British cricketer, Marie Kelly, has won the prestigious University Campus of Football Business (UCFB) Sports Entrepreneur Competition for 2025.
Winning the whopping grand prize of up to £50,000, the Blaze – Nottinghamshire women’s team, formerly known as ‘Lightning’ – and Northern Superchargers star took home the potentially game-changing investment for her own apparel company, Versatail.
Being given the substantial grant late last month, the professional cricket player was presented as the lucky recipient following an intense deliberation process.
Expert judges chose the Birmingham-born young businesswoman from a shortlist of nine finalists selected from countless submissions.
At 29, Kelly fell just within the eligible 18-30 age bracket for the new UFCB Sports Entrepreneur Competition, with 2025 marking a decade of the further education institution here in Manchester.
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Held at Man United’s home stadium, Old Trafford, it’s safe to say that the ‘Theatre of Dreams’ felt like a fitting venue to deliver news.
The judging panel was comprised of UCFB Founder, Brendan Flood; Andrea Chilton, CEO of the English Schools Football Association; Eni Shabani, Founder of Rising Ballers; Adrian Harris, Chief Supply Chain Officer of Castore, as well as the CEO of Altrincham FC, Sam Mackenzie.
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As the founder of Versatail UK, which specialises in women’s and active headwear, including lifestyle caps and bobble hats, Kelly has taken her sporting background to create products that cater specifically to long hair and female-centric styling.
For instance, her label has helped oversee the design ‘Magni-Strip®’ trademarked technology, which allows people to adjust their ponytail heights.
Learn more about the inspiration behind the project here:
Votes were based on five criteria: market opportunity, innovation of the idea, feasibility, the pitch quality, and sustainability/impact of the idea.
Other runners-up included a non-league football app called Touchline, and even an anti-bacterial boxing glove liner conceived by a brand specialist at Amazon.
Speaking on the momentous milestone for her still relatively small start-up, Kelly said: “My main emotion is shock. I really didn’t think I would win – I was here for the experience.
The process really helped me strategise the business and really think about where I wanted to go with it. To be named the overall winner, I’m really delighted.”
“The financial prize takes a bit of the weight off my mind about how to supply the demand that I’ve already got for my products and my caps. Hopefully, I can just really develop the product so it’s even better and service even more women and girls in sports.”
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As for UCFB, aforementioned CEO Flood went on to add: “As we celebrate 10 years in Manchester, we want to celebrate not just our own journey but empower the young entrepreneurs who will shape the future of sport.
“This competition reflected everything UCFB stands for: ambition, innovation, and the belief that the sports industry is powered by creative ideas. The calibre of the entries was incredible, so everyone who made the final judging stage deserves immense credit, but Marie was the unanimous choice overall.
“She has done an incredible job establishing her brand, and we hope that this financial reward can help Versatail continue to cater for the diverse needs of women and girls in sport at an even greater scale.
You can see the full video from the most recent event down below.
If you’re looking to make moves in this space, keep your eye out for when entries open for the UCFB Entrepreneur prize in 2026.
New Amazon Prime Video docuseries to show Pep Guardiola’s final seasons at Manchester City
Emily Sergeant
A new all-access docuseries featuring Pep Guardiola’s final few seasons at Manchester City is set to air this summer.
Coming exclusively to Prime Video in the UK and Ireland, the four-part documentary is set to take Manchester City fans and neutral viewers alike inside the club as the players and manager – who delivered an era of dominance -make way for a new generation.
Filmed over the past two seasons, this is the ultimate account of an emotional farewell that marks the end of an era in English football, and will offer unfiltered access to Guardiola, his squad, and the City boardroom.
After 10 trophy-filled years – which included six Premier League titles, the UEFA Champions League, three FA Cups, and five EFL Cups – Pep Guardiola called time on his tenure in Manchester last month, alongside fan favourite players Bernardo Silva and John Stones, as well as Kevin De Bruyne the season prior.
This new docuseries was there to follow them every step of the process.
Fans can follow City from a disappointing 2024/25 campaign right through to a domestic double the following season, charting the raw emotion of a squad in transition.
The series is directed by Academy and BAFTA award-winning filmmaker, Kevin Macdonald, alongside City Studios’ John De Caux, and is produced by Kevin Macdonald for Plan B/KM Films and Gavin Johnson and Ged Doherty for City Studios.
“This is the ultimate account of an emotional farewell that marks the end of an era in English football,” Amazon Prime Video said in a statement.
Joining Prime Video’s wide selection of sports programming, the series will be available to watch at no additional cost to Prime members this summer.
It’ll be ready to stream on 19 August.
Featured Image – Prime Video
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Here’s our petition for ‘Wonderwall’ to become England’s new football anthem
Danny Jones
All things considered, England have made a great start to the 2026 World Cup, pitching themselves as one of the great entertainers this tournament, and the scenes of the supporters and players alike serenading an entire stadium with ‘Wonderwall’ after the full-time whistle gave us chills.
So why not time for a change?
After all, that feels a lot like what this World Cup squad is about: a new manager, new teammates, not clinging to the previous ways of playing – and perhaps it’s time to put ‘Sweet Caroline’ to one side.
Now, we’re by no means saying that we’re ‘done’ with the John Denver anthem that has been reborn as a Three Lions anthem, but look at how good it was watching England belting out Oasis with the fans.
“Today is gonna be the day that England beat Croatia 4-2”, as BBC’s Match of the Day cleverly quipped.
Obviously, we’re biased as Mancs, but we also think there’s something special about having that particular track feel so good to hear again.
As much as we love Oasis, for a long time, it felt like we couldn’t enjoy arguably their biggest-ever single anywhere near as much as we once did.
We assume it’s something akin to hearing ‘Mr Brightside’ non-stop for what felt like millennia, and in truth, hearing those repetitions of “ba, ba, ba… SO GOOD, SO GOOD!” over and over again at sporting fixtures beyond just national team games has taken the magic out of it at times.
Perhaps it’s just a case of saturation in certain settings and songs simply being overplayed – FIFA’s co-hosts over in the US certainly helped see to that when it came to ‘Wonderwall’ for a long time.
On the other hand, it feels like we’ve now come full circle; singing those famous lyrics at the top of our lungs in a sea of Mancs and fans travelling from all over to Heaton Park for Live ’25 last year felt better than ever, and like we’d all remembered how great a tune it’s always been. So did this…
In fact, this felt so emotional that you’ve got people who aren’t even English praising both those on the pitch and up in the stands for the moment online.
Even the admittedly rather American Man vs Food himself, Adam Richman (though he does have British ancestry), felt compelled to write a moving response on social media: “Shut up. You’re the one that’s crying. Bravo, England.”
He’s far from the only one who was left bowled over by the atmosphere – us included.
What do you think? Is it time for a new go-to tournament anthem for the Three Lions moving forward?
Danny Jones -
6th November 2025 
