The English Football League (EFL) has struck a new deal with Sky Sports to broadcast more than 1,000 games live on TV from next season, with a brand-new channel being added to their overallpackage,which will let fans watch their club at least 20 times every year.
Better still, the new channel will come at no extra charge to existing Sky Sports customers and help get more eyes on the lower leagues each week.
Making the announcement on Monday, 13 May, the EFL confirmed that there are set to be more games than ever aired by the broadcaster thanks to the new record deal and the introduction of Sky Sports+, a new red-button style channel and streaming service allowing fans more freedom.
Kicking off from 2024/25 and running until 2028/29, the new TV rights deal will see a total of 1,059 EFL matches shown across multiple platforms in a contract worth £895m and £40m in marketing benefits.
Watch your EFL team over 20 times a season from next season, live on Sky Sports.
As per the official press release, Sky Sports has promised to broadcast a minimum of 328 Sky Bet Championship matches, 248 League One matches and the same number of League Two matches.
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In addition to the normal season fixtures, they will also be delivering every playoff game throughout the EFL, as well as all of the 93 Carabao Cup and 127 EFL Trophy matches for the very first time.
Breaking this down to how this looks each round, this equates to 10 live EFL fixtures shown each weekend: Championship games and another five split between the third and fourth divisions.
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According to Sky themselves, this represents “a 50% increase on the value of the current rights agreement and will see significantly enhanced exposure for all EFL clubs provided through on-air and digital support from Sky Sports to promote EFL competitions, clubs, and community initiatives.”
The EFL agrees a new four-year international broadcast deal from next season worth a minimum of £150m – a 40% increase on the existing deal 💰📈 pic.twitter.com/Ktm7KasbwE
With the 3pm/Article 48 TV blackout remaining in Britain, this means that more games will be scheduled outside of this time zone, however, they are also promising to give better notice periods for fixtures selected for TV broadcast and Sky Sports+ coverage.
The new Sky x EFL deal will also ensure that all opening, final day and midweek fixtures in the Sky Bet EFL will be shown live, as well as all games played on Bank Holidays including Easter, Boxing Day, New Year’s Day and lower league fixtures pencilled in for the international breaks.
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Fans further down the pyramid have been crying out for better visibility when it comes to their clubs for years, making this a landmark moment in the history of English football, but one that still goes to show just how much TV rights and the entertainment industry continues to dominate the beautiful game.
Still, more games for everyone to enjoy on the telly – that’s a good thing, right?
Manchester United agree record streaming deal for new Amazon documentary TV series
Danny Jones
Manchester United have officially agreed a record sporting TV deal for a brand-new documentary TV series on the Amazon Prime Video streaming service.
That’s right, Man United are getting the All Or Nothing treatment.
With the Red Devils finishing the 2025/26 season much stronger than they started it, they’re now set to invite a film crew into the dressing room and the newly refurbished Carrington training complex for the upcoming campaign.
Although there have been many United documentaries over the years, everything from big budget and smaller indie projects to fan-made, this new show looks set to give a more exclusive present day peak behind the curtain of the club’s modern-day set-up than ever before.
While it remains unclear whether or not this past term’s exploits – be it the drama of the Ruben Amorim era, or the upturn under Michael Carrick – are set to be included, as the official announcement teases, the Amazon series will provide behind-the-scenes MUFC throughout the 26/27 term.
There was an opportunity to accept this kind of coverage shortly after INEOS invested in the business, but Amorim put a rather public kibosh on the offer to preserve the backroom’s privacy and prevent any unnecessary intrusion.
Understandably, a lot of people agree with the decision, especially given the team was not just in another state of flux but at a crucial turning point under their then-new boss.
Taking a more old-school manager approach, it may have been seen as a sensible step, but it wouldn’t have mattered either way, as the Portuguese head coach (who now looks set to join AC Milan) was eventually sacked after just over a year in charge.
Nevertheless, many supporters are still reticent about the prospect of lifting the lid on an organisation that has famously seen plenty of turbulence. The fan base will just be hoping for a season to remember for the right reasons while the cameras are running for a reportedly record
Really not a fan of this – I wonder what someone like Carrick thinks of this? Additional scrutiny and pressure in his first full season as Head Coach.
The two most recent Premier League champions, Arsenal and Man City, have both seen seasons of Amazon’s now well-known docuseries before going on to win landmark titles, so perhaps it could be a good omen; who knows?
Conversely, Sunderland – who were infamously selected as one of the first subjects of this all-access kind of series – arguably ended up putting more unnecessary spotlight on their struggles.
As for those under the All Or Nothing umbrella, Spurs, Juventus and even the German international have also served as examples of how the big payout may not always be worth the bad press, with all three having gone through plenty of trials and tribulations in and around the respective versions airing.
Let’s just say that, reportedly ‘record’ sums or not, this could still go one way or the other…
While it’s still unclear as to the actual figure Manchester United will be taking home as part of the package with Amazon, this is yet another example of the steady Americanisation of association football, starting with the NFL and ice hockey before now drawing even wider audiences to the beautiful game.
Manchester City sign Beth Mead as European champion Lioness completes major transfer move to WSL title rivals
Danny Jones
In a major move for recently crowned champions Manchester City, two-time Euros winner Beth Mead has completed a switch from title Women’s Super League (WSL) rivals Arsenal.
This one is sure to cause quite the stir, especially given the players that have been transferred between them in the past.
Announcing the signing on Friday, 12 June, Man City Women confirmed the done deal in a social media post that also revealed she will don the number seven shirt.
With City having finally won the first title in over a decade earlier this year – only their second in the modern era – the England Women’s star and WSL heavyweight didn’t mince her words on arrival, telling the club and its fans: “I’m here to win.”
The 31-year-old from Whitby spent the best part of nine years at Arsenal, during which time she has also gone on to become one of the most prolific Lionesses under Sarina Wiegman.
Boasting not only 81 national team caps to her name, but also having scored 40 times in his career thus far (her assists included, guaranteeing at least a goal contribution every other game, on average), she’s been one of the most dangerous female forwards in Europe for some time now.
Speaking in a club statement, she said: “City have always played beautiful football, but I think this season they’ve been very cutthroat in front of goal, [found] different ways of scoring, different ways of creating goalscoring opportunities.
“I think that’s been the difference: they’ve found ways to score and win games when it’s been cagey, or whether it’s felt easy and you become complacent. I think that’s been the difference this season for City winning.”
Having already linked up with fellow England star Alex Greenwood upon making her first appearance at Man City’s brand new women’s football facility, she went on to add: “I’ve played with a lot of the players in the team, I’ve watched a lot of players in the team over the years and in the season gone [by], and I think that’s what created a lot of excitement.
They’ve aimed to set a new industry standard for the women’s game.
Penning a first MCWFC contract this week, she has signed a deal until the summer of 2029; both she and City supporters will no doubt be hoping she can add at least one more piece of silverware by the end of the 2026/27 campaign.
With head coach Andrée Jeglertz now looking to mount a title defence over at the Etihad Campus, and the Women’s World Cup in Brazil getting underway this time next year, Mead will obviously be looking to hit the ground running ahead of her first season in sky blue.
There is undoubtedly an element of curiosity to see who will have the better overall performance this upcoming term between her and national teammate Chloe Kelly, with the latter ex-City player having left the club for the red side of north London instead.
Speaking of cities split into two halves, football-wise, elsewhere in transfer news, Manchester United have also been linked to a new attacker of their own – it remains to be seen how strong the interest is going both ways…
Danny Jones -
14th May 2024 
