Manchester United’s ‘new’ sporting director Dan Ashworth only made the move to Old Trafford back in July and now, just five months later, he has officially left by ‘mutual agreement’.
Announced over the weekend, not only did the news come much to the surprise of United fans but given that his appointment was confirmed long before his start date, Ashworth actually spent almost just as long not quite having joined the club as he did on the job. Sounds messy, we know – because it is.
In short, both Newcastle and now Manchester United’s 53-year-old ex-sporting director was placed on gardening leave back in February after a clear approach by what would be his short-lived new home.
They also paid the North East side a large sum to secure his services – far from a measly number when you consider where else they’ve pinched pennies this year…
INEOS at Manchester United:
– Got rid of Dan Ashworth after five months having had him on gardening leave for the same amount of time. Oh and paid £3 million for him.
– Put ticket prices up to £66 for everyone, including children and pensioners.
To put things into context, while in footballing terms £3 million might not sound like a lot of money (the industry being as overinflated as it is), when you take into account what that money could have gone towards, it doesn’t necessarily make for great reading.
Oh yeah, you also have to tot up how much he was paid as his regular wage during a five-month stint in which even more money was spent on players and those hoping to grab a ticket to one of the remaining games this season (we’re not even in Christmas yet) were asked to fork of £66 for the privilege.
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The technical director for the FA’s elite development programme will have likely been on a higher wage in Manchester than he was in Newcastle, where he is said to have taken home around £1.5m a year, and probably notched a good chunk of that amount in less than half a year.
Even operating on the assumption that the INEOS Group matched his rate at St James’ Park, this means that he will have made at the very least an estimated £625k since switching Uniteds.
Add that on top of The Times‘ claims that the actual compensation figure Jim Ratcliffe and co. paid to release him from his previous role were actually upwards of the reported figure, then you’re looking at something closer to over £5m for as many months of work.
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Manchester United sporting director Dan Ashworth left his role after just five months.
Just as a reminder, roughly £200m has been spent on new players since Ashworth took up the position and 250 staff members were made redundant from various roles throughout the club, which was also said to have tacked on another £8.6m to the overall expenditure.
Although exact details are still yet to be fully verified, Ashworth and the new United hierarchy have clearly clashed: it is thought he was lumped with the decision to keep Erik ten Hag and extend his contract before his eventual sacking and also made clear suggestions as to his replacement.
It is also thought Ashworth had tipped other frontrunners to replace the Dutchman instead of new head coach Ruben Amorim, who CEO Omar Berrada to tie down before his former employers Manchester City could line up as Pep Guardiola’s eventual successor.
Whatever ultimately comes out in the wash, we think it’s fair to say it all sounds like a bit of a shambles and the atmosphere around the club – especially following the recent protests over increased ticket prices – looks to be less than rosy once again.
One thing is for sure, like most of those who have attempted since Sir Alex Ferguson, the new manager has walked into a much bigger task than he could have ever predicted and given the Ashworth developments, recent sackings and fan frustration on multiple fronts, United could really do with a win.
Featured Images — BT Sport (screenshot via YouTube)
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Manchester City have started a new football club in the United States
Danny Jones
Manchester City have officially founded a new football club in North America as the CFG portfolio continues to expand.
While this new venture is focused on youth football, it’s their second in the United States after New York City FC and could help create new pro pathways into the sport at a grassroots level.
Introducing CFG franchise number 13: Man City North Texas FC.
As per an official statement on their website, “Man City North Texas FC delivers youth soccer programs for boys and girls aged 8–19, led by Manchester City coaches and built on the same coaching methodology developed within the Club.
“Every session is designed to help players become better soccer players, technically, tactically, and mentally, through modern, enjoyable training that builds confidence on and off the pitch.”
Basically serving as another academy setup across the pond, North Texas FC will no doubt help not only develop and create opportunities for aspiring young footballers over in the US, but likely serve as yet another feeder programme/outlet for tapping up the latest American talents.
We’ve already seen fairly recently examples such as ex-players Jack Harrison and Zack Steffen coming through the likes of New York and remaining on City’s wider books and either making the move over for a taste of first-team football or being loaned out to other teams.
Even if they ultimately go on to be sold, the aim is to help nurture youngsters and promise three main takeaways: an “authentic Manchester City methodology”, delivered by actual MCFC coaches, and a clear development pathway.
CITYCOACH gives coaches around the world access to the Manchester City methodology – sharing the knowledge, practices, and philosophy that shape how we develop players at every level ⚽️
This most recent ‘youth soccer club’ is just the latest in a long line of fresh Manchester City Football Programs created over the past decade or so, with coaching now being provided to children of all ages across a total of 38 cities in 14 countries.
At present, more than 40,000 kids are estimated to participate in these schemes every year, and thanks to Man City North Texas FC, that number is set to climb even further.
So, if you or someone you know happens to be based in or near the ‘Mean Green’ sporting hub of the ‘Lone Star State’, you can register interest HERE.
Meanwhile, in news closer to home, there are plenty of other big developments happening over at the Etihad Campus. Find out more down below.
The Premier League is keeping its crucial cap on away game ticket prices – for now
Danny Jones
The Premier League has announced it is extending its crucial price cap for away games, as the general cost of match tickets continues to creep up all over the country.
Most season card holders, be they here in Greater Manchester or elsewhere, are likely looking at their annual spending going up simply, so steps like these are key in keeping first division football as affordable as possible.
And that’s just the ongoing cost of living, let alone the clubs that are continuing the trend of charging more each year and, unfortunately, even pricing some supporters out entirely.
With that in mind, the news of England’s top-flight sides voting unanimously to keep the £30 cap intact for at least another two years comes as relief to those who spend most of the year putting their hard-earned cash towards following their team home and away.
BREAKING: The Premier League extend £30 cap on away tickets for another two seasons 🚨 pic.twitter.com/L336aZwmn3
Now confirmed to remain in place until the end of the 2027/28 campaign, travelling fans obviously still spend plenty of money on transport and so on every year, but at least they don’t have to worry about rising general admissions.
At least not for the time being…
Writing in a statement, the Premier League said: “Away fans help create the incredible atmosphere Premier League matches are renowned for. Since the cap’s implementation in 2016, it has contributed to attendance at away games increasing from 82% to 91%.”
They also acknowledged the significant and regular funds that supporters still spend on these trips, with plenty of people online also praising the Football Supporters’ Association (FSA), which helped spearhead the campaign over a decade ago.
With so many other obstacles still getting in the way of fans making it to games either at their usual stadium or on an away day – not least of all the constant and increasingly frustrating rescheduling of fixtures – it’s good to see this isn’t an area the Prem are trying to target.
As always, the multi-billion-pound business can always seek out other, newer money spinners, and we’re absolutley certain they will. For instance, there’s at least one happening over in Spain that we’d happily see carried over here.
Following the news, this now means that fans will ultimately have enjoyed 12 back-to-back seasons of the benefit, and long may it continue.
Nevertheless, the biggest barrier for people to watch the beautiful game at its highest level in the UK remains the cost of standard tickets.
The likes of Manchester United, Arsenal, Leeds and more have already let matchgoers know that their season ticket prices will be going up, and the likes of Man City have already seen backlash for increasing rates amid the expansion of the Etihad Campus.
Danny Jones -
9th December 2024 
