a position on their board to the first person who wins the Premier League with them.

So many new obsessive saves are about to be started over the next few days.

The long-standing footy sim is probably one of the most popular games in the UK and a huge sports title all around Europe, with millions of players trying to take teams at the very bottom of the football pyramid all the way to the top purely for fun — now they have even more of an incentive.

Yes, you can bag yourself a genuine board position and become a shareholder in the club by simply playing Football Manager.

The community-owned club plays in Division 1 of the men’s Staffordshire County Senior League and the Cheshire Women’s and Youth Football League, having been taken over by the Nufan supporter-driven ownership initiative back in June 2022.


Gradually consolidating their position in the league as a completely fan-owned club, people can buy into AFC Crewe for just £3.99 a month, allowing them to take part in the running of the club by making key decisions in day-to-day operations.

Building on this model, they’ve opened up their ownership model even further with this FM 24 (Football Manager 24) competition and anyone who has heard the story of Will Still, the FM player whose love of the videogame led him to become the youngest top-flight manager in Europe (yes, seriously), will know just how influential this kind of knowledge can prove to be.


As explained in the terms of the challenge, all players and would-be owners need to do is win the Premier League with them and “the first to do it will become an official shareholder and join the club’s board who run the club online. Current board members are also encouraging players to keep them posted.

Such a great idea — and so many partners are about to be annoyed by their other half’s new addiction.

Read more:

To take part, all you need to do is simply download the ‘E20 – England Level 13’ division from the lower league Lower Leagues Database HERE or via Steam.

We can’t explain how much we love this idea — especially because we know how many people are going to take it so seriously that they inevitably fall out with their partners after ignoring them for hours on end.


Best of luck to all of you and we’ll see you out on the touchline.

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Featured Image — SEGA/Crewe AFC (via X)