The English Football League (EFL) has struck a new deal with Sky Sports to broadcast more than 1,000 games live on TV from next season, with a brand-new channel being added to their overallpackage,which will let fans watch their club at least 20 times every year.
Better still, the new channel will come at no extra charge to existing Sky Sports customers and help get more eyes on the lower leagues each week.
Making the announcement on Monday, 13 May, the EFL confirmed that there are set to be more games than ever aired by the broadcaster thanks to the new record deal and the introduction of Sky Sports+, a new red-button style channel and streaming service allowing fans more freedom.
Kicking off from 2024/25 and running until 2028/29, the new TV rights deal will see a total of 1,059 EFL matches shown across multiple platforms in a contract worth £895m and £40m in marketing benefits.
Watch your EFL team over 20 times a season from next season, live on Sky Sports.
As per the official press release, Sky Sports has promised to broadcast a minimum of 328 Sky Bet Championship matches, 248 League One matches and the same number of League Two matches.
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In addition to the normal season fixtures, they will also be delivering every playoff game throughout the EFL, as well as all of the 93 Carabao Cup and 127 EFL Trophy matches for the very first time.
Breaking this down to how this looks each round, this equates to 10 live EFL fixtures shown each weekend: Championship games and another five split between the third and fourth divisions.
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According to Sky themselves, this represents “a 50% increase on the value of the current rights agreement and will see significantly enhanced exposure for all EFL clubs provided through on-air and digital support from Sky Sports to promote EFL competitions, clubs, and community initiatives.”
The EFL agrees a new four-year international broadcast deal from next season worth a minimum of £150m – a 40% increase on the existing deal 💰📈 pic.twitter.com/Ktm7KasbwE
With the 3pm/Article 48 TV blackout remaining in Britain, this means that more games will be scheduled outside of this time zone, however, they are also promising to give better notice periods for fixtures selected for TV broadcast and Sky Sports+ coverage.
The new Sky x EFL deal will also ensure that all opening, final day and midweek fixtures in the Sky Bet EFL will be shown live, as well as all games played on Bank Holidays including Easter, Boxing Day, New Year’s Day and lower league fixtures pencilled in for the international breaks.
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Fans further down the pyramid have been crying out for better visibility when it comes to their clubs for years, making this a landmark moment in the history of English football, but one that still goes to show just how much TV rights and the entertainment industry continues to dominate the beautiful game.
Still, more games for everyone to enjoy on the telly – that’s a good thing, right?
Startling statistic raises eyebrows around Manchester United’s defensive capabilities under Erik ten Hag
Danny Jones
Things continue to go from bad to worse for Manchester United this season and yet more unfortunate statistics following another chaotic showing have once again put their capabilities under Erik ten Hag, especially in defence, under scrutiny.
Man United got off to a dream start at the Estádio do Dragão against Porto, starting on the front foot and scoring two goals inside 20 minutes and from two sources who needed them most: Marcus Rashford and Rasmus Højlund returning from injury.
However, it didn’t take long for the home team to pull one back – just a few minutes in fact – and then by the 50th minute the visitors suddenly found themselves losing 3-2 and chasing an equaliser into stoppage time.
Thankfully, Harry Maguire got them out of jail right at the death but it is that now apparent trend of conceding multiple goals in a short space of time that has raised even more serious questions around the team’s mentality, resilience after letting one in and ability to defend in general.
Just in Europe since the start of last season, Man United have conceded two goals in four minutes at Bayern, two in 10 mins vs Galatasaray (h), two in four minutes vs Copenhagen (a), two in nine minutes vs Galatasaray (a) and now two in seven minutes vs Porto (a).
As you can see, it’s not just that this was the 31st time since the beginning of last season that United have conceded two more goals in a match, the most any current Premier League club in that time, but it seems to be the short bursts in which these goals come.
As broken down by ESPN’s Rob Dawson, it seems to be a case of when it rains it pours as the above stat is in Europe alone, where they seem to be picking up even more bad habits on top of that immediate vulnerability after letting one in.
