Manchester United fans were undoubtedly chuffed to hear that their club had appointed a new CEO as new part-owner Sir Jim Ratcliffe proceeds to build his new executive team over the weekend, but there’s already been a dampener on spirits after they dug up some old tweets.
Well, this is awkward.
Having poached the former chief operations officer (COO) directly from rivals Manchester City, Omar Berrada was never going to arrive at Old Trafford with a totally clean slate, but the news on Saturday, 20 January did feel like somewhat of a coup given his success down the road.
However, Man United supporters wouldn’t have been hoping to unearth a selection of unfavourable tweets about their beloved Reds from Berrada barely a day into the job which makes his appointment as CEO feel like less than a match made in heaven.
The first of several unfortunate tweets from Man United’s new CEO.
Yes, it might be over a decade old (as most of them are) but the 45-year-old took aim at the very greatest moment in the club’s history and it’s never going to rub fans the right way, is it?
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On the other hand, giving him the benefit of the doubt, many people have agreed that Sir Alex Ferguson‘s side was far from their best during the game and that it was merely the nature of the late comeback that was so remarkable.
So, trying to be as objective as you can, perhaps you can brush this one off relatively easily.
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The only problem is that this is by no means the only one.
Ok, far from the best look for a club’s new CEO but he was already at City during this time, joining as head of international business development before moving on to director of partnership sales; senior vice president group commercial director, then COO and finally a senior role in City Football Group.
He was hardly going to be singing United’s praises whilst employed by one of their closest and most historic rivals.
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If you were willing to give him even more rope, you could also argue that what he said at the time was bang on: there’s almost no other era that defines the post-Ferguson decline at the club than Moyes’ tenure and we’re sure you’d find most fans would agree.
Yes, while he might not strictly be a Chelsea fan per se, he certainly wasn’t a United fan back in the day and made that abundantly clear on social media. The reaction from most Reds is as you would expect; “Berrada we need to talk about those old tweets big chief” pretty much summed everything up.
While there are plenty of players, managers and staff in general that put their childhood allegiances aside to make it in the professional football business — even Ratcliffe himself has been reported as a Chelsea fan at heart — I guess it comes down to a matter of how many of these you’re willing to brush off.
At the end of the day, any modern-day football fan can be under no illusions that Berrada sees this as anything more than another job which he’s been offered enough money to take.
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As his LinkedIn reads, he’s been “responsible for managing and optimising group football operations for almost 100 teams across 11 clubs on five continents.” United are quite literally just one in a dozen.
One thing that can be said is that he served as part of one of the most successful executive teams in world football over at the Etihad, having helped take care of the business side of things as they picked up trophy after trophy.
On the other hand, as journalist Simon Bajkowski was quick to point out, “It’s as correct to say that United getting Omar Berrada from City is a coup as it is to say that Berrada is firmly implicated in City’s alleged wrongdoing.”
How Man United’s new CEO navigates the reaction not only to these tweets but the ongoing case against the Blues will factor hugely into how steady/unstable a start to life with the Red Devils — you only have to look at history to see how the likes of Ed Woodward and Richard Arnold fared.
Fans are also keeping a keen eye on the rest of the newly installed INEOS team, with one character in particular posing an interesting prospect for the future of the rebuild.
Featured Images — Hays Worldwide (via YouTube)/The Manc Group
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Manchester United agree record streaming deal for new Amazon documentary TV series
Danny Jones
Manchester United have officially agreed a record sporting TV deal for a brand-new documentary TV series on the Amazon Prime Video streaming service.
That’s right, Man United are getting the All Or Nothing treatment.
With the Red Devils finishing the 2025/26 season much stronger than they started it, they’re now set to invite a film crew into the dressing room and the newly refurbished Carrington training complex for the upcoming campaign.
Although there have been many United documentaries over the years, everything from big budget and smaller indie projects to fan-made, this new show looks set to give a more exclusive present day peak behind the curtain of the club’s modern-day set-up than ever before.
While it remains unclear whether or not this past term’s exploits – be it the drama of the Ruben Amorim era, or the upturn under Michael Carrick – are set to be included, as the official announcement teases, the Amazon series will provide behind-the-scenes MUFC throughout the 26/27 term.
