We’ve got a new favourite TV show: Erling Haaland’s YouTube channel

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In a world packed with so many different streaming platforms that it can be hard to keep track of which new phenomenon is on what, or even what subscriptions you have, we’re glad to inform you that there’s a new show you can watch for free in the form of Erling Haaland’s YouTube channel.

No, seriously: now Traitors is over, it might just be our latest obsession.

First and foremost, it’s worth noting that in a climate of largely media-trained professional athletes, we always find characters like Erling Haaland refreshing – primarily because he’s an unapologetic but still inoffensive footballer who pretty much does and says whatever he wants, both on the pitch and off.

Including (judging just off the first two episodes alone) cooking and eating steak in the Manchester rain, dressing up like the Joker, talking about how much he loves milk, and chasing his childhood sweetheart through his rather large home.

Starting his official YouTube channel and releasing his first episode, ‘Day in the Life of a pro footballer: Erling Haaland’ on Thursday, 23 October 2025, the Manchester City star immediately went viral.

Ironically, this isn’t technically his debut as a so-called ‘influencer’, having previously released self-made videos of him rapping as a teenager. Yes, it exists.

Nevertheless, now with a proper camera crew behind him and in a much more content-rich stage in his life as one of the most famous sporting personalities on the planet.

Haaland has gone from not only one of the most exciting young players on the planet, to developing an even bigger celebrity profile since arriving in Manchester and the Premier League at large, becoming a persona-led brand in his own right.

The 25-year-old son of former Blue, Alf-Inge Haaland, was always going to be a popular figure among City supporters, but it says quite a lot that other football fans, even from rival clubs, find it hard to find him anything other than personable, funny and fascinating at times.

You only have to look at the reactions to his conveniently timed Halloween episode, where he dressed up as a famous Batman villain and went around Manchester ‘in disguise’. If you can’t spot the big blonde Norwegian number nine in a crowd, then you’re probably too late for Specsavers, to be honest.

You haven’t lived until you’ve seen Haaland as the Joker doing kick-ups – so head to his YouTube and tick that off now.

We’re not entirely sure what motivated him to kickstart these high-production value videos now, but we’re not complaining; already, it’s given us more laughs, whether intentional or not, than most run-of-the-mill sitcoms.

It goes without saying that we can’t wait to see what he drums up after the big win against Liverpool, in which he delivered yet again, netting his 14th goal in just 11 Premier League appearances this season.

We particularly enjoyed how he chose to celebrate scoring against his former club, Borussia Dortmund, in the Champions League this month: by heading to Chinatown, seemingly for not only some Pho Cue but for a special late-night trip to Fat Pats, too.

For now, until we get the next instalment of our new and hopefully regularly scheduled Haaland YouTube programming, please enjoy that video of him spitting bars as a teen…

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Featured Images — Screenshots (via Official Erling Haaland YouTube channel)