Sport

Darts sensation Luke Littler is now starring in cereal adverts for the Sidemen’s new breakfast brand

He's living the actual dream, isn't he?

Danny Jones Danny Jones - 6th March 2024

Teenage darting sensation Luke Littler’s career just keeps getting more and more interesting before it’s barely even started as the youngster is now starring in cereal adverts. As you do.

Still just 17, the Warrington-born darts player has become every’s favourite new sporting personality, setting the 2024 World Darts Championships alight on his debut and adding a first senior trophy at the Bahrain Masters to his two PDC Youth titles as he made the step-up to the big time.

Most young talents have to develop some cachet and wait a few years before they start scoring brand deals but since virtually everyone in the country and sports fans around the world have fallen in love with Luke ‘The Nuke’ Littler, those rules don’t seem to apply here.

For his first foray not only into ads but also a bit of acting, the local lad has been chosen by the Sidemen YouTube group to be the face of their new breakfast cereal brand simply called, ‘BEST’. See what they did there?

The pun was right there and waiting.

Flawless and understated acting by the way — 10/10, no notes whatsoever.

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Yes, following in the footsteps of everyone from David Beckham, Jessica Ennis-Hill Gary Lineker and perhaps most similarly in this case, Michael Jordan, Littler has joined the list of countless sports stars who have lent their face to a big brand name.

The only difference is he’s done it before the ink on his GCSE papers has barely even dried yet.

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As for BEST cereal itself, it’s the latest business venture from the group of YouTubers, social media stars and influencers who recently opened up their first chicken shop in Manchester over in the Arndale late last year.

luke little tv advert
best cereal by the sidemen
Credit: BEST Breakfasts/ r/Sidemen (via Reddit)

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The breakfast cereal officially launched on Wednesday, 6 March and has already been spotted in Tesco stores, which have partnered as the brand’s lead retailer for now.

Now, while we can’t yet vouch for how it tastes and whether it’s any good, we’ve got a lot of love for them bigging up the hottest prospect in darts in such a laid-back, amusing and clever little ad.

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Given the clamour we’ve previously seen from people hunting down Sidemen co-founder KSI’s other food and drink brand, Prime, we’re reluctantly bracing for a similar frenzy from fans and all we’ll say is eating makes us as good at darts as he is, we’ll give it a go.

Pass me a bowl and let me smash a nine-darter against van Gerwen at the Ally Pally, no problem.

Luke Littler is bringing a whole new generation of fans to the world of darts — and he’s still only 16
17 now, but you get the gist.

For all the latest news, events and goings on in Greater Manchester, subscribe to The Manc newsletter HERE.

Featured Images — BEST Breakfast/Sidemen (via X)

Sport

Where to watch Tyson Fury vs Oleskandr Usyk 2 in Manchester city centre

Danny Jones Danny Jones Where to watch Tyson Fury vs Usyk 2 fight in Manchester

Tyson Fury vs Usyk 2: ‘Undisputed’ is nearly upon us with the two contenders fighting to become unified heavyweight champion, and as the biggest fight of the year (at least since the last one), you might rightly be wondering where in Manchester is best to watch it.

With a homegrown albeit controversial talent on one side in Fury and a no-nonsense, not to mention undefeated Ukrainian on the other, there’ll be Mancs cheering for both sides but regardless of who you want to win, we can assure you town is going to be absolutely rammed with fight fans.

That being said, much like getting in the ring itself, you’re best having a game plan if you haven’t already sorted out where you’re going to watch the Fury vs Usyk rematch.

Now, you’re going to want to bank on big rooms with plenty of space for those coming last minute; don’t worry, we’ve got a few ideas and they’re decently spaced out in terms of area too.

Where to watch the Fury vs Usyk 2 fight in Manchester city centre

1. Tank and Paddle – Printworks

tank and paddle printworks manchester
places to watch fury vs usyk in manchester
tank and paddle printworks
Spread across too large floors, it still has all the appeal of the old place and more. (Credit: The Manc Eats)

First up on the list is the newest addition to the Printworks entertainment complex: Tank and Paddle, which has taken over the old Yates site. Specialising in craft beers, cocktails, big pizzas and big screens for live sport, if you used to head here for the boxing before you have even more reason to now.

2. BOX – Deansgate

Next up is arguably the current king of Manchester’s live sports bar scene. Famous for great food, live music, shuffleboard, big steins of beer and even pornstar martinis (yes, whole pitchers of the stuff), as well as its giant jumbotron screen, it’s literally impossible for you to miss a single punch thrown here.