There was an opportunity to accept this kind of coverage shortly after INEOS invested in the business, but Amorim put a rather public kibosh on the offer to preserve the backroom’s privacy and prevent any unnecessary intrusion.
Understandably, a lot of people agree with the decision, especially given the team was not just in another state of flux but at a crucial turning point under their then-new boss.
Taking a more old-school manager approach, it may have been seen as a sensible step, but it wouldn’t have mattered either way, as the Portuguese head coach (who now looks set to join AC Milan) was eventually sacked after just over a year in charge.
Nevertheless, many supporters are still reticent about the prospect of lifting the lid on an organisation that has famously seen plenty of turbulence. The fan base will just be hoping for a season to remember for the right reasons while the cameras are running for a reportedly record
Really not a fan of this – I wonder what someone like Carrick thinks of this? Additional scrutiny and pressure in his first full season as Head Coach.
The two most recent Premier League champions, Arsenal and Man City, have both seen seasons of Amazon’s now well-known docuseries before going on to win landmark titles, so perhaps it could be a good omen; who knows?
Conversely, Sunderland – who were infamously selected as one of the first subjects of this all-access kind of series – arguably ended up putting more unnecessary spotlight on their struggles.
As for those under the All Or Nothing umbrella, Spurs, Juventus and even the German international have also served as examples of how the big payout may not always be worth the bad press, with all three having gone through plenty of trials and tribulations in and around the respective versions airing.
Let’s just say that, reportedly ‘record’ sums or not, this could still go one way or the other…
While it’s still unclear as to the actual figure Manchester United will be taking home as part of the package with Amazon, this is yet another example of the steady Americanisation of association football, starting with the NFL and ice hockey before now drawing even wider audiences to the beautiful game.
Manchester City sign Beth Mead as European champion Lioness completes major transfer move to WSL title rivals
Danny Jones
In a major move for recently crowned champions Manchester City, two-time Euros winner Beth Mead has completed a switch from title Women’s Super League (WSL) rivals Arsenal.
This one is sure to cause quite the stir, especially given the players that have been transferred between them in the past.
Announcing the signing on Friday, 12 June, Man City Women confirmed the done deal in a social media post that also revealed she will don the number seven shirt.
With City having finally won the first title in over a decade earlier this year – only their second in the modern era – the England Women’s star and WSL heavyweight didn’t mince her words on arrival, telling the club and its fans: “I’m here to win.”
The 31-year-old from Whitby spent the best part of nine years at Arsenal, during which time she has also gone on to become one of the most prolific Lionesses under Sarina Wiegman.
Boasting not only 81 national team caps to her name, but also having scored 40 times in his career thus far (her assists included, guaranteeing at least a goal contribution every other game, on average), she’s been one of the most dangerous female forwards in Europe for some time now.
Speaking in a club statement, she said: “City have always played beautiful football, but I think this season they’ve been very cutthroat in front of goal, [found] different ways of scoring, different ways of creating goalscoring opportunities.
“I think that’s been the difference: they’ve found ways to score and win games when it’s been cagey, or whether it’s felt easy and you become complacent. I think that’s been the difference this season for City winning.”
Having already linked up with fellow England star Alex Greenwood upon making her first appearance at Man City’s brand new women’s football facility, she went on to add: “I’ve played with a lot of the players in the team, I’ve watched a lot of players in the team over the years and in the season gone [by], and I think that’s what created a lot of excitement.
They’ve aimed to set a new industry standard for the women’s game.
Penning a first MCWFC contract this week, she has signed a deal until the summer of 2029; both she and City supporters will no doubt be hoping she can add at least one more piece of silverware by the end of the 2026/27 campaign.
With head coach Andrée Jeglertz now looking to mount a title defence over at the Etihad Campus, and the Women’s World Cup in Brazil getting underway this time next year, Mead will obviously be looking to hit the ground running ahead of her first season in sky blue.
There is undoubtedly an element of curiosity to see who will have the better overall performance this upcoming term between her and national teammate Chloe Kelly, with the latter ex-City player having left the club for the red side of north London instead.
Speaking of cities split into two halves, football-wise, elsewhere in transfer news, Manchester United have also been linked to a new attacker of their own – it remains to be seen how strong the interest is going both ways…
Danny Jones -
22nd January 2024 
