Manchester United’s ‘new’ sporting director Dan Ashworth only made the move to Old Trafford back in July and now, just five months later, he has officially left by ‘mutual agreement’.
Announced over the weekend, not only did the news come much to the surprise of United fans but given that his appointment was confirmed long before his start date, Ashworth actually spent almost just as long not quite having joined the club as he did on the job. Sounds messy, we know – because it is.
In short, both Newcastle and now Manchester United’s 53-year-old ex-sporting director was placed on gardening leave back in February after a clear approach by what would be his short-lived new home.
They also paid the North East side a large sum to secure his services – far from a measly number when you consider where else they’ve pinched pennies this year…
INEOS at Manchester United:
— Stretford Paddock (@StretfordPaddck) December 8, 2024
– Got rid of Dan Ashworth after five months having had him on gardening leave for the same amount of time. Oh and paid £3 million for him.
– Put ticket prices up to £66 for everyone, including children and pensioners.
– Made huge amounts of…
Nope, think that about covers it.
To put things into context, while in footballing terms £3 million might not sound like a lot of money (the industry being as overinflated as it is), when you take into account what that money could have gone towards, it doesn’t necessarily make for great reading.
Oh yeah, you also have to tot up how much he was paid as his regular wage during a five-month stint in which even more money was spent on players and those hoping to grab a ticket to one of the remaining games this season (we’re not even in Christmas yet) were asked to fork of £66 for the privilege.
The technical director for the FA’s elite development programme will have likely been on a higher wage in Manchester than he was in Newcastle, where he is said to have taken home around £1.5m a year, and probably notched a good chunk of that amount in less than half a year.
Even operating on the assumption that the INEOS Group matched his rate at St James’ Park, this means that he will have made at the very least an estimated £625k since switching Uniteds.
Add that on top of The Times‘ claims that the actual compensation figure Jim Ratcliffe and co. paid to release him from his previous role were actually upwards of the reported figure, then you’re looking at something closer to over £5m for as many months of work.
Manchester United sporting director Dan Ashworth left his role after just five months.
— Match of the Day (@BBCMOTD) December 8, 2024
So what went wrong? 🤔@lauriewhitwell shares his thoughts 👇 #MOTD2 #BBCFootball pic.twitter.com/v1L7qn2dxB
Just as a reminder, roughly £200m has been spent on new players since Ashworth took up the position and 250 staff members were made redundant from various roles throughout the club, which was also said to have tacked on another £8.6m to the overall expenditure.
Although exact details are still yet to be fully verified, Ashworth and the new United hierarchy have clearly clashed: it is thought he was lumped with the decision to keep Erik ten Hag and extend his contract before his eventual sacking and also made clear suggestions as to his replacement.
It is also thought Ashworth had tipped other frontrunners to replace the Dutchman instead of new head coach Ruben Amorim, who CEO Omar Berrada to tie down before his former employers Manchester City could line up as Pep Guardiola’s eventual successor.
Whatever ultimately comes out in the wash, we think it’s fair to say it all sounds like a bit of a shambles and the atmosphere around the club – especially following the recent protests over increased ticket prices – looks to be less than rosy once again.
One thing is for sure, like most of those who have attempted since Sir Alex Ferguson, the new manager has walked into a much bigger task than he could have ever predicted and given the Ashworth developments, recent sackings and fan frustration on multiple fronts, United could really do with a win.
Featured Images — BT Sport (screenshot via YouTube)