3. Brotherhood – Central

ln at number three is what we refer to as old faithful but, to repeat its true title, is The Brotherhood of Pastimes and Pursuits. We never ever say that name in full but we what do on a regular basis is head here after work, as well as pre and post-matchday to watch the rest of the action and play some games whilst we’re at it. It will be heaving for the fight but if you can book or get there early, you’ll have a ball.

fury vs usyk rematch
is brotherhood showing fury vs usyk 2?
Credit: The Brotherhood (via Facebook)

4. Roxy Ball Room – Manchester Arndale/Deansgate

Speaking of reliable after work and weekend haunts, they don’t get more tried and tested than Roxy Ball Room as we simply like to call her, our lovely lady Roxy. Shuffleboard, bowling, darts, pool, table tennis, basketball machines, beer pong, curling – oh yeah, and you can look up to watch the boxing if you want…

5. Mother Mary’s – Oxford Road Corridor

Fifth and finally, Mother Mary’s is the unsung hero of our list. It’s fast becoming one of our favourite places to watch sport anywhere in town. It’s popped over on New Wakefield St where Manc institution The Font used to be and it won’t stay the city centre’s best kept secret for long, so make sure you grab a table, one the cheapest pints of Guinness around and a seat in front of the big screens whilst you can.

Honourable mention…

Shooters/Bierkeller

Last but not least, we had to throw another suggestion (or two in there) because besides Tank and Paddle in Printworks, there also happens to be the legendary Bierkeller beer hall and the American sports and gaming bar attached it, Shooters, both of which will promise a great crowd for this title fight.

If all else has truly failed, O’Neill’s and Walkabout are just around the corner too – you’ve got to get in somewhere and you really don’t want to miss this clash.

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If you were still wondering where to watch to watch the Fury vs Usyk rematch in central Manchester this Saturday, that handful of suggestions should just about do you in a pinch, just keep in mind that the earlier the better when it comes to events like this.

The two boxers are expect to begin their ring walks at around 10:25pm UK time, so you should have plenty of time to find a good spot to watch the carnage.

Fury has already weighed in more than four stone heavier than Usyk in a bid to get his revenge for the first fight, so god only knows how much of a slug-fest this is going to be.

Judging by that seemingly endless face-off, it looks as though there’s plenty of bad blood going into this. Question is, who are you backing?

For all the latest news, events and goings on in Greater Manchester, subscribe to The Manc newsletter HERE.

Featured Images — The Manc Group/TNT Sports (screenshot via YouTube) BOX (via Instagram)

Sport

Tyson Fury and Oleksandr Usyk separated during face-off after recording-breaking stare-down

Danny Jones Danny Jones Fury v Usyk 2 11-minute face-off

Tyson Fury and Oleksandr Usyk managed to break a new record before the fight had even started during their face-off on Thursday as they engaged in an extremely intense stare-down – the longest in boxing history.

Fury vs Usyk 2 takes place this weekend, with both excitement and now tension around the eagerly-awaited rematch boiling over as the two fighters locked into respective thousand-yard stares as they met on stage in Riyadh ahead of their rematch.

The pre-fight press and build-up had felt a little quiet and understated up until the last couple of weeks but with the two division-conquering heavyweights now set for what looks to be a real battle and an actually believable feud, the anticipation and stakes have never felt higher.

Fury will have to wait until Saturday to get his second shot at beating the Ukrainian but it’s clear that both their heads are very much already in the ring as the pair ultimately had to be pulled apart after an extremely intense and, frankly, awkward 11-minute stare-down.

As you can see, the situation was an unprecedented one and neither Fury nor Usyk seemed willing to flinch or concede even a little bit of ground to the other, resulting in the longest face-off professional boxing has ever seen. It could have gone on longer by the looks of things…

More than 10 minutes passed before either party said a word to each other and it took various members of security, the promoters, Fury’s entourage and Usyk‘s to edge the two away from each other as the Wythenshawe-born boxer eventually appeared to lose his cool.

In addition to trading countless threats and insults as per, the Manc fighter looked visibly red-faced and began perspiring profusely as he became more mobile and agitated; in contrast, his Ukrainian counterpart barely moved an inch from the same spot.

Perhaps the most jarring aspect of the hot-blooded affair was the general pageantry and ceremonial stuff going on around them, as tonnes of Saudi locals danced, got up on tables and played music around them as the face-off came to its conclusion.

However, it was the scenes picked up by cameras as the two were finally separated that many fight fans think have proved most telling, as the 36-year-old launched into a torrent of verbal abuse and expletives after the fact. As they see it, Fury’s ‘meltdown’ shows he’s already lost the first round:

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Usyk didn’t get to enjoy his unified title for very long after beating Tyson the first time around but judging by the level of composure on display, he might already have a leg up in the rematch too.

‘The Gypsy King’ has also been criticised once again for his conduct during the aftermath for homophobic, discriminatory and generally offensive remarks (something he’s come under fire for in the past) though he is yet to address the accusations and is unlikely to with just less than 24 hours before the bell rings.

Fury claims he hasn’t spoken to his wife in three months amidst his busy schedule and strict training camp rules for this fight – another comment he received some flak for online. Whether or not isolating himself has helped his chance, only time will tell.

If you happen to have free time on your hands and nothing better to do, you can watch the whole 11 minutes and change stare-off between Fury and Usyk down below. Better still, give us your predictions: who do you think is going to win this one?

For all the latest news, events and goings on in Greater Manchester, subscribe to The Manc newsletter HERE.

Featured Images — DAZN/TNT Sports (screenshot via YouTube)

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