Despite it scoring 12 in their last four matches in Champions and Europa League competitions and even managing to go 2-0 up in three of them, they haven’t managed to win a single one, as the draw against the unconvincing Portuguese side also marked the fifth European game in which they’ve conceded a trio of goals at the other end.
Worse still, according to even more damning stats thrown up by Opta, this ultimately became the 24th time Erik ten Hag’s side has conceded three goals or more in a game – again, the most of any Premier League side and with several of those goals coming in short bursts.
Alarming stuff, but the Dutchman is keeping calm at least on the surface, telling media that he and the players are “mad and motivated” by the current situation but that fans have to remain patient and hopeful that the results will start to improve.
“Don’t judge us in this moment, wait until the end of the season. We’re in a process.”
Erik ten Hag has full belief in his squad moving forward 💪
Match hero Maguire also came to the manager’s defence in his post-match press conference but did once again hit at a problem with motivation and belief: something that both Christian Eriksen rather concerningly touched on last month, admitting that the dressing “didn’t want it enough.”
The Red Devils must now play an in-form Aston Villa who recently won late on their long-awaited Champions League away at Villa Park this weekend and, as if he didn’t need one already, a win is essential for Erik ten Hag.
What about you, United fans – how long do you think he realistically has left to turn things around?
You can watch all the highlights from Man United vs Porto down below.
Featured Images — TNT Sports/Sky Sports (via Screenshot)
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Luke Littler is holding a meet-and-greet this weekend – but not exactly where you’d expect
Danny Jones
Young darts sensation Luke Littler has about as big a 12 months as a professional could hope for and many of those who don’t even watch ‘The Arrows’ now know his name, so much so that he’s already holding a meet-and-greet that is selling quicker than you say ‘180!’
Warrington locals are set to welcome Luke ‘The Nuke’ back to his hometown but it’s fair to say the event is taking place exactly where you would have expected.
The 2024 World Series, Premier League of Darts and Players Championship winner’s fame and reputation have continued to skyrocket ever since his debut, so he’d easily have fans lining up pretty much anywhere, especially in the WA postcode.
Nevertheless, hordes of kids looking to follow in his footsteps and bolster a new generation of youth darts players can attend Luke Littler’s meet and greet at none other than… a Smyths Toys Superstore.
Credit: Smyths Toys
As you do.
Located on the JunctionNINE Retail Park, Warrington Symths Toys will see the 17-year-old taking photos with fans, chatting to budding darts hopefuls and, as it turns out, show off his new personal collection.
Yes, while there will be plenty of wholesome selfies and wide-eyed little kids looking to meet their local hero, Littler and his team chose this particular location as Smyths Toys will be stocking his new range of Target Darts.
Once again, his meteoric rise has seen a huge uptake in young people wanting to try their hands at the sport, with the official Luke Littler Cabinet Set even being named as the Judge’s Pick for ‘Best Gift for Teens’ at the 2024 Christmas Wishlist Awards.
Beyond that, the shop also has the highly sought-after Luke Littler Magnetic Dartboard set for the little one, as well as the Luke Littler Steel-Tip Brass Darts, designed in celebration of the 17-year-old’s tremendous performance at the 2024 PDC World Darts Championship.
Speaking ahead of the event, Littler said: “I’m really excited to meet everyone at Smyths Toys in Warrington this Saturday! It’s been an incredible year for me, and I can’t wait to connect with fans in my hometown and inspire the next generation.”
Adam Thompson, Head of Marketing at Target Darts added: “We’re thrilled to host this fantastic meet-and-greet event with Luke Littler. Luke has had an extraordinary year and we’re proud to celebrate his success with this special opportunity for fans to engage with him…
“It’s a great way to inspire young players and bring the darts community together and we can’t wait to see everyone in Warrington!”
The meet and greet will kick off from 1pm on Saturday, 5 October but you’ll have to be quick if you want to secure a spot. However, the store will still be open between the regular hours (9am-8pm), so you can still try your luck to try and catch a glimpse of ‘The Nuke’ and pick up a darts set or two.
Danny Jones -
14th May 2024 
